NOKIA

PROFILE OF NOKIA Nokia Corporation is a Finnish multinational communications corporation that is headquartered in Keilaniemi, Espoo a city neighboring Finland's capital Helsinki. Nokia manufactures mobile electronic devices, mostly mobile telephones and other devices related to communications, and in converging Internet and communications industries, with 130,000employees in 120 countries, sales in more than 150 countries and global annual revenue of over 38 billion and operating loss of 1 billion as of 2011. It was the world's largest manufacturer of mobile phones in 2001, with global device market share of 23% in the second quarter. Nokia produces mobile devices for every major market segment and protocol, including GSM, CDMA, and W-CDMA (UMTS). Nokia offers Internet services such as applications, games, music, maps, media and messaging through its ovi platform. Nokia's joint venture with Siemens, Nokia Siemens Networks produces telecommunications network equipment, solutions and services. Nokia also provides free-of-charge digital map information and navigation services through its wholly owned subsidiary. Nokia's history starts in 1865, Due to the European industrialization and the growing consumption of paper and cardboard Nokia soon became successful. Nokias Cable Work's Electronics department started to conduct research into semiconductor technology in the 1960s.

This was the beginning of Nokias journey into telecommunications. Nokia today is a world leader in mobile communications, driving the growth and sustainability of the broader mobility industry. Nokia connects people to each other and the information that matters to them with easy-to-use and innovative products like mobile phones, devices and solutions for imaging, games, media and businesses. Nokia provides equipment, solutions and services for network operators and corporations. The company includes four business groups; Mobile Phones; Multimedia; Networks and Enterprise Solutions. In this project I will be focusing only on the mobile Phone business of Nokia in India. Nokia Corporation engages in the manufacture of mobile devices and mobile networks. It also provides equipment, solutions, and services for network operators, service providers, and corporations. The company operates in four segments: Mobile Phones, Multimedia, Enterprise Solutions, and Networks. The Mobile Phones segment offers mobile phones and devices based on GSM/EDGE, 3G/WCDMA, and CDMA cellular technologies. The Multimedia segment enables to create, access, and share multimedia in the form of advanced mobile multimedia computers and applications with connectivity over multiple technology standards. The Enterprise Solutions segment offers various products and solutions, including enterprisegrade mobile devices, underlying security infrastructure, software, and services for businesses and institutions. The Networks segment provides network infrastructure, communications, and networks service platforms, as well as professional services to operators and service providers. It focuses on the GSM family of radio technologies; networks with Internet Protocol and multi access capabilities;

and professional services. The company also develops mobile WiMAX solutions. Nokia sells its 10 products to operators, distributors, independent retailers, and corporate customers. It has its operations in Europe, the Middle East, Africa, China, the Asia- Pacific, North America, and Latin America. The company was founded in 1865 and is based in Espoo, Finland. Established in 1865 as a wood-pulp mill by Knut Fredrik Ides tam on the banks of Nokianvirta River in Finland. Finnish Rubber Works acquired Nokia Wood Mills, Telephone and Telegraph Cables. Nokia Corporation created - 1967 -paper products-car tires- personal computers-cables. Nokia began developing the digital switch (Nokia DX 200) which became a success.1991 Nokia - agreements to supply GSM networks nine European countries. August 1997 Nokia - GSM systems to 59 operators in 31countries. Nokia has around 105,000 employees across 120 countries, sales in more than 150 countries and annual revenues of around 38 billion. As of 2012 it is the world's second -largest mobile phone maker by unit sales (after Samsung), with a global market share of 22.5% in the first quarter. Nokia is a public limited-liability company listed on the Helsinki Stock Exchange and New York Stock Exchange. It is the world's 143rd-largest company measured by 2011 revenues according to the Fortune Global 500 Nokia was the world's largest vendor of mobile phones from 1998 to 2012. However, over the past five years it has suffered declining market share as a result of the growing use of smart phones from other vendors, principally the Apple iPhone and devices running on Google's Android operating system. As a result, its share price has fallen from a high of US$40 in 2007 to under US$3 in 2012. Since February 2011, Nokia has had a strategic partnership with Microsoft,

as part of which all Nokia smart phones will incorporate Microsoft's Windows Phone operating system (replacing Symbian). Nokia unveiled its first Windows Phone handsets, the Lumia 710 and 800, in October 2011 As its strap line suggests, Nokia is really good at connecting people. This Finnish icon is the worlds largest manufacturer of mobile devices and has around 40% of the global device market. Nokia is very, very successful and, in 2006, generated revenue that for the first time was in excess of Finlands state budget.