Arefin Properties Limited

Arefin Properties Limited
Part 1
Introduction
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1. Introduction
1.1 Background of the Study:
In the world, without the practical knowledge, theoretical knowledge is valueless. From this point of philosophy, department of Marketing of Daffodil International University, has introduced an internship program with a view to achieve practical knowledge associated with the different fields of business. Therefore, after academic education this internship program is great opportunity for me to see the real business world, acquire practical knowledge and to be a smarter world business professional. The gained experience will be helpful to finish my BBA program. For this reason I do my internship in Arefin Properties Ltd, Real Estate Company. I am very much grateful to the authority of Arefin Properties Ltd for giving me the opportunity to complete my internship in this organization under Mr. Sabuj Mohammed yasin (Manager Sales & Marketing of Arefin properties ltd).
1.2
Significance of the Study
As a pre-requisite for complete the Bachelor of Business Administration (BBA) program from Daffodil International University (DIU). Knowledge and learning become perfect when it is associated with theory and practice. Theoretical knowledge gets its perfection with practical application.
1.3
Scope of the Study
Theoretical knowledge is not enough for a student. There is far difference between theoretical knowledge and practical field. So, these two should be matched. Our internship program designed mainly to serve this purpose. Another purpose is to know about the rules, regulations and environment of an organization before getting a job. To
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gather some experience, which will help students to get a good job, may be another purpose of the study. 1.4 Objectives of the Study i) To identify the marketing strategies of Arefin Properties Limited; ii) To describe marketing mix of Arefin Properties Limited; iii) To identify problems related to marketing activities of Arefin Properties Limited; iv) To make some recommendations to solve the problems;
1.5 Methodology of the Study Sampling plan Population Officer and Clients of Arefin Properties Limited Sample Size The sampling size was 20 Clients and 4 officers. Sampling Method Non-probability convenience sampling procedure has used in the survey. Sources of Data 1.1. Primary data sources and Collection Method Interview with the Customers and Officers.
1.2.
Secondary data sources: Relevant papers and different books and publications Annual report of Arefin Properties ltd Official website Brochures of Arefin Properties ltd
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REHAB Publication
1.6 Limitations of the Study I faced some limitations in conducting the report. These are: At the time of preparing this report, we have encountered several problems or limitations, such as Due to the shortage of time, I could not get in depth knowledge of the Real Estate sector in Bangladesh and implementation practices in the company in the period for which I assigned to work, as a marketer was very short. The employees of the company are always busy, so they could not provide all information timely. Lack of structured information, which is the main problem I have faced. Lack of practical skills and so forth.
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Part-2
Overview of the Industry and Arefin Properties Ltd
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2. Overview
2.1 Industry Overview Real Estate Phenomena in Bangladesh Dhaka City, born during the Moghul Empire and grown with the British rule, is expanding rapidly. From the beginning of the 20th Century its growth and latter development is marked with sheer lack of proper and far-reaching planning. The impact is now being felt at the end of the century. Dhaka City is undergoing terrific growth phase throughout the last two decades. While there are so many real estate developers in the market, there are also very few of them who have maintained the quality, safety and customer preference. It is customary in the country that the first day quality and impression is lost after a while when people start getting a bit of familiarity. This happens due mainly to lack of professionalism. Sometimes the consumers here are in a fix to choose a particular brand out of many. A good number of real estate companies are working under one umbrella association named 'Real Estate and Housing Association of Bangladesh' (REHAB). Almost 83 Companies are at present affiliated with this association, while more than 200 companies are working independently. Arefin properties took a leading role in the formation of the industry association and are one of the founder members of the REHAB.
Urbanization is an outcome of both population growth and rural-urban migration. As urbanization increases, more and more people are becoming city dwellers. Bangladesh is not any exception to that picture. The ever-increasing urban population is catering an increasing demand for shelter. The right of shelter is a fundamental right, which is ensured by both UN declaration and the constitution of Bangladesh. But it is very difficult on the part of the government of Bangladesh alone to ensure housing for all. Here comes the need of private sector real estate development. It is a recognized fact that the health of the Real Estate Development Sector is the barometer of the National economy. In Bangladesh Real Estate Business started in Dhaka in late seventies. During 1970s there were fewer than 5 companies engaged in this business. In 1988 there were 42
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such developers working in Dhaka and now in 2004 there are about 250 companies engaged in this business.
Reasons for development of the industry: The main reasons why real estate business developed in Dhaka city are as follows: a) Scarcity of open space in the important areas of the city. b) Hazards of purchasing land. c) Hazards of construction of building. d) Rapid increase in population of Dhaka. e) Decrease in the rate of bank interest. f) Price of land and apartments is increasing day by day. g) Rent of the apartments is comparatively higher than the rent of privately constructed flats. h) Open Market Economy. Remittance of foreign currency is very easy. i) Security. j) Service facilities such as garbage disposal, central satellite TV connection, apartments services saves time, roof top facilities, lift and so on.
2.2 Market:
Real estate business especially apartment projects has started in late 1970s in Dhaka City. But from early '80s the business started to grow and flourish. At present, more than 250 companies are active in business but 95% business is still dominated by of top 10 Companies. Present market is growing at the rate 15%.
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2.3 Market segmentation:
The market of real estate business sector is highly segmented. This segmentation is mainly based on the location, price of the land, and size of the apartments. The segmented areas are:
a) Segmentation - I :Baridhara, Gulshan, Banani, DOHS, Uttara b) Segmentation - II :Dhanmondi c) Segmentation - III :Segunbagicha, Shantinagar, Kakrail, Malibagh, Kalabagan d) Segmentation - IV :Mirpur e) Segmentation - V :Old Town of Dhaka City f) Segmentation - VI :(For office building) Motijheel, Dilkusha, Fakirapool
2.4 Places in Dhaka city where residential and commercial projects have been congregated: Dhanmondi; Gulshan; Banani; Eskaton; Siddeshawari; Panthapath; Baridhara; Elephant Road; Mirpur Housing Estate, Mirpur; Dilkusha C/A; Kakrail Rd.; Malibagh; Lalmatia; Indira Road; Pallabi, Mirpur; Old Airport Road; Farmgate; Inner Circular Road; Mohakhali; Ashulia, Savar; Kalikair, Gazipur. The development projects for apartments and residential purposes range from Duplex Home, Triplex Home, Penthouse, Luxury Home, Furnished Apartment, Unfurnished Apartment, to Condominium and Vacation-Resort Property. Commercial projects includes Industrial Shed, Agro Farm House, Warehouse / Go down, Commercial Space, Industrial space, Office Building, Office Suite, Furnished Office, Commercial Showroom, Exquisite Office, Industrial Park, Factory, Lofts, Shopping Center, etc.
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Overview of the company 2.5 Background of Arefin Properties Ltd
Arefin properties Ltd being one of the well-known real estate developer companies of this country really appreciates the participation of their valued clients and well-wishers, who helped them in various ways from the promising condition of the company. To come to this condition today, the salient cause definitely may be attributed to the elegance of Arefin apartments, unbeaten quality control and strict adherence to their word-to-word commitment. Their all ongoing projects are at different attractive locations in the capital city Dhaka (Uttara, Shymoli, Cantonment, Shawrapara, Badda, Sutrapur). Arefin objectives are to build modern architectural structure with the infusion of latest technologies. They also ensure sophisticated facilities and comfort keeping in mind the needs of their valued clients in order to make their living comfortable with environment friendly atmosphere.
2.6
Mission
Arefin has a defined mission that goes a long way in explaining what they are and how they pursue their business. The missions of Arefin are; Giving better services to the people Serve with affordable price Maximizing profit through increasing Total sales Volume
2.7
Vision To be a finest developer in the country.
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2.8 Values and Standards:
In all its activities the Arefins stressed on; High standard of customer service and care. A commitment to aid in all human development process. Respect each other as individuals and encourage teamwork Providing opportunities for personal development Make good relationship with suppliers and other supplement partners. Conducting business with confirming ethics. 2.9 Company Objectives The main mission of Arefin Properties Limited is to be the market leader in the market of real estate sector in Bangladesh. The company has a clear set of objectives that will help to achieve its main business mission, which is Effective participation in economic & social development and activities. To attain its goals the company outlines two major objectives, which are_ Business Objectives Participation to solve unemployment problem. Business diversification Motivating customers to purchase quality products. Improving profits to have greater business strength Considering each and every unit of the company as a family. Increasing market share. Marketing Objectives Increasing the sales. Providing maximum services and after sales service to the customers. Keeping up-to-date information about competitors activities Reducing the expenses. Cultivating new customers.
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With the above set of pre-determined objectives, the company is continuously striving and monitoring the actual performance to avoid any deviation. 2.10 Management Theme In Arefin they do not use the word employee, they use company member instead as because all work in a team. Any individual encounters a job and that job encourages the individual and the process is accelerated by the management body. All the company members develop themselves during the process of their duties and Arefin believes that this is an ideal relationship between company members and the top management. Before designing any project, Arefin prepares a theme based on their existing technical support and accordingly we classify the product depending on the demand of different groups of customers. As a result each and every apartment of Arefin is enriched with guarantee of reliability towards customers. The reach this reliability Arefin gives stress on continuous research & development and on regular staff training program. Arefins management policy is not to create a large company or to claim the number 1 company in the country. Rather their aim is to make Arefin into a first class and responsible company. This aim gives them the strength and opportunity to create 1st class products. Quality product backed by Quality after sales service is their objective. This is their challenge and commitment and Arefin takes professional pride in meeting those challenges. They have designed our company only to think for Quality and Durability since the first day of their business. Arefin love to adopt new technology and innovation in this field. Arefin encourages their company members to spend some portion of their time to develop creativity, leadership and planning ability. Arefin has enriched their information network systems so that everyone can work in a creative environment. They believe that every individual is a pillar of their organization.
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Part-3
Marketing Activities of Arefin Properties Limited
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Marketing Strategy Marketing strategy is a process that can allow an organization to concentrate its resources on the optimal opportunities with the goals of increasing sales and achieving a sustainable advantage. Marketing strategy includes all basic and long-term activities in the field of marketing that deal with the analysis of the strategic initial situation of a company and the formulation, evaluation and selection of market-oriented strategies and therefore contributes to the goals of the company and its marketing objectives. Arefin Properties Limited Marketing Strategy: We believe creating a successful marketing plan, or sales equation for any property comes down to five essential elements, which when correctly balanced will result in a home's sale for the highest possible price and with the fewest days on market. Location + Market + Terms + Condition + Competitive Position = Sale Our deep expertise in understanding the Boston area real estate market in combination with the latest technologies allows us to analyze current conditions and formulate the right positioning to sell your home in accordance with your goals.
Segment Targeting and Positioning Segment Targeting It is a natural instinct want to target as many people and groups as possible. However, by doing this Arefin Properties Ltds promotional strategy never talk specifically to any one group. Arefin Properties Ltds promotional budget is much more cost effective as they promote to one type of customer and speak directly to them. This allows Arefin properties ltd has to create a highly focused campaign that will directly meet the needs and desires of a specific group. Again, this is call market segmentation.
Identify the following demographic characteristics of the market.
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Age: Middle age to senior age Income: Higher income level Gender: Both male and female Profession: Different types of occupation Education: Most of the people are higher educated Marital Status: All people are married
Positioning Positioning is a perceptual location. It is where someones product or service fits into the marketplace. Effective positioning puts one first in line in the minds of potential customers Positioning is a powerful tool that allows creating an image. And image is the outward representation of being who you want to be, doing what you want to do, and having what you want to have. Positioning yourself can lead to personal fulfillment. Being positioned by someone else restricts your choices and limits your opportunities. That is why it is so important for entrepreneurs to transform their passion into a market position. If you do not define your product or service, a competitor will do it for you. Your position in the market place evolves from the defining characteristics of your product.
The primary elements of positioning are:
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Pricing As Arefin Properties Ltds flats are luxury items, so that they fix the price considering customers devotion. Quality Arefin Properties Ltd is very much conscious about quality control. They always try to maintain quality without considering price. Packaging Packaging makes a strong statement. Make sure it is delivering the message you intend.
3. Marketing Mix Analysis The salient features of Arefin Properties Ltd are as follows3.1 PRODUCT 3.1.1 Brand name The brand name of product is Arefin Properties Ltd. 3.1.2 Product variety i. Apartment ii. Commercial space iii. land 3.1.3 Quality Arefin Properties Ltd always maintain strong quality. 3.1.4 Design Arefin Properties Ltd design the product of clients perception.
3.1.5 Size Page 15
Size of the apartment houses of Arefin properties ltd Ltd: Location Gulshan Mirpur Mohammadpur Baridhara Niketon Shaymoli Mohakhali DOHS Project 3 13 06 02 01 02 01 Lowest -Highest size 2135 to 2150 sft 1250 to 2500 sft 1100 to 2100 sft 1500 to 1650 sft 1500 to 1800 sft 1150 to 1650 sft 1425 to 2840 sft
3.2 PRICE 3.2.1 Pricing Mechanism: The developers follow certain pricing mechanisms and thereby follow some unique guidelines for the convenience of both consumers and their selves. These mechanisms and guidelines are adapted in a manner which makes it rational. In this regard both mechanisms and guidelines are depended on certain factors. 3.2.2 Available Approaches to Use for Pricing Real Estate Product: Pricing is the most crucial factor of marketing strategy that moves a product from the producer to the consumer. Real estate as a product is not an exception in this regard. So it has to be priced according to the general pricing strategy used for any other product. In general selling price is to be fixed by adding a certain percentage of mark up with the total cost of production and other expenditures like promotion, office overhead etc. In case of cost estimation of any product a company needs to estimate the variables and fixed costs and both of these are tangible. So they can easily determine the selling price for a particular product as per their expected profit margin.
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To estimate the cost of a real estate product, a company needs to consider some tangible and intangible components of cost which signifies its special pattern of pricing like other kinds of products. Available Approaches for Pricing Real Estate Product Sales Comparison Approach Cost Approach Income Approach
3.2.3 Sales Comparison Approach It involves selecting properties that have been sold most recently and that are most comparable to the property which is intended to be priced. Adjustments are made for dissimilarities in terms of attributes like size of dwelling place, amenities which is the appraiser attempts to keep at a minimum in accordance with the concept of comparability. This approach is based on the principle that buyer should be willing to pay the same price for identical properties. By adjusting the sell price of comparable properties for dissimilarities, the appraiser tries to make properties that have been recently sold as identical as possible to the subject property. Adjusted price of the comparable properties can be used to price the subject property. Items those are needed to be adjusted by the appraiser in this course of action are: 1) Time since the comparable property has been sold 2) Location 3) View 4) Design appeal 5) Quality of construction 6) Age of the property 7) Condition
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8) Size of rooms 9) Quality of interior features 10) Functional utility 11) Types & conditions of major system such as central heat & air 12) Selling or financing concessions by taking all the above criteria into consideration the appraiser fixes the price of the property. 3.2.4 Cost Approach When using the cost approach, the appraiser estimates the value of the improvement site and determines the cost of improvement. Appraiser also takes into account if any devaluation of land has taken place or not. To estimate the land value the appraiser uses the sales comparison approach and also checks the price of land with the local land registry office to get the price which was used to register a land selling agreement. In estimating the improvement cost the appraiser considers all material cost, transportation cost and all related labor cost. The cost approach usually provides the most reliable estimate when comparable properties are newly constructed and require very few adjustments for depreciation. Appraisers also consider the cost approach when only a few transactions involving comparable properties exist and the sale comparison approach is difficult to use. 3.2.5 The Income approach This approach involves estimating the market value of the property by determining the rate of return on investment by an investor. In this method, the appraiser attempts to establish a relationship between the sale price of the property and monthly income generated by the property. The appraiser typically uses sale of a rental property similar to the subject property and determines the ratio of sale price to monthly income and uses this ratio to estimate the sale price of the subject property. Out of these three approaches appraisers are heavily depend on sale comparison and cost approaches to estimate the value of the property.
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3.2.6 Determinant of Pricing Developers consider some factors to price their products. 3.2.7 Area: It is a crucial variable for pricing a property. In our country its significance is more important than any other country. Depending on the area price fluctuate incredibly. Table I: Comparison of deferential price based on area (Broad Classification) AREA Dhanmondi Uttara Gulshan Banani Mohammadpur Source: REHAB PRICE (taka per square feet) 7000-8000 3500 7000-9000 6000 3500-4000
3.2.8 Size: As the norms depending on the size, price of apartments varies by a direct proportion. In some cases this proportion does not remain constant. 3.2.9 Facing: Facing of the apartments is also an important variable in the pricing pattern of those apartments. Like south facing or north facing flat of a particular apartment building differs hugely in price: Table IV: Comparison of deferential price based on plot facing FACE PRICE (taka per square feet)
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North face South face Source: REHAB 3.2.10 View: Depending on the view of flats price can also vary. Table V: Comparison of deferential price based on plot view VIEW South Facing Lake View North Facing Lake View East Facing Lake View East Facing West Facing Lake View West Facing Source: RAHAB 3.2.11 Construction Quality: This includes materials used for construction, roof design, column design etc. As the buyers are becoming sophisticated day by day this variable becomes important to the developers at the time of pricing. 3.2.12 Land Owners Share: Nowadays most of the apartments are developed by various real estate firms in the form of joint venture. In this venture land owners and developers share total number of flats in a particular apartment. In the most of the cases the ratio of sharing flats is 40:60. In case of lucrative areas this ratio is often50:50. Besides these landowners also demands a PRICE ( taka per square feet) 5500 4500 4000 3500 3000 3000 4500 5500
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certain amount of cash benefit for staying away from their own home at the time of construction.
3.2.13 Pricing of Car Parking: Car parking is fully independent with the overall price of any apartment. It is priced as per the current market price. Nowadays it ranges from 2 to 3 lakh. Any apartment holder wishing to purchase more than one car parking space has to pay a higher amount than the normal range. It varies according to the variation of area.
3.2.3 Pricing decision and payment methods 3.2.3.1Fixed Price Concept: To avoid all kinds of embarrassing situation between the Company and purchaser Arefin Properties Ltd follow the fixed price concept. For a certain period, the price is fixed. It may change after a period depending on the cost of construction and land value. As per price schedule, there are some options of discount based on down payment.
3.2.3.2Mode of payment: Payment arranged in the following way: a. b. One time Installment
One time: Buyer can pay the price in one time. If he pays the price in one time, he/she will get discount.
Installment: In case of installment, buyer will get the remaining month of project hand over. After Booking, he will pay the initial deposit within seven days. Then
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he/she will bind to pay the remaining amount on the EMI (Equal monthly installment) base.
3.3 PLACE Location National: Arefin properties Ltds products are available at:
Bannani, Cantonment, Motijheel Gulshan, Shaumoli, Badda , Uttara, Mirpur, Shawrapara.
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3.4 PROMOTION
3.4.1 PROMOTION: A study shows that the apartment building companies undertook promotional efforts as a part of their marketing programs. All the real estate firms in Dhaka city take resort to advertisement as a measure of promotion. Newspaper and magazines are the media generally used by Arefin Properties Ltd. The advertisement cost is low, compared to the total cost involved in the business.
3.4.2 Sales promotion Arefin Properties Ltd provides shot-term discount to encourage sale of our product, mainly at the time of fair. 3.4.3 Advertising Arefin Properties Ltd invests sufficient money for advertising in every year such as billboard, popular magazine, etc. 3.4.4 Personal selling Arefin Properties Ltd sells their product through Personal selling.
3.5 PHYSICAL EVEDIENCE 3.5.1 Comfort The employees of Arefin Properties Ltds are very much cordial with the customers and very much friendly to their coordinates 3.5.2 Facilities The employees of Arefin Properties Ltds are convinced and lunch facilities.
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3.6 PROCESS 3.6.1 Arefin Properties Ltd creates and delivers product. 3.6.2 Arefin Properties Ltd designs its process in such a way that lead to fast, dynamic and very effective service delivery and result in satisfied customers. 3.6.3 As the process of the Real Estate organization is very well designed, it helps a lot to the marketer to do their jobs well, resulting in high productivity and decrease likelihood of service failure. 3.6.4 In Arefin Properties Ltd most of the directions come from Boards of Directors but there is different culture in different department based on their jobs requirement so that everywhere a specific process is highly maintained.
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Part-5
Problems and Recommendations
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Problems Identified Arefin Properties Limited does not use all the promotional tools like as sales promotion, personal selling mainly public relation. Thats why customers dont get actual information. APL Clients think that the price of apartment is high. Mainly middle and upper income families purchase apartments. Lower middle and lower income groups cannot buy such expensive flats. Thats why APL cant fulfill their target. Arefin properties Limited apartment has lack of community space, open area associated with water supply and inadequacy of lift. These things are essential need. Every customer wants to get these. Lack of proper ventilation or light in different rooms of an apartment due to improper architectural plan. Lack of Finance support like home loan for lower middle and lower class peoples. Lack of management effectiveness in the construction and marketing sector, for that APL Flats quality is getting low. Customer wants to get better product. When APL does not ensure their quality, customers go back. Sometimes APL is unable to secure electricity and gas connection for Govt. restriction. Electricity and gas is essential need for man to live in urban. For that they cant sale their flat. Sometimes the APL fails to hand over the flat within the specific period due to several factors like storage in raw materials, legal building, deadly in preparation of necessary papers etc.
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Recommendations Dhaka is a populous and busy city not only in Bangladesh but also of the world. In the time of my three-month internship program in Arefin Properties Ltd, I have observed companies some activities of different department, performance of the company to achieve goal and different aspect of service offered by this company. I have also gathered practical experience while doing work in sales department of this company, which helps me a lot for learning different aspects of Real Estate Company. Rather than recommending, I would like to give my opinion of Arefin properties Ltd. These are as follows The APL should give more advertisement in different media like Radio, TV, Newspaper and Magazine. The company should use all promotional tools to increase the sales and brand image. Lower-middle and lower income people mostly live in Dhaka city, so APL should concentrate according their income level.
Arefin Properties Limited should concentrate to develop service community space, open area water supply, fire fighting and fire escape mainly in high rise apartments. Arefin Properties Limited should improve construction quality design, ventilation.
Arefin Properties Limited should provide loan and other financial facilities for the lowermiddle and lower income clients to increase the sale.
Arefin Properties Limited need to develop marketing and management system, like strong branding, recruit sufficient marketer in marketing department etc. Company should improve both sectors.
Arefin Properties Limited should ensure electricity and gas for increasing their sale.
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Arefin Properties Ltd. should concentrate on fast handover of their project.
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Part-6
Conclusion
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Conclusion In Real Estate business is very profitable. This business is increasing day by day. Although apartment living is a recent social phenomena people are developing favorable attitudes towards apartment living which is gaining increasing cultural acceptance and Arefin properties Ltd playing an important role in this emerging situation by providing better service at reasonable price.
The present study exposes certain features of apartment marketing on the city. These are: (1) (2) (3) The present market for apartment house is still limited among the higher income people. Apartment houses are being built in the central areas of the city. Quality of the apartments of Arefin properties Ltd is satisfactory. But the price is not satisfactory.
Although apartment buildings are contributing in solving the housing needs of the city, an overall evaluation of its present evaluation indicates that (a) (b) Company must keep up their commitment and give priority to their customer. Increase in the number of apartment building, companies will also increase competition and gain market by providing better service with affordable and reasonable price. (c) As is a capital-intensive project, the companies should be provided with adequate finance. Banks and other financial institutions should come forward to help meet the working capital requirements. (d) Government should adopt policies aimed at encouraging apartment projects and protecting the interest of the apartment buyers. (e) There should be better co-ordination among apartment builders, buyers and financiers for protecting their interests. (f) Apartment building companies should strengthen their service efforts for gaining better feedback among the people.
By considering the above features, problems and suggestions, Arefin properties ltd has successfully established itself as one of the leading Real Estate Developers in Bangladesh.
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Part-7
Appendix
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Questionnaire
Dear Respondent I am a student of Daffodil International University (DIU) want to collect information on your insights and opinions on the status of Arefin properties ltd as per requirement of my internship report. I will appreciate your valuable time and support in answering the questions. All the information collected will keep strictly confidential and shall use for report purpose.
Name: ____________________________
Age
Occupation: ______________________
1. Which factors you prefer most to take decision to purchase a flat? o Brand Name o Price o Construction quality o Location
2. Why do you prefer Arefin properties ltd apartments?
o Quality o Brand Name o Reliability
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3. Mention the product you prefer in Arefin properties ltd better than other companies do in the same price range.
o Flat o Shop o Commercial space
4. To you the price of Arefin properties ltd flat is-
o Higher price o Reasonable o Not higher in consider of quality
5. Which factor motivates you to purchase a flat?
o To avoid the troubles involve in building a house o To live in the centre of the city o To live with same class people of the society. o Others
6. In which area of Dhaka city would you like to buy a flat? o Dhanmondi o Gulshan o Uttara o Baridhara o Mirpur o Mohammadpur o Else
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7. Which size flat you have or would you like to buy?
o 850-1200 sqf o 1500-1700 sqf o 2000-3000 sqf
8. What range of budget you have to buy a flat? o 50 to 80 lacs o 80 lacs to 1 crore o More than 1 crore
9. What is your budget range for buy a flat? o 50 to 80 lacs o 80 lacs to 1 crore o More than 1 crore
10. Are you satisfied with the overall performance of Arefin properties ltd including handover time? o Extremely satisfied o Satisfied o Moderate o Dissatisfied o Extremely dissatisfied
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11. For what reason you bargain most with the sales people? o Quality o Price o Others
12. Will you prefer Arefin properties ltd flat to buy for the next time o Yes o No
If you have any annotations about Arefin properties Ltd or Arefin properties limited product please mention______________________________________________________________________________ _______________________________________________ Thanks for sharing your valuable time and view with me.
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Part -8
Bibliography
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Bibliography a. Principle of Marketing -12th Edition .Philip Kottler b. Marketing Management-12th Edition .Philip Kottler c. www.arefinassociate.com d. Other internship report of DIU e. REHAB Fair Dhaka 2012, Yearly publication of REHAB.
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