GOEL INSTITUTE OF HIGHER STUDIES

Summer Training Project Report

Topic: - Comparative analysis of times group publications magazines with their competitors

Submitted byShubhendra Kumar Singh Roll no. !""#$## %&' (( Semester

'CK)*+,-./-%-)T
Through this acknowledgement, I express my sincere gratitude towards all those people who have helped me in the preparation of this project, which has been learning experience. I appreciate the co-operation by the management and staff of T ! TI"!# $% I&'I() #pecially "r. *uhaib #iddi+ui under whose guidance I had compleed my training period. I would like to thanks the ead of the 'epartment "r ,aj -umar "ishra the faculty, and the administrative staff of the 'epartment of the .usiness (dministration for their support.

Contents
Sl.No.
1 2 3 4 5 % 7
8 $ 1/ 11 12 13 /0 /3 /4 /7

Topic
History BBC Joint Venture Products Subsidiaries The Ti es !" #ndia Current Situation &ey Persons
'a()*udit Bureau o" Circu+ation,-e.art ents o" T!# -e.art ent o" T!# 01To. 1a2a3ines o" Ti es 4rou. 5i+ "are 1a2a3ine and its co .etitors To. 4ear 1a2a3ine and its co .etitors 4ra.hica+ re.resentation o" Sur6ey ,esearch 'ata 5ollection "aga6ine 8uestionnaire

Page No.
1-3 4 5-7 8 $-14 15-1% 17
18-21 22 23-24 25 2%-32 33-37 12-30 33 34 37-32

0istory

The Times /roup 9also referred as &ennett1 Coleman and Co. ,td.: is the largest mass media company in India. The company remains a family-owned business as the descendants of #ahu ;ain family controls majority stake in Times <roup. The company has sixteen publishing centers, fifteen printing centers, fiftyfive sales offices, $ver 7=== employees, five dailies, including two of the largest in the country with approx 0.1 million, copies circulated daily, two lead maga6ines, twenty-nine niche maga6ines reaching >042 cities and towns, thirty-two ,adio #tations, two Television &ews 5hannels, one Television ?ife #tyle 5hannel and turnover in excess of @#' / billion.

The Times of India was founded on 1 &ovember /212 as The .ombay Times and ;ournal of 5ommerce in .ombay during .ritish rule in India. Aublished every #aturday and Bednesday, The .ombay Times and ;ournal of 5ommerce were launched as a semi-weekly edition by ,aobahadur &arayan 'inanath Celkar, a "aharashtrian ,eformist. It contained news from .ritain and the world, as well as the Indian #ubcontinent. The daily editions of the paper were started from /23= and in /24/D the .ombay Times was renamed as The Times of India after amalgamation of three more newspapers. In the /Eth century, this newspaper company employed more than 2== people and had a si6able circulation in India and !urope. (fter IndiaFs independence the ownership of the paper passed on to the then famous industrial family of 'almiyas and later it was taken over by #ahu #hanti Arasad ;ain of the -unal ;ain group from .ijnore, @A. IndiaFs press in the /20=s was a motley collection of small-circulation daily or weekly sheets printed on rickety presses. %ew extended beyond their small communities and seldom tried to unite the many castes, tribes, and regional subcultures of India. The (nglo-Indian papers promoted purely .ritish interests. ,obert -night 9/2>3G/2E>: was the principal founder and the first editor of the Times. The son of a ?ondon bank clerk from the lower-middle-class, -night proved a skilled writer and passionate reformer. -night helped create a vibrant national newspaper industry in .ritish India. Bhen the #epoy "utiny erupted, -night was acting editor of the .ombay Times and #tandard. e broke with the rest of the !nglish language press 9which focused on Indian savagery and treachery: and instead blamed the violence on the lack of discipline and poor leadership in the army. That angered the (nglo-Indian community but attracted the TimesFs Indian shareholders, who made him the permanent editor. -night blasted the mismanagement and greed of the ,aj, attacking annexation policies that appropriated native lands and arbitrarily imposed taxes on previously exempt land titles, ridiculing income taxes, and exposing school systems that disregarded Indian customs and needs. -night led the paper to national prominence. In /24=, he bought out the Indian shareholders and merged with the rival .ombay #tandard, and started IndiaFs first news agency. It wired Times dispatches to papers across the country and became the Indian agent for ,euters news service. In /24/, he changed the name from the .ombay Times and #tandard to The Times of India. -night fought for a press free of prior restraint or intimidation, fre+uently resisting the attempts by governments, business interests, and cultural spokesmen.

BB !Time" Group #oint $enture to pu%li"& maga'ine"

In 'ecember >==0 two of the largest media institutions in the world &ritish &roadcasting Corporation 2&&C3 +orldwide and Times /roup, which publishes the worldFs largest !nglish daily, The Times of India, and enjoys a leadership position in the country across broadsheets, maga6ines, Internet and %" ,adio in >==0 set up their ;C 5ompany to publish maga6ines in India. The new company, Borldwide "edia, is a 3=H3= ;C between both partners. It will produce and market maga6ines from both companies in India. It will also facilitate

the exchange of content, titles and know-how for the Indian market. #aid "r.Cineet ;ain, managing director of .ennett, 5oleman I 5o ?td and chairman of Borldwide "edia, JThis joint venture marks a new beginning for both media houses. Together, we will bring to our readers our collective skills and aim successfully to produce and market maga6ines that capture the pulse and mood of readers.J

4roducts of The Times /roup

&rands
Its major brands includeH The Times of (ndia, BorldFs largest !nglish-language broadsheet daily tabloid in terms of circulation The -conomic Times, IndiaFs largest financial daily, and the worldFs second largest in terms of circulation after The Ball #treet ;ournal

 "aharashtra Times, "arathi daily )avbharat Times, indi 'aily in 'elhi and "umbai #andhya Times, indi 'aily !vening Tabloid in 'elhi "umbai "irror IndiaFs largest circulated compact newspaper -olkata "irror (hmedabad "irror Aune "irror .angalore "irror, .angaloreFs first morning compact daily Cijaya -arnataka, -annada daily. *igBheels, IndiaFs largest (utomobile maga6ine. !T Bealth, IndiaFs largest Aersonal %inance compact weekly.

(aga'ine" pu%li"&e) %* T&e Time" Group

/: %emina >: %emina 9 indi: 1: %ilmfare 0: %ilmfare 9 indi:

3: ..5 Top <ear 4: elloK

7: <ra6ia 2: ..5 <ood omes E: ?onely Alanet E: ome Trends

//:..5 -nowledge />: ..5 <ood %ood /1: The !conomist

Subsidiaries
The Times <roup subsidiary companies includeH

-)(, 5 T(%,
Times Innovative "edia ?imited I !ntertainment &etwork India ?imited that together control

,adio "irchi &ational network of Arivate %" stations 14= 'egrees !vents

Times $utoors $utdoors "irchi "ovies ?imited %ilmed !ntertainment. Aroducers of .!I&< 5L,@#, C!??IT I,(I, "(&;('I-@,@

Times (nternet ,imited

Times Internet ?imited is one of the largest internet companies of India. It has interests in publishing, mobile, !-5ommerce, telecom and communities. #ome of the larger properties of TI? includeH

India times shopping - one of the largest and earliest ecommerce portals in India India times Times of India !conomic Times &avbharat Times "aharashtra Times

Times /lobal &roadcasting ,imited

This was a ;oint Centure with ,euters. &o longer has a joint venture as ,euters exited.

Times &ow ( general interest news 5hannel #mart ire ( 5onsulting 'ivision - ,ecruitments !T &ow ( business news channel *oom ( >0x7 .ollywood entertainment and gossip channel "ovies &ow ( >0x7 ollywood "ovies channel in igh 'efinition 9IndiaFs first:

Times &usiness Solutions

T.#?, corporate website of T.#?. Times;obs, a jobs portal Techgig, a professional networking site for Technology Aeoples. #imply"arry, a matrimonial portal "agic .ricks, a real estate portal Lolist, free classifieds portal

T0- T(%-S *6 ().('

The Times of (ndia 9T*(: is an Indian !nglish-language daily newspaper. (ccording to 'udit &ureau of Circulations, it has the largest circulation among all !nglish-language newspapers in the world, across all formats 9broadsheet, tabloid, compact, .erliner and online:. In >==2, the newspaper reported that 9with a circulation of over 1./0 million: it was certified by the (udit .ureau of 5irculations 9India: as the worldFs largest selling !nglish-language daily, ranking it

as the 2th largest selling newspaper in any language in the world. (ccording to the (ndian Readership Survey 2(RS3 >=//, the Times of India is the most widely read !nglish newspaper in India with a readership of 70.7/ lakhs 97.07/ million:. This ranks the Times of India as the top !nglish daily in India by readership. It is owned and published by .ennett, 5oleman I 5o. ?td. which is owned by the #ahu ;ain family.

(n Issue of The Times of India

' brief history of The Times of (ndia

/212H The first edition appears on 1 &ovember /212, known as The .ombay Times and ;ournal of 5ommerce. The newspaper was published twice a week under editor ;.!. .rennan. It is basically a city paper reflecting the interest of .ombayFs business community.

/204-/237H The newspaper changes hands and <eorge .uist, ??.', %.,.#., becomes the editor of the Times from /20= to /237. /23=H #hareholders decide to increase the share capital and the paper is converted into a daily. /23EH .ombay #tandard and 5hronicle of Bestern India merges into The .ombay Times and ;ournal of 5ommerce to form .ombay Times I #tandard. /24/H !ditor ,obert -night amalgamates The .ombay Times I #tandard and .ombay Telegraph I 5ourier to form The Times of India and gives it a national character. /22=H The Times of India Beekly !dition is launched name later changed to The Times of India Illustrated Beekly and finally to The Illustrated Beekly of India in /E>1. /2E=H !ditor enry 5urwen buys The Times of India in partnership with 5harles -ane. /2E>H %ollowing 5urwenFs death, Thomas ;ewell .ennett becomes the editor and enters into a partnership with %.". 5oleman to form a joint stock company .ennett, 5oleman I 5o. ?td. 9.55?:. /E=7H In the newspaperFs first price war under editor #tanley ,eed, the price is cut from 0 annas to / anna, and circulation rises 3 times. /E04H %or the first time, the paper transfers to Indian ownership. ,am -ishan 'almia buys out .ennett, 5oleman I 5o. ?td for ,s. > crores. /E02H #ahu ;ain <roup become the owners of the company after 'almia sells the firm to recover >.3 crores he needs to pay back to an insurance company. #ahu #hanti Arasad ;ain, son-in-law of ,am -ishan 'almia, becomes the first chairman of the group. /E3=H 'elhi edition is launched with -. <opalswami as the first Indian editor. /E3>H %ilmfare launched and started by ;.5. ;ain, the first Indian to be the <" of T$I.

/E3EH %emina is launched. /E4=H #ahu ,amesh 5handra ;ain joins .55? /E4/H The !conomic Times is launched. /E2>H #amir ;ain join .55?. /E20H Times of India, .ombay set up modernised newsroom 9including new look classified pages: /E23H Times of India, 'elhi set up modernised newsroom 9including new look classified pages: /E23H &andita ;ain join .55? and started #aturday Times 9in color: /E24H Cineet ;ain join .55? after came back to 'elhi 9finishing his education:. /E24H Times of India and &avbharat Times, Aatna edition started. /E27H Arinting of The Times of India from -andivili Aress. /EE=H The Times #chool of "arketing is established as an in-house training school to feed the group /EE/H ..5 features The Times of India among the worldFs six great newspapers. /EE1H .55? starts production of television software. /EE4H The Times of India crosses / million mark in circulation. /EE2H .55? enters into music market with Times "usic. /EEEH Indiatimes webportal launchedD .55? enters music retailing business with Alanet ". >===H The Times of India crosses the > million mark in circulation. >===H Timesofmoney - ;C with 5itibank. >==/H ,adio "irchi - &ationwide Arivate %" .roadcasting.

>==/H 14= 'egrees - !vent "anagement (rm launched. >==>H Times $utdoor - $utdoor (dvertising I .illboard "arketing. >==1H Times 5lassifieds - 5lassifieds site catering to web audiences, the group publications and also publications from other countries like #ri ?anka. >==0H ?aunch of the ;obs portal Times ;obs. Television .usiness launched with the launch of a lifestyle and entertainment channel called *oom. >==3H ?aunch of a "atrimonials website Times"atri.

>==4H ?aunch of a television &ews 5hannel called Times &ow in collaboration with ,euters. ,adio "irchi holding company !&I? 9!ntertainment &etwork India ?imited: lists on the Indian stock markets. It is the first Times <roup company to ?ist on the bourses. ?aunch of a Aroperty services Aortal "agic .ricks Times"atri is rebranded as #imply "arry ( new holding company by the name of T.#? is created. This company controls the brands Times;obs #imply"arry 9earlier called Times"atri: and "agic.ricks Timesof"oney launches ,emit> ome, to cater to <lobal ,emittance "arket >==7H ?aunch of The Times of India - -annada ?aunch of .angalore "irror ?aunch of (hmedabad "irror Alanet " ,etail taken over by Cideocon <roup >==2H ?aunch of #imply"arry*ine.com ?aunch of The Times of India, 5hennai !dition ?aunch of Aune "irror (c+uisition of Cirgin ,adio 9now known as (bsolute ,adio: in the @-

?aunch of Times of India - <oa, along with <oa "irror. owever, the <oa edition has relatively less coverage of happenings in <oa. >==EH ?aunch of !T &ow - ( business news channel >=/= ?aunch of Cijayanext -annada Beekly maga6ine >=// ?aunch of The Times of India, 5oimbatore and "aduraiMTrichy !ditions >=/> ?aunch of The Times of India, -erala !dition

Current situation

The Times of India is published by the media group .ennett, 5oleman I 5o. ?td. This company, along with its other group companies, known as The Times <roup, also publishes The !conomic Times, "umbai "irror, Aune "irror, .angalore "irror, (hmadabad "irror, the &avbharat Times 9a indi-language daily broadsheet:, the "aharashtra Times 9a "arathi-language daily broadsheet:. In late >==4, Times <roup ac+uired Cijay anand Arinters ?imited 9CA?:. CA? used to publish two -annada newspapers Cijay -arnataka and @sha -iran and an !nglish daily Cijay Times. Cijay -arnataka was the leader in the -annada newspaper segment then.

In (pril >==2, the 5hennai edition was launched. Their main rivals in India are industan Times and The indu, which hold second and third position by circulation. The Times of India has its markets inH"umbai 'elhi 5hennai -olkata .angalore yderabad ;aipur (hmadabad E: 5oimbatore /=: Aune //: -ochi />: ?ucknow /0: &agpur /3: <oa /4: "angalore /7: 5handigarh /: >: 1: 0: 3: 4: 7: 2:

Key persons

Indu ;ain, current 5hairperson #amir ;ain, Cice-5hairman I Aublisher ,onit "alhotra, "' ,avi 'hariwal, 5!$ ;ug #uraiya 9associate editor, columnist, J;ugular Cein,J cartoonist, J'ubyaman IIJ:

#waminathan (iyar 9columnist, J#waminomicsJ: ,. -. ?axman 9JLou #aid ItJ editorial cartoon, featuring the famous 5ommon "an: ,ukmini #ubramanian, #enior Briter .achi -arkaria, columnist, J!rraticaJ Cinay Aandey, !ditor-$nline Cinita &angia, !ditor-Times ?ife #hobha 'e, columnist ;aideep .ose, !ditorial 'irector (rindam #en <upta, !xecutive !ditor 'ileep Aadgaonkar, %ormer !ditor, currently 5onsulting !ditor and columnist 9additional spokesperson, Indian &ational 5ongress: " ; (kbar, 5olumnist, JThe #iege BithinJ and former !ditorial Team <urcharan 'as, 5olumnist <autam (dhikari, former !xecutive !ditor, !ditorial 5onsultant ,ussi -aranjia, assistant editor during the /E1=s Trivadi, columnist and humorist well known for his editorials, humor pieces, and satirical poems. 5hetan .hagat, 5olumnist, #unday T$I -aushal Thakkar, #r. Aroduct "anager, ,esponse G (scent

,'+ of 4rint %edia

'udit &ureau of Circulations

(udit .ureau of 5irculations 9(.5: is one of the several organi6ations of the same name operating in different parts of the world.

The (.5 founded in /E02 is a not for profit, voluntary organi6ation consisting of Aublishers, (dvertisers and (dvertising (gencies. It has done pioneering work in developing audit procedures to verify the circulation data published by those newspapers and periodicals which have earned the right to display its emblem. (.5 as it is called and understood by all is a founder member of the International %ederation of (udit .ureau of 5irculations. The main function of (.5 is to evolve, lay down a standard and uniform procedure by which a member publisher shall compute its net paid sales. The circulation figure so arrived at is checked and certified by a firm of 5hartered (ccountants which are approved by the .ureau. The .ureau issues (.5 certificates every six months to those publishers whose circulation figures confirm to the rules and regulations as set out by the .ureau. %rom a modest beginning it has grown to remarkable proportions. (.5Fs membership today includes 0// Aublishers of national and regional importance, /3/ (dvertising (gencies, 3/ (dvertisers I >= &ew (gencies and (ssociations connected with print media and advertising. It covers most of the major towns in India. %acts and figures which are checked and certified by an independent body are a very important tool in the hands of the advertising business community. The details of (.5 certified circulation figures are available online to all "embers of the .ureau httpHMMwww.auditbureau.org at no extra cost. (n (dvertiser would like to know the facts and figures before investing his money in advertising. (n (dvertiser ought to know how many people buy a publication and in which area. The (.5 gives all these vital facts every six months. The (.5 figures are not the outcome of opinions, claims or guesswork, but they are the result of rigid, in-depth and impartial audits of paid circulations of member publications by independent and leading firms of 5hartered (ccountants working in accordance with the rules M procedures prescribed by t The Borking of (.5

+*RK()/
.ureau)s 5ouncil of "anagement functions as the .oard of 'irectors which the main policy is making body. 5ouncil members meet fre+uently at least once in two

months. .ureau)s 5ouncil of "anagement comprises of G

2 elected representatives of Aublisher members 0 elected representatives of (dvertising (gency members 0 elected representatives of (dvertiser members

The position of 5hairman of the 5ouncil of "anagement rotates every year between the senior most publisher member and senior most non publisher member on the 5ouncil 9(dvertising (gency and (dvertiser:. 5hairman is elected by the 5ouncil of "anagement every year. The .ureau 9(.5: certifies circulation figures of member publications every six months i.e. for the audit periods ;anuary to ;une and ;uly to 'ecember. The (udits of circulation figures are carried out by empanelled firms of 5hartered (ccountants as per the prescribed .ureau)s audit guidelines and procedures. .ureau also has a separate panel of .ureau auditors to undertake surprise checks and surprise recheck audits as deemed essential by the .ureau. (ll members of the .ureau receive online thru .ureau)s website NhttpHMMwww.auditbureau.orgO certified circulation data of member publications along with the distribution statements duly mentioning the state, district, town in which member publications are distributed. The average +ualifying sales of those member publications who comply with the prescribed audit guidelines are certified by the .ureau. The certified circulation data is primarily used for media planning purpose by various media agencies, print media advertisers and government publicity departments. The day-to-day activities of the .ureau are carried out by the #ecretariat as per the directions of the .ureau)s 5ouncil of "anagement. he .ureau.

'&C 5 the 4ublisher

(.5s primary objective is to arrive at and certify authentic circulation figures representing &et Aaid #ales of member publications and disseminate the data for the use of space buyers. Together with the (.5 5ertificate, data on territorial distribution of copies in various states, major cities and small towns is included as an add on. (s (.5 5ertificates are regularly referred to for media selection, the publisher has a far better chance of being selected by space buyer members of (.5. .y enjoying the confidence of space buyers, publishers are able to increase their (d revenues and also improve their services. Aublisher members must maintain essential books and records to facilitate a proper (.5 audit and also appoint an independent firm of 5hartered (ccountants from amongst the approved panel of auditors named by (.5. (dmission of publishers to (.5 membership is subject to a satisfactory admission audit. (.5 has a system of recheck audit and surprise check audits of publications to be carried out as and when (.5 deems appropriate. (.5 adds to the Aublications success by providing advertisers the information they need to evaluate print media. The Aublishers fully participate in (.5s efforts to help them gain the credibility advertisers are looking for. (dvertisers normally place their advertisements with publications that can substantiate their 5irculation claims through authentic sources which is easy to understand. The Aublisher should be a "ember of Indian &ewspaper #ociety 9I&#: and the Aublications should be registered with ,egistrar of &ewspapers for India 9,&I:.

.-4'RT%-)TS *6 T*(
/:,esponse 9advertising: >:,"' 9circulation: i.e. number of copies selling 1:%inance 0: ,

R%.
The Results %ar7eting .epartment2R%.: deals with the 5ity sales of the news paper. 5ity sales are divided into /> depots across city. The printing work is done at tiwari ganj, lucknow. The selling is done throughH-

awkersMCendors
$bjectives of city sales are to increase the sales and to check the availability of maga6ines which are sold at 5#A)s 95ash #ales Aoint:. The circulation of T$I papers in @.A. is (pproximately /, E=,=== copies per 'ay In which the contribution of ?ucknow is 73,=== copies per day while the circulation $f industan times is />=== copies per day in ?ucknow which is very low as compared to T$I. The vendors also get approximately 1=P of discount from the printing press of T$I to make their profits.

T0- C*%4-T(T*RS *6 T*( 'R-:3 0industan times !3 4ioneer 83 (ndian -9press etc.

The Times of India competes with T "edia, the media conglomerate that owns of !nglish-language newspaper industan Times and the indi daily industan. Those two alone had a daily readership of />.7 million according to their website.

C:ST*%-RS *6 T*(
/: ,eaders >: 5ompetitors 1: (dvertisersQbusiness users

4rice of Times *f (ndia news paper in ,uc7now

,# 1.3= per paper from "onday-%riday ,# 3 per Aaper on #aturdays in #undays

Top %agazines of the Times of (ndia

6emina 6ilmfare &&C Top /ear 0ello; /razia &&C /ood 0omes ,onely 4lanet 0ome Trends &&C Knowledge &&C /ood 6ood The -conomist 6emina20indi3 6ilmfare 20indi3

Times /roup 6ilm %agazine

6(,%6'R%'/'<()-

6re=uency Circulation 6irst issue Company &ased in ,anguage +ebsite

.i-weekly /.0 lakhs /E3> Borldwide "edia "umbai !nglish www.filmfare.com

6ilmfare is an !nglish-language tabloid-si6ed maga6ine about Indian cinema. Aublished by The Times <roup, IndiaFs largest media services conglomerate, in "umbai 9.ombay:, it highlights the doings of the .ollywood film scene. The most popular entertainment maga6ine in India, it is read by the overseas Indian community worldwide. (t organizes and sponsors the 6ilmfare 'wards. %ilmfare is the oldest film maga6ine in India, as are its awards. the founder is nayan rohitas girjasing It was originally a part of The Times <roup, IndiaFs largest media services conglomerate, which also publishes The Times of India, The !conomic Times, &avbharat Times and "aharashtra Times. In the >==3 %ilmfare and some other publications, most notably %emina, were split off into a subsidiary. The new ownership, Borldwide "edia, is a 3=H3= joint venture between The Times <roup and ..5 "aga6ines, the publishing division of ..5 Borldwide. (t the beginning of >==2 the maga6ine revamped both its look and publishing schedule. Aublishing for every /3 days in a month, %ilmfare, under the editorship of "r. ;itesh Aillai, has updated its regular sections and overall layout. It continues to feature extensive photographic work. The writing staff includes (nuradha 5houdary, #angeeta (ngela -umar, and %aheem ,uhani. %ilmfare has created two motion picture awardsH the 6ilmfare 'wards for movies in indi, and the %ilmfare (wards #outh for movies in the -annada, "alayalam, Tamil, and Telugu languages.

T*4 C*%4-T(T*RS *6 6(,%6'R%'/'<()- () ().('

ST'R.:ST %'/'<()-

!3 SCR--) %'/'<()-

83 C()(&(T< %'/'<()-

1) Stardust (magazine)

(n issue of #tardust

6ormer editors #hobhaa 'e 4ublisher 6irst issue Company ,anguage +ebsite &ari ira /E7/ "agna Aublishing 5o. ?td. !nglish, indi httpHMMwww.stardust.co.in

Stardust is an Indian monthly .ollywood news and gossip maga6ine published in !nglish and indi. It also sponsors the #tardust (wards. The maga6ine is published by "umbai-based "agna Aublishing 5o. ?td. and was started by &ari ira in /E7/. It became popular under the editorship of noted journalist, author and columnist, #hobhaa 'e.

!3

Cine &litz

(n issue of 5ine .lit6

-ditor 6re=uency 6irst issue Company ,anguage +ebsite

&ishi Arem .i-weekly 'ecember /E70 C;" "edia Avt. ?td. !nglish httpHMMwww.vjmmedia.comMcineblit6M

Cine &litz is a indi film and gossip maga6ine published every fortnight in India. It is based in "umbai.

5ine .lit6 belongs to the C;" "edia <roup, promoted by 'r. Cijay "allya. It was originally started by ,ifa Aublications, headed by ,ussy -aranjia and publishers of the popular political weekly .lit6. is daughter ,ita "ehta was the first editor-inchief of the maga6ine. 5urrently, &ishi Arem is the editor of 5ine .lit6. Cine &litz also provides a special edition for >i?ay %allya-owned Kingfisher Red airline.

83

Screen

'n issue of Screen Categories 6re=uency Company &ased !ntertainment Beekly, 1> pages The Indian !xpress ?td. "umbai

,anguage

!nglish

Screen is a film maga6ine, published every week in India. It is owned by The Indian !xpress publishing group. The content focuses on the .ollywood, IndiaFs indi movie industry located in "umbai. Screen organizes and sponsors the Star Screen 'wards for movies in 0indi.

Times /roup 'uto %agazine

&&C Top /ear (ndia

The Indian edition of ..5 Top <ear is published by Borldwide "edia Avt. ?td 9BB":, a sub-division of The Times of India <roup formed in >==3 as a joint venture with the ..5. The maga6ine is published out of the Times of India .uilding, opposite 5hhatrapati #hivaji Terminus ,ailway #tation. The first edition was launched in #eptember >==3.

..5 Top<ear is an automotive maga6ine with a lifestyle flavour. #o apart from road tests its @#A are its surreal features which normally test the cars and bikes in various environment and talks a lot about driver interactions with the car and not just the technical specifications. The maga6ine has made a niche for itself with its take on automotive journalism. BB", led by Tarun ,ai 95!$:, also publishes other popular titles like %emina, %ilmfare, <ra6ia India, ello, ..5 <ood omes India, ..5 <ood %ood, -nowledge and ?onely Alanet "aga6ine India.

T*4 C*%4-T(T*RS *6 T*4/-'R %'/'<()- () ().('

':T* C'R

!3 C'R ().('

'uto Car

'n (ssue of 'uocar

'utocar (ndia is the countryFs leading authority for car and motorbike buyers. aving pioneered road testing in India, its road test verdicts are the last word on new cars and bikes. Its monthly content of exclusive news, features and riveting stories continues to be unrivalled. (utocar India is lauded for its high level of editorial content and production standards, and the maga6ine is complemented by its website (utocarIndia.com. (utocar India pioneered the concept of advertorials in India, conceptuali6ed and created by the in-house #pecial Arojects team. The maga6ine also has the biggest and liveliest classified services section of any monthly motoring maga6ine.

!3

C'R (ndia %agazine

'n (ssue of Car (ndia %agazine 5(, maga6ine, overwhelmingly acknowledged as the worldFs best car maga6ine, has driven into India under the name of explosive and vibrant, as well as serious and sensuous, 5(, India has been launched to satiate the discerning automobile enthusiast who knows his radiators from his air filters. 5(, India is an authoritative automobile maga6ine, written for people with a burning passion for anything on four wheels.

/R'4(C', R-4R-S-)'T(*)

Research 4arameters

3 !3 83 @3 A3 "3 $3 B3 C3 #3 3 !3

%edium for -ntertainment .uration of reading %agazine ,anguage prefer to read Type of %agazine prefer to read 4urchase 4rice *ffers 6ilm magazine readers 6ashionDStyle readers 'uto magazine readers (nterior magazine 0indi magazine

8/:%or entertainment which medium do you prefer R

Sl.)o. / > 1 0

Topic "aga6ine Television Internet %ilms I #ongs

4ercentage 2E3 /7 13 >2 >=

Re"ult

1a2a3ine Te+e6ision #nternet 5i+ s 7 S on2s

8>: ow often do you read maga6ineR

Sl.)o. / > 1 0 Topic 'aily Beekly "onthly alf Learly 4ercentage 2E3 /0 >0 03 /7

Re"ult

-ai+y 8ee9+y 1onth+y Ha+" : ear+y

81: In which language would you prefer to read maga6ineR

Sl.)o. / >

Topic !nglish indi

4ercentage 2E3 40 14

re"ult

;n2+ish Hindi

80: Bhich maga6ine do you prefer to readR

Sl.)o. / > 1 0 3 4

Topic %ilm %ashionM#tyle (uto Interior Travelling .usiness

4ercentage 2E3 >3 >= 1= /= 3 /=

83: Bhat do Lou AreferR

Sl.)o. / >

Topic #ubscription 5ash sales

4ercentage 2E3 33 03

84: ow much would you be willing to pay for maga6ineR

Sl.)o. / > 1 Topic =-3= 3/-73 74-/>3 4ercentage 2E3 12 1> >=

/>4 above

/=

87: If there is a free gift included with themaga6ine would you be more likely to purchase itR

Sl.)o. /

Topic Les

4ercentage 2E3 73

>

&o

>3

82: If price of your favorate maga6ine increases then what would you doR

Sl.)o. / >

Topic .uy the same "ove to its cheaper competitor

4ercentage 2E3 43 13

8E: Bhich %ilm maga6ine would you prefer to readR

Sl.)o.

Topic

4ercentage 2E3

/ > 1 0

%ilmfare #tardust #creen 5inibit6

03 >= >= /3

8/=: Bhich women %ashionM#tyle maga6ine would you prefer to readR

Sl.)o. / > 1 0

Topic Bomen)s era %emina #avvy 5osmopolitan

4ercentage 2E3 /0 00 1= />

8//: Bhich (uto maga6ine would you prefer to readR

Sl.)o. / > 1 0

Topic $verdrive (utocar Top <ear 5ar India

4ercentage 2E3 >> 11 >3 >=

8/>: Bhich Interior maga6ine would you prefer to readR

Sl.)o. / > 1 0

Topic <ood omes ome Trends ouse keeping <ood omemaker

4ercentage 2E3 13 >= >= >3

8//: Bhich indi maga6ine would you prefer to readR

Sl.)o. / > 1 0

Topic %emina 9 indi: %ilmfare 9 indi: Canita #akhi

4ercentage 2E3 >> /= 0= >2

omparati+e Sur+e*
I had also done a comparative survey of The Times of India and its competitors in the ?ucknow city market, I had gone to hotels to perform this task. The survey sheet is given belowH#l. &o. &ame of otelQAlace of survey &ame of person met &o. of rooms 8uantity of T$IMday 8uantity of TMday 8uantity of 'ainik ;agran 8uantity of other paperMday

irculation in Luc,no-

Ti es o" #ndia Hindustan Ti es -aini9 Ja2ran !thers

Research
The Aresent study is based on evaluator exercises. The study uses 8uestionnaire method, $bservation method. is Aroject is based on both Arimary as well as #econdary data collection. The secondary data and statements mainly include published and nonpublished materials comprised of .ooklets, hand notes, survey reports, research reports etc.

To supplement the available data statement and information are indicated above we have also discussed and interviewed whenever necessary the conse+uences officials o have the enact scenario of existing system and its process.

.'T' C*,,-CT(*)
4rimary .ata:%illing of 8uestionnaire has been made item of data collection. I have used two types of 8uestionnaires one is for otels and the other is for general customers and readers. Secondary data:-

'ata collection through internet and "aga6ines etc. 6ield wor7 :(ll persons from whom data is collected have been visited personally by me. 8uestionnaire have been filled by each person and hotel representatives.

'))-F:R%'/'<()-S G:-ST(*))'(R<ender 9please tick one:H"ale T U %emale T U (ge SS.....

8/: %or entertainment which medium do you preferR 9Alease tick one:H"aga6ine T U Television T U Internet T U %ilms I songs T U

8>: ow often do you read maga6ineR 9Alease tick one:H'aily T U Beekly T U "onthly T U alf yearly T U

81: Bhy do you prefer maga6ineR

VVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVV 80: Bhat percentage of Income you spend on entertainmentR VVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVVV 83: In which language would you prefer to read maga6ineR 9Alease tick one:H!nglish T U indi T U

84: Bhich maga6ine do you preferR 9Alease tick one:H%ilm "aga6ine T U %ashionM#tyle "aga6ine T U (uto "aga6ine T U Interior "aga6ine T U Travelling "aga6ine T U .usiness "aga6ine T 87: Bhat do you preferR 9Alease tick one:H#ubscription T U 5ash sales T U U

82: ow much would you be willing to pay for maga6ineR 9Alease tick one:H=-3= T U 3/-73 T U 74-/>3 T U />4 above T U

8E: If there is a free gift included with the maga6ine would you be more likely to purchase itR 9Alease tick one:HLes T U &o T U

8/=: If price of your favorite maga6ine increases then what would you doR 9Alease tick one:H.uy the same T U "ove to its cheaper competitor T U other VVVVVVVVVVVVVVV

8: Bhich film maga6ine would you prefer to readR

%ilm %are T U #tardust T U #creen T U 5inibit6 T U $ther VVVVVVVVVVVVVV 9please state:

8: Bhich women %ashionM#tyle maga6ine would you prefer to readR

Bomen)s era T U %emina T U

#avvy T U 5osmopolitan T U $ther VVVVVVVVVVVVVVV 9please state:

8: Bhich (uto maga6ine would you prefer to readR

$ver 'rive T U (uto car T U Top <ear T U 5ar India T U $ther VVVVVVVVVVVVVVVV 9please state:

8: Bhich Interior maga6ine would you prefer to readR

<ood omes T U ome trends T U ouse -eeping T U <ood omemaker T U $thers VVVVVVVVVVVVVVV 9please state:

8: Bhich indi maga6ine would you prefer to readR

%emina 9 indi: T U %ilm %are 9 indi: T U Canita T U #akhi T U