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EXECUTIVE

EDUCATION

CUSTOMISED EXECUTIVE
PROGRAMMES
execed.nus.edu

"NUS Business School was able to incorporate our


business philosophy and unique corporate issues into
the content of the programme, thereby making learning
aligned to our operational needs and corporate culture.
I enjoyed working with the Professors and staff of NUS
Business School. Their professionalism and positive
attitude is very commendable. "
Mr Lim Chee Hoo
General Manager
Panasonic Regional Training Center
Panasonic Asia Pacific
Singapore

ASIA’S GLOBAL BUSINESS SCHOOL BUSINESS


SCHOOL
01 Message from the Dean, NUS Business School
02 Experience NUS Business School
03 Why Choose NUS Business School?
04 Accolades
05 The Singapore Experience
07 Our Learning Philosophy
09 International Faculty
10 Faculty Publications
11 Customised Management Programmes
13 The NUS Business School Approach
14 The Customisation Process
15 Participating Companies
16 Contact Details

contents
01 Message from the Dean, NUS Business School
02 Experience NUS Business School
03 Why Choose NUS Business School?
04 Accolades
05 The Singapore Experience
07 Our Learning Philosophy
09 International Faculty
10 Faculty Publications
11 Customised Management Programmes
13 The NUS Business School Approach
14 The Customisation Process
15 Participating Companies
16 Contact Details

contents
Message from the Dean, NUS Business School

PROFESSOR BERNARD YEUNG


Dean and Stephen Riady Distinguished
Professor of Finance
NUS Business School

Mochtar Riady Building - An artist’s impression of the


In today's challenging business environment, leading Our Executive Education programmes are carefully new business school building to be completed in 2009.
The reed-like design of the building serves as a metaphor

02
companies understand that the key to sustainable designed to keep pace with current business trends.
competitive advantage and success is the continual Through an integration of classroom teaching, case
for exceptional quality, deep flexibility, and perennial
stability in the face of the vicissitudes borne by business
in the contemporary world.
Experience
development of their single most important asset - their
people.
studies and small group discussions, our students get
the most out of their lessons as our faculty share their NUS Business School
unique expertise and knowledge.
As the most established business school in Singapore,
NUS Business School is recognised for its world-class Our customised executive programmes are much sought- Established in 1965, NUS Business School is known for its focus in
education and research. The Financial Times recently after as our long-term collaborations with client providing management thought leadership from an Asian perspective,
ranked us among the top 20 business schools in the organisations have often enriched their pipeline of talents enabling our students and corporate partners to leverage on the best
world for our Executive MBA programmes and we recently manifold. This is achieved through an understanding of global knowledge and deep Asian insights to drive business growth in
attained an unprecedented 35th position for our MBA our clients' unique business contexts, complex issues Asia and around the world. This combination of global knowledge and
programmes. The QS Global 200 Business Schools 2009: and challenges. We have delivered programmes to multi- Asian insights is reflected in all aspects of its research, teaching and
The Employers' Choice Survey also puts us as the only national organisations in over 10 countries across Asia- industry outreach. As Asia's Global Business School, NUS Business School
Asian business school preferred by employers across the Pacific in cities such as Beijing, Shanghai, Tokyo, Kuala is a leading authority on business in Asia.
world. These accolades recognise and affirm our unique Lumpur, Jakarta, Bangkok, Bangalore, Colombo, Manila
vantage position of developing global leaders and and Sydney. Our global connections are strong and ever- The School has consistently received top rankings in the Asia-Pacific
entrepreneurs who can drive businesses and corporations growing, keeping us at the competitive edge in the ever- region by independent publications and agencies, such as the Financial
to greater success on the world stage. changing business landscape. Times, Economist Intelligence Unit, and QS Top MBA, in recognition of
the quality of its programmes, faculty's research as well as graduates.
Tapping on the expertise of our international faculty, who Global corporations turn to NUS Business School to The Financial Times ranked the School's Asia Pacific Executive MBA
are known for their extensive research and consulting prepare their senior executives to drive change and programme and its MBA programme 20th and 35th in the world respectively.
experience in Asia and the West, NUS Business School transform organisations and businesses. As Asia's Global In 2009, it ranked as the only Asian business school in the whole of Asia
is able to offer to our Executive Education participants Business School, I invite you to partner us in shaping that was most preferred by employers across the world, by the QS Global
customised and innovative solutions to key business your organisational leadership and success for the 200 Business Schools 2009: The Employers' Choice Survey. The School
issues that can be adapted and applied across Western future. >> is accredited by AACSB International (Association to Advance Collegiate
and Eastern contexts. Schools of Business), an endorsement that the School has met the highest
standards for business education.

The School has top research faculty who are close to industry; more than
2,500 BBA, MBA, Executive MBA, and PhD students; more than 2,000
annual participants in Executive Education programmes; and over 45,000
alumni in diverse organisations and positions of leadership throughout
the world. >>
Message from the Dean, NUS Business School

PROFESSOR BERNARD YEUNG


Dean and Stephen Riady Distinguished
Professor of Finance
NUS Business School

Mochtar Riady Building - An artist’s impression of the


In today's challenging business environment, leading Our Executive Education programmes are carefully new business school building to be completed in 2009.
The reed-like design of the building serves as a metaphor

02
companies understand that the key to sustainable designed to keep pace with current business trends.
competitive advantage and success is the continual Through an integration of classroom teaching, case
for exceptional quality, deep flexibility, and perennial
stability in the face of the vicissitudes borne by business
in the contemporary world.
Experience
development of their single most important asset - their
people.
studies and small group discussions, our students get
the most out of their lessons as our faculty share their NUS Business School
unique expertise and knowledge.
As the most established business school in Singapore,
NUS Business School is recognised for its world-class Our customised executive programmes are much sought- Established in 1965, NUS Business School is known for its focus in
education and research. The Financial Times recently after as our long-term collaborations with client providing management thought leadership from an Asian perspective,
ranked us among the top 20 business schools in the organisations have often enriched their pipeline of talents enabling our students and corporate partners to leverage on the best
world for our Executive MBA programmes and we recently manifold. This is achieved through an understanding of global knowledge and deep Asian insights to drive business growth in
attained an unprecedented 35th position for our MBA our clients' unique business contexts, complex issues Asia and around the world. This combination of global knowledge and
programmes. The QS Global 200 Business Schools 2009: and challenges. We have delivered programmes to multi- Asian insights is reflected in all aspects of its research, teaching and
The Employers' Choice Survey also puts us as the only national organisations in over 10 countries across Asia- industry outreach. As Asia's Global Business School, NUS Business School
Asian business school preferred by employers across the Pacific in cities such as Beijing, Shanghai, Tokyo, Kuala is a leading authority on business in Asia.
world. These accolades recognise and affirm our unique Lumpur, Jakarta, Bangkok, Bangalore, Colombo, Manila
vantage position of developing global leaders and and Sydney. Our global connections are strong and ever- The School has consistently received top rankings in the Asia-Pacific
entrepreneurs who can drive businesses and corporations growing, keeping us at the competitive edge in the ever- region by independent publications and agencies, such as the Financial
to greater success on the world stage. changing business landscape. Times, Economist Intelligence Unit, and QS Top MBA, in recognition of
the quality of its programmes, faculty's research as well as graduates.
Tapping on the expertise of our international faculty, who Global corporations turn to NUS Business School to The Financial Times ranked the School's Asia Pacific Executive MBA
are known for their extensive research and consulting prepare their senior executives to drive change and programme and its MBA programme 20th and 35th in the world respectively.
experience in Asia and the West, NUS Business School transform organisations and businesses. As Asia's Global In 2009, it ranked as the only Asian business school in the whole of Asia
is able to offer to our Executive Education participants Business School, I invite you to partner us in shaping that was most preferred by employers across the world, by the QS Global
customised and innovative solutions to key business your organisational leadership and success for the 200 Business Schools 2009: The Employers' Choice Survey. The School
issues that can be adapted and applied across Western future. >> is accredited by AACSB International (Association to Advance Collegiate
and Eastern contexts. Schools of Business), an endorsement that the School has met the highest
standards for business education.

The School has top research faculty who are close to industry; more than
2,500 BBA, MBA, Executive MBA, and PhD students; more than 2,000
annual participants in Executive Education programmes; and over 45,000
alumni in diverse organisations and positions of leadership throughout
the world. >>
Mochtar Riady Building -
NUS Business School’s new flagship building.

Why Choose
NUS Business School?
30 YEARS OF EXCELLENCE
IN EXECUTIVE EDUCATION

BEST OF EAST AND WEST


NUS Business School is known throughout the world as
a premier business school, recognised globally for our
ability to combine the best of the East and West in
business research and education.

INTERNATIONAL RECOGNITION
Leading companies realise the importance of investing Consistently ranked among the top business schools in

04
in executive development programmes to remain at the Asia, NUS Business School is the first in ASEAN to be
NUS MBA RANKED 35TH WORLDWIDE
forefront of the ever-changing business environment. accredited by AACSB International (The Association to
FT Global MBA Rankings, 2009
Advance Collegiate Schools of Business) for having met
For 30 years we have been offering a comprehensive the highest standard of achievement in education and
NUS EXECUTIVE MBA RANKED AMONG WORLD'S TOP 20
portfolio of executive development programmes to over research for business schools worldwide.
Financial Times, 2008
20,000 senior executives from around the globe. Our
world-class international faculty, known for their extensive STRATEGIC GLOBAL ALLIANCES AND PARTNERSHIPS
RANKED 3RD IN ASIA FOR THE MOST PREFERRED SCHOOL
research, consulting experience, and progressive teaching We have built strategic alliances and partnerships with
TO RECRUIT FROM
tools, will equip you with a range of new ideas and skills globally-recognised business schools in the United States
QS Global 200 Business Schools 2009
to impact your organisation. of America, Europe and Asia. These programmes provide
participants with unique global insights derived from Accolades The Employers' Choice Survey

CUSTOMISED MANAGEMENT DEVELOPMENT both Eastern and Western schools of thought. VOTED THE TOP UNIVERSAL BUSINESS SCHOOL
Across the Asia Pacific region, in cities such as Bangkok, WITH MAJOR INTERNATIONAL INFLUENCE
Beijing, Colombo, Kuala Lumpur, Manila, Seoul, Shanghai, DIVERSE SENIOR EXECUTIVE PARTICIPANTS Eduniversal, 2008
Sydney, Tokyo and Wellington, we deliver customised Our participants come from a wide variety of countries
management development programmes for blue-chip and industries. Many of our participants come from RANKED 30TH AMONG THE WORLD'S TOP 200 UNIVERSITIES
global companies that are committed to engaging the outside of Singapore, thus providing a rich diversity for AND 4TH IN ASIA
changing business landscape and staying ahead of both cross-cultural learning as well as business Times Higher Education - Quacquarelli Symonds, 2008
competition. networking.
NUS AMONG TOP 5 UNIVERSITIES IN ASIA AND AUSTRALASIA
U s i n g o u r e x t e n s i v e a n d d i v e r s e r e s o u rc e s , o u r INTERNATIONALLY RENOWNED FACULTY QS Top Universities Rankings, 2008
programme consultants will work closely with you to Our illustrious international faculty, who hold PhDs from
identify training needs and provide comprehensive expert top universities around the world, are able to leverage NUS WINS PLATINUM TRUST BRAND AWARD
solutions that will enable your organisation to achieve on their wide industry expertise and academic excellence Reader's Digest Trusted Brands Survey, 2007
strategic objectives to transform your business. i n r e s e a rc h t o e n g a g e t h e d i s c e r n i n g e x e c u t i v e
audience. >> NUS BUSINESS SCHOOL RANKED 4TH FOR RESEARCH
(OUTSIDE OF NORTH AMERICA)
Top 100 Business School Research Ranking by University of Texas, Dallas, 2006
Mochtar Riady Building -
NUS Business School’s new flagship building.

Why Choose
NUS Business School?
30 YEARS OF EXCELLENCE
IN EXECUTIVE EDUCATION

BEST OF EAST AND WEST


NUS Business School is known throughout the world as
a premier business school, recognised globally for our
ability to combine the best of the East and West in
business research and education.

INTERNATIONAL RECOGNITION
Leading companies realise the importance of investing Consistently ranked among the top business schools in

04
in executive development programmes to remain at the Asia, NUS Business School is the first in ASEAN to be
NUS MBA RANKED 35TH WORLDWIDE
forefront of the ever-changing business environment. accredited by AACSB International (The Association to
FT Global MBA Rankings, 2009
Advance Collegiate Schools of Business) for having met
For 30 years we have been offering a comprehensive the highest standard of achievement in education and
NUS EXECUTIVE MBA RANKED AMONG WORLD'S TOP 20
portfolio of executive development programmes to over research for business schools worldwide.
Financial Times, 2008
20,000 senior executives from around the globe. Our
world-class international faculty, known for their extensive STRATEGIC GLOBAL ALLIANCES AND PARTNERSHIPS
RANKED 3RD IN ASIA FOR THE MOST PREFERRED SCHOOL
research, consulting experience, and progressive teaching We have built strategic alliances and partnerships with
TO RECRUIT FROM
tools, will equip you with a range of new ideas and skills globally-recognised business schools in the United States
QS Global 200 Business Schools 2009
to impact your organisation. of America, Europe and Asia. These programmes provide
participants with unique global insights derived from Accolades The Employers' Choice Survey

CUSTOMISED MANAGEMENT DEVELOPMENT both Eastern and Western schools of thought. VOTED THE TOP UNIVERSAL BUSINESS SCHOOL
Across the Asia Pacific region, in cities such as Bangkok, WITH MAJOR INTERNATIONAL INFLUENCE
Beijing, Colombo, Kuala Lumpur, Manila, Seoul, Shanghai, DIVERSE SENIOR EXECUTIVE PARTICIPANTS Eduniversal, 2008
Sydney, Tokyo and Wellington, we deliver customised Our participants come from a wide variety of countries
management development programmes for blue-chip and industries. Many of our participants come from RANKED 30TH AMONG THE WORLD'S TOP 200 UNIVERSITIES
global companies that are committed to engaging the outside of Singapore, thus providing a rich diversity for AND 4TH IN ASIA
changing business landscape and staying ahead of both cross-cultural learning as well as business Times Higher Education - Quacquarelli Symonds, 2008
competition. networking.
NUS AMONG TOP 5 UNIVERSITIES IN ASIA AND AUSTRALASIA
U s i n g o u r e x t e n s i v e a n d d i v e r s e r e s o u rc e s , o u r INTERNATIONALLY RENOWNED FACULTY QS Top Universities Rankings, 2008
programme consultants will work closely with you to Our illustrious international faculty, who hold PhDs from
identify training needs and provide comprehensive expert top universities around the world, are able to leverage NUS WINS PLATINUM TRUST BRAND AWARD
solutions that will enable your organisation to achieve on their wide industry expertise and academic excellence Reader's Digest Trusted Brands Survey, 2007
strategic objectives to transform your business. i n r e s e a rc h t o e n g a g e t h e d i s c e r n i n g e x e c u t i v e
audience. >> NUS BUSINESS SCHOOL RANKED 4TH FOR RESEARCH
(OUTSIDE OF NORTH AMERICA)
Top 100 Business School Research Ranking by University of Texas, Dallas, 2006
Singapore -
A Global City that Inspires

Singapore's diverse multicultural society, stable economy, business-friendly environment and exponential growth over the A GLOBAL CITY OF OPPORTUNITIES

06
last few decades have enabled Singapore to grow into one of the most cosmopolitan states in the world today. Over the past few years, Singapore's achievements have
been recognised internationally in various publications
Not only has Singapore gained international recognition for being a key regional trading centre, the world's busiest port, and and studies. Some of the accolades received are:
a top location for investment, it is also known for being a leading international financial centre, with more than 500 of the
world's largest and most reputable financial institutions operating on the island. In addition, Singapore is the fourth largest
foreign exchange trading centre in the world after London, New York and Tokyo. SINGAPORE IS THE WORLD'S MOST COMPETITIVE ASIAN ECONOMY
EASIEST PLACE TO DO BUSINESS World Competitiveness Report 2008
One of the most connected cities in Asia, by air, sea, as well as telecommunications linkages, Singapore has attracted 7,000 Doing Business 2009 Report, World Bank
resident multinational companies and 100,000 enterprises to become part of it's vibrant, dynamic business environment.
WORLD'S MOST 'NETWORK READY' COUNTRY
2ND MOST COMPETITIVE ECONOMY Global Information Technology Report 2005/2006,
With it's unique blend of modernity and traditional charm, Singapore is a city where talent gathers to exchange innovative IMD World Competitiveness Yearbook 2008 World Economic Forum
ideas, pioneer new businesses, engage in exciting career opportunities and enjoy a vibrant lifestyle. Singapore is also renowned
as one of Asia's premiere education hubs, offering a diverse and distinctive mix of educational services amidst a safe, stable, 3RD IN WORLD BUSINESS MOST COST-COMPETITIVE PLACE
efficient and comfortable environment. >> ENVIRONMENT RANKINGS FOR BUSINESS
EIU Country Forecast, February 2008 KPMG Competitive Alternatives Study, 2006

BEST LABOUR FORCE BEST BUSINESS DESTINATION CITY


BERI's 2008 Labour Force DestinAsian Reader's Choice Award 2006
Evaluation Measure (LFEM) Report

ASIA'S NO.1 PLACE TO LIVE, WORK AND PLAY


"BEST BUSINESS ENVIRONMENT"
Mercer Human Resource Consulting, 2005-2006
IN ASIA PACIFIC
EIU Country Forecast, 2007

For more information on the Singapore experience, please visit the Singapore Tourism Board's website at
www.visitsingapore.com
Singapore -
A Global City that Inspires

Singapore's diverse multicultural society, stable economy, business-friendly environment and exponential growth over the A GLOBAL CITY OF OPPORTUNITIES

06
last few decades have enabled Singapore to grow into one of the most cosmopolitan states in the world today. Over the past few years, Singapore's achievements have
been recognised internationally in various publications
Not only has Singapore gained international recognition for being a key regional trading centre, the world's busiest port, and and studies. Some of the accolades received are:
a top location for investment, it is also known for being a leading international financial centre, with more than 500 of the
world's largest and most reputable financial institutions operating on the island. In addition, Singapore is the fourth largest
foreign exchange trading centre in the world after London, New York and Tokyo. SINGAPORE IS THE WORLD'S MOST COMPETITIVE ASIAN ECONOMY
EASIEST PLACE TO DO BUSINESS World Competitiveness Report 2008
One of the most connected cities in Asia, by air, sea, as well as telecommunications linkages, Singapore has attracted 7,000 Doing Business 2009 Report, World Bank
resident multinational companies and 100,000 enterprises to become part of it's vibrant, dynamic business environment.
WORLD'S MOST 'NETWORK READY' COUNTRY
2ND MOST COMPETITIVE ECONOMY Global Information Technology Report 2005/2006,
With it's unique blend of modernity and traditional charm, Singapore is a city where talent gathers to exchange innovative IMD World Competitiveness Yearbook 2008 World Economic Forum
ideas, pioneer new businesses, engage in exciting career opportunities and enjoy a vibrant lifestyle. Singapore is also renowned
as one of Asia's premiere education hubs, offering a diverse and distinctive mix of educational services amidst a safe, stable, 3RD IN WORLD BUSINESS MOST COST-COMPETITIVE PLACE
efficient and comfortable environment. >> ENVIRONMENT RANKINGS FOR BUSINESS
EIU Country Forecast, February 2008 KPMG Competitive Alternatives Study, 2006

BEST LABOUR FORCE BEST BUSINESS DESTINATION CITY


BERI's 2008 Labour Force DestinAsian Reader's Choice Award 2006
Evaluation Measure (LFEM) Report

ASIA'S NO.1 PLACE TO LIVE, WORK AND PLAY


"BEST BUSINESS ENVIRONMENT"
Mercer Human Resource Consulting, 2005-2006
IN ASIA PACIFIC
EIU Country Forecast, 2007

For more information on the Singapore experience, please visit the Singapore Tourism Board's website at
www.visitsingapore.com
Our Learning Philosophy

08
NUS BUSINESS SCHOOL is renowned for its academic rigour, enterprising A variety of assessment and profiling tools are also integrated
research and its teaching excellence. Within this integrated learning into the content to provide a multi-dimensional learning experience
context, faculty who teach in our Executive Education programmes calibrate for each participant. Self-reflection is a key element in this process
their content and facilitation for high-powered executives who seek current and external facilitators work with participants to provide impartial
and applicable knowledge in our ever-evolving business landscape. and objective assessments and action plans.

Utilising a blend of case studies, business simulations and role plays, the This blend of cutting-edge learning and knowledge acquisition
content is delivered and facilitated in an experiential format. Peer learning methodologies is what creates a differentiating experience for
and cross-cultural sharing is also a key feature of our knowledge acquisition companies and participants in our Executive Education
process with the use of small group discussions, projects and presentations. programmes. >>
The content addresses the current marketplace realities as well as future
requirements and trends that can affect competitive advantage.

"The NUS experience was unforgettable. Its


programmes provide an amazing opportunity to
improve your intellectual ability. I greatly valued the
case study approach - it gave me an introduction to
the diverse facets of management. I will not hesitate
to recommend NUS Business School’s Executive
Education programmes."
Mr Chandana L. Aluthgama
Business Development and Claims Manager
HNB Assurance Ltd
Sri Lanka
Our Learning Philosophy

08
NUS BUSINESS SCHOOL is renowned for its academic rigour, enterprising A variety of assessment and profiling tools are also integrated
research and its teaching excellence. Within this integrated learning into the content to provide a multi-dimensional learning experience
context, faculty who teach in our Executive Education programmes calibrate for each participant. Self-reflection is a key element in this process
their content and facilitation for high-powered executives who seek current and external facilitators work with participants to provide impartial
and applicable knowledge in our ever-evolving business landscape. and objective assessments and action plans.

Utilising a blend of case studies, business simulations and role plays, the This blend of cutting-edge learning and knowledge acquisition
content is delivered and facilitated in an experiential format. Peer learning methodologies is what creates a differentiating experience for
and cross-cultural sharing is also a key feature of our knowledge acquisition companies and participants in our Executive Education
process with the use of small group discussions, projects and presentations. programmes. >>
The content addresses the current marketplace realities as well as future
requirements and trends that can affect competitive advantage.

"The NUS experience was unforgettable. Its


programmes provide an amazing opportunity to
improve your intellectual ability. I greatly valued the
case study approach - it gave me an introduction to
the diverse facets of management. I will not hesitate
to recommend NUS Business School’s Executive
Education programmes."
Mr Chandana L. Aluthgama
Business Development and Claims Manager
HNB Assurance Ltd
Sri Lanka
International Faculty - Best of East and West Faculty Publications

NUS Business School has a 120-strong faculty who originate as well as consulting to businesses and governments Our faculty comprises many prolific writers who in addition to having their
from more than 25 different countries around the world. worldwide. research papers regularly published in leading business journals, have co-authored
With outstanding credentials from top global universities and and published the following books:
extensive experience across industries from both Asian and Leveraging on their wide industry expertise and academic
Western countries, they bring fresh perspectives and create excellence in research, our faculty are able to engage the
new knowledge and frameworks that can be applied in the executive audience through the creation of world-class
unique Asian context. Our faculty members are of the highest innovative programmes. >>
caliber, and are actively engaged in research and teaching,

DR ALLAUDEEN HAMEED (Singapore) DR JOCHEN WIRTZ (Germany) DR MARK GOH (Singapore)


Professor and Head of Department Associate Professor & Academic Co-Director, Associate Professor
PhD, University of North Carolina UCLA-NUS EMBA PhD, University of Adelaide SERVICES MARKETING MANAGERIAL ECONOMICS FAIRNESS IN SONY VS SAMSUNG
at Chapel Hill PhD, London Business School Supply chain management, purchasing, Jochen Wirtz Ivan Png SELECTING EMPLOYEES Chang Sea-Jin
Asset pricing; international finance; Customer feedback systems, customer quality & healthcare, service operations Richard D. Arvey
return-based trading strategies satisfaction measurement & modeling;
opportunistic consumer behaviour; role of DR SUM CHEE CHUONG (Singapore)

10
DR ANDREW DELIOS (Canada) affect in satisfaction models; pricing of Associate Professor
Associate Professor services & revenue management; service PhD, University of Minnesota
PhD, University of Western Ontario recovery & service guarantees; services Operations & supply chain capability
Foreign entry mode & location strategies; marketing development; operations & supply chain
international strategy; Japanese foreign strategy; service operations & quality; global
direct investment; survival & performance DR KAI-ALEXANDER SCHLEVOGT (Germany) operations management; enterprise resource
of foreign subsidiaries Associate Professor planning (ERP)
PhD, Oxford University
DR AUDREY CHIA (Singapore) Strategic management in emerging markets; DR ELIZABETH BOYLE INTERNATIONAL BUSINESS: SURVIVING THE NEW MILLENIUM : SERVICES MARKETING FLYING HIGH IN
Associate Professor chinese economy & businesses; (United States of America) AN ASIA PACIFIC PERSPECTIVE LESSONS FROM THE ASIAN CRISIS IN ASIA - A CASE BOOK A COMPETITIVE INDUSTRY
PhD, University of Texas at Austin organisational theory Assistant Professor Andrew Delios Ang Swee Hoon Jochen Wirtz Jochen Wirtz
Leadership & change: leading PhD, New York University Kulwant Singh Nitin Pangarkar
transformational & transition in DR LAM SWEE SUM (Singapore) Entrepreneurship & industry emergence;
organisations; diversity in organisations: Associate Professor organisation theory; strategic
special focus on gender; international HRM: PhD, University of Washington entrepreneurship
special focus on globalisation of business Equity analysis & valuation; investment
& its effects on work & family; social & management; venture capital & initial public DR HUM SIN HOON (Singapore)
ethical issues in management: application offerings; private equity & hedge funds; Associate Professor
of various perspectives, e.g. culture, policy risk; corporate governance PhD, University of California
decision-making, judgement JIT schedules, lotsizing models, supply chain
DR NITIN PANGARKAR (India) models, time-based modelling
DR BRIAN H HWARNG (Taiwan) Associate Professor & Academic Director,
Associate Professor The NUS MBA DR HO YEW KEE (Singapore) INTRODUCTION TO FINANCIAL MARKETS AND FROM CONFORMANCE BUSINESS STRATEGY
PhD, Arizona State University PhD, University of Michigan Associate Professor BUSINESS LAW IN SINGAPORE INSTITUTIONS IN SINGAPORE TO PERFORMANCE IN ASIA - A CASEBOOK
Neural networks, time series analysis, Strategic alliances; competition in high- PhD, Carnegie Mellon University Ravi Chandran Tan Chwee Huat Mak Yuen Teen Kulwant Singh
forecasting; operations management, supply technology industries; internationalisation Accounting & valuation of stock options; Nitin Pangarkar
chain management; quality management, strategies of firms from newly industrialising financial accounting, accounting regulation;
statistical process control; system dynamics, economies R&D & valuation of firms; valuation of
simulation modeling companies
DR PREM SHAMDASANI (Singapore)
DR CHU-CHUN-LIN SINGFAT (Mauritius) Associate Professor & Academic Director DR KULWANT SINGH (Singapore)
Associate Professor & Curriculum Committee Asia Pacific EMBA Programme & Chairman, Professor and Head of Department
Representative Executive Education PhD, The University of Michigan
PhD, University of British Columbia PhD, University of Southern California Corporate & technology strategy; inter-firm
Brand valuation; time series analysis using Asian marketing practices & perspectives; cooperation & competition; strategies &
state space methods; benchmarking the cross-cultural buying behaviour; competitiveness of Singapore-based firms;
relative efficiency of organisations using environmental marketing; relationship business strategy in the Asia Pacific ISSUES AND CHALLENGES ORGANIZATIONAL THE 36 STRATEGIES PRINCIPLES OF MARKETING -
data envelopment analysis (DEA); certificate marketing; retail marketing strategy IN E-COMMERCE: A CASEBOOK DYNAMICS OF CREATIVE OF THE CHINESE - AN ASIAN CASE BOOK
of entitlement (COE); statistical pedagogy DR CHANG SEA-JIN (Korea) Thomson Teo DESTRUCTION: ADAPTING ANCIENT Ang Swee Hoon
DR RUTH TAN (Singapore) Professor Wong Poh Kam ENTREPRENEURSHIP CHINESE WISDOM TO Lau Geok Theng
DR ISHTIAQ MAHMOOD (Bangladesh) Associate Professor PhD, Wharton School, University of Vivien Lim AND THE EMERGENCE THE BUSINESS WORLD Leong Siew Meng
Associate Professor PhD, University of Washington Pennsylvania OF INDUSTRIES Wee Chou Hou Prem M Shamdasani
PhD, Harvard University Government-linked companies; mergers & Spillovers & competition among foreign and Elizabeth Boyle Lan Luh Luh Jochen Wirtz
Innovation; diversification & performance, acquisitions; IPO of state owned enterprises; local firms in China; business groups in East
technological dynamism in Asia, restructuing predictability of returns; seasoned equity Asia: post-crisis restructuring & new growth;
& new growth; research & development offerings; CEO ownership innovations in emerging markets; venture
investments; restructuring & new growth capital financing, strategic alliances & the
initial public offering of internet startups;
ownership structure, expropriation &
economic performance
International Faculty - Best of East and West Faculty Publications

NUS Business School has a 120-strong faculty who originate as well as consulting to businesses and governments Our faculty comprises many prolific writers who in addition to having their
from more than 25 different countries around the world. worldwide. research papers regularly published in leading business journals, have co-authored
With outstanding credentials from top global universities and and published the following books:
extensive experience across industries from both Asian and Leveraging on their wide industry expertise and academic
Western countries, they bring fresh perspectives and create excellence in research, our faculty are able to engage the
new knowledge and frameworks that can be applied in the executive audience through the creation of world-class
unique Asian context. Our faculty members are of the highest innovative programmes. >>
caliber, and are actively engaged in research and teaching,

DR ALLAUDEEN HAMEED (Singapore) DR JOCHEN WIRTZ (Germany) DR MARK GOH (Singapore)


Professor and Head of Department Associate Professor & Academic Co-Director, Associate Professor
PhD, University of North Carolina UCLA-NUS EMBA PhD, University of Adelaide SERVICES MARKETING MANAGERIAL ECONOMICS FAIRNESS IN SONY VS SAMSUNG
at Chapel Hill PhD, London Business School Supply chain management, purchasing, Jochen Wirtz Ivan Png SELECTING EMPLOYEES Chang Sea-Jin
Asset pricing; international finance; Customer feedback systems, customer quality & healthcare, service operations Richard D. Arvey
return-based trading strategies satisfaction measurement & modeling;
opportunistic consumer behaviour; role of DR SUM CHEE CHUONG (Singapore)

10
DR ANDREW DELIOS (Canada) affect in satisfaction models; pricing of Associate Professor
Associate Professor services & revenue management; service PhD, University of Minnesota
PhD, University of Western Ontario recovery & service guarantees; services Operations & supply chain capability
Foreign entry mode & location strategies; marketing development; operations & supply chain
international strategy; Japanese foreign strategy; service operations & quality; global
direct investment; survival & performance DR KAI-ALEXANDER SCHLEVOGT (Germany) operations management; enterprise resource
of foreign subsidiaries Associate Professor planning (ERP)
PhD, Oxford University
DR AUDREY CHIA (Singapore) Strategic management in emerging markets; DR ELIZABETH BOYLE INTERNATIONAL BUSINESS: SURVIVING THE NEW MILLENIUM : SERVICES MARKETING FLYING HIGH IN
Associate Professor chinese economy & businesses; (United States of America) AN ASIA PACIFIC PERSPECTIVE LESSONS FROM THE ASIAN CRISIS IN ASIA - A CASE BOOK A COMPETITIVE INDUSTRY
PhD, University of Texas at Austin organisational theory Assistant Professor Andrew Delios Ang Swee Hoon Jochen Wirtz Jochen Wirtz
Leadership & change: leading PhD, New York University Kulwant Singh Nitin Pangarkar
transformational & transition in DR LAM SWEE SUM (Singapore) Entrepreneurship & industry emergence;
organisations; diversity in organisations: Associate Professor organisation theory; strategic
special focus on gender; international HRM: PhD, University of Washington entrepreneurship
special focus on globalisation of business Equity analysis & valuation; investment
& its effects on work & family; social & management; venture capital & initial public DR HUM SIN HOON (Singapore)
ethical issues in management: application offerings; private equity & hedge funds; Associate Professor
of various perspectives, e.g. culture, policy risk; corporate governance PhD, University of California
decision-making, judgement JIT schedules, lotsizing models, supply chain
DR NITIN PANGARKAR (India) models, time-based modelling
DR BRIAN H HWARNG (Taiwan) Associate Professor & Academic Director,
Associate Professor The NUS MBA DR HO YEW KEE (Singapore) INTRODUCTION TO FINANCIAL MARKETS AND FROM CONFORMANCE BUSINESS STRATEGY
PhD, Arizona State University PhD, University of Michigan Associate Professor BUSINESS LAW IN SINGAPORE INSTITUTIONS IN SINGAPORE TO PERFORMANCE IN ASIA - A CASEBOOK
Neural networks, time series analysis, Strategic alliances; competition in high- PhD, Carnegie Mellon University Ravi Chandran Tan Chwee Huat Mak Yuen Teen Kulwant Singh
forecasting; operations management, supply technology industries; internationalisation Accounting & valuation of stock options; Nitin Pangarkar
chain management; quality management, strategies of firms from newly industrialising financial accounting, accounting regulation;
statistical process control; system dynamics, economies R&D & valuation of firms; valuation of
simulation modeling companies
DR PREM SHAMDASANI (Singapore)
DR CHU-CHUN-LIN SINGFAT (Mauritius) Associate Professor & Academic Director DR KULWANT SINGH (Singapore)
Associate Professor & Curriculum Committee Asia Pacific EMBA Programme & Chairman, Professor and Head of Department
Representative Executive Education PhD, The University of Michigan
PhD, University of British Columbia PhD, University of Southern California Corporate & technology strategy; inter-firm
Brand valuation; time series analysis using Asian marketing practices & perspectives; cooperation & competition; strategies &
state space methods; benchmarking the cross-cultural buying behaviour; competitiveness of Singapore-based firms;
relative efficiency of organisations using environmental marketing; relationship business strategy in the Asia Pacific ISSUES AND CHALLENGES ORGANIZATIONAL THE 36 STRATEGIES PRINCIPLES OF MARKETING -
data envelopment analysis (DEA); certificate marketing; retail marketing strategy IN E-COMMERCE: A CASEBOOK DYNAMICS OF CREATIVE OF THE CHINESE - AN ASIAN CASE BOOK
of entitlement (COE); statistical pedagogy DR CHANG SEA-JIN (Korea) Thomson Teo DESTRUCTION: ADAPTING ANCIENT Ang Swee Hoon
DR RUTH TAN (Singapore) Professor Wong Poh Kam ENTREPRENEURSHIP CHINESE WISDOM TO Lau Geok Theng
DR ISHTIAQ MAHMOOD (Bangladesh) Associate Professor PhD, Wharton School, University of Vivien Lim AND THE EMERGENCE THE BUSINESS WORLD Leong Siew Meng
Associate Professor PhD, University of Washington Pennsylvania OF INDUSTRIES Wee Chou Hou Prem M Shamdasani
PhD, Harvard University Government-linked companies; mergers & Spillovers & competition among foreign and Elizabeth Boyle Lan Luh Luh Jochen Wirtz
Innovation; diversification & performance, acquisitions; IPO of state owned enterprises; local firms in China; business groups in East
technological dynamism in Asia, restructuing predictability of returns; seasoned equity Asia: post-crisis restructuring & new growth;
& new growth; research & development offerings; CEO ownership innovations in emerging markets; venture
investments; restructuring & new growth capital financing, strategic alliances & the
initial public offering of internet startups;
ownership structure, expropriation &
economic performance
"The customised channel management
programme by NUS Business School was
extremely useful and practical for the needs
of our managers who deal with distributors
and dealers. The faculty combined experience
with academic application brilliantly to bring
out real life issues and ways to resolve them."
Mr R. Chandramouli
Senior Vice Principal, Sales & Service
TVS Motor Company Limited, Bangalore
India

12
Customised Management Programmes
NUS Business School's mission is to shape leaders through strengthening their managerial knowledge Our instructional design process begins with acquiring As an integrated learning partner, NUS Business School
and skills to effectively handle real management challenges. Our customised Executive Education an in-depth knowledge of the corporation's organisation will work with you to transfer knowledge across your
programmes are designed and delivered with our client's objectives and goals in mind. We aim to and culture, business objectives and strategic direction. businesses to enhance your capabilities, and enable your
create a more targeted learning process that directly impacts individuals, teams and the organisation With this understanding, we develop a customised organisation to leverage on cutting edge management
as a whole. curriculum to meet specific learning objectives for practices to scale new heights. >>
sustained impact. We utilise case studies, experiential
From design to delivery, our customised programmes are grounded in the world-class expertise of exercises, group projects, cross-cultural sharing, lectures, THE MAIN FOCUS AREAS
NUS Business School's faculty. As educators, consultants and researchers based in Asia, our international assessment tools, and external facilitators to add new OF OUR PROGRAMMES CAN INCLUDE:
faculty harness the best management practices in the West, and offer innovative solutions of how dimensions to the learning experience and sustain impact.
these practices are adapted and applied in the Asian context with the specific organisation and industry The content addresses the current marketplace realities • Leadership and Building Teams
in mind. This wealth of international experience has enabled us to deliver tailored programmes to as well as future requirements and trends that can affect in a Globalised Economy
blue-chip global companies from across the globe and Asia, and in cities such as Singapore, Kuala competitive advantage. • Innovation as an Organisational Competence
Lumpur, Bangkok, Jakarta, Manila, Colombo, Shanghai, Beijing, Tokyo, Sydney, Wellington and • Management of Technology
Bangalore. Participants benefit from the most relevant research and consulting about the new models • Change Management
driving today's business value. • Strategy
• Decision Making
• Negotiation & Influencing Skills
• Performance Management & Talent Development
• Strategic Branding Paradigms
• Services Marketing & Management
• Cash-Flow, Valuation & Risk Management
• Mergers & Acquisitions
• International Project & Investment Analysis
• Supply Chain & Strategic Operations
• Wealth Management
• Coaching 360 ˚ Assessment Tools
"The customised channel management
programme by NUS Business School was
extremely useful and practical for the needs
of our managers who deal with distributors
and dealers. The faculty combined experience
with academic application brilliantly to bring
out real life issues and ways to resolve them."
Mr R. Chandramouli
Senior Vice Principal, Sales & Service
TVS Motor Company Limited, Bangalore
India

12
Customised Management Programmes
NUS Business School's mission is to shape leaders through strengthening their managerial knowledge Our instructional design process begins with acquiring As an integrated learning partner, NUS Business School
and skills to effectively handle real management challenges. Our customised Executive Education an in-depth knowledge of the corporation's organisation will work with you to transfer knowledge across your
programmes are designed and delivered with our client's objectives and goals in mind. We aim to and culture, business objectives and strategic direction. businesses to enhance your capabilities, and enable your
create a more targeted learning process that directly impacts individuals, teams and the organisation With this understanding, we develop a customised organisation to leverage on cutting edge management
as a whole. curriculum to meet specific learning objectives for practices to scale new heights. >>
sustained impact. We utilise case studies, experiential
From design to delivery, our customised programmes are grounded in the world-class expertise of exercises, group projects, cross-cultural sharing, lectures, THE MAIN FOCUS AREAS
NUS Business School's faculty. As educators, consultants and researchers based in Asia, our international assessment tools, and external facilitators to add new OF OUR PROGRAMMES CAN INCLUDE:
faculty harness the best management practices in the West, and offer innovative solutions of how dimensions to the learning experience and sustain impact.
these practices are adapted and applied in the Asian context with the specific organisation and industry The content addresses the current marketplace realities • Leadership and Building Teams
in mind. This wealth of international experience has enabled us to deliver tailored programmes to as well as future requirements and trends that can affect in a Globalised Economy
blue-chip global companies from across the globe and Asia, and in cities such as Singapore, Kuala competitive advantage. • Innovation as an Organisational Competence
Lumpur, Bangkok, Jakarta, Manila, Colombo, Shanghai, Beijing, Tokyo, Sydney, Wellington and • Management of Technology
Bangalore. Participants benefit from the most relevant research and consulting about the new models • Change Management
driving today's business value. • Strategy
• Decision Making
• Negotiation & Influencing Skills
• Performance Management & Talent Development
• Strategic Branding Paradigms
• Services Marketing & Management
• Cash-Flow, Valuation & Risk Management
• Mergers & Acquisitions
• International Project & Investment Analysis
• Supply Chain & Strategic Operations
• Wealth Management
• Coaching 360 ˚ Assessment Tools
The Customisation Process

We work closely with your organisation to develop programmes


that meet your organisation's strategic goals and objectives, and
build executive competence. >>

1
UNDERSTANDING
CLIENT’S REQUEST
(ORGANISATION,
GOALS, BEHAVIOURAL
GAPS, ETC)
8
PROGRAMME DESIGN
2
The NUS Business AND CONTENT
INITIAL DISCUSSIONS
AND PROGRAMME

14
REFINED FOR FUTURE
School Approach RUNS
PROPOSAL

Our customised Executive Education programmes link what is learnt in the classroom
with real-world practices. We work closely with your organisation to ensure that our
programmes create value for your leaders and your organisation.

ADDRESS STRATEGIC OBJECTIVES AND CHALLENGES


We begin by developing an understanding of your organisational objectives, goals 7
and challenges, both current and what we anticipate in the future, to identify specific DE-BRIEF AND 3
training areas. We identify gaps in capabilities and tailor programme content to FEEDBACK FROM PARTNERSHIP
address specific needs - whether they may be addressing strategy to achieve STAKEHOLDERS AND CONFIRMED AND
competitive advantage, building organisational culture or developing innovative PARTICIPANTS PROPOSAL SIGNED
solutions to address current challenges. NUS Business School can design a programme
to ensure maximum returns on your investment in executive training.

BUILD AND INSPIRE LEADERS


Leading companies understand the importance of training key executives to bring
their teams and the organisation through challenges in order to remain at the forefront
of their industries. Leveraging on our faculty's wide-ranging research and consulting
experience, our programmes are designed to inspire leaders and to provide them 4
with a wealth of knowledge, skills and innovative tools to affect change in their
6 IN-DEPTH DISCUSSIONS
DELIVER
organisations and maintain a competitive advantage. TO IDENTIFY NEEDS
PROGRAMME
AND REFINE
STRENGTHEN ORGANISATIONAL CULTURE AND SHARED VISIONS 5 PROPOSAL
NUS Business School understands the importance of creating a common corporate OPERATIONAL
culture essential to building effective teams and networks within your organisation. PLANNING AND
DEVELOPMENT OF
Through the use of experiential learning, case studies, brainstorming sessions and
PROGRAMME
discussions, executives interact in a dynamic, conducive learning environment to
MATERIALS
analyse and evaluate issues pertaining to their organisation. The result is that
executives learn from each other, and build on each other's knowledge and experience,
to develop new concepts, solutions and specific action plans; and foster a strong
esprit de corp and leadership network that will last after the programme is over. >> © NUS Business School
The Customisation Process

We work closely with your organisation to develop programmes


that meet your organisation's strategic goals and objectives, and
build executive competence. >>

1
UNDERSTANDING
CLIENT’S REQUEST
(ORGANISATION,
GOALS, BEHAVIOURAL
GAPS, ETC)
8
PROGRAMME DESIGN
2
The NUS Business AND CONTENT
INITIAL DISCUSSIONS
AND PROGRAMME

14
REFINED FOR FUTURE
School Approach RUNS
PROPOSAL

Our customised Executive Education programmes link what is learnt in the classroom
with real-world practices. We work closely with your organisation to ensure that our
programmes create value for your leaders and your organisation.

ADDRESS STRATEGIC OBJECTIVES AND CHALLENGES


We begin by developing an understanding of your organisational objectives, goals 7
and challenges, both current and what we anticipate in the future, to identify specific DE-BRIEF AND 3
training areas. We identify gaps in capabilities and tailor programme content to FEEDBACK FROM PARTNERSHIP
address specific needs - whether they may be addressing strategy to achieve STAKEHOLDERS AND CONFIRMED AND
competitive advantage, building organisational culture or developing innovative PARTICIPANTS PROPOSAL SIGNED
solutions to address current challenges. NUS Business School can design a programme
to ensure maximum returns on your investment in executive training.

BUILD AND INSPIRE LEADERS


Leading companies understand the importance of training key executives to bring
their teams and the organisation through challenges in order to remain at the forefront
of their industries. Leveraging on our faculty's wide-ranging research and consulting
experience, our programmes are designed to inspire leaders and to provide them 4
with a wealth of knowledge, skills and innovative tools to affect change in their
6 IN-DEPTH DISCUSSIONS
DELIVER
organisations and maintain a competitive advantage. TO IDENTIFY NEEDS
PROGRAMME
AND REFINE
STRENGTHEN ORGANISATIONAL CULTURE AND SHARED VISIONS 5 PROPOSAL
NUS Business School understands the importance of creating a common corporate OPERATIONAL
culture essential to building effective teams and networks within your organisation. PLANNING AND
DEVELOPMENT OF
Through the use of experiential learning, case studies, brainstorming sessions and
PROGRAMME
discussions, executives interact in a dynamic, conducive learning environment to
MATERIALS
analyse and evaluate issues pertaining to their organisation. The result is that
executives learn from each other, and build on each other's knowledge and experience,
to develop new concepts, solutions and specific action plans; and foster a strong
esprit de corp and leadership network that will last after the programme is over. >> © NUS Business School
Participating Companies For more information on NUS Business School's
Customised Executive Education programmes,
NUS Business School's Executive Education programmes please contact:
attract senior executives across a diverse range of
countries, industries and organisations. Our participants OFFICE OF EXECUTIVE EDUCATION
are from leading global corporations, government bodies NUS BUSINESS SCHOOL
and international organisations, including: BIZ 2 Building
National University of Singapore
1 Business Link
• AKAL (Malaysia) • Johnson & Johnson K.K. Consumer (Japan)
Tel: (65) 6516 7872
• Alcatel-Lucent (Asia Pacific Regional HQ) • Kalbe Nutritionals (Indonesia)
Fax: (65) 6872 0041
• A P Moller-Maersk (Denmark) • Keppel Offshore & Marine (Singapore)
Email: exec_edu@nus.edu.sg
• Asahi Glass Co Ltd (Japan) • McDonald's (Singapore)
Website: execed.nus.edu
• Astra International (Indonesia) • Ministry of Defence (Singapore)
• Asian Development Bank (Philippines) • Ministry of Education (Singapore)
• BAX Global (Singapore) • Ministry of Foreign Affairs (Singapore)
• Bayer Healthcare (Singapore) • National Healthcare Group (Singapore)
• Caterpillar (Singapore) • Nestle (Asia Pacific, Oceania & Africa)
• Citigroup (Indonesia) • Panasonic (Singapore)
• CISCO Security (Singapore) • Rockwell Automation (Asia Pacific Business Ctr)
• Commonwealth Secretariat (United Kingdom) • Royal Brunei (Singapore)
• DaimlerChrysler (Asia Pacific) • Samsung Asia (South East Asia & Oceania)
• Danone (Singapore) • Singer (Asia Pacific)
• DHL (Asia Pacific) • Singapore Armed Forces (Singapore)
• Economic Development Board (Singapore) • Sime Darby Bhd (Malaysia)
• Exel (Singapore) • SK Group (South Korea)
• Evonik Industries (Singapore) • Sri Lanka Telecom (Sri Lanka)
• F & N Foods (Malaysia) • Telenor (Asia Pacific)
• GlaxoSmithKline (Singapore) • Toshiba (Asia Pacific)
• Inchcape (Singapore) • United Overseas Bank (Singapore)
• Incheon International Airport (South Korea) • WITS Business School (South Africa)
• IKEA (Singapore) • Worldbank (Thailand)
Participating Companies For more information on NUS Business School's
Customised Executive Education programmes,
NUS Business School's Executive Education programmes please contact:
attract senior executives across a diverse range of
countries, industries and organisations. Our participants OFFICE OF EXECUTIVE EDUCATION
are from leading global corporations, government bodies NUS BUSINESS SCHOOL
and international organisations, including: BIZ 2 Building
National University of Singapore
1 Business Link
• AKAL (Malaysia) • Johnson & Johnson K.K. Consumer (Japan)
Tel: (65) 6516 7872
• Alcatel-Lucent (Asia Pacific Regional HQ) • Kalbe Nutritionals (Indonesia)
Fax: (65) 6872 0041
• A P Moller-Maersk (Denmark) • Keppel Offshore & Marine (Singapore)
Email: exec_edu@nus.edu.sg
• Asahi Glass Co Ltd (Japan) • McDonald's (Singapore)
Website: execed.nus.edu
• Astra International (Indonesia) • Ministry of Defence (Singapore)
• Asian Development Bank (Philippines) • Ministry of Education (Singapore)
• BAX Global (Singapore) • Ministry of Foreign Affairs (Singapore)
• Bayer Healthcare (Singapore) • National Healthcare Group (Singapore)
• Caterpillar (Singapore) • Nestle (Asia Pacific, Oceania & Africa)
• Citigroup (Indonesia) • Panasonic (Singapore)
• CISCO Security (Singapore) • Rockwell Automation (Asia Pacific Business Ctr)
• Commonwealth Secretariat (United Kingdom) • Royal Brunei (Singapore)
• DaimlerChrysler (Asia Pacific) • Samsung Asia (South East Asia & Oceania)
• Danone (Singapore) • Singer (Asia Pacific)
• DHL (Asia Pacific) • Singapore Armed Forces (Singapore)
• Economic Development Board (Singapore) • Sime Darby Bhd (Malaysia)
• Exel (Singapore) • SK Group (South Korea)
• Evonik Industries (Singapore) • Sri Lanka Telecom (Sri Lanka)
• F & N Foods (Malaysia) • Telenor (Asia Pacific)
• GlaxoSmithKline (Singapore) • Toshiba (Asia Pacific)
• Inchcape (Singapore) • United Overseas Bank (Singapore)
• Incheon International Airport (South Korea) • WITS Business School (South Africa)
• IKEA (Singapore) • Worldbank (Thailand)
EXECUTIVE
EDUCATION

CUSTOMISED EXECUTIVE
PROGRAMMES
execed.nus.edu

"NUS Business School was able to incorporate our


business philosophy and unique corporate issues into
the content of the programme, thereby making learning
aligned to our operational needs and corporate culture.
I enjoyed working with the Professors and staff of NUS
Business School. Their professionalism and positive
attitude is very commendable. "
Mr Lim Chee Hoo
General Manager
Panasonic Regional Training Center
Panasonic Asia Pacific
Singapore

ASIA’S GLOBAL BUSINESS SCHOOL BUSINESS


SCHOOL

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