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A. JOB DESCRIPTION Job Title Directorate or Region &ocation of !ost Re!orts to Digital Manager Pakistan, South sia 'arachi +ea%, Digital an% #ommunications Job Reference Number De!artment"#ountr$ Pa$ Ban% Duration of ,ob B6P-9 Marketing an% #ommunications 6- P'R()*, *** Permanent contract of em!lo$ment

PURPOSE OF JOB -ffecti.e %e.elo!ment an% management of /eb ser.ices, an% im!lementation of cor!orate /eb !ro,ects of the British #ouncil Pakistan CONTEXT AND ENVIRONMENT Marketing and Comm ni!ation The Marketing an% #ommunications 0Mar#omms1 unit su!!orts the !rogramme an% !ro,ect teams b$ lea%ing on the strategic an% o!erational %eli.er$ of marketing an% communications2 3t is also res!onsible for %eli.ering effecti.e marketing an% communications of !ro%ucts b$ ensuring consistent an% effecti.e use of the British #ouncil bran% an% cor!orate i%entit$ stan%ar%s2 3t also /orks to buil% an% raise our !rofile an% !rotect the re!utation of the organisation through effecti.e me%ia relations ACCOUNTABI"ITIES# RESPONSIBI"ITIES AND MAIN DUTIES $ 4ork /ith +ea% of Digital Marketing an% #ommunications along /ith sector +ea%s, %esign to im!lement British #ouncil5s %igital strateg$, /hich inclu%es social me%ia, /ebsite an% content strateg$, /hile a%hering to Regional an% 6lobal gui%elines an% go.ernance com!liance stan%ar%s2 7 Su!!ort establishment an% lea%ing !resence of online i%entit$ through tools such as S-8"S-M 7 8nline su!!ort in the !re!aration an% e9ecution of cor!orate e.ents, e9hibits, image buil%ing an% other !romotional acti.ities"!ro,ects 0inclu%ing inno.ation such as li.e-streaming1 7 3%entif$ rele.ant technologies that raise our %igital !rofile, au%ience engagement an% /orking culture of British #ouncil, recommen%ing the !rocurement of a!!ro!riate technical resources an% su!!ort as re:uire% an% accor%ing to bu%get2 7 Promote ne/ British #ouncil !ro%ucts /ithin the a!!ro!riate market segments an% engage /ith larger Pakistan au%iences through %igital
%. Management o& Co ntr' (e) Page

De.elo! an% manage content for the British #ouncil Pakistan /ebsite -nsure the %esign an% la$out of the /eb !ages is accor%ing to stan%ar%s set b$ %esign %e!artment for British #ouncil /ebsites an% line /ith Data Protection re:uirements2 4ork /ith lea% managers in !lanning, %esigning an% %e.elo!ing /eb-base% information s$stems to su!!ort their business ob,ecti.es an% meet the nee%s of their target au%iences #heck stor$ submission to /eb /riting stan%ar%s 3n-countr$ su!!ort to Regional team %uring an% through !rogressi.e global %igital u!gra%es such as cor!orate /ebsite, bran%ing, marketing strategies, content an% o.erall communication !rocesses

*. Management o& Co ntr' (e) Ser+er

#reate /eb logs !ages for the British #ouncil Pakistan /ebsite !!l$ necessar$ securit$ measures for the !rotection of online a!!lications inclu%ing %ata backu! &iaise /ith the /eb hosting !ro.i%er to ensure smooth /orking of the /eb ser.er -nsure essential soft/are an% scri!ts are effecti.el$ installe% on the /eb ser.er -nsure that all mo%ules an% co%es are error-free before the$ are !ro.i%e% online Pro.i%e /eb anal$tics re!orts

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-. Admini.tration o& Regiona, and Co ntr' Intranet

4ork /ith o!erational teams to collect Pakistan s!ecific content 0ne/s, e.ent an% other %$namic content1 to be ma%e a.ailable on the Pakistan an% South sia 3ntranet &iaise /ith South sia 3ntranet manager for technical gui%elines on issues regar%ing the regional an% countr$ intranet, an% communicate information to colleagues in Pakistan

/. Management o& (e) Pro0e!t.

To !lan, %e.elo! an% manage in%i.i%ual !rogramme an% !ro,ect /eb !ages, /ebsites, an% integrate /ith countr$ /ebsite as nee%e%2 De.elo! stan% alone /ebsites< manage social me%ia2 -nsure all !ro,ect /eb !ages an% /ebsites are accor%ing to stan%ar%s set b$ %esign %e!artment for British #ouncil /ebsites an% line /ith Data Protection re:uirements To u!loa% !rogramme s!ecific content in -nglish an% other languages, as re:uire% on /eb !ages ll /eb !ro,ects are !lanne% /ith a outcomes, bu%gets an% timelines agree% /ith !rogramme lea%s To liaise /ith the Digital team for an$ technical issues an% stan%ar%s, /hen re:uire% To configure SMS ser.ice solution to meet in%i.i%ual !rogramme business ob,ecti.e2 1. (e).ite Marketing To %e.elo! a /eb marketing !lan, %eri.e% from the countr$ marketing strateg$ an% in consultation /ith ke$ stakehol%ers To ensure conformit$ in marketing of British council Pakistan Marketing in all other British #ouncil Pakistan marketing initiati.es2 To ensure /eb!age search o!timi=ation

2. Intera!ti+e !ontent de+e,o3ment

To 3%entif$ an% %e.elo! interacti.e images for /ebsite an% other British #ouncil Publications To %esign an% im!lement >lash !resentations"/eb banners"gra!hics on the /ebsite, ensure interacti.it$ of content 4ork /ith %ifferent SB?s an% su!!ort them in %e.elo!ing %igital !latform an% content< !ro.i%e gui%ance ensuring :ualit$, com!liance an% accessibilit$ To %esign e-Ne/sletter, s!ecial alerts an% manage e-Mail marketing cam!aigns to !romote B# !ro%uct an% ser.ices To anal$=e the im!act of e-Mail marketing matri9 base%-on o!en an% click-through ratio 0#TR12

4. Managing E5mai, Marketing

6E7 PERFORMANCE CRITERIA Strategic contributions to /eb, %igital an% social me%ia !resence2 Relationshi!s built /ith Programmes @ -9ams for further /eb, %igital an% social me%ia out!ut2 Maintenance of error free an% eas$ to na.igate /eb, %igital an% social me%ia !resence 6E7 RE"ATIONS8IPS The !ost hol%er /ill nee% to %e.elo! successful relationshi!s /ith Regional 3ntranet Manager Regional an% #ountr$ Digital &ea%s #ountr$ Programme &ea%s 4eb hosting !ro.i%er OT8ER IMPORTANT RE9UIREMENTS OF T8E JOB The !ost hol%er ma$ occasionall$ be re:uire% to /ork unsocial hours Pass!ort".isa an%"or nationalit$ re:uirement2 Right to /ork in Pakistan Securit$ or legal checks re:uire% for this role2 &ocal !olice checks

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B. PERSON SPECIFICATION E..entia, Be:a+io r. a..e..ed d ring inter+ie; .tage o& re!r itment 3ro!e.. #onnecting 4ith 8thers A
More demanding level

De.ira),e

A..e..ment .tage The !osition hol%er /ill be re:uire% to %emonstrate all si9 beha.iours, on the ,ob2 These /ill be assesse% %uring $ear en% !erformance e.aluations2 Beha.iours to be assesse% %uring the inter.ie/ stage of recruitment are mentione%2

Be:a+io r.
Please see The Behaviours Dictionary for behaviour definitions and levels

Being ccountableA
More demanding level

4orking Together A
Essential level

Be:a+io r. not a..e..ed d ring re!r itment 3ro!e.. #reating Share% Pur!oseEssential level

Sha!ing the >uture A

Essential level

Making it +a!!en A
More demanding level

<eneri! Ski,,.= Marketing an% #ustomer Ser.ice 0&B1 #ommunication Skills 0&B1 C >luent s!oken an% /ritten -nglish language skills #om!uter Skills 0&B1 Ot:er Ski,,.= Essential: >unctional kno/le%ge of #MS"Blog tools an% technologies, inclu%ing !ro%uction co%e an% %atabase management 0Perl"#63, M$SD&1 for consumer-facing /ebsites 0!referabl$ Dru!al an% 4or%Press1, P3s an% other /eb ser.ices 0+TM&E, #SSB, Ja.aScri!t",Duer$124eb banner %esigning, +TM& emails EssentialC Proficienc$ /ith one or more %igital an% social me%ia anal$tics tools such asC 6oogle nal$tics, 4eb tren%s, t/eet %eck, S!rout Social or +oot Suite2 DesiredC .i% usage an% integration kno/le%ge of social me%ia net/orks an% %igital tools 0games, a!!s, !lugins, etc21
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Ski,,. and 6no;,edge See The Generic Skills Dictionary for details

Ot:er Ski,,.= 'no/le%ge of %igital me%ia inclu%ing social an% mobile me%ia

Short listing, #ommunications Test an% 3nter.ie/

Pro.en com!etenc$ in conce!tuali=ing monitoring han%ling %e.elo!ment @ im!lementation of %igital !ro,ects bilit$ to use the internet comfortabl$ an% skillfull$, inclu%ing strong research skills 0/eb-base% an% other/ise12 )-B $ears of rele.ant e9!erience running a /ebsite of national significance, /ith an em!hasis on ?F, Social Presence, Me%ia Planning, S-8"S-M an% Marketing " #ommunications -.i%ence of %e.elo!ing an% %eli.ering successful %igital an% social me%ia cam!aigns that resulte% in tangible business results (6 $ears of e%ucation 9 a,i&i!ation. (; $ears of e%ucation Professional :ualification in a relate% fiel% Short listing

E>3erien!e

Short listing an% 3nter.ie/

Submitte% b$

rsalan Rabbani

Date

Se!tember )*(B

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