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3.

INTRODUCTION TO MARKETING PLAN 3.1.1 Marketing Objectives Marketing can be defined as a social and managerial process by which individuals and group obtain what they need and want by creating products and exchanging value with others. In other words, marketing is an exchange activity between a business entity and its customers. It is a healthy activity that carried out systematically to encourage and increase sales products or services. Hit for Brain Enterprise is want to produce new product that can be use for mobile phone user. This can make them easier and can give them satisfaction and safety for their phone. Due to the high usage of selling phone our product can be marketed as well because many phone users will want to get it.

3.2

MARKETING PERSONNEL 3.2.1 Marketing Department Chart

NABILAH BINTI SHARIFUDDIN (MARKETING MANAGER)

ABDUL HAKIM BIN ABDUL HALIM (SALES)

NURMADIHAH BINTI ABDUL LATIF (CUSTOMER SERVICE)

SHAHRUL ASYRAF BIN MD SALLEH (ADVERTISEMENT)

Figure 3 : Marketing Department Chart

3.2.2

List Of Marketing Personnel

Table 7: List of Marketing Personnel POSITION Marketing Assistance (Sales) Marketing Assistance (Customer Service) Marketing Assistance (Advertisement) Total NUMBER OF STAF 1 1 1 3

3.2.3

Schedule Of Tasks And Responsibilies

Table 8: Schedule Of Tasks And Responsibilities POSITION Marketing Assistance (Sales) Marketing Assistance (Customer Service) Tasks And Responsibilities -Promoting product to the customer -Forecast sales and profit -Provide help for customer -Handling complaints and resolve problems -Measuring and reporting her own activities as such number of calls received -Advertising product

Marketing Assistance (Advertisement) 3.5

INTRODUCTION TO PRODUCT/SERVICE

Name of Product Phone charger holder

Description -safety for user -variety of design -affordable price

Price (RM) 10.00

3.6

TARGET MARKET The target market is defined as the groups of customers that have needs and wants that can be satisfied by the business through supply of goods and services. So our target market are handphone users.

3.7

MARKET SIZE Table 10: Market size per month SEGMENT POPULATION (PER MONTH) % TARGET MARKET TARGET MARKET (PER MONTH)

Phone accessories shop ( 3 shop ) *estimation of 1000 visitors per shop per month Bookstore ( 2 store ) *estimation of 800 visitors per store per month Uptown/night market (2 stall operated twice weekly ) *estimation of 1000 per stall per week

3000

50

1500

1600

50

800

4000

50

2000

TOTAL

4300

Table 11: Table of Target Market per year NO.OF TARGET MARKET (1 year) 51,600

SEGMENT

POPULATION ( 1 year ) 103,200

% TARGET MARKET 50

Visitors

Table 12 : Table of Market Size per month

SEGMENT

NO.OF TARGET MARKET

QTY CONSUME PER YEAR

AVERAGE PRICE PER UNIT (RM)

MONTHLY POTENTIAL PURCHASE (RM)

MONTHLY MARKET SIZE (RM)

Visitors

51,600

10

1,032,000 1,032,000 86,000

1,032,000

Total market size (per year) Total market size (per month)

Hit For Brain Enterprise the market size to be RM 86,000 a month. Total market size per year = RM 1,032,000

3.8

COMPETITORS ANALYSIS 3.8.1 Analysis of Hit For Brain Enterprise Strength and Weaknesses

Table 11 strengths and weaknesses STRENGTH New product No competition Used recycle product WEAKNESSES Doesnt have loyalty customer Difficult to find square shape of bottle Hygiene

3.9

SALES FORECAST Table 12 Sales Forecast for Hit For Brain Enterprise Sales Forecast for Hit For Brain Enterprise YEAR MONTH SALES COLLECTION (RM) 2013 1st half 2nd half TOTAL YEAR 1 2014/2015 TOTAL YEAR 2 (Increased by 10%) 2015/2016 TOTAL YEAR 3 (Increased by 15%) 1,186,800 450,000 582,000 1,032,000 1,135,200

3.10

MARKETING STRATEGY 3.10.1 Product / service strategy Our business is selling handphone charger holder which is made from recycle material. We use Hit For Brain for our product brand. The copyright of the design well preserved and high quality. Our company target is to sell as many design phone charger holder as possible. Phone charger holder is easy and safety to use. The unique design printed on the phone charge holder can attract the customer to own it. In order to achieve our target, we have developed appropriate marketing strategies to generate the sales from the target market. 3.10.2 Price strategy Our price for phone charger holder is RM10. It is affordable for customer to buy the charger holder. As the price is affordable so everyone can buy especially teenagers and student. We are trying to give the customer a reasonable price because we have no competitors. 3.10.3 Place strategy Our company is situated at Penang. We are located at No 1234 Jalan Beringin 10300 Juru Penang. Customer can get phone charger holder at bookstore, night market, and phone accessories shop that our company provide it. Besides that, the wholesaler that want to buy phone charger holder can come direct to our manufacturing. 3.10.4 PROMOTION STRATEGY An impressive promotion is needed to ensure that our sales target is achieved. Promotions are based on advertising, such as newspaper, internet (website) and brochures. Our website www.hitforbrain.com. On our website customer can get information how to use the phone charger holder.