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What Marketers Should Know About Jelly And How to Evaluate Apps Like It
This month, Twitter co-founder Biz Stone released Jelly, an app that allows users to ask a question with an image, and immediately receive a response through a link, a drawing on the original image, or simple text. Some may ask: whats the point? Isnt that just like Quora or Thumb? Not exactly. While its tempting to write off something like Jelly as social-mobiles latest shiny object, Stones latest project has some unique features and functionalities that could prove useful to marketers. Below, Ive broken down the good, the bad, and the still-needs-work aspects of Jelly. Ive also outlined my method for evaluating the app here lie the aspects and perspectives that every digital marketer should review when exploring other apps like it.
DIGITASLBi PERSPECTIVE
When analyzing Jelly, I reached out to my Twitter audience to see how others felt about it. C.C. Chapman, content marketer and author of Content Rules, responded with insights from his recent experience with the app. He summarized it as such: My question was about photography for the windows phone I was playing with from Nokia. I got 13 answers and several of them were typical [responses], but a couple of them had great leads and links which was super helpful.
When asked about C.C.s brand experiences so far, he was quite pleased with Travelocity: It was an ad, but it was so well done, simple and perfect for the platform. I think it was great that they did it without paying...Just good old fashioned content marketing. This input was particularly valuable because it helped validate that brands can jump on board and try something fun (that fits their brand) with Jelly, and do it well without breaking their marketing budget.
DIGITASLBi PERSPECTIVE
Contact for more information
Pam Sahota, Account Director, Social Content, DigitasLBi Email: Pam.Sahota@digitas.com Twitter:@PamSahota This piece originally appeared on the MITX blog.
Janua ry 2014