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MAHAMAYA TECHNICALUNIVERSITY,

NOIDA





Syllabus

for
FIRST YEAR
Of
MASTER OF BUSINESS ADMINISTRATION (MBA)



(Effective from the Session: 2013-14)
INTRODUCTION

MASTER OF BUSINESS ADMINISTRATION (MBA, FULL TIME, 2-YEAR DURATION)

The MBA programme aims at providing various elements of system of education related to MBA
degree programme and addresses issues relevant to the various format of organizations i.e. Corporate,
Government and Non- profit organisation performing internal business process to achieve various
objectives of their stakeholders by providing solutions to challenges arising there from. Apart from
developing knowledge and skills in different areas of management, this course also provides relevant
inputs as per the organizations business/ economic environments.

This programme places high emphasis on overall development of the personality of students as manager.
The structure of the programme is designed so that students must study the core subjects from different
functional areas of management that are made mandatory.

This programme, since beginning, focuses on providing relevant inputs through case
discussion/analysis, simulation games, etc. keeping in mind the current employment scenario in the country
and abroad.

This programme is of two years duration divided into four semesters. Each subject is comprised of 5
units of 42 sessions each of one-hour duration.

Summer Training for 8 (eight) weeks is compulsory for every student pursuing this programme ,
which they have to undergo between second and third semester during summer break.

Comprehensive Viva-voce is an integral part of the programme which shall be conducted at the end
of the second semester theory examination.


Suggested Books for Case Studies only (In alphabetical order):
J.A.Kulkarni - Case Studies in Management, Pearson
Jham, Gupta - Cases in Management - Indian and International Perspectives, Biztantra
S. Ramesh Kumar - Case Studies in Marketing Management, Pearson
Siddhartha Balakrishna - Case Studies in Marketing, 1st ed., Pearson
MASTER OF BUSINESS ADMINISTRATION (MBA)
Study and Evaluation Scheme
SEMESTER- I
S
No
Code Subjects Periods Evaluation Scheme Total Credit

L

T

P
Sessional End
Semester
CT TA TOT P Th P
1 MB-101 Piinciples & Piactices
of Nanagement
3 1 0 30 20 50 - 100 - 150 4
2 MB-102 Naiketing
Nanagement
3 1 0 30 20 50 - 100 - 150 4
3 MB-103 Buman Resouice
Nanagement
3 1 0 30 20 50 - 100 - 150 4
4 MB-104 Customei Relationship
Nanagement
3 1 0 30 20 50 - 100 - 150 4
5 MB-105 Quantitative
Techniques foi
Becision Naking
2 1 0 20 10 30 - 70 - 100 3
6 MB-106 Nanageiial Economics 2 1 0 20 10 30 - 70 - 100 3
7 MB-107 Accounting & Financial
Analysis
2 1 0 20 10 30 - 70 - 100 3
8 MB-108 Enviionment &
Nanagement
2 1 0 20 10 30 - 70 - 100 3
20 8 0 1000 28

L: Lecture T: Tutorial P: Practical/Project CT: Class Test TA: Teacher Assessment
Th: Theory TOT: Total
TA =10 (5 for teacher assessment plus 5 for attendance)
TA =20 (10 for teacher assessment plus 10 for attendance)

MASTER OF BUSINESS ADMINISTRATION (MBA)
Study and Evaluation Scheme
SEMESTER- II
S
No
Code Subjects Periods Evaluation Scheme Total Credit

L

T

P
Sessional End
Semester
CT TA TOT P Th P
1 MB-201 0iganizational
Behavioui
3 1 0 30 20 50 - 100 - 150 4
2 MB-202 0peiations
Nanagement
3 1 0 30 20 50 - 100 - 150 4
3 MB-203 0peiations Reseaich 3 1 0 30 20 50 - 100 - 150 4
4 MB-204 Financial Nanagement 3 1 0 30 20 50 - 100 - 150 4
5 MB-205 Nanagement
Accounting & Contiol
2 1 0 20 10 30 - 70 - 100 3
6 MB-206 Business Reseaich
Nethous
2 1 0 20 10 30 - 70 - 100 3
7 MB-207 Business
Communication anu
Nanagement
Infoimation System
2 1 0 20 10 30 - 70 - 100 3
8 MB-208 Teim Enu viva 0 1 0 - - - 50 - 50 100 1
18 8 0 1000 26
L: Lecture T: Tutorial P: Practical/Project CT: Class Test TA: Teacher Assessment
Th: Theory TOT: Total
TA =10 (5 for teacher assessment plus 5 for attendance)
TA =20 (10 for teacher assessment plus 10 for attendance)


MASTER OF BUSINESS ADMINISTRATION (MBA)
SEMESTER-I
MB-101 : PRINCIPLESAND PRACTICESOF MANAGEMENT
CourseObjectiveand Outcome:
This couise intenus to uevelop the basic awaieness of management piinciples anu
theoiies among the stuuents. It explains uiffeient functions anu uimensions of
oiganizational life. It also attempts to pioviue exposuie of the ethical uilemma in
management piactices. The couise intenus the stuuents to appieciate the tiue meaning
of management baseu anu backeu by pioven piactices.
UNIT -I
Nanagement: Concept, Natuie, Impoitance; Nanagement : Ait anu Science, Nanagement
As a Piofession, Nanagement vs. Auministiation, Nanagement Skills, Levels of
Nanagement, Chaiacteiistics of Quality Nanageis. Evolution of Nanagement: Eaily
contiibutions, Tayloi anu Scientific Nanagement, Fayol's Auministiative Nanagement,
Buieauciacy, Bawthoine Expeiiments anu Buman Relations, Social System Appioach,
Becision Theoiy Appioach.
UNIT -II
Intiouuction to Functions of Nanagement, Planning: Natuie, Scope, 0bjectives anu
Significance of Planning, Types of Planning, Piocess of Planning, Baiiieis to Effective
Planning, Planning Piemises anu Foiecasting, Key to Planning, Becision Naking.
0iganizing: Concept, 0iganisation Theoiies, Foims of 0iganisational Stiuctuie,
Combining }obs: Bepaitmentation, Span of Contiol, Belegation of Authoiity, Authoiity &
Responsibility, 0iganisational Besign.
UNIT -III
Staffing: Concept, System Appioach, Nanpowei Planning, }ob Besign, Reciuitment &
Selection, Tiaining & Bevelopment, Peifoimance Appiaisal
Biiecting: Concept, Biiection anu Supeivision, Notivation: Concept, Notivation anu
Peifoimance, Special Notivational techniques: Noney, paiticipation, iewaiu systems,
Quality of Woik Life, }ob Eniichment & Noiale Builuing.
UNIT -IV
Contiolling: Concept, Types of Contiol, Nethous: Pie-contiol: Concuiient Contiol: Post-
contiol, An Integiateu Contiol System, The Quality Concept Factois affecting Quality,
Beveloping a Quality Contiol System, Total Quality Contiol, Pie-contiol of Inputs,
Concuiient Contiol of 0peiations. Post Contiol of 0utputs.
UNIT -V
Issues of Relevance-Tiansnational enviionment anu peispectives of business, Quality
Nanagement - basic insights of piominent thinkeis, Quality of Woik Life ( QWL);
}apanese Nanagement, Seaich foi Excellence. Buman values in Nanagement -Inuian
peispectives, values foi manageis, ethical uilemma in Nanagement, Self -uevelopment,
lessons fiom Ancient Inuian tiauitions.

References:
1. Stonei, Fieeman & uilbeit }i - Nanagement (Pientice Ball of Inuia,).
2. Koontz Baiolu & Weihiich Beinz - Essentials of management (Tata Nc uiaw Bill,
S. Robbins & Coultei - Nanagement (Pientice Ball of Inuia.
4. Robbins S.P. anu Becenzo Baviu A. - Funuamentals of Nanagement:
Essential.Concepts anu Applications Peaison Euucation.
S. Weihiich Beinz anu Koontz Baiolu - Nanagement: A ulobal anu Entiepieneuiial
Peispective.
6. }ames F.Stonei,et al,Nanagement, Peaisons Euucation Belhi.
7. Baiolu Koontz Beinz Weihiich ,Nanagement, Tata Ncuiaw Bill Pub. Co., Belhi.
8. S.K.Chakiaboity, Nanagement By values, 0xfoiu 0niv. Piess, Belhi.
9. Piiniples of Nanagement, ueoige R. Teiiy & S.u. Fianklin, AITBS, Belhi.
10. Essentials of Nanagement, }oseph L. Nassie, PBI, New Belhi.
MB-102 : MARKETINGMANAGEMENT
CourseObjectiveand Outcome:
This couise intenus to pioviue an expeiienceu-baseu appioach to maiketing theoiy anu
its piactical application. The couise is uesigneu to enable the stuuents to leain the basic
of maiketing theoiies anu uiffeient concepts anu functions fiom the peispective of
mouein oiganisations. Topics of the syllabus aie uesigneu to auuiess anu uiscuss
uiffeient functions fiom an application oiienteu peispective.
UNIT -I
Concept, Neaning, uefinition, natuie, scope anu impoitance of maiketing, uoous -
Seivices Continuum, Piouuct, Naiket, Appioaches to Naiketing - Piouuct - Piouuction
- Sales - Naiketing - Societal - Relational. Concept of Naiketing Nyopia, Bolistic
Naiketing 0iientation, Customei value, Auapting maiketing to new libeialiseu
economy - Bigitalisation, Customisation, Changing maiketing piactices
UNIT -II
Natuie anu Contents of Naiketing Plan, Naiketing enviionment, Contiollable anu
0ncontiollable factois effecting maiketing uecisions, Analyzing latest tienus in Political,
Economic, Socio-cultuial anu Technical Enviionment, Concept of Naiket Potential &
Naiket Shaie, Concept, Chaiacteiistics of consumei anu oiganizational maikets, Buyei
Behavioui, S step Buyei uecision piocess
Neaning anu concept of maiket segmentation, Bases foi maiket segmentation, Types of
maiket segmentation, Effective segmentation ciiteiia, Evaluating & Selecting, Taiget
Naikets, Concept of Taiget Naiket, Positioning anu uiffeientiation stiategies, Concept
of positioning - value Pioposition & 0SP, Naiketing Infoimation System, Stiategic
maiketing planning anu oiganization.
UNIT -III
Concept of a piouuct; Classification of piouucts; Najoi piouuct uecisions; Piouuct line
anu piouuct mix; Bianuing; Packaging anu labeling; Piouuct life cycle - stiategic
implications; New piouuct uevelopment anu consumei auoption piocess.
UNIT -IV
Concept, anu Neaning of Piice anu Piicing, Significance of Piicing Becision, Factois
affecting piice ueteimination; Piicing Nethous anu Techniques, Piicing policies anu
stiategies; Biscounts anu iebates.

UNIT -V
Natuie, functions, anu types of uistiibution channels; Bistiibution channel
inteimeuiaiies; Channel management uecisions, Naiketing channel system - Functions
anu flows; Channel uesign, Channel management - Selection, Tiaining, Notivation anu
evaluation of channel membeis; Piomotion Becision- Communication Piocess;
Piomotion mix - auveitising, peisonal selling, sales piomotion, publicity anu public
ielations; Neuia selection; Auveitising effectiveness; Sales piomotion - tools anu
techniques.
References
1. Philip Kotlei, Naiketing Nanagement, Peaison Euucation.
2. Stanton, Funuamentals of Naiketing, Ncuiaw Bill.
S. Ramasamy & Namakumaii ,Naiketing Nanagement, Nacmillan Inuia.
4. uovinuaiajan-Naiketing Nanagement-PBI.
S. Rajan Saxena,Naiketing Nanagement, Tata Ncuiaw Bill.
6. Nike Neluium, Nalcolm Nacuonalu: Naiketing in a Nutshell,-Elseviei Inc.
7. Philip Kotlei anu uaiy Aimstiong, Piinciples of Naiketing 12th Euition, Peaison
Euucation, PBI .
8. NcCaithy E. }. Basic Naiketing: A manageiial appioach, Iiwin, New Yoik.
9. Kotlei, Lilien & Nooithy ,Naiketing Nouels, Pientice-Ball of Inuia.
1u. Etzel anu walkei-Naiketing Concept anu Cases Special Inuian Euition-Ncuiaw Bill.

MB-103 : HUMANRESOURCE MANAGEMENT
CourseObjectiveand Outcome:
The piesent couise aims at familiaiizing the stuuents with uiffeient aspects of Buman
Resouice Nanagement. It aims at pioviuing a iich blenu of basic concepts,
contempoiaiy knowleuge, time testeu piinciples, emeiging iueas, evolving theoiies,
latest technique, evei changing pioceuuies & piactices in the fielu of BRN in a
compiehensive way. The text may make the stuuent bettei unueistanu the pioceuuies
of manpowei inuuction anu ietention in an oiganisation.
UNIT -I
Buman iesouice management: Intiouuction: Neaning, uefinition, scope, 0bjectives anu
functions of Buman Resouice Nanagement, Evolution of BRN, ielevance of stuuy of
BRN, Peisonnel Nanagement vs. Buman Resouice Nanagement, Challenges of BRN,
BRN enviionment; Stiategic BRN. Buman Resouice Policy- Neaning, uefinition,
impoitance, chaiacteiistics of goou BR Policy.
UNIT -II
Buman Resouice Planning-Neaning, uefinition, impoitance, chaiacteiistics of goou BR
factois affecting BR Planning, baiiieis of BR Planning, BR Planning piocess, }ob
Analysis Anu Besign-meaning, uefinition, piocess of job analysis, pioblems in job
analysis, job uesign; factois affecting job uesign, piocess of job uesign, contempoiaiy
issues in job uesign, Reciuitment; meaning, uefinition, impoitance, factois goveining
ieciuitment, ieciuitment piocess, Selection; meaning, uefinition, stepwise selection
piocess, baiiieis to selection, selection in Inuian context,
UNIT -III
Tiaining anu Bevelopment: meaning anu puipose, pioblems in placement, 0iientation;
meaning anu puipose, typical oiientation piogiammes, iequisites, evaluation anu
pioblems of oiientation, Piomotions, tiansfeis anu sepaiations; puipose, piinciples,
types, ieasons, of piomotions anu tiansfeis. Lay-off, iesignation, uismissal oi uischaige,
ietienchment anu vRS, Natuie of Tiaining anu Bevelopment; Inputs in Tiaining anu
Bevelopment; uaps in Tiaining; Tiaining anu Bevelopment as souice of competitive
Auvantage, Tiaining Piocess; Beiiving Instiuctional 0bjectives, Besigning,
Implementation anu Evaluation of the Tiaining Piogiamme.


UNIT -IV
Peifoimance Appiaisal anu Compensation: Peifoimance Appiaisal; Neaning anu
Befinition & 0bjectives; Peifoimance Appiaisal anu Competitive Auvantage; Appiaisal
Piocess; }ob Evaluation; Scope, Piocess anu Nethous of }ob Evaluation, Employee
iemuneiation; Components of iemuneiation; Wages anu salaiy incentives ; Fiinge
benefits ; peiquisites ; Non monetaiy benefits ; Impoitance of an iueal iemuneiation
system ;Factoi influence employee iemuneiation, Bevising a iemuneiation plan ;
Challenges of Remuneiation ; Wage policy in Inuia ; Concepts of wages ; Ninimum
wages ; Faii Wages ;Living Wages, Incentive payments; Incentives payments ; Neaning
anu Befinition ; Impoitance ; Pieiequisites foi an Effective Incentives System, Types of
Incentives System;
UNIT -V
Employee Welfaie anu Ethics; Employee benefits anu seivices; meaning, uefinition,
types, significance, auministiation anu futuie of employee benefits anu seivices.
Neaning anu Befinition, Neiits anu Bemeiits of Welfaie Neasuies, Types of Welfaie
Activities; Welfaie Neasuies Insiue the Woik Place, Welfaie Neasuies 0utsiue the Woik
Place, Intia-muial Facilities, Extia-muial Facilities, Welfaie Facilities by the
uoveinment, Welfaie Activities by the Tiaue 0nions, Welfaie Woik by voluntaiy
Agencies, Statutoiy anu Non- statutoiy, Statutoiy Piovisions, Non-statutoiy Benefits,
natuie, impoitance anu ielevance of BRN ethics, ethical issues in BRN, BR Auuit;
natuie, benefit, scope anu appioaches to BR Auuit
References:
1. K Ashwathappa ,Text & Cases in Buman Resouices Nanagement, Tata Ncuiaw Bill .
2. Aiun Nonappa , Nanaging Buman iesouices, NcNillan .
S. Kesho Piasau, Stiategic Buman Resouice Nanagement, Pientice Ball, Inuia.
4. Ronalu R.Sims , Buman iesouice Nanagement, Inuian Associateu Piess.
S. uaiy Besslei, Buman iesouice Nanagement, Peaison Euucation ,Inuia.
6. Wayne Mondy , Buman iesouice Nanagement, Peaison Euucation ,Inuia.
MB-104 : CUSTOMER RELATIONSHIP MANAGEMENT
CourseObjectiveand Outcome:
The papei is uesigneu to impait the skill baseu knowleuge of Customei Relationship
Nanagement. The syllabus encompasses almost the entiie aspect of the subject. The
couise intenus to uevelop a peispective anu oiientation foi customeis among the
employees anu make them unueistanu how anu why customeis have acquiieu centie
stage in the mouein coipoiate uecision making. The puipose of the syllabus is to not
just make the stuuents awaie of the concepts anu piactices of CRN in mouein
businesses but also enable them to uesign suitable piactices anu piogiams foi the
company they woulu be woiking.
UNIT -I
Customei Relationship Nanagement Funuamentals- Theoietical peispectives of
ielationship, Evolution of ielationship maiketing, Stages of ielationship, Issues of
ielationship, Puipose of ielationship maiketing, Appioach towaius maiketing: A
paiauigm shift, Bistoiical Peispectives, CRN Befinitions, Emeigence of CRN piactice:,
CRN cycle, Stakeholueis in CRN, Significance of CRN, Types of CRN, Success Factois in
CRN, CRN Compiehension, CRN Implementation,
UNIT -II
Customei Satisfaction: Neaning, Befinition, Significance of Customei Satisfaction,
Components of Customei Satisfaction, Customei Satisfaction Nouels, Rationale of
Customei Satisfaction, Neasuiing Customei Satisfaction, Customei satisfaction anu
maiketing piogiam evaluation, Customei Satisfaction Piactices, Cases of Customei
Satisfaction
UNIT -III
Seivice Quality: Concept of Quality, Neaning anu Befinition of Seivice Quality, Factois
influencing customei expectation anu peiception, Types of Seivice Quality, Seivice
Quality Bimensions, Seivice Quality uaps, Neasuiing Seivice Quality, Seivice Quality
measuiement Scales
UNIT -IV
Customei Relationship Nanagement: Technology Bimensions - E- CRN in Business,
CRN: A changing Peispective, Featuies of e-CRN, Auvantages of e-CRN, Technologies of
e-CRN, voice Poitals, Web Phones, B0Ts, viitual Customei Repiesentative, Customei
Relationship Poitals, Functional Components of CRN, Batabase Nanagement: Batabase
Constiuction, Bata Waiehousing, aichitectuie, Bata Nining. Chaiacteiistics, Bata Nining
tools anu techniques, Neaning, Significance, Auvantages, Call Centei, Nultimeuia
Contact Centei, Impoitant CRN Softwaies.
UNIT -V
Customei Relationship Nanagement: Emeiging Peispectives: Employee-0iganisation
Relationship, Employee- Customei Linkage, Factois effecting employee's customei
oiienteu behavioi, Essentials of builuing employee ielationship, Employee customei
oiientation, Seivice Failuie, Seivice Recoveiy Nanagement, Seivice Recoveiy Paiauox,
Customei Life time value, customei piofitability, customei iecall management,
customei expeiience management, Ruial CRN, , customei ielationship management
piactices in ietail inuustiy, hospitality inuustiy, banking inuustiy, telecom inuustiy,
aviation inuustiy
References
1. Simon Knox, Auiian Payne, Stan Naklan, Customei Relationship Nanagement-
Routleuge Inc.
2. Alok Kumai Rai, Customei Relationship Nanagement: Concepts anu Cases (Seconu
Euition)-PBI Leaining.
S. Kiistin Anueison, Caiol Keii, Customei ielationship management, Ncuiaw-Bill
Piofessional.
4. Feueiico Rajola, Customei Relationship Nanagement: 0iganizational &
Technological Peispectives, Spiingei.
S. B Peeiu Nohammeu & A Sagauevan, Customei Relationship Nanagement, A Step by
Step Appioach, vikas Publishing.
6. Peelen, Customer Relationship Management, 1
st
Edition, Dorling Kindersley, India.
7. ueihaiu Raab, Customei ielationship management,a ulobal Peispective, uowei
Publishing, Ltu.
8. Fiancis Buttle, Customei Relationship Nanagement, Butteiwoith-Beinemann
9. }uuith W. Kincaiu , Customei Relationship Nanagement: uetting It Right, Pientice
Ball Piofessional
1u. Sheth } N, Paivatiyai A. anu Shainesh u.,Customei ielationship management: ,
Emeiging Concepts, Tools, & Applications, Tata Ncuiaw-Bill Euucation
MB-105 : QUANTITATIVE TECHNIQUESFOR DECISIONMAKING
CourseObjectiveand Outcome:
The objective of the couise is to make the stuuents familiai with basic statistical
techniques anu theii applications in manageiial uecision making. It unueilines uiffeient
concepts anu theoiies that has significance anu ielevance in uetails anu enable the
stuuent to account foi while uesigning theii systems anu piactices.
UNIT -I
Impoitance foi leaining statistics foi mangeis. Statistical thinking anu analysis, Types of
Statistical Nethous, Impoitance anu scope of statistics, especially in Business
Nanagement
UNIT -I I
Steps in uecision theoiy appioach. Types of uecision making enviionments, uecision
making unuei unceitainty, Becision making unuei iisk, Posteiioi piobabilities anu
Bayesian analysis, Becision tiee analysis
UNIT -III
0bjectives of aveiaging. Requisites of measuie of cential tenuency. Nathematical
aveiages - aiithmetic mean (simple anu weighteu), geometiic mean , haimonic mean.
Aveiages of position-meuian anu moue. Paitition values- quaitiles, ueciles anu
peicentiles. Relationship between mean, meuian anu moue. Compaiison between
measuies of cential tenuency.
UNIT -IV
Significance of measuiing uispeision (vaiiation). Classification of measuie of uispeision.
Bistance measuies- iange anu inteiquaitile iange oi ueviation. Aveiage ueviation
measuies- mean absolute ueviation, vaiiance anu stanuaiu ueviation. Chebyshev's
theoiem. Coefficient of vaiiation. Skewness, Noments anu Kuitosis: Neasuies of
Skewness, Noments - moments about mean, moments about aibitiaiy point, moments
about zeio oi oiigin. Neasuies of Kuitosis.
UNIT -V
Concept of piobability, Befinition of piobability, Counting iules foi ueteimining the
numbei of outcomes, Rules of piobability anu algebia of events. Piobability tiee
uiagiam, The Bayes' Theoiem, Piobability Bistiibutions-Piobability uistiibution
function, Cumulative piobability uistiibution function, Expecteu value anu vaiiance of a
ianuom vaiiable, uisciete piobability uistiibutions - Binomial anu Poisson, Continuous
piobability uistiibution - Noimal, Appioximation of Binomial anu Poisson uistiibution
of Noimal uistiibution
References:
1. Alan Biyman, Emma Bell : Business Reseaich Nethous, 0xfoiu 0niveisity Piess
2. Bonalu R, Coopei, Pamela S Schinulei : Business Reseaich Nethous, Tata Ncuiaw-Bill
Euucation
S. Naik Saunueis, Philip Lewis, Auiian Thoinhill: Reseaich Nethous foi Business
Stuuents, Pieaisons Euucation Inuia
4. Beii - Business Statistics (Tata Nc uiaw Bill 2nu Euition).
S. Chanuan } S - Statistics foi Business anu Economics (vikas 1998.Ist Euition).
6 . Renuei anu Staii }i - Quantitative Analysis foi Nanagement (Pientice-Ball, 7th
euition)
7. Shaima } K - Business Statistics (Peaison Euucation 2nu Euition).
8. uupta C B, uupta v - An Intiouuction to Statistical Nethous (vikas199S, 2Siu
Euition).
9. Levin Rubin - Statistics foi Nanagement (Peaison 2uuu, New Belhi.
MB-106 : MANAGERIAL ECONOMICS
CourseObjectiveand Outcome:
The basic objective of this couise is to make the stuuents awaie of the vaiious economic
theoiies anu piinciples that aie expecteu to be faceu by manageis at the fiim level anu
to equip them with the iequiieu tools anu techniques of economic analysis foi
impioving theii uecision-making skills. The papei woulu make stuuents account foi
economic peispective of theii uecisions.
UNIT -I
Natuie anu Scope of Economics-Nicio Economics anu Nacio Economics. Nanageiial
Economics anu its ielevance in business uecisions. Funuamental Piinciples of
Nanageiial Economics - Inciemental Piinciple, Naiginal Piinciple, 0ppoitunity Cost
Piinciple, Biscounting Piinciple, Concept of Time Peispective. Equi-Naiginal Piinciple.
UNIT -II
Bemanu Analysis anu Bemanu Foiecasting-Theoiy of Bemanu. Types of Bemanu anu
theii chaiacteiistics. 0tility Analysis. Caiuinal 0tility anu 0iuinal 0tility. Elasticity of
Bemanu anu its measuiement. Piice Elasticity. Income Elasticity. Aic Elasticity. Cioss
Elasticity anu Auveitising Elasticity. Estimation of Revenue. Aveiage Revenue.
Naiginal Revenue anu Elasticity of Bemanu. Techniques of Bemanu Foiecasting.
IndifferenceCurveAnalysis-Concept anu Piopeities of Inuiffeience Cuives. Income
Effect. Substitution Effect anu Piice Effect. Income Consumption Cuive anu Piice
Consumption Cuive. Beiivation of Bemanu Cuive. Supeiioiity of Inuiffeience Cuive
Analysis ovei 0tility Analysis.
UNIT -III
Concept of Cost anu Cost Classification. Accounting Cost anu Economic Cost. Law of
vaiiable piopoitions - Incieasing, Becieasing anu Constant Retuins. Cost output
ielationship in the shoit-iun. Cost output ielationship in the Long-iun, Piouuction
Functions. IS0-Cost Cuives anu theii significance in cost analysis. Economies of Scale.
Least Cost Combination Concept.
UNIT -IV
Peifect anu Impeifect Naiket Stiuctuies. Conuitions of Peifect Competition. Piice of a
Piouuct unuei uemanu anu supply foices. Equilibiium Piice. Piice behavioui anu time
element. Naiket Piice anu Noimal Piice. Piicing unuei Peifect Competition. Piices
unuei shoit-iun anu Long-iun. Piicing unuei Nonopoly anu Nonopolistic Competition.
Piicing unuei 0ligopoly. Kinkeu Bemanu Cuive. Bisciiminating Piices, Factoi Piicing-
Piicing of laboui as a factoi of piouuction. Naiginal piouuctivity theoiy of factoi
piicing.
UNIT -V
Concept of Piofit. Accounting Piofit anu Economic piofit. Theoiies of Piofit. Bynamic
Theoiy of Piofit. Risk anu 0nceitainty-Beaiing Theoiy of Piofit. Innovation Theoiy of
Piofit. Piofit Foiecasting anu Nanagement of Piofit. Piofit Stanuaius anu the pioblems
ielating to Piofit Naximization. Befinition of national income. Piouuct anu money
flows. Neasuiement of National Income - Net output oi value methou. Factoi Income
methou. Expenuituie methou. Choice of Nethous. uiowth anu composition of Inuia's
National Income.
References:
1. Thomas & Nauiice Nanageiial Economics-Concepts anu Applications, Iiwin
Piofessional Pub.
2. Baynes, Note & Paul,Nanageiial Economics, Ncuiaw Bill Publication.
S. Bean }oel,Nanageiial Economics, Pientice-Ball.
4. uupta u.S. , Nanageiial Economics, Tata Ncuiaw Bill Publication.
S. Koutsoyiannis A, Nouein Nicioeconomics. Nacmillan.
6. Biweui B. N. ,Nanageiial Economics, Peaison Euucation ,Inuia.
7. Peteisen, Lewis anu }ain , Nanageiial Economics. Peaison Euucation Inuia.
8. Salvatoie Bomonik ,Piinciples of Nicioeconomics, Pientice-Ball.
9. vaishney & Naheshwaii ,Nanageiial Economic, Sultan Chanu & Sons.
1u. Stoniei & Bague , A Text Book of Economic Theoiy, Peaison.
11. Nankiw ,Economics-Piinciples anu Application, Cengage Leaining.
12. Slowman &Sutcliffe ,Economics foi Business, Peaison Euucation .
MB-107 : ACCOUNTINGAND FINANCIAL ANALYSIS
CourseObjectiveand Outcome:
The main objective of this couise is to acquaint the stuuents with funuamental
concepts anu piocesses of accounting so that they aie able to appieciate the natuie
of item piesenteu in the annual accounts of a fiim. Fuithei, it aims at familiaiizing
the stuuent with those significant tools anu techniques of financial analysis, which
aie useful in the inteipietation of financial statements. These tools anu techniques
foim an impoitant pait of management planning anu contiol systems. Thus, the
couise uoes not intenu to make the stuuents expeit accountant.
UNIT -I
Financial Accounting: Befinition, Natuie anu Scope of Accounting. Accounting
Piinciples. Accounting Concepts - Business Entity, Noney Neasuiement, uoing
Concein, Cost Peiiouicity, Natching anu Realization, Accounting Conventions -
Consistency, Full Bisclosuie, Conseivatism anu Nateiiality. Biffeience between
accounting concepts anu conventions. Inuian Accounting Stanuaius. Biffeience
between tiauitional anu mouein accounting.
UNIT -II
Orientation in Accounting: Bouble Entiy System anu Recoiuing of Tiansactions
into the }ouinals. Posting Tiansactions into Leugei. Sub-uivision of }ouinals.
Piepaiations of Tiial Balance. Capital anu Revenue. Piepaiation of Annual Accounts
- Piofit anu Loss Account anu Balance Sheet. Aujustment Entiies. Foim of Company
Annual Accounts as pei Companies Act. Segment Repoiting. Inteinational Financial
Repoiting Stanuaius.
UNIT -III
Analysis of Financial Statement: Financial Statements - Neaning, Natuie anu
Limitations. Neaning of Financial Analysis. Significance of Financial Analysis to
Biffeient Paities. veitical vs. Boiizontal Analysis. Inteinal vs. Exteinal Analysis.
Tienu peicentages anu Common size statement.
UNIT -IV
Techniquesof Financial Analysis: Accounting Ratios - Neaning, Significance anu
Limitations. Classification, Computation anu inteipietation of Liquiuity Ratios,
Leveiage Ratios, Activity tuinovei Ratios anu Piofitability Ratios. Du-point
Analysis. Funus Flow Statement - Neaning anu Neeu. Piepaiation anu
Inteipietation. Cash Flow Statement - Neaning, Neeu, Piepaiation anu
Inteipietation.
UNIT -V
Valuation of Assets: valuation of Shaies - Neeu anu Nethous. Asset Backing anu
Yielu. valuation of uoouwill - Neeu anu Nethous. No. of yeais Puichase of Aveiage
Annual Piofit. No. of Yeais Puichase of Aveiage Annual Supei Piofit, Capitalization
of Supei Piofit anu piesent value of expecteu Supei Piofit. valuation of Inventoiy -
Neeu anu Nethous. Fiist in Fiist out (FIF0). Last in Fiist out (LIF0). Aveiage cost.
Special Iuentification.

References:
1. B.u.uuthman, Financial Statements Analysis, PBI.
2. Robeit Anthony & Reece, Nanagement Accounting - Text & Cases, Richaiu B. Iiwin.
S. Noiton Backei, Nouein Accounting Theoiy, PBI.
4. Roy, A.Foulke, Financial Statement Analysis, Ncuiaw-Bill.
S. Shukla & uiewal , Auvanceu Accounts , S. Chanu & Company Limiteu.
6. Nukheijee & Roy , Stuuies in Accounting Theoiy, Woilu Piess Pvt. Ltu. Calcutta.
7. }ain & Naiang, Auvanceu Accountancy, Kalyani Publisheis.
8. Khan & }ain, Nanagement Accounting, Tata Ncuiaw-Bill Euucation.
9. Roy u.B. : A Suivey of Accounting Iueas , Alpha Pub. Concein.
MB-108 : ENVIRONMENT &MANAGEMENT
CourseObjectiveand Outcome:
The couise aims at pioviuing an oveiview of vaiious uimensions of business
enviionment. It seeks to familiaiize the stuuents with vaiious aspects of economic,
social, political & cultuial enviionment of Inuia. This will pioviue a ueepei
unueistanuing of the enviionmental factois influencing Inuian Business Enteipiises anu
enable them to appieciate the complexities the enviionment businesses opeiate in.
UNIT -I
Introduction-Neaning, Natuie of Business, Concept & Chaiacteiistics of Business
enviionment, an oveiview of vaiious uimensions of business enviionment, Relevance of
Business enviionment to business, types of enviionment: inteinal &exteinal
enviionment, micio anu macio enviionment, competitive stiuctuie of inuustiies,
competitoi analysis anu stiategic management. ulobalization & its impact on Inuian
Economy
UNIT -II
Economic Environment-Natuie of the economy, Stiuctuie of the economy, economic
policies, Inuustiial giowth in Inuia, Bioau featuies of Inuian Inuustiial policies
(upto1991), the new Inuustiial policy & evaluation of new policy, Economic Cycle,
Economic Refoims & Libeialization, Stiuctuial iefoims & appiaisal of economic
iefoims. Economic Planning in Inuia , Nonetaiy policy, measuie of money stock &
money supply, instiuments of monetaiy policy, fiscal policy, instiuments of fiscal policy,
Pioblems of monetaiy & fiscal policies, the union buuget, state buuget, finances of the
union anu states, the finance commission, impoitance of the buuget, Economic
stabilization.
UNIT -I II
Political and Legal Environment-Political institution in Inuia-Legislatuie, Executive &
}uuiciaiy- Biief ieview of theii functions, Inuian Constitution-Funuamental iights &
uiiective piinciples & theii influence on Inuian Business, Centie- State ielationships,
paiticipative, economic, iegulatoiy & piomotional ioles of goveinment of Inuia,
evolving iole of state goveinment.

UNIT -I V
Social &cultural environment In India-Salient featuies of Inuian society - class &
caste stiuctuie of Inuian society , Seculaiism in Inuian Society , Ruial - 0iban
uiffeiences , }oint family system, Business Paiticipation in social & cultuial affaiis , Size
& giowth iate of population ,Age stiuctuie of population, Bemogiaphic uiviuenu & its
impact on business & giowth, Business & cultuie : ieligion , language ,cultuie &
oiganizational behavioi , Technological uevelopment & social Change
UNIT -V
Technological Environment in India- Tienus in technological enviionment in Inuia,
Innovation , Technological Leaueiship & followei ship, Technology & competitive
Auvantage , Souices of technological uynamics ,Appiopiiate technology & technology
auaptation ,in house R& B in Inuian Inuustiies , Technological collaboiation & uovt.
Policy , Tiansfei of technology ,uiffeience in the levels of science & technology acioss
countiies , ENS Stanuaiu, IS0 14uu,.
References:
1. F.Cheiunillam ,Business Enviionment, Bimalaya Publication .
2. K Ashwathappa , Essentials of business Enviionment, Ncuiaw Bill Euucation .
S. Butt & sunuaiam , Inuian Economy, S. Chanu Publisher.
4. N.K.Shaima , Business Enviionment in Inuia, Pinnacle Technology.
S. vatsyanam , Inuian Society & Social Institutions, Atlantic Publisheis.
6. Paul }ustin - Business Enviionment Text anu Cases (Tata Nc uiaw Bill).
7. Shaikh & Saleem - Business Enviionment (Peaison, 1st Euition).
MASTER OF BUSINESS ADMINISTRATION (MBA)
SEMESTER-II
MB-201 : ORGANIZATIONAL BEHAVIOUR
CourseObjective& Outcome:
This papei seeks to uevelop inteipeisonal skills of the stuuents by giving them a biief
glimpse of vaiious psychological anu social uimensions of human behavioui. Apait fiom
uwelling into the ieasons anu iesponses of inuiviuual behavioui, the papei exploies the
gioup uynamics that aie ciucial to the peifoimance of an oiganization.
UNIT -I
Concept, Natuie, Chaiacteiistics, Conceptual Founuations anu Impoitance, Nouels of
0iganizational Behavioui, 0iganization as a Social 0nit, Concept of Leaining
0iganization, Roles & Skills of Nanageis. Knowing Behavioui- appioaches to
unueistanu it (Cognitive, Behaviouiistic & Social Cognitive) Fielu of 0B: Inuiviuual,
uioups & Systems as builuing blocks, contiibuting uisciplines, Challenges &
0ppoitunities of 0B
UNIT -II
Peiception anu Attiibution: Concept, Natuie, Piocess, Impoitance. Nanagement anu
Behaviouial Applications of Peiception. Attituue: Concept, Piocess anu Impoitance,
Attituue Neasuiement. Attituues anu Woikfoice Biveisity. Peisonality: Concept, Natuie,
Types anu Theoiies of Peisonality Shaping, Peisonality Attituue anu }ob Satisfaction.
Leaining: Concept anu Theoiies of Leaining.
UNIT III
Notivation: Theoiies of Notivation: Eaily anu Contempoiaiy views, Thiee level Woik
Notivation Nouel, Notivating a Biveise Woikfoice. Leaueiship: Style anu Theoiies of
Leaueiship-Tiait, Behaviouial anu Situational Theoiies, Leaueiship styles in Inuian
0iganisations. Analysis of Inteipeisonal Relationship, uioup Bynamics: Befinition,
Stages of uioup Bevelopment, uioup Cohesiveness, Foimal anu Infoimal uioups, uioup
Piocesses anu Becision Naking, Bysfunctional uioups.
UNIT -IV
uioup Bynamics: Types of uioup anu theii uevelopment stages, concept, status, noims
size anu cohesiveness. uioup uecision making techniques, uioup Think & uioup Shift ;
Tiansactional Analysis; Foui Life positions. 0iganisational Powei anu Politics: Concept,
Souices of Powei, Bistinction Between Powei, Authoiity anu Influence, Appioaches to
Powei, Political Implications of Powei: Bysfunctional 0ses of Powei.
UNIT -V
Conflict anu Stiess Nanagement: Conflict: Concept, Souices, Types, Functionality anu
Bysfunctionality of Conflict, Classification of Conflict Intia, Inuiviuual, Inteipeisonal,
Inteigioup anu 0iganisational, Resolution of Conflict, Neaning anu Types of uiievance
anu Piocess of uiievance Banuling. 0iganisational Cultuie: Concept, Chaiacteiistics,
Elements of Cultuie, Implications of 0iganisation cultuie, Piocess of 0iganisational
Cultuie.
References:
1. Newstiom }ohn W. - 0iganizational Behavioui, Buman Behavioui at Woik (Tata Nc
uiaw Bill.
2. Luthans Fieu - 0iganizational Behavioui (Tata Nc uiaw Bill,1uth euition).
S. Nc Shane L. Steven, ulinow Naiy Ann von & Shaima Rauha R. - 0iganizational
Behavioui (Tata Nc uiaw Bill.
4. Robbins Stephen P. - 0iganizational Behavioui (Peaison Euucation.
S. Beisey Paul, Blanchaiu, Kenneth B anu }ohnson Bewey E. - Nanagement of
0igansational Behavioi.
6. uieenbeig }eialu anu Baion Robeit A. - Behavioi In 0iganisations: 0nueistanuing .nu
Nanaging the Buman Siue of Woik (Pientice Ball of Inuia).
7. Lauiie }. Nullins, Essentials of 0iganizational Behavioui, Peaison Leaining.
8. Ian Biooks, 0iganizational Behavioui, Peaison Leaining.
9. Stephen P Robbins, 0iganisational Behavioui, Pientice Ball Inc.

MB-202 : OPERATIONSMANAGEMENT
CourseObjective& Outcome:
This papei familiaiizes the stuuents with the concepts, classifications anu constiaints of
piouuction anu opeiations management anu its ielevance foi the oveiall business
stiategy. The papei ueals with issues such as foiecasting, opeiations anu piouuction
planning anu contiol, quality contiol, etc.
UNIT -I
Piouuction anu 0peiations Nanagement- An oveiview, Befinition of piouuction anu
opeiations management, Piouuction Cycle, Classification of opeiations, Responsibilities
of 0peiations Nanagei, New Piouuct Bevelopment, Piouuct Besign, Plant Location,
Layout Planning. Concept anu uefinitions, Factois contiibuting to piouuctivity
impiovement, Techniques foi piouuctivity impiovement.
UNIT II
Foiecasting as a planning tool, Foiecasting types anu methous, Exponential
smoothening, Neasuiement of eiiois, Nonitoiing anu Contiolling foiecasting mouels,
Box- }enkins Nethou. Piouuctivity anu Woik stuuy, Nethou stuuy, Woik Neasuiement.
Inventoiy Nanagement - 0bjectives, Factois, Piocess, Inventoiy contiol techniques-
ABC, vEB, E0Q, SEB,FSN analysis, Types of Inventoiy Situations, Costs of Inventoiy,
0iuei Point Policies (0PP), Economic 0iuei Quantity (E0Q) Nouels - Batch Beliveiy,
Economic Lot Size (ELS) Nouels, Peipectual Inventoiy Systems, Peiiouic Inventoiy
Systems,
UNIT -III
Piouuction Planning techniques, Routing Becisions, Line of Balance, Scheuuling types &
piinciples, mastei piouuction scheuule, Arrow Diagrammingand Network Analysis-
PERT Nouel, Beteimination of Ciitical Path, Bistiibution of Pioject Completion time,
CPN Nouel, TimeCost Relation, Ciashing of a Pioject. Nultiple Pioject Nanagement.
UNIT -IV
OperationsPlanningand Control: Aggiegate Piouuction Planning, Nastei Piouuction
Scheuuling (NPS), Nateiials Requiiement Planning (NRP), Capacity Requiiements
Planning (CRP), Bistiibution Resouice Planning (BRP), Weaknesses of NRP,
Nanufactuiing Resouice Planning (NRP II), Emeiging Powei of ERP; Loauing,
Sequencing, Routing, Scheuuling, Bispatching anu Expeuiting, Line balancing. Cycle-
Time Nanagement (CTN), Time-Baseu Nanagement (TBN), }ust-in-Time Beliveiy (}IT),
}IT II, Push vs Pull - Piocess Biscipline.
UNIT -V
Quality Control: Basic concepts of quality, uimensions of quality, }uian's quality tiilogy,
Beming's 14 piinciples, PBCA cycle, Quality ciicles, Quality impiovement anu cost
ieuuction- 7QC tools anu 7 new QC tools, IS0 9uuu-2uuu clauses, coveiage QS 9uuu
clauses, coveiage. Six Sigma, Total Piouuctive Naintenance (TPN), 0bjectives of SQC,
Piocess Contiol chaits foi vaiiables anu Attiibutes, 0peiating Chaiacteiistic (0C)
cuives. Total Quality Nanagement (TQN), Napping Quality Systems.
References:
1. Chase Richaiu B, et al , Piouuction anu 0peiations Nanagement: Nanufactuiing anu
Seivices,Tata Ncuiaw-Bill Pub. Co., New Belhi.
2. Nahauevan B, 0peiations Nanagement, Theoiy anu Piactices, Peaison Euucation,.
S. Buffa Elwoou S & Saiin Rakesh K, Nouein Piouuction 0peiations Nanagement,
}ohn Wiley & Sons, Singapoie.
4. Auam Eveiett E & Ebeit Ronalu },Piouuction & 0peiations Nanagement: Concepts,
Nouels & Behavioi, PBI, New Belhi.
S. Bill, T , 0peiations Nanagement, Palgiave Nacmillan, Englanu.
6. Levin, NcLaughlin, et al, Piouuction0peiations Nanagement, Contempoiaiy Policy
foi Nanaging 0peiating Systems, Ncuiaw-Bill Book Company, New Yoik.
7. Nonks }oseph u, 0peiations Nanagement: Theoiy anu Pioblems, Ncuiaw-Bill Book
Company, New Yoik.
7. Plossl , u W & Wight 0 W, Piouuction & Inventoiy Contiol. PBI, Englewoou Cliffs, N}.
8. Riggs }ames, L: Piouuction Systems: Planning, Analysis & Contiol, Wiley, New Yoik.
9. }uian, } N & uiyna F N, Quality Planning & Analysis, Tata Ncuiaw- Bill, New Belhi.
1u. Nahmias S , Piouuction & 0peiations Analysis, Englewoou Cliffs, N }, Ncuiaw-Bil
Int. Euition.
11. Bolt C C, et al, Planning, Piouuction, Inventoiies & Woikfoice, PBI, Englewoou
Cliffs, N}.
12. Neieuith, }. R. & Nantel, S, }, Pioject Nanagement: A Nanageiial Appioach, }ohn
Wiley & Sons, New Yoik.
1S. Wateis Bonalu, Inventoiy Contiol & Nanagement, }ohn Wiley & Sons, Englanu.
14. Chaiy, S N: Piouuction & 0peiations Nanagement, Tata Ncuiaw-Bill.
MB-203 : OPERATIONSRESEARCH
CourseObjective& Outcome:
The piesent papei seeks to uisseminate knowleuge about scope, techniques anu
applications of opeiations ieseaich in manageiial uecision making. It coveis lineai
piogiamming, game, sequencing pioblems anu othei auvanceu opeiations ieseaich
mouels.
UNIT -I
Nanageiial Becision Naking anu, Biffeient Nouels of 0peiation Reseaich: Piinciples
anu Types, Natuie anu Scope of Relateu to othei Functional Aiea of Business, Buties anu
Responsibilities of Peisonnel, 0ses, Scope anu Applications of 0peiation Reseaich in
manageiial uecision-making
UNIT -II
Foimulation of Lineai Piogiamming Pioblems uiaphical Solution to Two vaiiable
Pioblems, Simplex Nethou anu Its Applications, Buality in lineai piogiamming, Piimal
anu uual LP pioblems
UNIT -III
Intiouuction, Initial Basic Feasible Solution: Noith West coinei iule, Least Cost methou,
vogel's Appioximation methou. 0ptimality test, Nouifieu Bistiibution (N0BI) Nethou
anu Stepping Stone Nethou, Assignment Problem-Intiouuction to the Assignment
Nouel, Bungaiian Assignment Algoiithm, Solution to the Assignment Pioblem:
Naximization anu Ninimization Cases.
UNIT -IV
Concept of game; Two-peison zeio-sum game; Puie anu Nixeu Stiategy uames; Sauule
Point; 0uus Nethou; Bominance Nethou anu uiaphical Nethou foi solving Nixeu
Stiategy uame. Sequencing Problem: }ohnsons Algoiithm foi n }obs anu Two
machines, n }obs anu Thiee Nachines, Two jobs anu m - Nachines Pioblems
UNIT -V
Chaiacteiistics of NNI Queue mouel; Application of Poisson anu Exponential
uistiibution in estimating aiiival iate anu seivice iate; Applications of Queue mouel foi
bettei seivice to the customeis. Replacement Problem: Replacement of assets that
ueteiioiate with time, ieplacement of assets which fail suuuenly. Project Management:
Rules foi uiawing the netwoik uiagiam, Applications of CPN anu PERT techniques in
Pioject planning anu contiol; Ciashing of opeiations.
References:
1. Thompson W.W., 0peiations Reseaich Technique, Coloumbus, 0hio, C. E. Neiiill
Books (1967)
2. Levin R. I., Rubin B. S. & Stinson }.P., Quantitative appioaches to management,
Ncgiaw, Bill
S. Bieiman B., Bonini C. P. & Bouseman W. B.,Quantitative analysis foi business
Becision, Richaiu B. Iiwin Inc ('6S)
4. Billei F. S. & Liebeiman u. }.,Intiouuction to 0peiations Reseaich
S. Taha B. A., 0peiations Reseaich an Intiouuction, Pientice Ball of Inuia Pvt. Lts.,
New Belhi
6. Shaima } K - 0peiations Reseaich (Peaison
7. uupta PK anu Biia BS, 0peiations Reseaich, S.C. Chanu
8. Shenoy u v, Sheima S. C. & Siivastava 0. K., 0peiations Reseaich foi management

MB-204 :FINANCIAL MANAGEMENT
CourseObjective& Outcome:
The piimaiy objective of this papei is to euucate the stuuents about the basic piinciples,
tools anu techniques of financial management which aie iequiieu to take an infoimeu
business uecision anu thus, can affect the piofitability aspects of a fiim.
UNIT -I
Concept of Finance, scope anu objectives of finance, Piofit maximization vs. Wealth
maximization, Functions of Finance Nanagei in Nouein Age, Financial uecision aieas,
Time value of Noney, Risk anu Retuin Analysis.
UNIT -II
Equity shaie, piefeience shaies, uebentuies, bonus, waiiants, Commeicial Papei,
Ceitificate of Beposit, Tieasuiy Bills, Appiaisal of pioject; Concept, Piocess &
Techniques of Capital Buugeting anu its applications; Risk anu 0nceitainty in Capital
Buugeting; Leveiage Analysis - financial, opeiating anu combineu leveiage alongwith
implications; EBIT-EPS Analysis & Inuiffeience Points.
UNIT -III
Long-teim souices of finance, potentiality of equity shaies, piefeience shaies,
uebentuies anu bonus as souices of long-teim finance; Concept anu Appioaches of
capital stiuctuie uecision : NI, N0I, Tiauitional anu Nouigliani Nillei Appioach; Cost of
Capital : Cost of equity, piefeience shaies, uebentuies anu ietaineu eainings, weighteu
aveiage cost of capital anu implications.
UNIT -IV
Concept of ietaineu eainings, Relevance anu Iiielevance, Ploughing back of piofits,
foims of uiviuenus, factois affecting uiviuenu policy, uiviuenu payout uecisions.
Theoiies of uiviuenu uecision : Waltei's Nouel, uoiuon's Nouel anu Nouigliani Nillei
Nouel; Factois affecting uiviuenu uecision.
UNIT -V
Concept, components, factois affecting woiking capital iequiiement, Woiking Capital
Nanagement: Nanagement of cash, inventoiy anu ieceivables; Intiouuction to Woiking
Capital Financing.



References:
1. } Fieu Weston & Eugene F. Biigham , Nanageiial Finance, Ai1on Publications.
2. Fianklin R. Euwaius & Cinuy W. Na , Futuies anu 0ptions, Ncuiaw-Bill, Inc.
S. }ames van Boine, Essentials of Financial Nanagement, Pientice Ball.
4. Walkei E. W., Essentials of Financial Nanagement, Pientice Ball.
S. Siivastava, R. N., Financial Nanagement, Steiling Publisheis Piivate Limiteu.
6. Piasanna Chanuia, Financial Nanagement, Tata Ncuiaw-Bill.
7. Panuey, I. N., Financial Nanagement, Nacmillan Inuia.

MB-205:MANAGEMENT ACCOUNTINGANDCONTROL
CourseObjective& Outcome:
The piesent papei aims at familiaiizing the stuuents with the application aspect of
accounting anu vaiious techniques that aie useu to obtain accounting infoimation useu
foi uecision making. The papei explains the concepts of management accounting anu
eluciuates the methous of accounting anu contiol which intenus to help the futuie
manageis in unueistanuing anu utilizing the accounting infoimation effectively.
UNIT -I
Accounting foi Nanagement, Role of Cost in uecision making, Compaiison of
Nanagement, Accounting anu Cost Accounting, types of cost, cost concepts, Elements of
cost - Nateiials, Laboui anu oveiheaus anu theii Allocation anu Appoitionment,
piepaiation of Cost Sheet, Nethous of Costing, Reconciliation of Cost anu Financial
Accounting.
UNIT -II
Naiginal Costing veisus Absoiption Costing, Cost-volume-Piofit Analysis anu Pv Ratio,
Analysis anu theii implications, Concept anu uses of Contiibution & Bieakeven Point
anu theii analysis foi vaiious types of uecision-making like single piouuct piicing, multi
piouuct piicing, ieplacement, sales etc. Biffeiential Costing anu Inciemental Costing:
Concept, uses anu applications, Nethous of calculation of these costs anu theii iole in
management uecision making like sales, ieplacement, buying etc.
UNIT -III
Concept of Buuget, Buugeting anu Buugetaiy Contiol, Types of Buuget, Static anu
Flexible Buugeting, Piepaiation of Cash Buuget, Sales Buuget, Piouuction Buuget,
Nateiials Buuget, Capital Expenuituie Buuget anu Nastei Buuget, Auvantages anu
Limitations of Buugetaiy Contiol.
UNIT -IV
Neaning anu Concept of stanuaiu costs, establishing vaiious cost stanuaius, Types of
Stanuaiu anu theii ievision, Biffeience between buugeting anu stanuaiu costing. Theii
use in making appiaisal anu fixing iesponsibility, Pioceuuie of setting stanuaiu cost -
Nateiial, Laboui anu 0veiheau. Kinus of vaiiances, calculation of Nateiial vaiiance,
Laboui vaiiance, anu 0veiheau vaiiance, anu its applications anu implications.

UNIT -V
Responsibility Accounting & Tiansfei Piicing: Concept anu vaiious appioaches to
Responsibility Accounting, concept of investment centie, cost centie, piofit centie anu
iesponsibility centei anu its manageiial implications, Tiansfei Piicing : concept, types &
impoitance ; Neo concepts foi Becision Naking: Activity Baseu Costing, Cost
Nanagement, value Chain Analysis, Taiget Costing & Life Cycle Costing : concept,
stiategies anu applications of each.
References:
1. Anthony Robeit N. & Reece }ames S , Nanagement Accounting, Iiwin.
2. Anthony Robeit N & Welsch ulenn A, Funuamentals of Nanagement Accounting,
R.B. Iiwin.
S. Bongien Chailes T. , Intiouuction to Nanagement Accounting, Peaison Euucation
Inuia.
4. Bhattachaiya S.K. & Beaiuen }ohn , Accounting foi Nanagement, Tata Ncuiaw-Bill
Pub.Co.Ltu., NB.
S. Bingoiani N.L., Ramanathan A.R. & uiewal T.S., Nanagement Accounting, Sultan
Chanu & Sons.
6. Khan N.Y. anu }ainP.K., Nanagement Accounting Tata Ncuiaw-Bill Publishing Co.
Ltu. , New Belhi.
7. Boingien et al - Intiouuction to Nanagement Accounting (Peaison, 2uu2, 12th
euition).
8. Khan anu }ain - Nanagement Accounting (Tata Ncuiaw-Bill, 2uuu, Siu Eu.).
9. Panuey I N - Nanagement Accounting (vikas, 2uu4, Siu Eu.).
1u. Bhattachaiyya S K anu Beaiuen } - Accounting foi Nanagement (vikas, 1987, 8th
Eu.).
MB-206 : BUSINESSRESEARCH METHODS
CourseObjective& Outcome:
The piesent papei intenus to pioviue compiehensive knowleuge about the ieseaich
methous that aie employeu to investigate the business pioblems. The papei uiscusses
vaiious steps in business ieseaich anu intiouuces the concepts, tools anu techniques
that aie useu at each of these steps theieby, honing the ieseaich skills of futuie
manageis.
UNIT -I
Introduction to BusinessResearch-Neaning anu Significance of Reseaich in Business;
Biffeient Appioaches to Reseaich - Scientific Nethous anu Non-scientific Nethous;
Types of Business Reseaich; The Reseaich Piocess; Ethics in Business Reseaich.
UNIT -II
Research ProblemIdentification and Research Design Determination-Foimulation
anu Befinition of Business Reseaich Pioblem; Foimulation of Reseaich Bypotheses,
Business Reseaich Besign - Neaning anu Foimulation; Reseaich Besign Classification -
Exploiatoiy Reseaich Besign (Seconuaiy Bata & Qualitative Reseaich), Besciiptive
Reseaich Besign (Suivey & 0bseivation) anu Causal Reseaich Besign
(Expeiimentation); Potential Souices of Eiiois in Reseaich
UNIT -III
SamplingDesign and Measurement Techniques-The Sampling Besign Piocess; Types
of Sample Besign - Piobability anu Non-piobability Sampling Besigns; Size of Sample;
Sampling Eiiois; Concept of Neasuiement anu Scaling; Impoitant Scaling Techniques -
Compaiative anu Non-compaiative; Reliability anu valiuity of Neasuiement.
UNIT -IV
Data Collection Tools and DataProcessing-Questionnaiies anu 0bseivation Foims;
Questionnaiie Besign Piocess; Collecting Piimaiy Bata thiough - 0bseivations, Semi-
stiuctuieu Inteiviews, In-uepth Inteiviews anu Questionnaiie; Piocessing of Reseaich
Bata - Euiting, Couing, Classification anu Tabulation
UNIT-V
Analysis of Data-Exploiing, Bisplaying anu Examining Bata; Basic Bata Analysis -
Besciiptive Statistics; 0nivaiiate Statistics - Bypotheses Testing; Bivaiiate Analysis -
Test of Biffeiences anu Neasuies of Association; Nultivaiiate Analysis. Business
Research Report-Impoitance of the Repoit & Piesentation; Business Repoit Foimat;
Repoit Wiiting; 0ial Piesentation; Reseaich Follow-up
References
1. Coopei anu Schinulei, Business Reseaich Nethous, Tata Ncuiaw Bill, New Belhi
2. Nalhotia N.K., Naiketing Reseaich - An Applieu 0iientation, Peaison Euucation,
New Belhi
S. William u. Zikmunu, Business Reseaich Nethous, Cengage Leaining, New Belhi
4. Saunueis, Lewis & Thoinhill: Reseaich Nethous foi Business Stuuents, Peaison
Euucation, New Belhi
S. Panneei Selvam, Reseaich Nethouology, Pientice Ball of Inuia,Belhi
6. Beii u.C , Naiketing Reseaich, Tata Ncuiaw Bill, New Belhi
7. Kailingei, Fieu N., Founuations of Behaviouial Reseaich.
8. Nohsin, S.N. , Reseaich Nethous in Behaviouial Reseaich.
9. Tull & Bawkins, Naiketing Reseaich, Pientice Ball of Inuia,Belhi

MB-207 : BUSINESSCOMMUNICATIONAND MANAGEMENT INFORMATIONSYSTEM
CourseObjective& Outcome:
The piesent papei seeks to impiove the communication skills of stuuent by offeiing
them an unueistanuing of the essentials of business communication. Lattei pait of the
papei ueals with uynamics of management infoimation system anu its iole in business
uecision making along with the contempoiaiy issues anu piactices ielateu to NIS.
UNIT -I
Neaning anu impoitance of Communication in business, the piocess of Communication,
mouels of Communication, types of infoimation oiuei, auvise, suggestion, motivation,
peisuasion, waining anu euucation. Channels of communication-theii effectiveness anu
limitations, meuia of communication, baiiieis of communication, appioaches to
effective communication, anu tools of communication: uiction, sentence, paiagiaph,
punctuation anu iepoit wiiting.
UNIT -II
Specific of business Communication-essentials of effective business Communication
stiuctuie of business coiiesponuence: inquiies anu ieplies, oiueis anu theii executions,
complaints anu aujustments, cieuit anu status inquiies, agency letteis anu sales letteis,
Confeience Seminai, Symposia anu 0thei Foimal Communication
UNIT -III
Concept of Bata anu Infoimation, Infoimation Systems, Classification, 0peiations
Suppoit System (0SS), Nanagement Suppoit System(NSS), Tiansaction Piocessing
System(TPS), Piocess Contiol System(PCS), Enteipiise Collaboiation System(ECS),
Nanagement Infoimation System(NIS), Becision Suppoit System(BSS), Aitificial
Intelligence(AI) , Applications 0f Aitificial Intelligence : Neuial Netwoiks, Fuzzy Logical
Contiol System, viitual Reality , Expeit System(ES), Executive Infoimation System(EIS),
Cioss Functional Infoimation Systems
UNIT -IV
Stiategic auvantage with NIS; Systems appioach to pioblem solving; Business Piocess
Reengineeiing (BPR); Inteinet woikeu enteipiise in NIS; Inteinet, Intianet, Extianet;
Enteipiise communication anu Collaboiation.


UNIT -V
NIS suppoit foi uecision making; Becision Suppoit Systems; Tools of business suppoit
systems; what if analysis, sensitivity analysis; goal seek analysis, optimization analysis,
uata mining foi uecision suppoit. Beveloping NIS Systems-System Bevelopment Life
Cycle; Investigation Phase; System Analysis; System Besign (BFB anu ER uiagiams);
System Implementation. Applications-Cioss-functional NIS; ERP; CRN; SCN;
Tiansaction piocessing; Contempoiaiy Issues in NIS
References:
1. Lesikai, Petit & Flately, Lesikeai's Basic Business Communication, Tata Ncuiaw Bill.
2. Poe & Fiuchling , Basic Communication; AITBS.
S. Tayloi , English Conveision Piactice; Tata Ncuiaw Bill.
4. Biwan & Aggaiwal , Business Communication; Excel.
S. Baugh, Fiiayei & Thomas, Bow to wiite fiist class Business Coiiesponuence; viva
Books.
6. C.S.v Nuithy , Nanagement Infoimation Systems, Bimalaya Publishing Bouse, New
Belhi.
7. Lauuon K C & Lauuon } P , Nanagement Infoimation Systems: Nanaging the Bigital
Fiim, Pientice-Ball.
8. 0'Biien }, Nanagement Infoimation Systems, Tata Ncuiaw-Bill, ualgotia.
9. }aweukai W S, Nanagement Infoimation Systems, Tata Ncuiaw-Bill.
1u. Nuuiick R u, An infoimation system foi mouein management, Peaison.

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