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BUSINESS ADMINISTRATION
MODEL EXAM MAR 2013
SERVICES MARKETING
Subject Code:
TIME : 3 HOURS
MAX MARK: 75
(10X2=20)
( 5X2=25 )
(10X3=30)
MAX MARK: 75
(10X2=20)
1. Define Service ?
2. What is Marketing Mix ?
3. What is meant by Marketing of financial services ?
4. Define Advertising ?
5. Define Online Services?
6. State the characteristics of Tourism industry ?
7. Define Consumer branding ?
8. What do you meant by Marketing of Educational ?
9. What is meant by Professional services?
10. Define Online Services ?
PART B
(5X5=25)
(10X3=30)