MARKETING MANAGEMENT ASSISNMENT # 1 Submitted to; Sir Khalil Arbi Submitted by: Farasat Khan

When the business is good; it pays to advertise: When the business is bad, you have got to advertise
Definition # 1 Marketing is an organization function and a collection of process designed to plan for, communicate and deliver value to customer and to build effective customer relationships in ways that benefit the organization and its stakeholders. Book: Marketing #2 Marketing is the primary management function which organizes and direct the aggregates of business activates into converting customer purchasing power into effective demand for specific product or services, in moving the product or service to the final consumer : or uses so as to achieve company set profit and objectives. Book: Essentials of Marketing #3 Marketing is a social or managerial process by which individuals and groups obtain what they want through creating and exchange product and values with others. Book: Principles of Marketing #4 Marketing is the total system of business activates designed to plan, price, promote and distribute wants satisfying products to target markets in order to achieve organizational objectives. Book: Marketing Author: Michael J Etzel Urce J Warker Author: Kotler Armstrong Author: Geoff Lancaster Author: Michael leaven

#5 Marketing is a philosophy and an attitude of mind which puts the customers at the centre of everything the business does. It is not just pricing or related or promotion, but a combination of many aspects of business which identify and satisfy customer wants and create new ones. Book; Marketing Author: Andy Hutching

#6 Marketing is a process of voluntary exchange in which one party to the transaction can be envisioned in some fashion as a customer of other. Book; Effective Marketing Author: Zikmund

#7 'The management process responsible for identifying, anticipating and satisfying customer requirements profitably. Source: The Chartered Institute of Marketing #8 Marketing is not about providing products or services it is essentially about providing changing benefits to the changing needs and demands of the customer Author: (P.Tailor) #9 The all embracing factors that links the business with customers needs and wants in order to get the right product to the right place at the right time. Source: Article by by Josh Bernoff #10 Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. Source: American Marketing Association.

Summary:
At the broadest level, the function of marketing activities is to bring buyers and sellers together. Marketing is the deep understanding of consumer behaviour and market conditions to meet consumer needs, to communicate and make your customer loyal. Because good enough is not good, give customers a reason to be faithful.