University of Rajasthan

B.B.A (II Sem. ) 201 B.B.A. (SECOND SEMESTER) EXAMINATION,2013

(Faculty of Commerce)

BBA-201

(10+2+3 Pattern) STRATEGIC MANAGEMENT Fourth-Paper TIME ALLOWED: THREE HOURS Maximum Marks (1) No supplementary answer-book will be given to any candidate. Hence the candidates should write their answers precisely in the main answer-book only. (2) All the parts of one question should be answered at one place in the answer-book. One complete question should not be answered at different place in the answer book. Attempt any five questions in all. Question Nos. I and 2 are compulsory 1- Answer all ten questions. All questions carry equal marks. (Answer limit up to 50 words each) (a) Why is strategy made? (b) Define Ethics. (c) Write down four objectives of strategic management. (d) What do you meant by Tactics? (e) Explain ethical environment. (f) What is global environment (g) Explain functional strategy. (h) Why is Information System Strategy needed? (i) What is choice? (j) What are contingency strategies?

II- Answer all questions. Each questions carries equal marks.( Words limit upto 100 words.) 2.(a) Write down the limitations of strategic management. (b) Explain goals. (c) Write down the sources of external environment information. (d) Explain Marketing Strategy. (e) Describe Time Dimensions. Attempt any THREE questions All questions carry marks each. 3. Explain the concept of strategic management. Why is strategic management needed in modern business organization? Describe in detail. 4. Write short notes on the following :(a) Organization mission (b) Vision 5. Explain the factors influencing external environment in detail. 6. Write short notes on the following:(i) Operational Research and Development Strategy (ii) Human Resource Strategy 7. Write short notes on the following :(i) Gap Analysis (ii) Strategic Alternatives.

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