CONTENTS

• SUMMARY

• COMPANY PROFILE

• OBJECTIVE OF STUDY

• METHODOLOGY

• SCOPE OF STUDY

• LIMITATIONS

• REFERENCES
 SUMMARY

The main objective of this management thesis

distribution survey for narang access red bull energy
drink for this approaching hotels restaurant pubs and
getting information recording the distribution
performance of red bull the survey mainly concerned
in banjara hills and jubilee hill up to first week I have
covered 40 outlets in the survey I found that the
distribution poundly
COMPANY PROFILE

Narang Group

For nearly 40 years the Narang Group has been committed to providing
Hospitals, research laboratories, life scientists and educational institutes lasting
value through the best of equipment and appliances. We have won the
confidence of this demanding fraternity through our own manufactured range as
well as our representation of some of the leading names in the world.

We have set about ourselves the target of becoming the benchmark of

precision and reliability in hospital, life sciences and scientific equipment
appliances. We pride ourselves in undertaking turnkey projects for hospitals,
teaching institutes and scientific research centers.

Our products are in use with some of the best healthcare service providers
in the world. The range covers nearly all specialties and needs.

Narangs Hospitality Services Pvt. Ltd.

Narangs Hospitality Services Pvt. Ltd. (NHSPL) is a vibrant young

company stemming from Narangs International Hotels Limited (NIHL), which has
over 50 years of expertise in the Hospitality industry, owning & operating a chain
of Hotels, Airline Catering services and Fast Food restaurants all across the
country.

The Company is a closely held Import and distribution company

incorporated in 1999. The company has all India distribution rights of
International products Red Bull Energy Drink & Evian Mineral Water. Company is
a startup company growing rapidly both in terms of sales Volume and Employee
strength. Recently it has also entered into agreement for distribution of Catch
flavored Mineral water.

We are the no.1 distribution house in the country for premium food &
beverage brands, by offering them a professional distribution platform through
quality work practices, managing & enduring relationships, and being a great
place to work.

Narang Family has been the pioneers in the Airline catering business
in India and has star hotels, restaurants and fast food business in major
metros in India. Narang Group is the pan India national distribution
partners for several premium brands.

NHSPL has a dedicated team of individuals running each of its strategic

business units at all the major metro's of the country. Our infrastructure and
various contacts within and outside the industry help us synergize and add value
to the marketing strategy of each product.

Our key strengths and services

 Pan India presence in 78 cities, with distribution in over 100,000 outlets.

 Direct distribution
 Indirect distribution with a network of 150+ sub distributor
 Cold chain products
 Channel management with dedicated sales team [Institution, Modern
Trade and General Trade]

Strategy:
We broadly divide our Department by functions which are as below

Department

By

Functions

Informatio
n
Sales
Human Technolog
And y
Accounts Logistic Resource
Marketing s

Products

NHSPL is currently the national distribution and marketing partner for the
following premium products:
 Evian Natural
Mineral water

Perrier
Qua
Sparkling
Mineral water
Water

Types

Of

Products

Red bull
Illycaffé Energy Drink

Russian
Standard
Vodka

RED BULL ENERGY DRINK

RED BULL, launched in Austria in the year 1987, is the Original & No.1 Energy
Drink available in more than 120 countries across the world today. Red Bull has
created a completely new and innovative product category altogether, and is the
clear market leader. Red Bull Energy Drink is specially developed for times of
increased mental and physical exertion, and fulfils a consumer need across a
wide spectrum of usage occasions being at work, while driving, during sports,
while partying, as a coffee substitute or simply when there's a need for additional
energy! Red Bull's effects have been recognized by world class athletes, busy
professionals, active students, long-distance drivers and others around the world
 OBJECTIVE OF STUDY

 TO DO DISTRIBUTION & VISIBLITY SURVEY ON RED

BULL ENERGY DRINK
 TO PROMOTE THE RED BULL BARND IN TWIN
CITIES OF HYD & SEC
 TO KNOW ABOUT COM PETITORS POSTION

METHODOLOGY

DATA SOURCES:

Methodology plays a very important role in any research work the effective
a research work depend entirely on the corrective ness of the selectivity of
research method research methodology is the plan which in corporate the whole
of the procedure

Primary data: : primary data is collected from hotels & pubs restaurant &
distributors primary data is the first hand information gathered to solve the
research need for eg: if marketer collects opinions regarding consumer & store
managers then the data thus obtained will be primary data

Secondary data: secondary data is the data that already exists which
has been collected by some other person or organization for their use and is
generally made available to other researchers free or at a concessional rata
.major use of the internet in business research is in the area of secondary
research the research report and database maintained by major research
companies are also available on the net..

SAMPLE AREA: THE SERVEY WAS COVRED BY IN TWIN CITIES OF

HYD & SEC

SAMPLE SIZE: sample size of 40 outlets including restaurant & pubs

hotels ….. etc

Sampling : before discussing sampling lets us first determine what a

sample a sample is a subset of a unit or a populations collected as a
representation of it for instance if we selected about a hundred telephone
numbers of a particular area from a telephone directory to study a particular
research problem it is called a sample

SCOPE OF STUDY

THE SCOPE OF STUDY IS CONFINE TO DISTRIBUATION & VISIBLITY

SURVEY

WHICH IS RESTRICTED TO TWIN CITIES OF HYD SEC

 LIMITATIONS

 The survey was restricted to Hyderabad & sec only

 The information collected for the research project can be biased

 The manager are very busy with business actives due to the limitation
managers may not able to provide correct information

Achievement

I plan so for along with survey I plan to get the order from outlet

BODY OF THE THESIS:

Weather Supply is Proper or not?

1
1 2
3
2
 Good 20

Average 15

Satisfied 5

Conclusion:

For the above Analysis it is clear that supply of Red Bull is 20 % is good
in Pubs and 15 % is satisfied in Restaurant and hotels and the 5 %
isAverage in Bar.

Whether the supply of Coolers is proper or not ?

Name of the
No of Responses
Outlets

Pubs 55

Restaurant 30

Bar 15

30
Pubs, 25
25

20

15 Restuants, Series1
10
10
Bars, 5
5

0
Pubs Restuants Bars
 Conclusion:

For the above Analysis it is clear that supply of Coolers is found the best
in pubs is 25 % is and good in Restaurant is 10 % and bars is 5% is
Average in Bar.

Satisfaction of the Price regarding the Red Bull.

Response %

Good 5

Satisfied 15

Average 20

Good, 5%, 13%

Good
Average, 20%, Satisied
49% Satisied, 15%,
Average
38%
 Conclusion:

For the above pie diagram it is clear that the it is clean that sasfication of
the retaler forwards margin for red bull is avg

Whether our narang services is proper or not?

Good 5%
Satisied 25%
Average 10%

10%
25%
Good
10% Satisied
Average

5%

Conclusion: from the above pie diagram it is clear that

narang service is proper and they are satified
Different types of energy drink

Redbull 25

Power Horse 10

Rock 5

30
25
25

20

15 Series1
10
10
5
5

0
1 2 3

1 2 3

Series1 25 10 5

Conclusion:

For the above Analysis Red Bull is 25% Power Horse 10% and Rock is
5%.

SUMMARY FINDING

• Out of 100 outlets red bull is placed 65outlets

• 40% mention that supply red bull is good

• Supply of cooler found best in pubs

• 40% of the outlets mention that margin for red bull is ok

• 25% of the outlets satisfied with the service of narang

• Consumer purchases of red bull more in pub

• Consumer can purchases of red bull get energy

References:

www.google.com

www.narangaccess.com