Over-packaged product causes a big toll on the environment as the product packaging is discarded quickly, ending up in landfills Resource

e and wastage problems relating to packaging certainly no better time to rethink the way consumers consume and producers produce. Packaging performs the role of representing the brand Eco-design can be fully applied to packaging. Manufacturers and product developers may turn in question the costs involved, but should be understood that eco-designs of product and its packaging. Extravagant packaging has become so prevalent in developed countries. Government intervention is necessary as producers and consumer initiatives are not enough and most often are limited by cost considerations. Laws governing how product packaging should be proportional to actual product Besides financial penalties, there should be financial subsidies. Subsidies are theoretically problematic as ultimately the government should play the role of supervisor and regulator while the cost of disposal and recycling is inevitably placed on manufacturers and consumers Consumer awareness on environmental conservation is increasing. Brand owners initiatives have been shot down by cost constraints The challenge is to shift the emphasis to making clever innovative packaging designs that are simple, attractive, distinguishable and able to embody the brand's message. The packaging industry operates in competitive markets on tight schedules and profit margins. Simple yet elegant packaging solutions minimize production time and costs Efforts should be made to ensure the packaging is user friendly so it doesn't need to be destroyed while accessing the product. A longer life for packaging is based by the shape and size. Odd shapes and large sizes are not storage friendly.

The terms 'excessive packaging' and 'overpackaging' are not synonymous and should not be confused with one an-other. Excessive packaging implies that there is too much used altogether. Users who put forward this argument often deny or fail to understand the role of packaging in today's modern society. Charges of 'overpackaging', meaning more than is necessary, often reflect a technical lack of understanding of the product package mix or the rigours which a package must withstand to perform efficiently and satisfactorily in its life cycle. It is not in the best interests of industry to use excessive packaging or to overpackage on either economic or environmental grounds as it adds to cost and product price, reduces competitiveness and is not acceptable in the marketplace. Right now, As a result of packaging's short life span, compared with the product it protects, it is often considered wasteful or excessive. Its durability and visibility in domestic waste tends to confirm the suspicion that there is too much packaging. Today, the word 'convenience' has assumed a socially undesirable connotation. People feel guilty about the modern life-style and its accent on leisure. Packaging has become the whipping boy. It has developed to meet today's needs and provides sought after convenience features suited to the population's age and range of activities. These include both bulk and single serve packs; opening, dispensing and resealing features, tamper evident and child resistant devices. Environ-mental considerations are included in package design and materials usage. Directions for use are another feature of today's user friendly packaging.

So what? - the more packaging of the product has, the higher percentage that environment and human health affected negatively by waste. People should educate themselves about necessary packaging, and reduction instead of production. What if? - the packaging increase rapidly, more common to the consumers? Says who? - Hong Kong Industrial

What does this remind me of? - Fast food Wasteland Lab