Main Project

Brand Awareness
CHAPTER 1 GENERAL INTRODUCTION ABOUT INDUSTRY BRIEF HISTORY OF THE COMPANY India is the largest producer of Two-Wheelers, despite the poor road infrastructure and the purchasing power, the two wheeler industry in India has enjoyed a wider appeal with the masses as a means of private transportation. Two-wheelers are usually classified in 3 types - Scooters, Motorcycle and Mopeds. A look at the post independence era that Two-wheeler industry has witnessed three distinct of growth
Phase-1 (1947 to 1984):The Indians Two-Wheeler structure was quite monopolistic during the first 37 years since independence when volumes grew at a slow pace. Bajaj auto had an undisputed leadership over the market, which was a major player in the industry; consumer had to literally wait for years before acquiring a Bajaj vehicle. The industry registered a compounded growth rate of 12% during the seventies.
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Phase-II (1984 to1994):The second phase began in the mid eighties when the scooter was partially deregulated. This phase saw Japanese companies tying up with domestic players and newer models were introduced in specific segments. Even though the demand was apparently strong for scooter, most of the Japanese ventures like Kawasaki Bajaj, Hero Honda, and TVS Suzuki opted to produce motorcycle except for Kinetic Honda which chooses to manufacture scooter. The annual growth rate for the two-wheelers industry during the phase stood at 16.40%. This phase extended till the early nineties and there was a succession during the last part of this phase i.e. 1992-1993. The production of scooter fell by a steep 16% in 1992-92 and by 8% the following years. Phase-III (1994 to):This phase began in 1994 when sales started accelerating. The market saw a steep increase in the demand. In 1995, the industry produced about one million scooters, 6 lakhs motorcycles and 5 lakhs mopeds. The
motorcycle segments sales grew by 27.80% from April 1995 to December 1995.
Adarsha College Of Science & Management, Kolar
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During the same period, scooter sales grew by 17.26% and mopeds by 20.70%. Almost all companies are going in for capacity expansion. These days, motorcycles are not just for the Indian market. Indian bikes are now being manufactured by keeping in mind both international standard and the world market. Motorcycles today have become a vehicle for the middle class and upper middle class. Quality will sell and good product will run, come what may. Gone are the days when we could expect a customer to walk in. Today the trust is on the concept of selling the vehicle which includes marketing, advertising and after sales service. The Euro II norms have been followed strictly. In order to meet the Y2K pollution norms (Euro II), all the other motorcycle manufacturers have adopted either four-stroke technology on catalytic converter fitted in their existing two-stroke motorcycle. As per the government regulation, Euro II norms have been implemented by every two-wheeler manufacturer since March 31, 2000. And whichever company is able to get through the chaos will exchange winner.
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Market Potential is the limit approached by market demand as industrys marketing expenditures approach infinity for a given
environment. Market potential of the two-wheeler in India is 8.57 million in 2011/2012.
Vehicle 4FY05 Sales 4FY04 Chg Y05 Y04 Chg
Motorcycle Scooter Mopeds Total Sales
76921 8759 1025 96705
81420 4471 9358 5249
2.5% .6% .4% .5%
679536 224621 263393 167550
706558 189238 251065 146861
3.8% 8.7% .9% .8%
GROWTH AND PROSPECTS: year wise development of the company;. ABOUT THE PROJECT INTRODUCTION TO MARKETING Marketing consists of all activities by which a company adapts itself to its environment, creativity and profitability. It is the whole business seen from the point of view of its final result that is from customers point of
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view. Basically, businesss job is to convert societal needs into profitable opportunities. Marketing is an attempt to anticipate satisfying the needs, wants and demands of the consumers of the society. Philip Kilter has said Marketing is determining the needs and wants of target markets and delivering the desired satisfaction more effectively and efficiently than competitors. This goes to show that consumer is the key to the success to any companys marketing services. EVOLUTION OF MARKETING:The development of marketing concept is evolutionary, i.e., gradual rather than revolutionary, i.e., sudden. The evolution of marketing is one of the oldest professions of the world. Marketing is both philosophy and a technology. As a philosophy, it guides and directs the business thinking, i.e., whether to produce or not to produce. As a technology, it is concerned with deciding what should be produced, how and when products could be most efficiently distributed among the customer. Hence we can say that producers have to face the changing conditions caused by human behavior
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DISTINCTION BETWEEN MARKET AND MARKETING:Market is an arrangement providing an opportunity to exchange goods. In the market, forces of demand and supply operate directly by means of communication and fix prices. Whereas, marketing is the sum total of all those activities that is related to free flow of goods from the point of production to consumption. Physical movement of goods is the hallmark of marketing. That is, once the price fixation is done, the journey is to start from seller and end at buyers. BRAND AWARENESS :Brand Consumer views a brand as an important part of a product and branding can add value to a product. For example, most consumers would perceive a bottle of white linen perfume as a high quality, expensive product. But the same perfume in an unmarked bottle would likely be viewed as lower in quality, even if the fragrance were identical. Branding has become a major issue in product strategy. On the one hand, developing a branded product requires a great deal of long marketing investment, especially for advertising promotion and packaging.
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Branding Perhaps the most distinctive skill of professional marketers is their ability to create, maintain, protect and enhance brands. A brand is a name, term, sign, symbol or design or a combination of these intended to identify the products or service of one seller in group of sellers and to differentiate them from those of competitors. A brand is a sellers promise to deliver consistently a specific set of features, benefits and services to buyers. The best brands convey a warranty of quality. According to one marketing executive, a brand can deliver up to four level of meaning: Attributes A brand first brings to mind certain product attributes. For e.g., Mercedes, suggests such attributes as well engineered, well built, durable, high prestige, fast, expensive and high release value. The company may use one or more of these attributes in its advertising for the car. For years, Mercedes being advertised well engineered like no other in the world. This provided a positioning platform for other attributes of the car. Benefits
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Customers do not buy attributes, they buy benefits. Therefore, attributes must be translated into functional and e motional benefits I wont have to buy a new car every few years. The attribute expensive might translate into the emotional benefits. The car makes me feel important and admired. The attributer will built might translate into the functional and emotional benefit. I am safe in the event of an accident. Values A brand also says about the buyers values. Thus, Mercedes buyers value high performance, safety and prestige. A brand marketer must identify the specific group of car buyers whose values coincide with the delivered Package. Personality A brand also projects a personality motivation. Researchers sometimes ask if this brand were person, what kind of person it would be. Consumer might visualize a Mercedes automobile as being a wealthy business executive. The brand will attract people whose actual or desired self-image matches the brand image. The challenge of branding is to develop a deep meaning for the brand, given the four levels of brands meaning marketers must decide the levels at
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which they will build the brands identity. The most lasting meanings of a brand are its values or personality. They obtain the brand essence. Thus, Mercedes stands for high achieve and success. The company must build its brand strategy around creating and protecting this brand personality. Although Mercedes has recently yielded to marketing, less expenses models might dilute the vehicle and personality that Mercedes has built-up over the decades. Brand Equity Brands vary in the amount of power and value they have in the market place. Some brands are largely unknown to most buyers. Other brands have a high degree of consumer brand awareness. Still others enjoy brands Finally, some brands
preference buyers select them over the other.
command a high degree of brand loyalty. A powerful brand has high brand equity. Brands have high brand equity to the extent that they have higher brand loyalty, names awareness, perceived quality, strong, brand association and other assets such as patents, trademarks and channel relationships. A brand with strong brand equity is valuable asset. In fact, it can even be brought or sold for a price.
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Measuring the actual equity of a brand name is difficult. Because it is so hard measure usually choosing a brand name is difficult. Because it is so hard measure companies usually do no list brand equity on their balance sheets. The worlds top brand includes such super powers as Coca-Cola, Disney, Kodak, Sony; Mercedes Benz. High brand equity provided a
company with many competitive advantages. Because a powerful brand enjoys a high level of consumer brand awareness and loyalty, the company will incur lower marketing costs relative to revenues. Because consumer expects stores to carry the brand, the company has more leverage bargaining in beginning with resellers. The brand name carries high credibility; the company can more easily launch brand extensions.
Marketers need to manage their brands carefully in order to preserve brand equity and usefulness, and positive brand associations over time. This requires continuous R&D investment, skillful advertising and excellent trade and consumer service.
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Some companies such as Colgate-Palmolive have appointed brand equity managers to guard their brand image, associations and equity. They work to prevent short-term profits as the expenses of long-term brand equity. Some analysis see brand as the major enduring assets of a company, outstanding specific products and facilities. Yet behind every powerful brand stands set of loyal customer. Therefore, the basic assets underlying brand equity is customer equity. This suggests the marketing strategy
should focus on extending loyal customer lifetime with brand management serving as a major marketing tool.
OTHER RELEVANT ASPECTS DIFFERENT HEADS OF STUDIES ARE Analyzing Market opportunities. Researching and selecting Target Markets and positioning the offer. Planning Market Demand. Current Market situation. A firm due to constraints on resources cannot exploit all marketing opportunities existing in marketing environment as opportunities should
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have to be diagnosed and evaluated to choose only accessible and feasible marketing opportunities. A product should be designed to cater to the requirements of specific market segments known as target markets. It is required to conduct research to identify the target market segments, which can be chosen by the firm. Since marketing is consumer oriented, it is necessary to assess the market demand for a product so as to manufacture required quantity and supply at right time. All marketing activities should be organized and implemented keeping in mind the current marketing situations, which can be determined by analyzing the entire environment pattern affecting process of marketing. Marketing function is defined as an act of operation or services by which original product and the final consumer are linked together. THE HEADS / CONCEPTS STUDIED ARE Macro Environment. Buying Functions. Methods of Buying.
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Estimating current demands Total Market Potential Area Market Potential Marketing Mix. Segment of Market. THE MACRO ENVIRONMENT OF MARKETING CONSISTS OF Demography Economy Social and Cultural Political and Legal Technologies
The demographic environment of marketing studies is a scientific study of human beings, population and distribution. Quantitative
elements such as age, sex, education, occupation, etc., are also studied here. The people constitute only one element of a market. The second essential element of a market is purchasing power and willingness to
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spend by people. Then only comes the effective demand. That is why the economic conditions play a significant role in marketing. Social and Cultural forces usually influence the welfare of a business concern in the long run. The society is ever changing. New demands are oriented and old ones are lost in due course. Hence marketing management is called upon to mark necessary adjustments in marketing plans in order to fulfill new social demands. Political and Legal forces are important in marketing services, activities and operation of business enterprise. Marketing systems are affected by governments monetary and fiscal policies, import export duties and policies and customs duties, anti-pollution law, etc. BUYING IS PROCUREMENT OF GOODS OR SERVICES FOR EVENTUAL RESALE TO THE CONSUMERS OR INDUSTRIAL USERS Different functions are Planning purchase of goods. Contractual function Assembling Negotiation
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Contractual
Planning purchases of goods implies planning of purchases for the organization or consumers. Contractual function is concerned with searching for and determining the sources of supply and establishing and maintaining contacts with them. Establishment of relationship is with a view to earn name and fame. Assembling means bringing together to collecting a large amount of similar goods many produced by producers for resale in a single region. Assembling and buying are not one and the same. Assembling brings together goods of same type from different sources whereas buying involves purchase of variety of products.
METHODS OF BUYING :Buying is the basic marketing activity. Good buying can be defined as buying at right price. There are different methods of buying namely:
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Concentrated Buying: If purchases are confined to a very few sources of supply, it is concentrated buying. Diversified Buying: When a buyer decides to buy goods required from a large number of suppliers, it is known as diversified buying. Reciprocal Buying: The main idea of this is that the purchases are mutual, i.e., you buy our products, and then we buy your products. MARKET POTENTIAL :Current and future market demands are determined by analyzing the entire environmental factors affecting marketing process. The two way of estimating demand are Total Market Potential: It is the demand that exists for a product in all areas put together. The demand may be for a product in all areas put together. The demand may be for a product or service and the area may be for a state, country and continent or may be the whole world itself.
Area Market Potential: It is the demand that exists for a particular product or service in a particular area of market, say Jayanagar in Bangalore.
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THE DIFFERENT SEGMENTATIONS ARE Geographic Segmentation: Geographic location is usual and popular basis for market segmentation. Further, distinction as rural and urban markets, city and
suburban markets, etc also form geographic segmentation. Demographic Segmentation: Demography is study of population. Demographically characters such as sex, age, marital status, number and age of children, place of residence, mobility, income, education, occupation, family life cycle, social class, culture, etc., make the base of demographic sub-culture. Psychographic Segmentation: Here, buyers are divided into different groups on the basis of social class, life style and for personality characteristics. People within same
demographic group can exhibit very different psychographic profiles
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CHAPTER 2 RESEARCH DESIGN 2.1 TITLE OF THE STUDY A Study On Market Potential And Brand Awareness Towards Tvs Apache With Reference To Sarvana Motors at Kolar Town.
2.2 STATEMENT OF PROBLEM The research problem selected for the analysis is entitled Market Potential and Brand Awareness for TVS APACHE of TVS Motors at Kolar town. This topic is selected because TVS APACHE is one of the largest selling two-wheelers in India and to know the strength and weakness of this two-wheeler, the study has been conducted.
2.3OBJECTIVE OF THE STUDY To determine the awareness level of the consumers about different brands of two-wheelers. (Includes both user and non-users). To determine the consumer perception regarding different attributes of two-wheelers.
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To study consumer perception regarding TVS APACHE in particular and to know the most satisfactory attributes of TVS APACHE (includes both user and non-user). To know the reasons and intentions behind purchasing or not purchasing TVS APACHE (includes both user and non-user). To other suggestions based on the finding for the improvement.
2.4 SCOPE OF THE STUDY Finding out the strength and weakness attributed to TVS APACHE where it can correct its faulty facts. Finding the number of future purchases. Finding the market potential and awareness of this vehicle. Finding the position of the vehicle among the competitors. Finding the perception of consumers about the vehicle. 2.5 Review of literature :For the purpose of this study various books and articles are reviewed such as marketing management by Philip Kotler and J.C.Ghandi principles of marketing by
P.N.Reddy, consumer behavior by Suja.R. Nair, Business research methodology by O.R.Krishnaswamy, various news papers, like Economic times, Times of India, Business law, Journals like Business world and websites like www.google.com. Have been referred. Adarsha College Of Science & Management, Kolar Page 19
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2.6 HYPOTHESIS The fieldwork for the project was carried on for a month in Kolar town. The fieldwork schedule contained structured set of questions to be answered by respondents to suit the objectives of the project. The respondents were contacted at places like colleges, offices, residences, and service station and in SARAVANA TVS showroom. The respondents interaction was for a time period of 5-15 minutes.
2.7 OPTIONAL DEFINITION OF CONCEPTS Consumer views a brand as an important part of a product and branding can add value to a product. For example, most consumers would perceive a bottle of white linen perfume as a high quality, expensive product. But the same perfume in an unmarked bottle would likely be viewed as lower in quality, even if the fragrance were identical. Branding has become a major issue in product strategy. On the one hand, developing a branded product requires a great deal of long marketing investment, especially for advertising promotion and packaging. Perhaps the most distinctive skill of professional marketers is their ability to create, maintain, protect and enhance brands. A brand is a name,
Brand Awareness
term, sign, symbol or design or a combination of these intended to identify the products or service of one seller in group of sellers and to differentiate them from those of competitors. A brand is a sellers promise to deliver consistently a specific set of features, benefits and services to buyers. The best brands convey a warranty of quality. According to one marketing executive, a brand can deliver up to four level of meaning: 2.8 SAMPLING A part of population is to know as a sample and drawing a sample from larger population is called sampling. A good sample should be representative, accurate and precision. Sampling can be categorized into two generic types: Probability sampling Non-probability sampling Sampling method Sampling size : It is impossible to collect the response from the total
population due to limitation of time. The total sample size taken for survey is 100 respondents out of which 70 are non-users of TVS APACHE and 30 are users of TVS APACHE.
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Sampling method: The sampling method used is convenience sampling, a
category of non-probability sampling, since the respondents were chosen by me and were not provided by the company. The area of sampling is in Kolar Town
2.9 METHODOLOGY Data for project work was collected from primary and secondary source data. Data collection tool is to collect the primary data, that is, data collected specifically for the study and is not published anywhere before, through a questionnaire. It is used to collect data about the general
perception of two wheelers, user perception of TVS APACHE and its other competitors. Secondary data was collected from various sources like reference books on marketing, consumer behavior, business and automobiles magazines and Internet.
2.10 TOOLS FOR DATA COLLECTION: 1. 2. Primary data Secondary data
Methods of collecting primary data a. Direct personal interview

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b. c. Internet (E-Mail) Phones
Methods of collecting secondary data The secondary data is collected through published sources such as: Company manuals and Text Books Company profile Product profile
Research measuring tool The research instrument used for collecting data is Personal Talk and E-Mail contact with the company.
a. Personal Talk Personal talk with the manager to collect the information through discussions. b. E-Mail. E-Mail contacts with the manager to obtain more information, which made easy to make interpretation. 2.11 PLAN OF ANALYSIS
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The data for analysis of project was collected from both the primary and secondary source. The data thus collected during the interaction with respondents were organized, processed and edited before tabulating and drawing the inference from them. The data so got was analyzed using statistical methods and techniques like tables, percentages, averages, etc., and interpret them properly and came to conclusions. Graphical representation of data was also done.
2.12 REFERENCE PERIOD The reference period of this study was 30 days i.e., 1month. 2.13 LIMITATION OF THE STUDY Project work and study is confined to KOLAR TOWN only. The data was collected only from 100 respondents. Their feeling and views are portrayed in a statistical and graphical manner. This it can be a limitation. The total number of users of TVS APACHE used in project work is 30. This actually is very small compared to the real number of users of this vehicle. This also is a constraint.
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The overall sample size is 100. representative picture. The duration for the survey was very less. 2.14 CHAPTER SCHEME Chapter 1: Introduction Hence this is not to be a truly
The first chapter introduces the reader to the influencing brand awareness. Chapter 2: Research Design
This part explains about the modes operandi of the research work. Chapter 3: Company Profile
The background of the company and its significance in the market in relation to its products are discussed in detail. Chapter 4: Data Analysis and Interpretation: -
The fourth chapter introduces the reader to the subject of brand awareness, its objective, and determinants influencing brand awareness. Chapter 5: Summarization and Conclusions.
This section concludes the study by summarizing the inferences drawn from the analysis. On the basis of the inference final conclusions are drawn in relation to the set objectives of the research.
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Recommendations suggest some measures that can be adopted by the company either to improve their market share or to exploit the potential areas available at the disposal.
CHAPTER 3 COMPANY PROFILE
AN OVERVIEW OF TVS Incorporation Net worth Annual turnover Group Plant Location 2012 2250Crores. USD 650 million TVS Hosur, Mysore
INCPECTION A joint venture between TVS group and SUZUKI, Japan, which has a 25.98% stake. TVS-SUZUKI was the first to launch Indo-Japanese
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motorcycle in the country in 1984. However, the appreciation in value of the company is high.
The company acquired a moped-manufacturing unit situated nearer to a group of companies with the profitable moped operations and the indignation of the motorcycle operations. The company posted a turnaround in 1995 and has not looked back since its modern manufacturing plant located in Hosur. TYPE: TVS is private limited company and It is the type of Assembly
line industry which includes the production and assembling of the spare parts of the scooters.. The types of products are Stepney Frame Saree Step Side Stand Sporty Inner Box Large Inner Box
Nature of business;The company engaged in the automobile business. It is a fully
vertically integrated automobile manufacturer, engaged in the full value

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chain from product design, production engineering and comprehensive manufacturing to sales of a wide range of automotive products, comprising of light commercial vehicles, utility vehicles, agricultural tractors and three wheeled vehicles.
BOARD OF DIRECTORS:
Venu Srinivasan H.Lakshmanan T.Kannan C.R. Dua K.S. Bajpai R.Ramakrishan Prince Arirvatham Senior Management K.N.Radha Krishnan H.S.Goindi
Chairman & Managing Director Director Director Director Director Director
President & CEO President- Marketing & sales

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Harne Vinay-Chandrakant- President- NPI S.G.Murali Executive Vice President Finance Company Secretary K.S.Srinivasan
ORGANISATION CHART
ORGANISATION CHART OF TVS LTD.
CHAIRMAN
BOARD OF DIRECTORS
Vice president Vice president Vice president vice president
Marketing sales operation
service & HRD
finance
GM GM
GM
MGR
MGR
GM
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Sales marketing
Mfg
PUR
HRD
SER
FIN
BUSINESS OPERATION: The Company has rolled out a new 110 cc Star City, which will be available for the forthcoming festival season. Among the other models that were simultaneously rolled out, the new 125cc Flame and Apache EFI will hit the market in the coming months and is expected to provide impetus to sales. PRODUCTION Two-wheeler industry is expected to post a growth of around 20%. Forecast of normal monsoon and rabicrob are expected to derive growth in rural markets. Industrial activities which have also shown sign of
improvement since last quarter will pick-up urban demand. This trend is extended from the pick-up in core in international market and a weakening rupee may push up petrol prices, which would have advance impact on urban sentiments.
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PRODUCT PROFILE OF TVS
Sl No. 1 2 3 4 5 6 7 8 9 10
MODELS TVS APACHE TVS PHOENIX TVS SCOOTY PEP TVS Flame TVS JIVE TVS STAR CITY TVS RADEON TVS NEO TVS ROKZ TVS WEGO
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PRODUCT PROFILE OF TVS
MODELS
TVS APACHE TVS PHEONIX
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TVS SCOOTY
TVS SPORT
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TVS
TVS Star CITY
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TVS STAR DLX
TVS JIVE
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TVS ROKZ
TVS WEGO
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PLANT LOCATION:SL.NO PLACE ADDRESS
1.
Hosur
Post box no. 4, Harith, Hosur, T.N.
2.
Mysore
Bylathalli Village, Kotdatlu Post, Mysore, Karnataka.
Source: Directors report to the shareholders. PRODUCT PROFILE TVS APACHE is one of the new vehicles of TVS Motors. These vehicles create lot of benefits to the customers. This vehicle has high quality longer seat length, Economy and power made, wider handle bar, APACHE is the only powerful bike that gives Superior Riding Experience and good pickup and acceleration, economy and power mode, riding with APACHE is like a flyover and also comfortable suspension, stability and road grip. The APACHE is the advanced 4-stroke engine with a mapped digital ignition system delivers a consistently superior mileage.
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Type Displacement Max. Power Max. Torque Bore x Stroke Compression Ratio Power to weight ratio Starting Ignition Transmission Suspension Front Rear Brakes Front Rear 240 mm Disc 130 mm Drum Telescopic Forks, 105 mm Stroke Monotube Inverted Gas Filled shocks (MIG) 4 Stroke, air cooled OHC 147.5 cc 9.95 KW / (13.5 bhp) @ 8500 rpm 12.3 Nm @ 6000 rpm 57 mm x 57.8 mm 9.5:1 101.16 bhp / ton Electric & Kick Start IDI - Dual mode digital Ignition 5 Speed constant mesh
Fuel tank capacity Reserve capacity
16.0 L 2.5 L
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SERVICE PROFILE:
The company has launched an TVS Victor GLX, TVS STAR CITY, TVS STAR DLX, TVS SCOOTY PEP+ and also new VICTOR EDGE in this year 2005. A year 2004 emission norm for two-wheeler has become effective from April 2002. Since then TVS has tried its level best to meet the year 2002 norms well ahead of time by suitable modifying the existing two-stroke vehicle. TVS also launched new four-stroke Fiero F2 bike in the year 2003. By keeping customers preference in vehicles give more mileage TVS centra the brand bike is introduced in the year 2004. For the purpose of meeting the customer needs who anticipate more mileage.
MARKET SHARE The companys overall market share in its sales expressed as a percentage of total market share. Market share occupied by the two-wheeler sector in India is 77.10%. Market share of the TVS-SUZUKI in the two-wheeler sector in India is 22.6. COMPETATIORS 1. 2. 3. 4. Bajaj Hero Kinetic Honda
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5. 6. Yamaha Suzuki.
FUTURE PROSPECTS. Gearing up for new Millennium: The motorcycle industry is growing very fast in India. It is emerging as a big motorcycle market. The reasons for this are: 1. Affordabability 2. Easy Financial Scheme 3. Life Style 4. Value of Money. 5. New Technology. PROFILE OF SARAVANA TVS Mr. SARAVANA Enterprises, who are the Authorised Dealer for TVS-Motor Company, have started their venture with TVS from the year 1985 for the sales of TVS Mopeds and Motor Cycles.
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They are having main outlets at Kolar running the business activities successfully by selling around 250 vehicles and having market share of around 65% in Kolar District for a month and servicing is also done to the customer satisfaction.
VARIOUS PLAYERS IN THE INDUSTRY TVS Bajaj Auto Kinetic Honda LML Escorts Hero Honda Royal Enfield Kinetic Engineering Majestic Auto Yamaha
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Market Growth Rate: It is the rate of growth of the two-wheelers in the market with its previous years sales with that of present year sales. 1. Market growth of two-wheelers in India is 94.34%. 2. Market growth of TVS in India is 36.12%.
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CHAPTER 4 DATA INTERPRETATION TABLE: 1 TABLE SHOWING RESPONDENTS ON THE BASIS OF AGE Age Below 20 20 30 30 40 Above 40 Total No. of Respondents 20 51 19 10 100 20% 51% 19% 10% 100% Percentage%
CONCEPT OF THE TABLE The above table shows the classification of respondents on the basis of age. ANALYSIS Majority of the respondents belongs to the age group between 20 30 (51%). The next highest number of respondents belongs to the age group of 30 and 40 (19%), 20% of the respondents are below 20 years of age. Just 10% respondents are below 40 years of age.
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CHART-1 GRAPH SHOWING RESPONDENTS ON THE BASIS OF AGE
No. of Respondents
60 50 40 30 20 10 0 Below 20 20 30 30 40 Above 40 No. of Respondents
INFERENCE Hence, it can be inferred that majority respondents are between the age group of 20 30 years.
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TABLE: 2 TABLE SHOWING RESPONDENTS ON THE BASIS OF SEX Sex No. of Respondents Percentage
Male
96
96%
Female
04
04%
Total
100
100%
CONCEPT OF THE TABLE The above table shows the classification of respondents on the basis of sex. ANALYSIS Maximum 96% are male and just 04% are female.
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CHART-2 GRAPH SHOWING RESPONDENTS ON THE BASIS OF SEX
No. of Respondents
Male Female
INFERENCE Hence, it can be inferred that majority respondents are male.
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TABLE: 3 TABLE SHOWING RESPONDENTS ON THE BASIS OF OCCUPATION
Occupation Business Student Employees Professional Agriculture Total No. of Respondents 20 28 10 25 17 100 20% 28% 10% 25% 17% 100% Percentage
CONCEPT OF THE TABLE The above table shows the classification of respondents on the basis of occupation. ANALYSIS Maximum 28% of the respondents belong to tile study category. Another 25% are professionals. Businessmen occupies 20% share of the respondents. 10% are Employees. Agriculture occupies 17% of the total sample survey.
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CHART-3 GRAPH SHOWING RESPONDENTS ON THE BASIS OF OCCUPATION
No. of Respondents
30 25 20 15 10 5 0 No. of Respondents
INFERENCE Hence, it can be inferred that majority respondents are Students.
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TABLE: 4 TABLE SHOWING RESPONDENTS ON THE BASIS OF INCOME
Monthly Income 5000 10000 10000 15000 15000 20000 Above 20000 Nil Total
No. of Respondents 39 21 10 7 23 100 39 % 21% 10% 7% 23% 100%
Percentage
CONCEPT OF THE TABLE The above table shows the classification of respondents on the basis of income. ANALYSIS 39% of respondents have a monthly income between Rs.5000 10000, 21% earns between 10000 15000 in a month, 10% earn between Rs.15000 20000. A respondent whose monthly income is above
Rs.20000 is just 7% of the total and 23% having no income at all.
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CHART-4 GRAPH SHOWING RESPONDENTS ON THE BASIS OF INCOME
No. of Respondents
5000 10000 10000 15000 15000 20000 Above 20000 Nil
INFERENCE Hence, it can be inferred that majority respondents belongs to an income group of 5000 10000.
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TABLE: 5 TABLE SHOWING RESPONDENTS ON THE BASIS OF AWARENESS OF VARIOUS PRODUCTS OF TVS MOTORS
Awareness Various Products Yes No Total
Of No. Respondents 95 5 100
of Percentage
95% 5% 100%
CONCEPT OF THE TABLE The above table shows the classification of respondents on the basis of awareness of various products of TVS Motors.
ANALYSIS The survey depicts that the respondents are aware of all the products of TVS Motors
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CHART -5 GRAPH SHOWING RESPONDENTS ON THE BASIS OF AWARENESS OF VARIOUS PRODUCTS OF TVS MOTORS
No. of Respondents
Yes No
18%
82%
INFERENCE Hence, it can be inferred that majority respondents are aware of the different products of TVS motors.
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TABLE: 6
TABLE SHOWING RESPONDENTS TO VARIOUS ATTRIBUTES OF BIKE Attributes Design/comfort Mileage Maintenance/spares Price Technology 15 8 5 4 3 14 35 20 32 36 31 57 8 10 50 2 3 0 6 Total 100 100 100 100 100
CONCEPT OF THE TABLE The above table shows the marks given by the respondents to various attributes of Bike. ANALYSIS According to the survey, 72% respondents have given maximum importance to mileage. The next most important attribute the respondents took for in a bike is Technology according to 66% respondents. Maintenance/spares are also one of the most important attribute people took for in the bike according to 63% respondents.
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CHART -6
GRAPH SHOWING RESPONDENTS TO VARIOUS ATTRIBUTES OF BIKE
50 45 40 35 30 25 20 15 10 5 0 14 57 8 10
Design/com fort 15 35 50
Mileage 8 20 2
Maintenanc e/spares 5 32 3
Price 4 36 0
Technology 3 31 6
INFERENCE Hence, it can be inferred that majority respondents prefer Mileage followed by Technology
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Brand Awareness
TABLE: 7 TABLE SHOWING USERS AND NON-USERS OF TVS APACHE
No of Users /Non-Users Users Non-users Total No. of Respondents 30 70 100 Percentage 30% 70% 100%
CONCEPT OF THE TABLE The above table shows the number of users and non-users of TVS APACHE.
ANALYSIS Among the 100 samples considered for survey, around 30% of them are users of TVS APACHE and the remaining 70% are non-users.
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Brand Awareness
CHART-7 GRAPH SHOWING USERS AND NON-USERS OF TVS APACHE
30 25 20 15 10 5 0 Users Non-users Users 30 Non-users 8
No. of Respondents
INFERENCE Hence, it can be inferred that majority respondents are non-users.
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Brand Awareness
TABLE: 8 TABLE SHOWING RESPONDENTS HAVE ANY FUTURE PLANS OF PURCHASING TWO-WHEELERS
No. of Respondents Yes No Total 52 18 70
Percentage 74% 26% 100%
CONCEPT OF THE TABLE The above table shows whether the respondents have any future plans of purchasing two-wheelers. ANALYSIS Regarding plans of purchasing two-wheelers in future, 74% out of 70 respondents had intentions of buying a two-wheeler, 26% of respondents had no plans of buying a two-wheeler.
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Brand Awareness
CHART -8 GRAPH SHOWING RESPONDENTS HAVE ANY FUTURE PLANS OF PURCHASING TWO-WHEELERS
No. of Respondents
Users Non-users
26%
74%
INFERENCE Hence, it can be inferred that majority respondents say yes.
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Brand Awareness
TABLE 9 TABLE SHOWING TIME PERIOD FOR PURCHASE
Time period
No of respondents
Percentage
Less than 3 months 3 to 6 months 6 months to 1 year 1 year and above Total
14 11 21 24 70
20% 16% 30% 34% 100%
CONCEPT OF THE TABLE The above table shows time period for purchase. ANALYSIS Among the respondents who wished to buy a vehicle, 20% of the respondents wanted to buy within a period of 3 months, 16% between 3 to 6 months, and 30% within 6 months to one year. But a majority of them i.e. 34% preferred to buy only after a year.
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Brand Awareness
CHART-9 GRAPH SHOWING TIME PERIOD FOR PURCHASE
No Of Respondents
25 20 15 10 5 0 Less than 3 months 3 to 6 months 6 months to 1 year No Of Respondents
1 year and above
INFERENCE Hence it can be inferred that majority respondents need one year and above for purchasing the two wheelers.
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Brand Awareness
TABLE 10: TABLE SHOWING PREFERENCE IN CHOICE OF BRAND OF BIKE
Brands
No of respondents
Percentage
TVS HERO HONDA Yamaha Bajaj TOTAL
25 12 13 20 70
36% 17% 19% 28% 100%
CONCEPT OF THE TABLE The above table shows preference in choice of brand of Bike. ANALYSIS A maximum of 36% of the non-user respondents wanted to buy TVS. The other brand names preferred are HERO HONDA by 17%, Yamaha. by 19% and Bajaj by 28% of the respondents.
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Brand Awareness
CHART-10 GRAPH SHOWING PREFERENCE IN CHOICE OF BRAND OF BIKE
No Of Respondents
TVS HERO HONDA Yamaha Bajaj
INFERENCE Hence it can be inferred that majority respondents prefer TVS APACHE followed by various other brands of two-wheelers.
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Brand Awareness
TABLE 11 TABLE SHOWING WHETHER THE USER POSSESSED VEHICLES PRIOR TO THE PURCHASE OF TVS APACHE No of respondents Percentage
Yes No Total
20 10 30
67% 33% 100%
CONCEPT OF THE TABLE The above table shows whether the user possessed vehicles prior to the purchase of TVS APACHE ANALYSIS Among the total number of users 67% had a vehicle before buying TVS APACHE. Just 33% of the users did not have a vehicle before.
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Brand Awareness
CHART-11 GRAPH SHOWING WHETHER THE USER POSSESSED VEHICLES PRIOR TO THE PURCHASE OF TVS APACHE
No of Respondents
20 15 10 5 0 Yes No Series 1
INFERENCE Hence it can be inferred that majority respondents had a vehicle before buying TVS APACHE.
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Brand Awareness
Table 12 TABLE SHOWING RESPONDENTS ARE AWARE OF TVS APACHE
No of respondents Yes No Total 98 02 100
Percentage 98% 02% 100
CONCEPT OF TABLE The above table shows the awareness of TVS Apache among the respondent. ANALYSIS 98% of the respondents are aware of the model TVS Apache and it shows the popularity of this bike
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Brand Awareness
CHART -12 GRAPH SHOWING RESPONDENTS ARE AWARE OF TVS APACHE
No of Respondents
Yes No
9%
91%
INFERENCE Hence it can be inferred that respondents are aware of the model TVS APACHE and it has a very good mass appeal.
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Brand Awareness
TABLE 13 TABLE SHOWING REASONS FOR BUYING TVS APACHE
Reasons
No of respondents
Percentage
More Power Mileage Good design Technology & Engg. Brand loyalty Total
08 09 04 06 03 30
27% 30% 13% 20% 10% 100%
CONCEPT OF THE TABLE The above table shows reasons for buying TVS APACHE. ANALYSIS Among 30 users a maximum of 30% opted for TVS APACHE for more mileage, the next more power (27% users), 20% users prefer TVS APACHE for good Technology. 13% and 10% of the sample survey choose TVS APACHE for Good design and brand loyalty respectively.
Brand Awareness
CHART-13 GRAPH SHOWING REASONS FOR BUYING TVS APACHE
No of Respondents
More Power Mileage Good design Technology & Engg. Brand loyalty
10% 27% 20%
13% 30%
INFERENCE Hence it can be inferred that majority respondents preferred to buy TVS APACHE because of more mileage and power.
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Brand Awareness
TABLE -14 TABLE SHOWING SOURCES OF INFORMATION ABOUT TVS APACHE
Media
No. of respondents
Percentage
Print media Electronic media Family & Friends Others Total
33 17 42 8 100
33% 17% 42% 8% 100%
CONCEPT OF THE TABLE The above table shows sources of information about TVS APACHE. ANALYSIS The major source of information through which people got to know more about TVS APACHE are family and friends 42%, print media 33% and electronic media 17% others 8% are also effective source of information to the public.
Brand Awareness
CHART-14 TABLE SHOWING SOURCES OF INFORMATION ABOUT TVS APACHE
No of Respondents
45 40 35 30 25 20 15 10 5 0 Print media Electronic media Family & Friends Others 17 8 33 42
INFERENCE Hence it can be inferred that majority respondents received the information by family and friends
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Brand Awareness
TABLE 15 TABLE SHOWING WHETHER THE RESPONDENTS PREFER TO HAVE A CELEBRITY TO PROMOTE TVS APACHE
No. of Respondents
Percentage
Yes No Total
52 48 100
52% 48% 100%
CONCEPT OF THE TABLE The above table shows whether the respondents prefer to have a celebrity to promote TVS APACHE ANALYSIS Among the 100 respondents, 52% prefer to have a celebrity to promote TVS APACHE and the rest of the 48% respondents do not prefer for a celebrity
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Brand Awareness
CHART -15 GRAPH SHOWING WHETHER THE RESPONDENTS PREFER TO HAVE A CELEBRITY TO PROMOTE TVS APACHE
No of Respondents
48
52
INFERENCE Hence it can be inferred that majority respondents prefer to have a celebrity to promote TVS APACHE
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Brand Awareness
TABLE 16 TABLE SHOWING WHETHER THE USERS FACED ANY PROBLEM WITH TVS APACHE
No. of respondents
Percentage
Yes No Total
23 77 30
23% 77% 100%
CONCEPT OF THE TABLE The above table shows whether the users faced any problem with TVS APACHE.
ANALYSIS Among the total number of users 77% did not face any problem with the Bike and its performance. A minority of 23% respondents faced a few problems.
Brand Awareness
CHART-16 GRAPH SHOWING WHETHER THE USERS FACED ANY PROBLEM WITH TVS APACHE
No of Respondents
80 60 40 20 0 Yes No 23 77
INFERENCE Hence it can be inferred that majority respondents did not face any problems with TVS APACHE.
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Brand Awareness
TABLE 17 TABLE SHOWING THE YEAR OF PURCHASE OF TVS APACHE
Years 2010 2011 2012 Till Date Total
No. of respondents 30 50 20 100 30% 50% 20%
Percentage
100%
CONCEPT OF THE TABLE The above table shows the year of purchase of TVS APACHE. ANALYSIS Among total number of user 30% purchased in 2010, 50% purchased in 2011, 20% purchased in 2012.
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Brand Awareness
CHART-17 GRAPH SHOWING THE YEAR OF PURCHASE OF TVS APACHE
No of Respondents
50 50 40 30 20 10 0 2010 2011 2012 Till Date
30 20
INFERENCE Hence it can be inferred that majority respondents purchased the vehicle in the year 2011.
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Brand Awareness
TABLE 18 TABLE SHOWING VARIOUS SUGGESTIONS GIVEN BY RESPONDENTS TO OVERCOME THE PROBLEMS FACED
No. of Respondents Increase mileage Colors Increase Ads Lower Maintenance Total 34 16 30 20 100
Percentage 34% 16% 30% 20% 100%
CONCEPT OF THE TABLE The above table shows various suggestions given by respondents to overcome the problems faced. ANALYSIS To overcome the problems with the bike, the respondents suggest that there should be increase in mileage, its maintenance should be low, the vehicle should be left with some more new colors, proper guidance regarding the care and maintenance of the bike should be given to the customers.
Brand Awareness
CHART-18 GRAPH SHOWING VARIOUS SUGGESTIONS GIVEN BY RESPONDENTS TO OVERCOME THE PROBLEMS FACED
No of Respondents
Increase mileage Colors Increase Ads Lower Maintenance
INFERENCE Hence it can be inferred that majority respondents suggested various aspects like increase in mileage, the company should increase the ads, its maintenance should be low, the vehicle should be left with some more new colors, etc.
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Brand Awareness
TABLE: 19 TABLE SHOWING WHICH BRAND IS THE COMPETATIORS FOR THE TVS APACHE FROM THE VIEW POINT OF RESPONDENTS.
BRNDS
No. of Respondents
Percentage
Bajaj Hero Honda Yamaha Suzuki Total
30 50 16 04 100
30% 50% 16% 04% 100%
CONCEPT OF THE TABLE The above table shows the brands the respondents think is the competitor for TVS. ANALYSIS According to 50%of the respondents Hero Honda is the main competitor for TVS and 30% think that Bajaj products are competing.
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Brand Awareness
CHART-19 GRAPH SHOWING WHICH BRAND IS THE COMPETATIORS FOR THE TVS APACHE FROM THE VIEW POINT OF RESPONDENTS.
No of Respondents
50 45 40 35 30 25 20 15 10 5 0 Bajaj Hero Honda Yamaha Suzuki No of Respondents
INFERENCE Hence it can be inferred that majority respondents think that Hero Honda is the main competitor for TVS
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Brand Awareness
TABLE: 20 TABLE SHOWING WHICH FEATURE THE RESPONDENTS LIKE MORE IN TVS APACHE
brands
no. of respondents
percentage
More power Mileage Good design & Style Maintenance Total
09 11 04 06 30
30% 37% 13% 20% 100%
CONCEPT OF THE TABLE The above table shows the feature which respondents like more in TVS APACHE ANALYSIS According to 37% of the respondents mileage is the most liked feature in TVS Apache and 30% think that power and pick up is the good feature. Good design & Style and Maintenance got 13% and 20% respectively
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Brand Awareness
CHART -20 GRAPH SHOWING WHICH FEATURE THE RESPONDENTS LIKE MORE IN TVS APACHE
No of Respondents
More power Mileage Good design & Style Maintenance
INFERENCE Hence it can be inferred that majority respondents think that mileage is the best feature in TVS APACHE
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Brand Awareness
CHAPTER 5 SUMMARY OF FINDINGS
FINDINGS Based on the statement of the problems and objectives of the study:
The survey reveals that all the consumers are aware of all
mentioned brands of two-wheelers in the market.
It is found that mileage and pickup is the most important
attribute consumer looks for before deciding to purchase a twowheeler. Technology and engineering, brand loyalty, road grip and good design are also given due importance.
The respondents find the mileage, more power most satisfying
attributes in TVS APACHE. These two are the main reasons for the consumers to opt for TVS APACHE. The survey also reveals that
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Brand Awareness
TVS APACHE is one of the most preferred bikes among the various brands mentioned in the questionnaire.
The main reasons for purchasing TVS APACHE are its better
mileage, good design, technology and engineering.
Another important reason for purchasing TVS APACHE is the
good ads given by the company
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Brand Awareness
GENERAL FINDINGS It was found that majority of 51% of the respondents belong to
the age group between 20 and 30. This reveals that the bike is mainly popular among youths than aged people.
The study reveals that majority of the respondents are male.
Majority of the respondents are students, i.e., 28%. Among the
employed people, professionals stand first with 25%, then businessmen with 20%, employees and agricultural occupy only 10%and 17%. This means the bike is preferred largely by college students and professionals.
Majority of the respondents fall in the income group of Rs.5000
10000 (39%) followed by 21% respondents who earn between Rs.10000 15000. Only 7% of the respondents earn above
Rs.20000. This reveals that the bike is popular among all classes of the society.
Brand Awareness
CHAPTER VI RECOMMENDATIONS AND SUGGESTIONS
TECHNICAL SUGGESTIONS
The bike has a four-stroke engine.
It is expected to give good
mileage. The bike should give at least 8085 kilometers per liter under city riding conditions. Brakes and road grip of the bike need to be improved. The vehicles are expected to have lower maintenance cost which makes the customers feel happy. Seating arrangement of the vehicle should be changed. TVS APACHE should be released with new attractive colors. Panel vibration and sounds should be avoided. Jerking of the bike must be controlled.
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Brand Awareness
COMMERCIAL SUGGESTIONS
The high price is one of the major barriers. The Bike should be priced at Rs.68000, (including accessories) which will increase the sales. TVS should advertise their new models in T.V, media to create awareness and attract some more consumers and also company should give more and more advertisements about the product in different medias like print media, electronic media so that it will reach each and everyone. Young people prefer two wheelers than others. So the advertisement and sales promotion should be aimed towards them. The waiting period for the delivery of the vehicle should be reduced. More authorized service station should be opened in city limits.
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QUESTIONNAIRE
MARKET POTENTIAL AND BRAND AWARENESS TOWARDS TVS APACHE Dear Sir, I, Ajay a project trainee from Adarsha Collage KOLAR conducting a market research on Market Potential and Brand Awareness towards TVS APACHE of TVS Motors. This is a part of my BBM Curriculum. I request you to kindly spare a few minutes of your time and fill up the questionnaire.
1)
NAME:-
2)
ADDRESS:-
3)
AGE:( ) ( ) ( ) ( )
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Below20 30-40 40-50 50-above
Brand Awareness
4) SEX: -
Male ( )
Female ( )
5) OCCUPATION: - Business ( ) Student ( )
Govt Employee ( ) Professional ( )
Others (Specify)...
6) INCOME: -
5000-10000 ( ) 10000-15000 ( ) 15000-20000 ( ) Above-20000 ( )
7) ARE YOU AWRE OF VARIOUS PRODUCTS OF TVS Yes ( ) No ( )
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Brand Awareness
8) RATE DIFFERENT ATTRIBUTES OF THE BIKE. (OUT OF FIVE) 1) 2) 3) 4) 5) Design /comfort Mileage Maintenance/spares Price Technology
9) ARE YOU A USER OF TVS APACHE Yes ( ) No ( )
10) DO YOU HAVE ANY PLANS TO BUY A TWO WHEELER IN FUTURE YES ( ) NO ( )
11) IF YES TIME PERIOD WILL BE:a) Less than 3 months b) 3months to 6 months ( ) ( )
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Brand Awareness
c) 6 months to 12 months ( )
d) 1 year and above
( )
12) IF YOU DECIDE TO BUY A TWO WHEELER WHICH BRAND WILL YOU PREFER? TVS YAMAHA ( ) ( ) HERO HONDA BAJAJ ( ) ( )
13) DO YOU KNOW ABOUT TVS APACHE? YES ( ) NO ( )
14) STATE THE REASON FOR BUYING TVS APACHE MORE POWER ( ) MILEAGE BRAND LOYALTY ( ) ( ) ( )
GOOD DESIGN ( ) TECHNOLOGY & ENGG
15) WERE YOU USING A TWO WHEELER BEFORE USING TVS APACHE? YES ( ) NO ( )
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Brand Awareness
16) FROM WHERE DID YOU COME TO KNOW ABOUT TVS APACHE PRINT MEDIA FAMILY & FRIENDS ( ) ( ) MEDIA OTHERS ( ) ( )
17) DO YOU THINK THAT THERE SHOULD BE A CELEBRITY TO PROMOTE TVS APACHE Yes ( ) No ( )
18) HAVE YOU FACED ANY PROBLEM WITH TVS APACHE Yes ( ) No ( )
19) WHICH MODEL OF THE APACHE DO YOU HAVE 2006 ( ) 2007 ( ) 2008 till date ( )
20) SUGGESION TO OVER COME THE PROBLEM FACED BY TVS APACHE
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Brand Awareness
Increase mileage Increase Ads ( ) ( ) Colors Lower Maintenance ( ) ( )
21) WHICH BRAND IS THE COMPETITOR FOR TVS APACHE? Bajaj Yamaha ( ) ( ) Hero Honda Suzuki ( ) ( )
22) WHAT FEATURES DID YOU LIKE IN TVS APACHE? a) More power b) Mileage c) Good design & Style d) Maintenance ( ) ( ) ( ) ( ) Yours Faithfully
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Brand Awareness
BIBLIOGRAPHY
Philip Kotler R.S.N.Pillai and Bagavathi
:Principles of Marketing :Modern Marketing
JOURNALS AND MAGAZINES Indian Express The Times of India Wheels Show [BBC] Cars & Bike Show [NDTV]
Website: www.tvsapache.com www.google.com
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Brand Awareness

Adarsha College Of Science & Management, Kolar

Adarsha College Of Science & Management, Kolar

environment. Market potential of the two-wheeler in India is 8.57 million in 2011/2012.

Vehicle 4FY05 Sales 4FY04 Chg Y05 Y04 Chg

Motorcycle Scooter Mopeds Total Sales

76921 8759 1025 96705

81420 4471 9358 5249

2.5% .6% .4% .5%

679536 224621 263393 167550

706558 189238 251065 146861

3.8% 8.7% .9% .8%

Adarsha College Of Science & Management, Kolar

Adarsha College Of Science & Management, Kolar

Adarsha College Of Science & Management, Kolar

Adarsha College Of Science & Management, Kolar

preference buyers select them over the other.

Adarsha College Of Science & Management, Kolar

Adarsha College Of Science & Management, Kolar

Adarsha College Of Science & Management, Kolar

Adarsha College Of Science & Management, Kolar

Adarsha College Of Science & Management, Kolar

Adarsha College Of Science & Management, Kolar

demographic group can exhibit very different psychographic profiles

Adarsha College Of Science & Management, Kolar

Adarsha College Of Science & Management, Kolar

Adarsha College Of Science & Management, Kolar

2.10 TOOLS FOR DATA COLLECTION: 1. 2. Primary data Secondary data

Methods of collecting primary data a. Direct personal interview

Adarsha College Of Science & Management, Kolar

Adarsha College Of Science & Management, Kolar

Adarsha College Of Science & Management, Kolar

Adarsha College Of Science & Management, Kolar

CHAPTER 3 COMPANY PROFILE

Adarsha College Of Science & Management, Kolar

Nature of business;The company engaged in the automobile business. It is a fully

vertically integrated automobile manufacturer, engaged in the full value

Chairman & Managing Director Director Director Director Director Director

President & CEO President- Marketing & sales

Adarsha College Of Science & Management, Kolar

ORGANISATION CHART OF TVS LTD.

Vice president Vice president Vice president vice president

Marketing sales operation

service & HRD

Adarsha College Of Science & Management, Kolar

Adarsha College Of Science & Management, Kolar

PRODUCT PROFILE OF TVS

Adarsha College Of Science & Management, Kolar

PRODUCT PROFILE OF TVS

TVS APACHE TVS PHEONIX

Adarsha College Of Science & Management, Kolar

Adarsha College Of Science & Management, Kolar

TVS Star CITY

Adarsha College Of Science & Management, Kolar

Adarsha College Of Science & Management, Kolar

Adarsha College Of Science & Management, Kolar

PLANT LOCATION:SL.NO PLACE ADDRESS

Post box no. 4, Harith, Hosur, T.N.

Bylathalli Village, Kotdatlu Post, Mysore, Karnataka.

Fuel tank capacity Reserve capacity

Adarsha College Of Science & Management, Kolar

Adarsha College Of Science & Management, Kolar

Adarsha College Of Science & Management, Kolar