Ime i prezime Business English for Tourism 2013 06-01-2014 Reaction paper : Codes of conduct in tourism and their

impact on sustainable tourism Acta turistica, Vol.22, 2010.

Article Codes of conduct in tourism and their impact on sustainable tourism was published in touristical scientific magazine Acta turistica in 2010. This article is about impact that touristis and their behaviour has on tourism and destination they visit. Tourism is complex system with long term goals and sustainibilty principles and in order to achieve success we have to make tourists concious of their role in tourism. Becouse of the sensibility of tourists and tourism in general, it is hard to directly forbid, demand or require certain pattern of behavior from our guests and that is some kind of challenge in front of the hoteliers, travel agents and tourists destinations. In article are mentioned several global and local voluntary initiatives and codes of conduct in tourism like Agenda 21, Global program of action on sustainale developement which state that the process of production and touristical developement can ensure improvement of life quality, and in the same time, improve sustainability and protection of nature and heritage in tourism. There are many other ways and initiatives for making and keeping tourism sustainable led or supported by a group of individual tourism business or organisations. In my opinion, we have to find a way to make tourism at the same time profitable but also sustainable. Nature and heritage are reason we make money for tourism and we can not deplete our source of profit and income. The greatest impact and responsibility are on our guests and we are forced to protect our destinations from possibility of their inappropriate behavior. There are several ways to achieve that kind of protection, and in the same time, to make our guest satisfied and feeling welcomed. Some destinations have signs that warn tourists and remind them that they have to adjust their way of manner to the destinations needs. That is usualy in territory of national parks and similar protected natural areas. Some destinations have a kind of instructions at web sites or brochures for their visitors so they could be informed about type of behaviour that is expected from them. Destinations have to be very careful becouse it is not the goal of this initiative to be unfriendly to tourists but to raise awarness of importance of nature and sustainibility for tourism nowdays and also in future. It is obvious that there are lots of things to work out and manage to achieve the proper level of sustainibility but I believe we all are on good way. Number of travelling is increasing every

year but also environmental awarness is, and many tourists choose their destinations becouse of its preservation and mainteinance. Todays tourists respect protection and sustainibility in tourism and they want to be a part of it but we have to continue to alert and to teach them the importancy and their role in keeping our destinations as they are in present for future generations.