SAMPLE CLIENT

PPC Performance Report

Included in this report:
Google AdWords Performance Detail
Text Ad Performance
Comparisons & Trend Analysis
Revenue Tracking Data

JumpFly Sample Report - Sales: 877-882-2850 - Inquiries@JumpFly.com

JumpFly
Sample
Report
SUGAR
AND SPICE
- AUGUST
2013

20

400

800

15

300

600

10

200

400

100

200

AdWords Clicks

AdWords Cost

AdWords Conversions

JumpFly - Main

2,630

112,639

2.33%

$1.88

$4,935.67

89

$55.37

$37,945.07

JumpFly - Pine Cone Hill

1,365

67,555

2.02%

$2.14

$2,918.83

$727.71

$1,484.00

Jumpfly - Product Ads

2,345

82,517

2.84%

$0.92

$2,166.97

19

$114.05

$6,229.50

JumpFly - Dynamic Search

546

158,862

0.34%

$0.16

$86.10

$0.00

$0.00

Brands - Rugs-Dash & Albert

JumpFly - Main

2,281

97,373

2.34%

$1.94

$4,419.76

72

$61.28

$31,649.32

* Pine Cone Hill Generic

JumpFly - Pine Cone Hill

1,029

53,415

1.93%

$2.16

$2,224.66

$739.37

$956.00

Dash & Albert

Jumpfly - Product Ads

1,197

33,131

3.61%

$1.04

$1,250.26

13

$96.17

$5,812.26

Pine Cone Hill

Jumpfly - Product Ads

385

19,361

1.99%

$1.41

$543.50

$0.00

$0.00

Brands - Rugs-Dash & Albert Sa...

JumpFly - Main

182

1,174

15.50%

$1.53

$278.64

$46.44

$1,822.80

Bedding

JumpFly - Pine Cone Hill

123

3,430

3.59%

$2.11

$259.54

$0.00

$0.00

General Model Name

JumpFly - Pine Cone Hill

94

3,784

2.48%

$2.09

$196.64

$196.64

$528.00

DwellStudio

Jumpfly - Product Ads

181

5,937

3.05%

$0.78

$141.34

$35.34

$177.26

Dynamic Search

JumpFly - Dynamic Search

546

158,862

0.34%

$0.16

$86.10

$0.00

$0.00

Quilts

JumpFly - Pine Cone Hill

37

2,991

1.24%

$2.02

$74.76

$0.00

$0.00

JumpFly Sample Report - Sales: 877-882-2850 - Inquiries@JumpFly.com

SUGAR
AND SPICE
- AUGUST
2013
JumpFly
Sample
Report

dash and albert

Exact

884

22,847

3.87%

$2.20

$1,947.90

1.9

32

$60.78

$15,298.82

dash & albert

Exact

69

1,837

3.76%

$2.02

$139.38

1.9

$46.46

$4,576.00

dash and albert

Phrase

445

13,046

3.41%

$1.69

$753.11

1.8

$83.38

$3,969.80

+dash +albert +navy +star

Broad

31

3.23%

$1.62

$1.62

1.7

$1.62

$2,690.00

dash and albert sale

Exact

94

653

14.40%

$1.35

$126.60

1.3

$21.10

$1,822.80

dash and albert rugs

Exact

182

4,098

4.44%

$1.66

$301.63

2.2

$37.70

$1,447.40

dash and albert rug

Exact

29

715

4.06%

$1.79

$51.94

1.6

$51.94

$1,204.70

pine cone hill

Phrase

786

47,619

1.65%

$2.35

$1,849.71

1.9

$614.38

$956.00

+dash +albert +rugs

Broad

112

2,512

4.46%

$1.76

$197.28

1.8

$39.46

$883.00

+dash +albert +rug

Broad

18

20,065

0.09%

$1.15

$20.68

1.5

$20.68

$770.00

dash and albert

Exact

884

22,847

3.87%

$2.20

$1,947.90

1.9

32

$60.78

$15,298.82

pine cone hill

Phrase

786

47,619

1.65%

$2.35

$1,849.71

1.9

$614.38

$956.00

dash and albert

Phrase

445

13,046

3.41%

$1.69

$753.11

1.8

$83.38

$3,969.80

dash and albert rugs

Exact

182

4,098

4.44%

$1.66

$301.63

2.2

$37.70

$1,447.40

pine cone hill bedding

Exact

123

3,430

3.59%

$2.11

$259.54

2.7

$0.00

$0.00

+dash +albert +rugs

Broad

112

2,512

4.46%

$1.76

$197.28

1.8

$39.46

$883.00

pine hill cone

Broad

127

3,761

3.38%

$1.51

$191.25

1.6

$0.00

$0.00

dash & albert

Exact

69

1,837

3.76%

$2.02

$139.38

1.9

$46.46

$4,576.00

dash and albert sale

Exact

94

653

14.40%

$1.35

$126.60

1.3

$21.10

$1,822.80

dash and albert coupon

Exact

47

266

17.67%

$2.47

$115.91

1.2

$0.00

$0.00

dash & albert

Phrase

73

5,264

1.39%

$1.58

$115.59

1.4

$38.53

$540.00

pineconehill

Broad

52

1,246

4.17%

$2.21

$114.98

2.2

$0.00

$0.00

dash and albert rugs

Phrase

56

18,902

0.30%

$1.64

$91.60

1.7

$91.60

$441.60

dash and albert runner

Exact

47

599

7.85%

$1.93

$90.93

1.9

$30.31

$758.00

pineconehill.com

Broad

64

789

8.11%

$1.07

$68.72

1.9

$0.00

$0.00

dash albert

Phrase

34

1,133

3.00%

$1.96

$66.52

1.5

$0.00

$0.00

dash and albert rug sale

Phrase

29

238

12.18%

$2.00

$58.04

1.1

$0.00

$0.00

+dash +albert +tote

Broad

47

268

17.54%

$1.22

$57.12

1.5

$9.52

$638.00

dash and albert rugs on sale

Phrase

32

122

26.23%

$1.71

$54.57

1.0

$0.00

$0.00

dash and albert rug

Exact

29

715

4.06%

$1.79

$51.94

1.6

$51.94

$1,204.70

dash & albert rugs

Exact

21

313

6.71%

$2.37

$49.77

1.7

$49.77

$119.20

rugs dash and albert

Phrase

21

285

7.37%

$2.30

$48.20

1.2

$0.00

$0.00

dash albert

Exact

30

1,315

2.28%

$1.54

$46.12

1.8

$0.00

$0.00

Broad

17

1,554

1.09%

$2.30

$39.14

1.1

$0.00

$0.00

18

134

13.43%

$2.08

$37.36

1.7

$0.00

$0.00

17

687

2.47%

$2.08

$35.44

1.3

$35.44

$528.00

dash and albert runners

Exact

15

276

5.43%

$1.78

$26.73

1.8

$0.00

$0.00

+dash +albert +pillow

Broad

21

489

4.29%

$1.18

$24.87

1.2

$0.00

$0.00

dash albert rugs

Exact

12

184

6.52%

$2.04

$24.53

1.8

$0.00

$0.00

dash and albert rugs discount

Exact

18

101

17.82%

$1.33

$23.85

2.1

$23.85

$332.80

+dash +albert +cats +paw

dash and albert coupon code
+pine +cone +hill +madeline

Phrase
Broad

JumpFly Sample Report - Sales: 877-882-2850 - Inquiries@JumpFly.com

SUGAR AND SPICE - AUGUST 2013

JumpFly Sample Report

Pine Cone Hill Bedding

JumpFly - Pine
Cone Hill

* Pine Cone Hill

Generic

1019

52,877

1.93%

$2.16

$2,203.55

$732.33

Dash & Albert Rug Sale

JumpFly - Main

Brands - RugsDash & Albert

881

33,959

2.59%

$1.91

$1,679.73

31

$54.00

Dash & Albert Rug Sale

JumpFly - Main

Brands - RugsDash & Albert

805

33,481

2.40%

$1.84

$1,478.30

24

$61.60

{KeyWord:Dash & Albert On Sale}

JumpFly - Main

Brands - RugsDash & Albert

595

29,933

1.99%

$2.12

$1,261.73

19

$66.32

{KeyWord:Pine Cone Hill Bedding}

JumpFly - Pine

Bedding

96

2,528

3.80%

$2.03

$194.48

$0.00

{KeyWord:Pine Cone Hill Bedding}

JumpFly - Pine

General Model
Name

85

3,347

2.54%

$2.08

$176.56

$176.56

Dash & Albert Rug Sale

JumpFly - Main

Brands - RugsDash & Albert Sale

100

604

16.56%

$1.48

$147.94

$49.31

Dash & Albert Rug Sale

JumpFly - Main

Brands - RugsDash & Albert Sale

82

570

14.39%

$1.59

$130.70

$43.57

{KeyWord:Pine Cone Hill Quilts}

JumpFly - Pine

Quilts

33

2,491

1.32%

$2.01

$66.36

$0.00

Pine Cone Hill Bedding

JumpFly - Pine

Bedding

24

734

3.27%

$2.37

$56.97

$0.00

SampleClient.Com/$30_Reward
Free Shipping & Free Returns
No Tax. $30 Reward-Pine Cone Hill
SampleClient.Com/Dash&Albert
Low Prices. No Tax. Free Shipping.
Limited Time Sale. 20% Off!

SampleClient.Com/Dash&Albert
Low Prices. No Tax. Free Shipping.
On Sale Save 20% Off. Limited Time!

SampleClient.Com/Dash&Albert
Low Prices. No Tax. Free Shipping.
20% Off This Week. Free Returns.

SampleClient.Com/{KeyWord}
Free Shipping & Free 30-Day Returns
Order This Month for $30 Reward!

SampleClient.Com/{KeyWord}
Free Shipping & Free 30-Day Returns
$30 Reward if Ordered This Month!
SampleClient.Com/$30_Reward
Low Prices. No Tax. Free Shipping.
On Sale Save 20% Off. Limited Time!
SampleClient.Com/Dash&Albert
Great Selection of Quality Rugs.
Free Shipping & On Sale - Save 20%!

SampleClient.Com/Dash&Albert
Free Shipping & Free 30-Day Returns
Order This Month for $30 Reward!

Cone Hill
SampleClient.Com/Dash&Albert
Best Prices on {KeyWord:Pine Cone Hill}.
Free Shipping & Free 30-Day Returns

JumpFly Sample Report - Sales: 877-882-2850 - Inquiries@JumpFly.com

SUGAR
AND SPICE
- AUGUST
2013
JumpFly
Sample
Report

200

100k

20k

150

75k

15k

100

50k

10k

50

25k

5k

0k

Jul

Aug

Sep

Oct

Nov

Dec

AdWords Cost

Change

August

July

Jan

Feb

AdWords Conversions

Mar

Apr

May

Jun

Jul

0k

Aug

AdWords Revenue

Change

August (This Year) August (Last Year)

Cost

18%

$10,107.57

$8,585.80

Cost

884%

$10,107.57

$1,026.97

Clicks

13%

6,886

6,078

Clicks

1308%

6,886

489

Conversions

13%

112

129

Conversions

522%

112

18

Cost per Conversion

36%

$90.11

$66.39

Cost per Conversion

58%

$90.11

$57.05

Conversion Rate

23%

1.63%

2.12%

Conversion Rate

56%

1.63%

3.68%

Cost per Click

4%

$1.47

$1.41

Cost per Click

30%

$1.47

$2.10

Impressions

57%

421,573

269,120

Impressions

1567%

421,573

25,295

CTR

28%

1.63%

2.26%

CTR

16%

1.63%

1.93%

Revenue

34%

$45,658.57

$68,720.24

Revenue

723%

$45,658.57

$5,544.93

August

6,886

421,573

1.63 %

$1.47

$10,107.57

112

$90.11

$45,658.57

July

6,078

269,120

2.26 %

$1.41

$8,585.80

129

$66.39

$68,720.24

June

5,908

233,709

2.53 %

$1.48

$8,724.94

121

$72.06

$44,949.15

May

5,527

179,462

3.08 %

$1.53

$8,461.13

160

$52.86

$74,341.38

April

4,666

167,611

2.78 %

$1.42

$6,628.84

124

$53.41

$53,411.68

March

4,433

140,946

3.15 %

$1.41

$6,252.50

113

$55.29

$53,737.94

February

3,958

134,476

2.94 %

$1.09

$4,325.87

88

$49.11

$34,902.34

January

4,191

137,629

3.05 %

$1.38

$5,797.42

86

$67.38

$33,618.64

December

2,763

126,596

2.18 %

$1.48

$4,099.49

52

$78.73

$12,697.53

November

3,499

145,006

2.41 %

$1.27

$4,441.94

80

$55.50

$28,496.31

October

2,626

132,174

1.99 %

$1.14

$2,983.10

58

$51.43

$25,880.68

September

1,925

91,343

2.11 %

$0.94

$1,806.82

39

$46.33

$19,404.58

August

489

25,295

1.93 %

$2.10

$1,026.97

18

$57.05

$5,544.93

July

100

8,966

1.12 %

$1.39

$139.11

$34.78

$971.88

JumpFly Sample Report - Sales: 877-882-2850 - Inquiries@JumpFly.com