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22Brand Channel, n.d., Kit Kat [online] Available at:http://www.brandchannel.com/brandcameo_brands.asp?pageno=12&brand_year_az_all= b rand_year_az_all[Accessed on 24 June 2012]. Corporate Media Relations, n.d.

, About Kit Kat [online], Nestl S.A., Available fromhttp://www.kitkat.com/about.aspx [Accessed 18th June 2012].Corporate Media Relations, n.d., Advertisement of Kit Kat in 1937 [image online], NestlS.A., Available from http://www.kitkat.com/about.aspx [Accessed 18th June 2012]. Fifield, P., 2007. Marketing Strategy: The Difference Between Marketing and Markets. 3 rd ed. Burlington: Elsevier Ltd.Fox, M., 2011. Americ as Favorite Chocolates. [online], CNBC. Available at:<http://shine.yahoo.com/shine-food/americas-favoritechocolates-2514741.html >[Accessed 20 June 2012].Gelder, D. & Woodcock, P., 2003, Marketing and Promotional Strategy , [online], NelsonThornes Ltd, Available fromhttp://books.google.com.my/books?id=GFWvwA4_EF4C&pg=PA16&dq=SMART+OB JECTIVE+OF+kitkat&hl=en&sa=X&ei=5q_iT-

23eUD4birAedwtWZAw&ved=0CDIQ6AEwAA#v=onepage&q&f=false [Accessed 23 rd June 2012].Grewal, D. and Levy, M., 2008. Marketing. International ed. Singapore: McGraw-Hil/IrwinGrobel, W., 2006,

Confectionary Brands , [online], Intangible Business Limited,Available fromhttp://www.intangiblebusiness.com/Brand-services/Marketingservices/News/Confectionary-brands~349.html [Accessed 23 rd June 2012].Groucutt, J., 2005. Foundations of Marketing . New York: Palgrave Macmillan.LAMB, C.W., HAIR, J.F., MCDANIEL, C., 2011, Essential of Marketing , [online], 7 th Edition, Cengage Learning, Available fromhttp://books.google.com.my/books?id=QpCvQfnPpNwC&pg=PT66&dq=what+are+OB JECTIVES+oF+marketing+plan&hl=en&sa=X&ei=VgLfT5pGcPNrQfnt7nIDQ&ved=0CD0Q6AEwAA#v=onepage&q=what%20are%20OBJECTIVES %20oF%20marketing%20plan&f=false [Accessed 23 rd June 2012 haria banking growth is fast. It opens probability for the issuing sharia credit card which has a good prospect. Thought, a great number of Indonesian are moslem. PT Bank BNI Syariah has seen this potential by issuing Hasanah Card (sharia credit card) since 2009. This new product needs an effective promotion to maintain the old costumer and also offer the new costumer. Thus, this research have three goals are to: (1) learn how PT Bank BNI Syariah promote Hasanah Card to costumer, (2) analyse which factors are influencing its promotional strategy, and (3) arrange effective alternative promotional strategy. Primary and secondary data are used in this research. AHP (Analytical Hierarchy Process) is used as analytical tool. Based from the result of this research, the market location and customer are the most influencing factors in the arranging of Hasanah Card promotional strategy. The in