Livia polymer industry

LIVIA POLYMER INDUSTRY

CHAPTER-I

1.1

INTRODUCTION

Livia Polymer Bottles Pvt. Ltd. is one of India's leading Companies engaged in the manufacturer of high quality PET and PP containers, jars and bottles in various sizes, shapes and colour.

Liquor, Candies, Honey, Cashew, Pickles, Spices, Dates, Date Syrup are to name a few from the kaleidoscope of products that get packaged in the finest PET containers manufactured by Livia.

With conscious responsibility towards the society, Livia offers employment to significant number of people from rural areas surrounding the factory, of which considerable numbers are women.

Livia also boasts of eco-friendly manufacturing environment. 500-member strong team consisting of well-trained engineers and very dedicated work-force, supported by excellent infrastructure and professional working environment ensure that Livia

Polymer delivers always best products to its customers.

Livia polymer industry

1.2

INDUSTRY PROFILE

The Polymer Sector comprises four discrete processing areas: Plastics Processing, Rubber Processing, Polymer Composite Processing and Sign Making. Just fewer than 14,000 companies operate within the sector employing some 286,000 employees. This figure rises to approximately 400,000 employees when companies who process polymers as a secondary operation to their main business, are taken into consideration. The industry is extremely dynamic being subject to many changes and opportunities arising from technological change, development of new materials and processing technology and not least, the development of new products and changes in consumer requirements. The industries require innovators, technologists, designers and highly skilled processing technicians to remain at the forefront of developments and changes in the worlds demand for more versatile, lightweight, low cost and energy saving products and applications. Products and component parts developed using polymers, are used in many applications and each year the demand steadily grows.

*Aerospace * Automotive * Marine * Defence * Medical * Electrical * Plastic Electronics, * Construction * Transportation * Consumer & Domestic Products * Leisure, Toys, Packaging.

Livia polymer industry

1.3

COMPANY PROFILE
Livia Polymer is one of the pioneers in Poly Ethylene Terephthalate (PET) bottles

manufacture and technology in India. We were the second in the country to launch PET Bottles in the year 1988-89. Since then, Livia Polymer has grown to build up a reputation for high quality products under the brand name Livia pet. Livia now has the added capability to manufacture PP (Poly-Propylene) bottles too. Livia's present overall installed capacity is 1200 MT per month.

Apart from meeting segment-specific packaging needs such as Distilleries, Confectionery, Spices & Condiments, Chemical & Pharmaceutical Industries, Livia also markets its special and featured innovations through a 30-strong Distribution Network across the States of Tamil Nadu, Kerala, Karnataka and Pondicherry, under the brand-names Livia PET and Livia POP.

Livia practices transparency in its dealings with all its stakeholders. Livia has a strong internal and external auditing system. Its financial strengths are rated by CRISIL.

1.4

VISION

To grow in the packaging industry by progressively offering customer-oriented good quality products & services.

To be an industry role model in the country. To become Indias largest PET products manufacturer. To make Livia PET one of the most respected brands in the country.

Livia polymer industry

1.5

MISSION

We will experiment with new concepts and ideas and, deliver unique products. We will value innovative thoughts, innovative approach and innovative solutions in work life.

We will make innovation our prime focus for the future. We will lead the PET Industry into newer segments of packaging products.

1.6

THE MANAGEMENT

Livia is the evolution of a first-generation entrepreneurs dream with a very modest beginning with only one machine two decades back. Livia has grown to become one of the largest manufacturers in the PET packaging industry in India. In this evolution,Livia has crossed many milestones - guided by its professionally sound management, encouraged by earnest customers and supported well by its chosen vendors. Fresh quests continue to drive Livia into newer horizons for greater achievements in the years to come.

1.7

PLANT LOCATION

A plant is a place where men, material, money, equipments, methods and machinery etc., are brought for manufacturing products. Plant location is defined as deciding a suitable location or place. Where the factory or plant will start functioning.

Livia polymer industry

Livia polymer bottlers private limited is located in Mandaiyur Salai, Mandaiyur, Pudukkottai District, Tamil Nadu -622 515, INDIA. The factory located nearness to supplier of raw materials. Availability of labours are fare in livia polymer bottlers pvt ltd. A location which provides good external amenities shops, communication, good transport etc.,

1.8

ORGANIZATION STRUCTURE
Organisation structure is a framework of task reporting and authority relationships within which as organisation function. According to Robbins an organisational structure defines how job task are formally divided grouped and co-ordinated.

In l.p.b pvt ltd, line organisation structure is followed. In such an organisation the superior at the top makes decision and communicates his decision and assign certain work to his immediate subordinate. The subordinate, in turn, makes certain decision, within the scope of authority, and assigns certain work to his own subordinate and so on.

Livia polymer industry

PROPRIETOR

Finance Manager

HR manager

Purchase Manager

Production Manager

Marketing manager

Record Manager

Supervisor

Supervisor

Supervisor

Supervisor

Supervisor

Supervisor

Workers

Workers

Workers

Workers

Workers

Workers

Chart-1 Organization structure

Livia polymer industry

1.9

DEPARTMENTATION

Departmentation is the process of dividing and grouping an industry into departments. the total work of an organization is divided into functions and subfunctions.

These departments are managed by its proprietor.

Finance Human resource Purchasing Production Marketing Records

Livia polymer industry

CHAPTER-II

2.1

FINANCE DEPARTMENT

Finance department occupies a place of outstanding significance not only with the viewpoint of regulating the financial irregularities but also with the motto of creating opportunities for the generation and mobilization of financial resources. Finance is the bsic requirements of any industries. An industry requires fixed capital to acquire fixed assets like land and building, equipments and instruments, furniture etc. It is also requires working capital to buy material, pay salaries and to meet all other routine expenses. The basic source of fixed capital of livia polymer bottles pvt ltd is provided by the proprietor from his own fund. Financial department deals with the maintains of records regarding financial transaction taken place. In livia polymer bottles pvt ltd, all the financial transaction handled by proprietor is directly involved in the allocation of capital and all financial activities.

Livia polymer industry

CHAPTER-III

3.1

HUMAN RESOURCE DEPARTMENT

Man is the heart of every industry. According to Dale Yoder manpower management effectively describes the process of planning and directing the application, development and utilization of human resource in employment. Livia polymer bottles pvt ltd is a large scale industry, 500 employees employed. They are take care of his work in progress in livia pet.

3.1.1 RECRUITMENT AND SELECTION

Recruitment is the process of generating a pool of capable people to apply for employment to an organisation. The selection is the process by which managers and others use specific instruments to choose from a pool of applicants a person or person most likely to success in the jobs given management goals and legal requirements. In livia ltd, all the employees are selected based on the locality with some knowledge to handle machinery. All the employees are semi-skilled and unskilled while they join in livia ltd.

3.1.2 TRAINIG
Training is the process of improving skills and abilities of an employee related to the job. Before assign into job every new face need training to make the convenient into their work environment. In livia ltd, also giving training to their job to enrich their skill. Here on the job training is given, its refers to new or inexperienced employees.
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Livia polymer industry

3.2

COMPENSATION
Compensation management is the process of determining cost-effective pay structure.

It is designed to attract and retain the employees. It provide an incentive to work hard. Livia polymer industry

Salary is the only compensation system used in livia ltd. Salary refers to payment made to employees at the end of every month. Incentives are the amount of remuneration paid to the employee over and above the normal wage for the employees contribution to increase production and save time and material in industries. Bonus is an extra payment to the workers beyond the normal wages. In livia ltd, one month or average wise is given as bonus for Tamil festivals like, diwali and pongal.

3.3

WELFARE PROGRAMES

Benefits given to the employee in addition to their salary are called welfare. In livia ltd, some of the benefits given to the employees they are Free uniform is provided to all employees Food is provided in free of cost Transport allowance Leave with pay Company arranged tour

3.4

REWARD SYSTEM
To motivate the employees of livia ltd, gift are given as reward from the proprietor of

the concern.

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Livia polymer industry

3.5

PERFORMANCE APPRAISAL
360. Appraisal is a type of appraisal used in livia ltd. The appraiser may be any person

who has through knowledge about the job content. The appraiser should be capable of determining what is more important. He should prepare report and make judgment.

3.6

COMMUNICATION FLOW
Communication flow is the process of passing information and understanding from

one person to others, in livia ltd both upward and downward flow of communication is smoothly flows in the industries.

proprietor

supervisor

labours

Fig-1 communication flow

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Livia polymer industry

CHAPTER-IV 4.1 PURCHASE DEPARTMENT

Purchasing is the procuring of materials, supplies machine tools and service required for the equipments, maintenance and operation of the manufacturing plant. It is a function of procuring goods and services from sources external to the organisation. Purchase department is responsibilities which belong exclusively to the purchase and purchase department shares with other departments.

4.1.1 SUPPLIER
Supplier is a person who supplies the all kinds of raw materials to the industry.

4.2

TOTAL QUALITY MANAGEMENT

Total quality management is an enhancement to the traditional way doing business. Total-makeup of the whole Quality-degree of excellent a product or service provides Management-art, act or manner handling, controlling, directing etc.,

Over the years of its growth, Livia Polymer has carved a niche in the PET containers manufacturing industry by its consistent commitment to quality and sustained efforts to innovate. Produced out of fine raw material from Reliance Industries and equipment from the world leader Nissei-ASB, Livias products undergo streamlined quality control measures. Backed by men with the right orientation towards quality and various quality testing and control equipments, it is not surprising that Livia has earned its well-deserved place in the PET containers manufacturing industry.

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Livia polymer industry

The quality of a PET container is decided by factors such as transparency, even distribution of material, adherence to specified dimensional parameters and strength. Apart from meeting stringent dimensional tolerances specified by customers, the fitness of the PET container for its end-use in terms of quality and strength also gets ensured. The Digital Top Load Tester is one such equipment which helps in ensuring the quality of the product.

A dedicated Quality Control Department backed by a good infrastructure ensures that the quality of products delivered excel the expectations of the customers.

ISO

mean international organization for standardization to facilitate international trade in

goods and services. Livia's Quality Management System Certified

Quest

for

quality

is

what

keeps Livia

Polymer ahead. We strive for ZERO DEFECT in our Quality.

The Quality Management System established and practised at Livia has been certified to be compliant 9001:2008. to the requirements of ISO

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Livia polymer industry

CHAPTER-V
5.1

PRODUCTION DEPARTMENT

Production management refers to operations and control of industrial processes in order to certify that there is smooth movement to the necessary level. Production management is applicable in a number of fields. Financial management and manufacturing operations are some of the two processes where you can apply production management theory. A production system is the design process by which input elements are transformed into useful products. In livia polymer bottles industries finished product like, liquor, confectionery, food relishe, home and schools, chemical & pharma.

5.2

COMPONENTS OF SYSTEM The input, processing, output and control of a system are called the component os

system.

Input

Processing

output

Feedback & Control

Fig-1 component of a system

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Livia polymer industry

5.3

PRODUCT SEGMENTS
Liquor Confectionery food relishes home and schools chemical & pharma

5.3.1 LIQUOR Among the various segments of packaging Livias products serve, LIQUOR by and large remains the largest domain. A very wide range of liquor products gets packaged in Livias PET bottles. The apparent reasons for gradual switch over from glass bottles to PET bottles are light weight, lesser damages in transit and cost. PET bottles have come to symbolise one-time use, thus eliminating the possibility of health hazards that lurk in recycled containers. The switch over from a glass bottle to PET bottle necessarily precedes critical design identical to the glass design. To replicate in PET the nuances in a glass bottles design is always a challenge. Sometimes, the challenges are enormous. But, when the outcome is fine, it is always a sense of accomplishment for the team.

Innovations
UB Group (United Spirits Limited) can be said to be the single largest client for Livias PET bottles for packaging liquor. With increasing prospects for this segment, Livia is focusing on speedier production and packing solutions for specific highvolume products.

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Livia polymer industry

Efforts are also on to find economical solutions for packaging Beer in PET. Some of the solutions available at present here are either not viable enough in cost or need tie-ups with technologies abroad.

Continuous research and development and, the desire to innovate always remain as the motivating factors behind newer developments. Livia thanks its customers for encouraging innovations in PET packaging solutions

5.3.2 CONFECTIONERY

Sweet Choice

In deciding the optimum, yet economical weight of the jars, factors like top-load are taken into serious consideration with a view that the jars are thoroughly fit enough to survive transporting and handling conditions. Confectionery is one domain where PET containers are considered a boon for bulk packaging of chocolates and candies.

Livia supplies PET jars in a wide range of capacities upto 9.0 L. These help manufacturers like Perfetti Van Melle India and ITC to supply their chocolates and candies bulk-packed in PET jars. These jars also remain as an attractive promotional tool at retail sellers end.

Economy is the word

Livia's jars are customised to meet the requirements of customers. Customers have the option to choose the strength and weight category of the jars they need.

We encourage manufacturers of confectionery items to come to Livia to choose from a range of PET jars in varying shapes, sizes and weight categories, to take the development process forward in customising their choice to suit specific needs.

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Livia polymer industry

5.3.3 FOOD RELISHES

The favourite Livia Polymer in fast expanding its domain in supplying containers for packing food relishes. Food and nutritional products such as Oats, Dates, Date-syrup, Honey and Cashew are getting packaged in Livia's PET containers, which were hitherto being packed in other forms of packaging like glass containers and sachets. Spices and Condiments also get packaged in PET jars. Pepper, Garlic, Parsley, Cumin are to name a few in this list. Most of them also being export-oriented products, manufacturers consider PET as an ideal, safe and hygienic medium of packaging. Various kinds of Pickles with its mouth-watering flavours too get packaged in PET jars. The list is soon to become longer, as manufacturers realise the advantages of packing their food products and food specialities in PET.

The significant inclination towards PET containers from other forms of packaging is due to the flexibility in PET designs, overall aesthetics and economy in cost Beyond all these, from consumers point of view, PET containers are increasingly becoming their favourites due to convenience of storage at their end. Straight-from-container designs like Grinder Caps, Flip-Top Caps add to the ease of use.

The innovations
Continuous research and development are underway to ensure increased and optimum shelf-life of newer food products packed in PET containers. One can be sure that, in the not-too-distant future, virtually every food product we come across today in other forms of packaging will get switched over to packaging in PET containers.

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Livia polymer industry

5.3.4 HOME & SCHOOLS

When you find some of Livia Polymers PET and PP jars and bottles in a Shopping Centre you frequently visit, take a good look at it. You will realise that we have made those jars and bottles keeping in mind customers like you who care for quality and aesthetics.

There is an impressive range of transparent jars, plain jars or coloured ones and, jars with floral designs. Sizes range from 250ml to 3000ml, convenient for various kitchen and fridge applications.

5.3.5 CHEMICAL & PHARMA

Pharmaceuticals
PET bottles play an increasingly meaningful role in packaging health-care and medicinal products of various branches of medicines such as allopathy, ayurvedh and homeopathy. Some of the medical products are sensitive to light. Aroma retention is an important factor. Shelf life is yet another factor. PET bottles with varying thickness and colours are chosen according to the specific needs / applications. Livia polymer industry Cough syrups, eucalyptus oil, hair-oils, herbal oils and pills are to name a few of product that get packaged in PET bottles.

Chemicals
Livias PET containers are also used extensively for packaging chemicals, household cleaning liquids, detergents, pesticides, hand-wash and anti-septic liquids. Novel designs of containers accompanied by ease of dispensing are what make chemical and household products in PET look more attractive on shelves. Livias capability in meeting complex and stringent design requirements of application-specific needs has received due attention from its customers. Livias efforts in identifying packaging solutions in PET for chemical solutions, especially anti-septic liquids, with higher pH levels are continuing. PET containers are not only easy to handle and cost-effective; they also reduce the overall weight of the consignments that are transported, thus helping the cause of fuel efficiency and transportation costs.
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Livia polymer industry

CHAPTER-VI

6.1

MARKETING DEPARTMENT
Marketing is concerned with the activities involved in the flow of goods and services

from the producer to consumer. It is one of the important department in every organization. 6.2

MARKETING MIX

6.2.1 PRODUCT PLANNING

The product policy of the marketer will provide for such decision as product mix, new product development, product modification, product alteration and product elimination, strategy for the product life cycle, branding and packaging. Here the product they are produce and marketing. like bottles

6.2.2 PRICE
The marketer should have knowledge of the various kinds of pricing, pricing policies in vague and the determinants of policies. It will also provide for discounts and allowance usually offered by marketer. Cost based pricing strategy is used. Based on the quotation the price is varied to the customers.

6.2.3 PLACE AND DISTRIBUTION

Distribution is basically concerned with the flow of goods to the consumers and includes such functions as transportation, storage and warehousing. The channels of distribution comprise the producer, the middleman and the consumer.

6.2.4 PROMOTION
The promotional policy of the business will provide for decision pertaining to the promotional tool to use. The various promotional tools in use are like, sales promotion, advertising, personal selling and publicity.

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Livia polymer industry

CHAPTER-VII

RECORD DEPARTMENT
Record department maintains record of all the transaction happening in the industry and also about the details recording employee and other things. Records are maintained basically at all the time in the industries throughout the year for the purpose of future reference. Record in store department includes records like stock ledger, purchase ledger and sales product bill.

Records keeping in the places of the industries are done through the use of computers
using modern technologies.

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Livia polymer industry

CONCLUSION

Livia polymer bottles private ltd is one of the leading industries in india. In this era of technology, the information is the key to success in the business. This means that the successful business man will be who will have the right information at the right time. This comment leads to the conclusion that the information sharing process should really be improved.

The system, the management style, the policies and decentralised decision making environmental is really remarkable. This report is basically an attempt to identify the areas which need to be improved.

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Livia polymer industry

APPENDIX

BIBLIOGRAPHY
1. C.R KOTHARI (2003) Research Methodology, new age international publishers, 2nd Edition. 2. DR. VERMA AND AGARWAL (2005), Human Resource Management, Integrated publishers, 4th Edition. 3. K. ASWATHATAPPA, Organization Behaviour, Himalaya publication, 4th Edition. 4. K. ASWATHATAPPA, Marketing Management, Himalaya publication, 6h Edition. 5. I M PANDEY, Financial Management, 10th Edition 6. NORMAN, GAITHER & GREG FRAZIER (2002), Operation management, 9th Edition. 7. V.S.P. RAO, Human Resource Management, 7th Edition.

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