List Conversion Tactic #1

OfflineHeroes.net

List Conversion Tactics

Be A Problem Solver Creator
By: Chris Ramsey $nstea' of ,%st foc%sin" on fi2in" (roblems that alrea'y e2ist) start creatin" (roblems they may or may not be there. As a list o&ner) yo%r s%bscribers loo! %( to yo% 4 no matter ho& many yo% have. That s &hy this &or!s 4 they ta!e Let s start by ma!in" somethin" very yo%r &or') &hich means any (roblems clear... yo% tell them e2ist) they ll start to notice it all aro%n' them. #hat $ m abo%t to share &ith yo% is powerful. $t may so%n' sim(le) b%t if $f yo% can &or! this into a follo& %( yo% 'on t "et %( an' (%t this into se5%ence) maybe 6/7 'ays of har(in" action *O#) yo% re "oin" to be on a sin"le (roblem) this &ill be so missin" o%t on a lot of sales. en"raine' into their min's that &hen This little i'ea) &hich $ "ot from the "%y &ho 'i' +a,abi s la%nch co(y -Colin Theriot.) as &ell as many other m%lti/million 'ollar la%nches) has com(letely chan"e' the &ay $ sell my (ro'%cts an' services) so (lease (ay attention to &hat $ m sharin" here. So let s ,%m( ri"ht in... 0veryone foc%ses on 1fi2in"3 (roblems) an' that s "ettin" ol' an' tire'. O!ay) maybe not entirely) b%t this blo&s it o%t of the &ater. yo% 1sen' them yo%r (ro'%ct at a 'isco%nt beca%se so many (eo(le &ere as!in" abo%t it3 yo% ll ma!e a nice s%m from ,%st a fe& ho%rs &or!. Let s ta!e a real/life e2am(le so yo% can see ho& this &or!s. $ ve "ot a (ro'%ct) The 0asy Lea' 8in'er) for offliners. One s5%ee9e (a"e $ have o%t there has a %ni5%e follo&/%( series that $ m testin" before (%ttin" it into f%ll/on (ro'%ction. So far) it s !illin".

The first 6 'ays of follo&/%(s are 'esi"ne' to create the (roblem of 1offline bein" 'isastro%s3. *o&) yo% can see that s a really broa' (roblem to 'eal &ith. $ can fit nearly anythin" in there.

Ta!e some time to thin! abo%t the (roblems in yo%r niche. $t s clich>) b%t visit for%ms in yo%r niche an' !ee( an eye o%t for rec%rrin" (roblems. The more yo% can a'' to a list) the more content yo% ll have for f%t%re (ro'%cts.

That s the sort of (roblem yo% ll &ant to start &ith for yo%r follo&/%(. One (itfall yo% ll nee' to &atch o%t Convince yo%r s%bscriber that the fiel' for is fi2in" the (roblem too early. they ve chosen to "et into is TO:;H. $ often have to "o bac! an' e'it Once yo% ve 'one that) (rovi'e yo%r beca%se my emails ten' to tell the (ro'%ct as the offer. rea'er ho& to solve their (roblem before they b%y the (ro'%ct. Of co%rse) this 'oesn t ,%st have to "o &ith follo&/%(s) yo% can %se this in ?on t 'o that tho%"h... @o%r (ro'%ct sin"le emails too. nee's to be the sol%tion to the (roblem. One email of mine) s%b,ect line / 1a B$; (roblem &ith offline clients3) &ent 8ree content is "reat) b%t $ r%n my into 'etails abo%t ho& an offliner co%l' list to ma!e a livin" 4 so everythin" $ r%in their chance of ever &or!in" in sen' o%t has some sort of sale attache' their to&n a"ain if they ma'e this one to it 4 even if it s ,%st in an email si". mista!e... One im(ortant thin" to note... $ &ent on to a little over <= %nits from that email. Of co%rse that s &hen Aa!e s%re that yo% are act%ally my list &as fe&er than <)6== stron" 4 offerin" BAL:0 in yo%r (roblem so it &as (retty "oo' at the time. creation. $f yo% can s(ot a (othole that yo%r s%bscribers &ill be comin" across Of co%rse) it s very %nli!ely that this sooner or later) it s vali'. &o%l' act%ally ha((en to my s%bscribers... b%t it 'oesn t matter 4 By (in(ointin" these an' sho&in" they ta!e &hat $ say as tr%th. yo%r s%bs &here they are) they ll come to love yo% an' ta!e yo%r every &or' as This 'oesn t "ive yo% a license to lie tr%th. to yo%r list) b%t (%ttin" the &orst scenario in front of them is (erfectly acce(table.

C%st thin!... $f yo% &arn them of a (roblem an' a &ee! later they see it all aro%n' them) yo% ve ,%st become a (ro(het in their eyes.

Wanna Increase Conversions But Don't Want To Waste Time? Then tal! to me.

#e ll tal! abo%t that some other time $ ve been at this for years an' have tho%"h... &or!e' for some of the bi""est names Ri"ht no&) $ ,%st &ant to ma!e s%re in $nternet Aar!etin" -Aar! Coyner) anyoneE. yo% %n'erstan' the conce(t in this re(ort) so $ &on t bo" yo% 'o&n &ith $ ve hel(e' them %( their conversions others. an' $ can hel( yo% 'o the same. Than!s for rea'in" this short re(ort. $f yo% li!e' it) (lease consi'er leavin" 0mail me at ChrisF;etRan!e'*%mberOne.com yo%r tho%"hts in the threa'. an' &e ll tal!. Than! yo%D

Chris Ramsey