corporate profile

sukuma branding specialists

Sukuma is a Zulu word for Stand up the name was derived from an inspiration and desire to introduce a turn-around in an industry perceived by many as tough. The future of brands are only as good as the continuing veracity of their proposition to the consumer, the alignment of a business value chain behind them and the quality of the executive team in whose curatorial care they find themselves Steve Miller (cited in The encyclopaedia of Brands & Branding in South Africa, 2007) The survival in business is a combination of tactic and development of winning strategies coupled together with a fully equipped and committed family not team. Such a clan must possess the right qualities and skill. Above all, understanding client needs and providing a sound client support solidified by transparency, honesty and tangible professionalism. There is no market too difficult for an organisation with a drive. At Sukuma, we are determined to set the pace and give our clients a new taste of service fresh and healthy they will never forget. We will measure the satisfaction levels of our clients on every opportunity in order to continuously improve until we are the example of exclusive service provision. We will go a long way into knowing our customers, developing products they need and creating need for our innovative products at the same time maintaining an easy corporate relationship that is beneficial to all. Our corporate drive is to stand as is derived from the Bible in Eph 6:13 having done all, to stand firm. Sukumas logo reflects a spirit of awakening, rising up above all and reaching great heights as a black owned and managed institution. The logo is also a symbol of worship, which the company will do through the blessings from the Almighty. We will achieve recognized quality standards, work closely with relevant bodies and develop means of empowering the youth of our country especially in the education sector.

fresh, healthy service

Our Vision

To become an industry pace setter through exclusive service provision

Our Mission

Our mission is to serve the Public and Private sector of South Africa, neighboring and overseas countries with an exclusive and memorable service on each delivery. We will engage with quality and service rating organisation in order to verify a succinct service delivery.

Our Quality Mandate

Quality is frequently pledged but seldom achieved. We will never say we are a high quality organisation but that we are constantly evolving into one. We do not pledge zero defects but rather make a promise of achievable quality levels and mandates.

Our Values

Simplicity Transparency Action Nobility Dynamism

Straightforwardness, non-complicated service Truth, clear and open policies & processes, our clients will get no lie Achievement, vibrancy and vigor to perform as required by our clients Nobleness, a servant hood attitude we shall always possess Drive, zing, enthusiasm and ever evolving with new products/services

Products and Future Innovations

The following products and services do not necessary conclude full coverage since we are always evolving and kin to explore and develop new products/services for our clients; Brand Development (Branding Strategies, concepts, ...) Graphic Designing, Layout and Printing Brand Management Consultancy Corporate Identity Manual Development Website Design Translation, Editing Advertising & Promotions Billboards & Other outdoor ads

Experience and Expertise

We use a vast pool of experts, freelancers, and in-house highly creative designers, advertising specialists and Strategic managers to answer our clients call for service. For that which we cannot answer, we will say so and if we can refer we will.
sukuma corporate profile - fresh, healthy service

Being a new company, we have not done much out there (in our capacity as sukuma branding specialists) except for this beautiful piece of work the corporate profile you are definitely admiring, and this being our first corporate profile. It is important for us to mention in truth that our pool of designers have done work for a lot of reputable organisations including the following; CIPRO (Companies Intellectual Property Registration Office) Competition Commission Competition Tribunal DBSA (Development Bank of Southern Africa) Department of Agriculture Department of Water Affairs and Forestry Mpumalanga Government Departments SASI (South African Savings Institute) SALGA (South African Local Gover nment Association) SAMDI (South African Management Development Institute) SEDA (Small Enterprise Development Agency) The dti United Nations UNDP, Technonet Africa As Sukuma, we are confident of building very strong Customer Relations with you, starting today. We hope you will be willing to participate in this relationship which we pledge to never compromise.

Basic Specifications for RFQs

A strange topic to insert in a corporate profile you might say? We believe otherwise. How about having someone sell you a car but not tell you its engine capacity? On the contrary, we cannot cover all specifications in a profile. We will therefore look at the most demanded products specifications. It is naturally the client who forwards such specifications to us but we realize some of our clients will benefit from the little information that follows;

Required Specifications for flat sheets

Paper type & grammage; (there are thousands types of paper, however, the most common are Dukuza, Magno Satin, White, Presto or even normal bond. Some of these papers are available in Gloss (Shiny surface almost like photo papers or Matt). Size; This is the finished products size, letterheads are normal standard A4 (210 x 297mm) for use with most A4 office printers. Sizes are normally A3, A2, A1, A0 but you can have anything on any size because after printing we cut to any size. Colour; CMYK (Cyan, Magenta, Yellow, Black) are used to generate any colour except white, remember white is the papers base colour, white is therefore simply space left unprinted. Metallics can be add-ons 5th colours in some instances.
sukuma corporate profile - fresh, healthy service

(Posters, Letterheads, Complimentary Slips even business cards)

Foiling; is yet another spec of possible add on e.g. Gold/Silver foiling

Quantity; Heavy duty printing is cheap on huge quantities. The unit price goes lower as you increase quantity. Other uncommon specs; Some flat sheets need to be folded e.g. a Z Fold brochure is a flat sheet printed both side then folded to size. A re-order does not required all other specs except for just Quantity, if you have a Corporate Identity/Branding Manual and have furnished us with a copy and such specs are in the policy, then your simply place your order and refer to the appropriate item in the CI Manual.

Branding and Corporate image Mr. B. Ncube

A brand is a bundle of tangible and intangible benefits that, together, come to stand for a specific feeling in the hearts and minds of consumers. Brand choices are made on how consumers want to feel when engaging with the brand. Trust is the confidence of knowing that the brand will deliver this desired feeling time and time again, no matter what, and at every point of the brand experience Alison Tucker, cited in the The Encyclopaedia of brands and branding in South Africa 2007 I perceive a brand to be a physical/emotional stronghold of a relationship between a customer and a product/service. Certain brands come with certain promises, the ability of a brand to satisfy that promise leads to Trust. Trust is fundamental for any type of relationship because with Trust comes Loyalty and everybody/everything needs a lasting relationship. As human beings we brand each other, we enter into certain relationships, develop trust or sometimes destroy it. The trust we develop/destroy always seem to determine the future of our relationship (whether they will last or not). Two people are drawn to each other through certain expectations, when those expectations are satisfied the relationship is solidified, when those expectations are consistently delivered we develop trust and ultimately become loyal to one another A lot of companies seem not to place paramount importance in a brand; some do not even have a symbol, Logo, emblem which represents them. Imagine a country without a flag or a government without a Court of Arms. Imagine a Mercedes Benz without the 3 pointed star, Imagine Edgars without the Red Square. Yes existence of the latter will be there but representation wont be there. On the contrary some organisations also seem to think that a logo is brand, while some think a beautiful, fancy logo does the job how wrong can one be?

sukuma corporate profile - fresh, healthy service

Image is everything so they say. Why do employment seekers dress their best when going for an interview, why does the bride spend 3 hours (incl/excl the hair saloon) to look their best. Likewise, every organisation should ensure that its looks, corporate image, is exquisite. More importantly, consistency of the image must be maintained. 3 Different designs of business cards within a year for the same person does not really spell out consistency, and so is having different shades of the same corporate colour or even worse squashed/stretched logos.

Organisations really serious with maintaining their consistent look develop a CI Manual, Corporate Identity Manual

Going a little deeper, organisations that succeed do take branding seriously; I was amazed to learn that Vodacom spent R470m between July 2006 and June 2007 on advertising. In case you are confused between advertising and branding, in simple, forgetting about definitions from the school of Thought/Advertising, advertising is the act of bringing brand awareness to the consumers. More awareness, however, does not necessary ensure survival of the brand but the delivery of the promise it made to consumers - imagine if Vodacom (after spending R470m on ads) was to show a Network busy each time you attempt a call for 3 months- will you continue to hold? Could you have thought if you didnt know, that the worlds most recognised brand could be from the beverages sector - a drink? Just to quench your thirst? At this point I will leave you with a question which can be answered by you, if you are in business (and mean business). At sukuma we pledge to help our corporate brothers and sisters with maintaining a good image and identity by providing you with exclusive God given talent in art - you will love our designs and of course, our service too!

sukuma corporate profile - fresh, healthy service

Contacts;
Postal Address: Telephone Number: Cellphone: Fax Number: Email Address: Website: P O Box 12534, The Tramshed 0126, Pretoria 0861 SUKUMA (785862) +27 86 17 85 862 +27 79 84 84 087 +27 866 04 04 45 +27 12 343 2907 info@sukuma7.co.za www.sukuma7.co.za

Business Details;
Registered Name: Short Name: Registration Number: Tax Ref Number: Ownership: Principal Business: Auxillary Services: Sukuma Branding Specialists sukuma 2007/209250/23 9581884153 55% Black Ownership. 55% Women Owned Branding, Graphic Designing, printing and Advertising Photography, Sound, Videos

fresh, healthy service

Tel:

kuma 85862 0861 7s u

w w w. s u k u m a 7 . c o . z a