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Understanding Hot-Technologies Context, Content & Devices The Ever-Presence of Digital Multimedia Viewing of TV Content Facebook Storytelling Media vs. Creative Agencies
MILLENNIALS &
Media
Im a Millennial and I
[tweet]
my personal montage.
Im a Millennial and I
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explore
my personal montage.
HOT technologies
understanding
How do young adults learn about the cool new thing in technology?
I purchased my first smartphone out of peer pressure and the desire to be with it.
Socialgraphics
Crowdsourcing
Innovation Inuencers
Simplicity Is Key
Tastemakers
Communities of Participation
Unexpectedness
Tastemakers
Communities of Participation
Unexpectedness
The Age of the Feed Internal Validation & The Fear of Missing Out
What are the types of relationships that Millennials have with their devices ?
Laptop
Portal to the World of Internet Commerce Product Recommendations Bang for Your Buck
Tablet
Glorified iPhone
Center for Living Room Entertainment
Smartphone
Over-Saturation
Im a Millennial and I
[ pin ]
my personal montage.
Context Content
&Devices
How does the context and content of an ad affect how young adults perceive it ?
On-Demand
If I find something I like on Pinterest, Wanelo or Etsy, Ill save it for later, even if Ive never bought from that brand or shop before.
More receptive to new products if recommended.
Millennials are skeptical of infomercials. They lower our opinion about the brand.
1-800-CheapProduct
Similar Strangers
Im a Millennial and I
[filter]
my personal montage.
ofDigital
ver presence
#sftb
I feel like a lot of the screens in retail locations are just clutter.
Millennials dont like clutter. Eliminate the noise.
Streamline Retail Process Offer Incentives & Helpful Information The Creation of a Digital Community
Im a Millennial and I
[blog]
my personal montage.
television
&video content
I like to marathon, but if I really like a show, like The Walking Dead I dont want to miss out.
on-demand command
It came with my lease, but I feel like Id still buy it because its cable... I wouldnt know how to live without it.
If Im watching TV on a TV, then Im usually not paying attention. Im on my iPhone or my laptop. But if Im on my laptop, Im pretty focused.
Partnering with social media and offering exclusive content.
Im a Millennial and I
[update]
my personal montage.
Text
Its not all about how Facebook is changing, but how Im changing too.
Is Facebook still always open in a browser on our computer or phone? Is it as cool as it once was?
Im not as interested in it as I used to be... 3 or 4 years ago it would have been my homepage.
Facebook is not as cool as it used to be.
Who are those that are using it less or perhaps not at all?
I have push notifications for my close friends, but if not, I dont care. I try to avoid it most of the time.
Millennials are moving away from Facebook.
she said
he said
New Facebook
AGAIN
Im a Millennial and I
[sync]
my personal montage.
Storytelling
Do young adults want to have a relationship with brands? Do these relationships exist?
I dont think about the relationship I have with them, but I do appreciate that they are giving me another way to connect with their product.
Understanding how we use different social media is key to understand how to engage with us on those media.
When brands have their own Facebook page it doesnt feel like advertising.
Personal Interest
Leads to Likes
Like Doesnt Equal Purchase
Clean, classy, not overly flashy and down to earth. They just get me.
Millennials are unique individuals who want to be included in the collective community.
Media vsCreative
We are Millennials and we update tweet blog pin explore filter sync our personal montage.
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Questions?