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Internship Report On

Customer Satisfaction
towards Different Apartments of
Bangladesh Development Company Ltd

Internship Report On Customer Satisfaction towards Different Apartments of Bangladesh Development Company Ltd

Internship Report on Customer Satisfaction towards Different Apartments of Bangladesh Development Company Ltd
Submitted to
Mr. Md. Aslam Uddin Internship Supervisor Assistant Professor Department of !ar"eting# Bangladesh $niversity of Business % &echnology 'B$B&(

Prepared by
)afi* Ahmed ID+ ,-,./0,0012 Inta"e+ 03&4 Program+ BBA !a5or+ !ar"eting Bangladesh $niversity of Business % &echnology 'B$B&( Date of Submission:
,/6,16/,07

Bangladesh University of Business & Te hnology

!etter of Transmittal
Septem8er ,/ /,07 Mr. Md Aslam Uddin Internship Supervisor Assistant Professor 9aculty of Business Studies Bangladesh $niversity of Business and &echnology Su85ect+ Su8mission of Internship report 4onora8le Sir :ith due respect as a student of BBA program in Bangladesh $niversity of Business and &echnology I have prepared my internship report on ;Customer Satisfaction towards Different Apartments of Bangladesh Development Company Ltd< I have tried my level 8est to follow your guidelines in every aspect of planning of this report# I have also collected what I 8elieve to 8e the most important information to ma"e this report specific and coherent as possi8le# I en5oyed the challenge of preparing the report as it provided me with an opportunity to enlarge "nowledge# I am honestly than"ful for your guidance during the preparation of this report# I hope you will appreciate my effort# I have done the study in a complete form and I have tried my level 8est to conduct this in a professional manner# It is true that it could have 8een done in a 8etter way if there were not limitations# I hope you will asses my report considering the limitations of the study# I will 8e availa8le for any clarification at your convenience#

Sincerely yours

)afi* Ahmed ID )o# ,-,./0,0 012 Inta"e+ 03th Program+ BBA !a5or+ !ar"eting Bangladesh $niversity of Business and &echnology

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A "no#ledgement
9irst of all I must than" my honora8le teacher Mr. Md Aslam Uddin for his cordial help in preparing the report# 4e helped me determine the o85ective of the report and guided me through to get to the end# 4e made me grateful with his valua8le suggestions from time to time during my internship# I can never forget his utmost friendly and sincere attention toward me# &he second person to ac"nowledge will surely 8e my supervisor at Bangladesh Development Company Ltd !rs Ru=uia A"ter# She has 8een a great support from the choice of the topic learning of different part of research and understanding the difference 8etween theory and practice# I really should than" every other employee of Bangladesh Development Company Ltd whom I found during different phases of my internship# !ost of them have 8een very open and friendly with me and provided me with the answers I needed from them#

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Table of $ontents Parti ulars


!etter of Transmittal A "no#ledgement Table of $ontents '(e utive Summary Page %o iii iv v&vi vii

$hapter ): *ntrodu tion


0#0 Introduction 0#/ Origin of the Report 0#7 Scope of the Study+ 0#2 O85ectives of the Report+ 0#3 !ethodology 0#3#0 Population Sampling and Sampling $nit 0#3#/ Sample design 0#3#7 Data gathering 0#> Limitations of the Report

$hapter +: !iterature ,evie#


/#0 Customer Satisfaction+ /#/ Real ?state Business in Bangladesh+ /#7 Apartment Business in Dha"a City+ /#7#0 O85ectives of Apartment Builders Companies+ /#7#/ Reasons for development of the Apartment industry+ /#7#7 &argeted mar"et segments of Apartment 8uilders+ /#2 Customer Satisfaction in Purchasing Apartments+

$hapter -: $ompany Ba "ground


7#0 Bac"ground and 4istory of Bangladesh Development Company Ltd 7#/ !ission+ 7#7 @ision+ 7#2 Bangladesh Development Company Ltd at a Alance+ 7#3 &he Organi*ational Structure 7#> Pro5ects of Bangladesh Development Company Ltd 7#>#0 BDC &owns 7#>#/ BDC Apartments 7#>#7 9eatures of the Apartment Pro5ects+ 7#- !ar"eting !iB of Bangladesh Development Company Ltd+

$hapter .: /indings and Analysis


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2#0 Data analysis and interpretation+ 2#/ !a5or 9indings

$hapter 0: ,e ommendations and $on lusion


3#0 Recommendations 3#/ Conclusion

$hapter 1: Appendi(
>#0 References >#/ Cuestionnaire

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'(e utive Summary

&his study has 8een conducted with a focused ultimate goal of determining the customer satisfaction towards different apartments of Bangladesh Development Company Ltd# D a renowned real estate and apartment developing company in Bangladesh# At the 8egining of the study a thorough review of literature was conducted# Based on the findings of literature customer satisfaction varia8les 'Branding Product Cuality Product Design Pricing Customer Service Commitment Convenience Process and Information Sharing ( were considered to prepare a =uestionnaire to determine the customer satisfaction# &o conduct this descriptive study 3, respondents 'Apartment69lat owners who have 8ought their properies from Bangladesh Development Company Ltd( were 8een interviewd with a structured =uestionnaire# In analy*ing the data for this study simple pie chart is used for easy construction analysis# &he study finds that towards some varia8les li"e pricing =uality of raw materials commitment of delivering apartments in time commitments for ensuring utility supply promotion policy E customers are either disssatisfied or not satiesfied as most of the repondents have responsed in =uestionnaire# :hile in cases of other varia8les li"e 8rand name design of the apartment customer service location convenience payment process and information sharing D customers are satisfied according to the data analysis# 9inally some recommendations are provided on the 8asis of findings#

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