QUESTIONNAIRE: Please answer ALL of the following questions to the best of your ability, giving your honest and

true opinions on the matters represented below. If you have any questions, please feel free to ask, and remember that you may withdraw from the study at anytime. Thank you so much for your cooperation. 1) How athletic do you consider yourself to be? Not at all Almost Never Sometimes Frequently Very athletic

2) How important is brand name to you when buying athletic wear? Not important Rarely Important Somewhat Important Very Important

3) How important is it to you that an athletic brand is endorsed by a star athlete? Not important Rarely Important Somewhat Important Very Important

4) How likely are you to choose to buy product endorsed by an athlete based upon his/her specific reputation? Never Not likely Somewhat likely Likely Very likely

5) How likely are you to choose NOT to buy a product endorsed by an athlete based upon his/her specific reputation? Never Not likely Somewhat likely Likely Very likely

6) I prefer to buy products that are advertised by the best, most popular athletes. Strongly disagree Disagree Neutral Agree Strongly Agree

7) Star athletes motivate me to try and become better at a particular sport or athletic endeavor. Strongly disagree Disagree Neutral Agree Strongly Agree

8) I am more attracted to buying products that are endorsed by athletes than products that are not endorsed by athletes. Strongly disagree Disagree Neutral Agree Strongly Agree

9) Seeing my favorite athlete endorsing a specific product makes me more likely to want to use that product. Strongly disagree Disagree Neutral Agree Strongly Agree

10) I feel better using products endorsed by popular athletes than I do using products that are not endorsed by athletes.

Strong disagree

Disagree

Neutral

Agree

Strongly Agree

11) When an athlete does something scandalous in the media, it affects how I feel about that particular athlete in his/her sport. Strongly disagree Disagree Neutral Agree Strongly Agree

12) My favorite athletes are ones who I think are the most talented. Strongly disagree Disagree Neutral Agree Strongly Agree

13) My favorite athletes are the ones that are most like me because it allows me to identify with that specific athlete. Strongly disagree Disagree Neutral Agree Strongly Agree

14) Companies should choose the most popular athletes to endorse their brand. Strongly disagree Disagree Neutral Agree Strongly Agree

15) I identify different brands based with the athletes who endorse them, for example Michael Jordan and Nike. Strongly disagree Disagree Neutral Agree Strongly Agree

16) The star athlete on a specific team is always endorsed. Strongly disagree Disagree Neutral Agree Strongly Agree

17) Using an item that is endorsed by a premiere athlete allows you to feel better about yourself. Strongly disagree Disagree Neutral Agree Strongly Agree

18) I buy products mostly from the athletes I watch or follow on a regular basis. Strongly disagree Disagree Neutral Agree Strongly Agree

19) Price isnt a factor if the athlete promoting the item is one of your favorite athletes. Strongly disagree Disagree Neutral Agree Strongly Agree

20) The brands that are marketed more often are the brands that are the most successful. Strongly disagree Disagree Neutral Agree Strongly Agree

21) The most impactful ads featuring celebrity endorsers are print ads. Strongly disagree Disagree Neutral Agree Strongly Agree

22) The most impactful ads featuring celebrity endorsers are televised ads. Strongly disagree Disagree Neutral Agree Strongly Agree

How much do you identify with the following athletes? Not at all Dwayne Wade Eli Manning Jeremy Lin Serena Williams Alex Rodriguez Maria Sharapova Michelle Kwan Amy Rodriguez Rarely identify Somewhat Mostly Strongly identify

In one or two sentences, describe which athlete on the list you identify with the most and why?

Please circle the gender and ethnicity that apply to you: Gender: Male Ethnicity: White Black Hispanic Asian Mixed Other: _______ Female Other