Concept Screening Objectives Understand how to cluster and organize the output of a brainstorming session so it can be presented and analyzed in a meaningful way analyzed in a meaningful way. Learn to objectively compare solution concepts against a need specification to determine which concepts to pursue. Sample Concept Map Prototyping Objectives Understand how to approach prototyping and the types of questions it can help address. Learn how to think about and translate concepts into functional blocks Learn how to think about and translate concepts into functional blocks for more efficient and directed prototyping. Become familiar with prototyping tools and techniques and how to apply them in different engineering disciplines. Understand how to use prototyping to create design requirements and generate high-level specifications related to technical feasibility. Know how to use the medical product testing continuum to transform a concept into increasingly advanced prototypes. Prototype Uses Learning answering questions about performance or feasibility e.g., proof-of-concept model Communication demonstration of product for feedback e.g., 3D physical models of style or function Integration combination of sub-systems into system model e.g., alpha or beta test models Milestones goal for development teams schedule e.g., first testable hardware Prototyping Strategy Use prototypes to reduce uncertainty. Make models with a defined purpose. Consider multiple forms of prototypes. p p yp Choose the timing of prototype cycles. Many early models are used to validate concepts. Relatively few comprehensive models are necessary to test integration. Plan time to learn from prototype cycles. Avoid the hardware swamp. Physical vs. Analytical Prototypes Physical Prototypes Analytical Prototypes Tangible approximation of the product. May exhibit behavior that Mathematical model of the product. Can only exhibit behavior arising from explicitly modeled phenomena. has not yet been modeled. Some behavior may be an artifact of the approximation. Often best for communication (However, behavior is not always anticipated. Some behavior may be an artifact of the analytical method. Often allow more experimental freedom than physical models. Dr. Loomba Class Notes Prototyping 2 Focused vs. Comprehensive Prototypes Focused Prototypes Comprehensive Prototypes Implement one or a few attributes of the product Implement many or all attributes of the product attributes of the product. Answer specific questions about the product design. Generally several are required. attributes of the product. Offer opportunities for rigorous testing. Often best for milestones and integration. Prototyping Is Evolutionary Medical Product Testing Continuum Sample Isometric Drawing Sample Cross-Sectional Drawing Sample Orthographic Projection Dr. Loomba Class Notes Prototyping 3 Sample Computer-Aided Design Sample EE Block Diagram Sample EE Circuit Diagram Sample EE System Final Concept Selection Objectives Understand how to use the data gathered to this point through the medical product innovation process to effectively evaluate solution concepts. Recognize how to apply an approach, such as the Pugh method, and develop a concept selection matrix to decide on a final concept. Concept Development Funnel concept generation concept screening concept scoring concept testing Dr. Loomba Class Notes Prototyping 4 Concept Selection Process Prepare the Matrix Criteria Reference Concept Weightings Rate Concepts Scale (+ 0) or (15) f l Compare to Reference Concept or Values Rank Concepts Sum Weighted Scores Combine and Improve Remove Bad Features Combine Good Qualities Select Best Concept May Be More than One Beware of Average Concepts Reflect on the Process Continuous Improvement Pugh Concept Selection Method Sample Mindmap Concept Selection Example: Reusable Syringe Example: Concept Screening CONCEPT VARIANTS SELECTION CRITERIA A B C D E F G REF. Ease of Handling 0 0 0 0 0 Ease of Use 0 0 0 + 0 0 Number Readability 0 0 + 0 + 0 + 0 Dose Metering + + + + + 0 + 0 Dose Metering + + + + + 0 + 0 Load Handling 0 0 0 0 0 + 0 0 Manufacturing Ease + 0 0 0 0 Portability + + 0 0 PLUSES 3 2 2 1 2 2 2 SAMES 4 3 1 5 5 2 3 MINUSES 0 2 4 1 0 3 2 NET 3 0 2 0 2 1 0 RANK 1 3 7 5 2 6 4 CONTINUE? Yes Yes No No Yes No Yes Example: Concept Scoring Concepts A DF E G+ Master Cylinder Lever Stop Swash Ring Dial Screw+ Selection Criteria Weight Rating Weighted Score Rating Weighted Score Rating Weighted Score Rating Weighted Score Ease of Handling 5% 3 0.15 3 0.15 4 0.2 4 0.2 Ease of Use 15% 3 0.45 4 0.6 4 0.6 3 0.45 Readability of Settings 10% 2 0 2 3 0 3 5 0 5 5 0 5 (reference) Readability of Settings 10% 2 0.2 3 0.3 5 0.5 5 0.5 Dose Metering Accuracy 25% 3 0.75 3 0.75 2 0.5 3 0.75 Durability 15% 2 0.3 5 0.75 4 0.6 3 0.45 Ease of Manufacture 20% 3 0.6 3 0.6 2 0.4 2 0.4 Portability 10% 3 0.3 3 0.3 3 0.3 3 0.3 Total Score Rank Continue? No Develop No No 2.75 4 3.45 1 3.10 2 3.05 3 Dr. Loomba Class Notes Prototyping 5 Remember The goal of concept selection is not to Select the best concept. The goal of concept selection is to Develop the best concept. So remember to combine and refine the concepts to develop better ones! Beware of the best "average" product. Perform concept selection for each different customer group and compare results. Caveats Check sensitivity of selection to the importance weightings and ratings. May want to use all of detailed requirements in final stages of selection. Note features which can be applied to other concepts.