Airpath Corporate Identity Standards

Airpath’s Corporate Logo

An important strategic component of the Airpath brand
is our corporate logo, and the purpose of this document
is to help promote consistent application of the logo and
visual standards. These graphic identity guidelines create a
framework to ensure consistency across the pieces which
make up Airpath’s organizational identity; in other words,
its brand.

These guidelines contain the basic information necessary

for maintaining a consistent visual style for the company, its part-
ners, and its affiliates. The look of Airpath is a reflection of our
principles and commitment to our customers.

If you are using the Aiurpath logo in your marketing and brand-
ing efforts and have questions, please don’t hesitate to contact
marketing@airpath.com.

Table of Contents

3........ Airpath Logo with Tagline

4........ Airpath Logo

5........ Airpath Logo Alternatives

6........ Airpath Logo Legibility

7........ Airpath Color Palette

8........ Incorrect Applications

ww w. a i r p a t h . c o m
Airpath Corporate Identity Standards

V1. Version One

For all usages where size permits adequate legibility
of the tagline. When the tagline name becomes too
small to be legible (below 7pts), Version 3 or 4 should
be used.

InfoCenter/Marketing/Logos/Airpath/AP_logo_01

w w w . a i r pw
a twhw. .c ao i m
r pwawt w
h . ca o
i rmp a t h . c o m

V2. Version Two

For black and white usage.

InfoCenter/Marketing/Logos/Airpath/AP_logo_02
Airpath Logo
Using the Tagline
The Airpath logo should be used with the
signature “Clearing the way” unless there are size
limitations.

These two configurations should be used when there

is adequate room to accommodate them. Do not
crowd either version with other elements that will affect
readability and do not manipulate artwork.

The tagline “Clearing the way” should never have a

period following it. The letter “C” in “Clearing” should al-
ways be capitalized and the letter “w” in “way” should never
be capitalized.

ww w. a i r p a t h . c o m
Airpath Corporate Identity Standards

V3. Version Three

For all usages where size does not permit the adequate
legibility of the tagline.

InfoCenter/Marketing/Logos/Airpath/AP_logo_03

V4. Version Four

For black and white usage.

InfoCenter/Marketing/Logos/Airpath/AP_logo_04

Airpath Logo
Without the Tagline
In situations where there are size or space
limitations which do not accommodate the
preferred Airpath logo with the tagline, these
standard logos should be used.

These configurations should be used when space is

limited. Do not crowd any version with other ele-
ments that will affect readability and do not manipulate
the artwork.

ww w. a i r p a t h . c o m
Airpath
Airpath Corporate
Corporate Identity
Identity Standards
Standards

V5. Version five

The Airpath logo with tagline. For usage
on clear dark backgrounds. A reversed all
white logo may be used.

InfoCenter/Marketing/Logos/Airpath/AP_logo_05

V6. Version six

The Airpath logo without tagline. For usage
on clear dark backgrounds. A reversed all
white logo may be used.

InfoCenter/Marketing/Logos/Airpath/AP_logo_06

Airpath Logo Alternatives

Alternate logo usage
In situations where there are size or space
limitations which do not accommodate the
preferred Airpath logos, these alternate logos
should be used.

These configurations should be used when color or

design dictates a reverse or white version of the logo
be used. Do not crowd any version with other ele-
ments that will affect readability and do not manipulate
the artwork.

w
wwww
w .. aa ii rr pp aa tt hh .. cc oo m
m
Airpath Corporate Identity Standards

When using any version of the logo, make sure that

there is at least space equivalent to the height of one
“a” in “Airpath” to the Left and Right of the logo. Do not
allow type or imagery to exist inside of this space.

Airpath Logo Legibility

Using White Space
Whether applying the logo to print applications
or new media, space around the logo will help
maintain integrity and legibility.

It is important to be conscious of the amount of space

and to keep it clear of all imagery and type. The clear
space gives the logo importance in situations where it
exists among other graphic elements.

Since the logo will be used in a variety of applications

(banners, brochures, disk labels, etc.) and media (print
and on-screen), adequate sizing is critical. With new me-
dia, such as web pages, the elements have to hold up
well in small sizes with the added limitation of the low
resolution of computer monitors.

The “SM” (service mark) should always be positioned in

the upper right of the “h” in “Airpath”. It should always be
legible, and never be repositioned.

ww w. a i r p a t h . c o m
Airpath Corporate Identity Standards

Airpath Blue
Pantone 2925u Airpath Green
C: 75 M: 37 Y: 0 K: 0 Pantone368u
R: 48 G: 144 B: 221 C: 65 M: 0 Y: 100 K: 0
Hex value: 3090DD R: 88 G: 179 B: 71
Hex value: 588347

Airpath Orange
Pantone 127u
C: 7 M: 11 Y: 62 K: 0 Airpath Color Palette
R: 246 G: 221 B: 123
Hex value: F6DD7B
Using color
Color is one of the most visceral tools that
a company can use to identify a product or
service.
The Airpath color palette was chosen for both contrast
and flexibility. A cool blue (Pantone Matching System
2925u) and green (Pantone Matching System 368u) were
chosen as a contrasting colors, with a warm orange
Airpath Grey (Pantone Matching System 127u) chosen for dual
Pantone 424u contrast working on both light and dark backgrounds.
C: 0 M: 0 Y: 0 K: 65 A warm grey (Pantone Matching System 127u) was
R: 120 G: 121 B: 125 also chosen to be used as a text highlight or graphical
Hex value: 77787B highlight.

Whenever the Airpath logo is used in media where

one color has to be used, black or white, all components
should be that color.

Varying the opacity and value of the colors is allowed

only when the design benefits from such decisions. The
colors may never be altered on the Airpath logo itself,
only on graphical elements and design treatments.

ww w. a i r p a t h . c o m
Airpath Corporate Identity Standards

Do not reverse out of lighter colors.

Do not locate the logo on an active
background which affects readability.

Do not crowd the logo within a tight box.

Do not use non-standard colors.

Do not use orange in the logo.

Do not reposition the logo and logotype.

Do not scale the logo and Incorrect Applications

logo type independently.

How not to use the logo

One of the most common mistakes of any
identity is the degradation of branding assets.

This includes modification of the logo or logotype,

adding or changing colors arbitrarily, changing the tone
of content for several integrated media tools or using or
Do not reverse blue and green. misusing typefaces.

Here you will find the most common mistakes that should
be avoided.

ww w. a i r p a t h . c o m
Airpath Corporate Identity Standards

About Airpath
Airpath enables providers to manage their Wi-Fi networks and
roaming activities to offer their subscribers seamless, global ac-
cess to broadband services.

Our Mission
To become the leading wireless broadband transaction-related
services company, linking subscribers to facilities-based network
providers.

About Airpath
Airpath enables providers to manage
their Wi-Fi networks and roaming activities
to offer their subscribers seamless, global
access to broadband services

Airpath | 950 Winter St, Suite 2410 | Waltham, MA 02451 | voice: 781.250.3500 | fax: 781.250.3503

ww w. a i r p a t h . c o m
0705v1 Information contained in this document is subject to change without notice and is presented without express or implied warranty.
Airpath is a service mark of Airpath Wireless, Incorporated. All other trademarks are the property of their respective owners. Copyright 2005. Airpath Wireless Incorporated. All rights reserved.