Mineral water under the name Bisleri was first introduced in Mumbai glass in two varieties bubbly &

; still in 1965 by Bisleri Ltd., a company of Italian origin. This company was started by Signor felice Bisleri who first brought the idea of selling bottled water in Indsia. Parle bought over Bisleri (India) Ltd. In 1969 & started bottling Mineral water in glass under the brand name Bisleri. Later Parle switched over to PVC non-returnable bottles & finally advanced to PET containers. Since 1995 Mr. Ramesh. J. Chauhan has started expanding Bisleri operation substantially and the turn over has multiplied more than 20 times over a period of 10 years and the average growth rate has been around 40% over this period. Presently we have 8 plants & 1 growth rate has been around 40% over this period. Presently we have 8 plants & 11 franchises all over India. We have our presences covering the entire span of India. In our future ventures we look to put up four more plants in 0607.We command a 60% market share of the organized marked. Overwhelming popularity of Bisleri & the fact that we pioneered bottled water in India, has made us synonymous to Mineral water & a household name .When you think of bottled water, you think Bisleri. We at Bisleri value our customers & therefore have developed 8 unique pack sizes to suit the need of every individual. We are presenting 25ml cips, 250ml bottles, 500ml, 1L, 1.5L, 2L which are the non-retureable packs & 5L, 20L which are the returnable packs. Till date the India consumer has been offered Bisleri water, however in our effort to bring to you something refreshingly new, we hae introduced Bisleri Nature mountain Water water brought to you from the foothills of the

mountains situated in Himachal Pradesh. Hence our product range now comprises of two variants : Bisleri with added minerals & Bisleri Mountain warter. It is our commitment to offer every Indian pure & clean drinking Water. Bisleri Water is put through multiple stages of purification,ozonised & finally packed for consumption. Rigorous Reasearch&Development stringent quality controls have made us a market leader in the bottled water segment. Strict hygiene conditions are maintained in all plants. In our endeaour to maintain strict quality controls each unit

purchases performs & caps only from proved vendors. We produce our own bottles in house. We have recently produced the latest world class state of the art machineries that puts us at par with international standards. This has not only helped us improve packaging quality but has also

reduced raw material wastage & doubled production capacity. You can be rest assured that you are drinking safe & pure water when you consume Bisleri. Bisleri is free of impurities & 100% safe. Enjoy the sweet taste of Purity ! We,at Bisleri value our customer & therefore have developed 8 unique pack sizes to suit the need of every individual recently. We are present in 250ml cups,250ml bottles, 500ml, 1L, 5L,2L which are the nonreturnable packs & 5L, 20L which are the returable packs. BISLERI WITH ADDED MINERALS : Bisleri mineral water contains minerals such as magnesium sulphate and potassium bicarbonate which are essential minerals for healthy living. They not only maintain the pH balance of the body but help in keeping you fit and energetic at all times.

BISLERI MOUNTAIN WATER : Bisleri Natural Mountain emanates from a natural spring, located in Uttaranchal and Himachal nestled in the vast Shivalik Mountain ranges. Lauded as todays fountain of youth, Bisleri natural Mountain water resonates with the energy and vibrancy capable of taking you bake to Nature. Bisleri Nature water is bottled in its two plants in Uttaranchal and Himachal Pradesh and is available in six different pack sizes of 250ml, 500ml, 1 litre, 1.5 litre anf 5 litres. RESEARCH AND DEVELOPMENT : Rigorous Research and Development and stringent quality controls have made us market leaders in the bottled water segment. Bisleri has always been committed to offering every Indian pure and clean drinking water. Hence Bisleri water is put through multiple stages of purification, ionisation and is hygienically packed for final consumption. To maintain strict quality control in every unit, we not only purchase caps from approved vendors, we also manufacture our own bottles, inhouse. To be at par with International Standards, we have recently procured the latest state-of-the-art machinery which has not only helped us improve packaging quality but has also reduced raw material wastage and double production capacity.

You can rest assured that your are drinking safe and pure water when you consume Bisleri. Bisleri is free of impurities and is 100% safe. Enjoy the sweet taste of Purity!

BISLERI TODAY: The Indian consumer today enjoys the sweet and pure taste of Bisleri mineral water. However in an effort to offer something special to out loyal consumers we have recently introduced Bisleri Natural Mountain water water brought to you from the foothills of the mountain situated in Himachal Pradesh. This newly launched offering has widened our product range to two variants; Bisleri with added minerals and Bisleri Mountain Water.

VISION: Our vision is to be the dominant player in the branded water business where the second player is less than 20% of our business.

MISSION: We are in the business to serve the customer. He is the most important. He is the only one who pays. He deserve the best quality and presentation at a worth of the price. We must have world class quality, at the lowest production & distribution cost. This must will make us an unbeatable leader, and will have satisfied loyal cu7stomers.

CORE VALUES:
Integrity, Leadership, Teamwork, Co-operation, Quality, Passion, Operrness & Transparency.

Why is water important? Water is more than 75% of our body weight. It plays a major role in almost all the metabolic functions like blood circulation, digestion, excretion, temperature regulation etc. For normal functioning of our body systems, our drinking water should contain the right proportion of packaged drinks and no toxic material or pathogens.

In fact, inadequate intake of our water is a vital fluid for our body functions and no other fluid can replace it.

How much is enough? We should consume about eight glasses (250ml) or more of water every day.

Why bottled water This brings us to the fact that we cannot ignore the quality of water we drink. When we are outside, or drinking water straight from the source, we can never be too sure about it purity. Bottled water therefore is the best way to ensure your safety.

Why harm can impure water do? The impurities in water can cause Cholera, Kidney, Damage, Various skin diseases and other Gastro intestinal disorders. Due to increasing water pollution, fresh water resources are shrinking.

The water provided by the Municipality is not safe and pure. Mere supply of water is not sufficient.

Safe and pure drinking water supply is what required.

In most of the houses, boiling and filtering water has become routine and compulsory.

In the rect years, even while going on journey, in hotels, during occasions etc, buying bottled water has increased country wide.

The water contained in those bottles and puches is called Natural Packaged Mineral Water and also mostly known as Packaged Drinking water.

It is simply the water from an under ground source purified to some extent so that some of the heavy elements in that are reduced or removed.

During bottled water has become a trivial habit in many peoples lives. Bottled water may even be necessary, for instance in case of temporary tap water contamination. Whatever the reasons, the trend towards consuming bottled water will keep increasing in the coming years.

The above reasons gave Aprajitha Agencies an ample opportunity to serve the growing need of Kurnool City by proudly introducing their product BISLERI.

OBJECTIVES
To know why and when consumers make their purchase decisions with regards to mineral water. To study the opinion of the consumers whether mineral water is good or not from health point of view. To know the consumers brand preference. To know the factors that influence the Consumers to purchase mineral water. To study the market situation like brand awareness competition among various brands in mineral water. To study the consumers attitude regarding price, packing and purity of mineral water. To study the modifications or suggestions that the consumers suggest for the improvement of the product. To study the opinion of consumers regarding mineral water consumption taking into accounts our Indian Economic conditions.

RESEARCH METHODOLOGY
Research is a systematized effort to gain new knowledge in other words research is careful investigation or enquiry through search for new feets in any branch of knowledge. Redrran and mory, research as a Systematized Effort to gain new knowledge. Data Sources 1. Primary data 2. Secondary data. DATA SOURCE: Primary data refers to the data collected by the researcher on his own which is the first band information and is more relevant. The normal procedure is to interview some people individually or in groups. For this study, respondents were given well-structured QUESTIONNARIE, with closed as well as open ended questions. The first section of the questionnaire was prepared in order to ask the respondents about their personal details like name, gender, occupation and so on. The second section of the questionnaire was related to actual study asking respondents about the details of MOBILE / WLL they use. SECONDARY DATA: Secondary data refers to the collection of already processed data available the researcher through various sources like newspapers, journals, magazines, reference books, internet etc.

SAMPLING: A sample size of 100 has been chosen for the project study. The sample choice is quite a comprehensive one as it has respondents from all walks of life. The respondents are of gender, varied income groups and so on, but all are residents of KURNOOL CITY.

SAMPLE PROCEDURE: Sample random sampling method has been adopted for the study. In random sampling each element of the population has an equal chance for being selected for the sample.

INSTRUMENTS USED: A questionnaire has been developed with an in-depth interview with a few Mobile / WLL consumers. The questions are structured and alternatives are provided for each question. The questions are simple and direct so that the respondents can figure them out easily.

LIMITATIONS
Through every effort has been to make the project study comprehensive , there have been limitations like.

The study restricts to KURNOOL CITY. Time has been another constraint. The study has been centered to only 100 customers rather than millions of customers around the nation. The study is based on the response of the respondents and is assumed that they are honest in their response. The methods used in this project are random sampling method and results obtained mat not be fully accurate ajnd believable. Some of the customers were indifferent to answer some of the questions in the questionnaire. This might make the data incomplete and hence may not be accurate.

CUSTOMER SATISFACTION
Today in the customer driven economy, all firms are engaged in a rat race to attract customers and build a long term relationship with their loyal customer. The key to customer loyalty is through customer satisfaction.

A satisfied customer will act as a spokes person of the companys product and bring in more buyers. There is also a high correlation between loyalty and profitability. There is the pareto principle or te 80/20 rule. It says that 80 percent of one thing comes from 20 percent of another.

That is to stay a small percentage of loyal customers will lend a large weight to the companys sales. So, marketers have to ensure customers values satisfaction. For this, they have to ensure.

Products are developed to meet customer requirements. Brands are positioned so as to convey DISTINCTIVENESS. Communications are used to convey consumers to experience that goes on using Value added product. Delivery to reinforce the promptness in main available to the consumers a Value Added productr. Relationships are built to offer lifetime customer value to enable the customer to experience Value Satisfaction.

All the efforts of the marketers at trying to understanding buying motives, organizing buying behaviors and working out suitable promotional strategy to suit the consumer behaviour is to ensure costumer satisfaction.

In todays competitive environment, where companies are adopting various methods to woo the prospective consumers, marketers have to make all efforts to understand all the complexities, which go into the buying behaviour and grame marketing programmes suitable to the target market.

RESPONDENTS USING MINERAL WATER

RESPONDENTS YES NO SUBSCRIBERS 80 20 PERCENTAGE OF SUBSCRIBERS 80% 20%

From the 100 respondents being surveyed, it is found that 80% of Respondents are the users of Mineral Water. 20% of the Respondents are Not using. From the above details we can say that there is an ample opportunity for the mineral water business to grow in the years to come.

USING MINERAL WATER

20
YES NO

80

PREFERENCE OF MINERAL WATER

REASONS III Health During Journey Occasion Non Availability of Municipality Water NUMBER OF RESPONDENTS 20 20 25 35 PERCENTAGE OF RESPONDENTS 20 20 25 35

From the above table it is found that 20% of the respondents prefer Mineral Water due ill Health. 20% of the respondents prefer during journey. 25% of the respondents of occasion. 35% of the respondents due to the Non-Availability of Municipal Water.

Data Source : Questionnaire

PREFERENCE OF MINERAL WATER

35 25

20 20

III Health

During Journey

Occasion

Non Availability of Municipality Water

REASONS FOR PREFERENCE

REASONS Health concern Necessity Occassion Others NUMBERS OF RESPONDENTS 56 25 10 15 PRECENTAGE OF RESPONDENT 50 % 25 % 10 % 15%

From the above it is found that 50% of the respondents prefer Mineral Water for Health concern. 25% of the respondents prefer because of necessity. 10% of the respondents prefer at times of Occasions. 15% of the respondents prefer for other reasons.

Date Source : Questionnaire

REASONS FOR PREFERENCE

60
50 40 30 20

56

25

15 10

10 0 Health concern Necessity Occassion Others

SOURCE OF AWARENESS
SOURCE T.V News Paper Friend & Relatives Shopkeepers NUMBER OF RESPONDENTS 40 40 10 10 PERCENTAGE OF RESPONDENTS 40% 40% 10% 10%

From the 100 respondents being surveyed, it is found that 40% of them are aware of BISLERI through T.V. 40% them are aware of BISLERI through NEWS PAPER. 10% of them are aware of BISLERI through FRIENDS & RELATIVE. 10% of them are aware of BISLERI through Shopkeepers.

Data Source : Questionnaire

SOURCE OF AWARENESS

40 40 35 30 25 20 15

40

10
10 5 0

10

T.V

News Paper

Friend & Relatives

Shopkeepers

FACTORS INFLUENCING PURCHASE

FACTORS Purity Price Accessibility Brand Image NUMBER OF RESPONDENTS 45 35 10 10 PERCENTAGE OF RESPONDENTS 45% 35% 10% 10%

From the 100 respondents it is found that 45% of the respondents prefer BISLERI because of purity 35% of the respondents prefer BISLERI because of its reasonable 10% of the respondents prefer BISLERI because of Accessibility 10% of the respondents prefer BISLERI because of Brand Image factors such as necessity safe side of health and so on.

Data Source : Questionnaire

FACTORS INFLUENCING PURCHASE

10 35

10 45

Purity

Price

Accessibility

Brand Image

OPINION ABOUT PRICING

OPINION OF PRICING Highly Satisfied Moderate Satisfied Satisfied Not Satisfied NUMBER OF RESPONDENTS 50 15 20 15 PERCENTAGE OF RESPONDENTS 50% 15% 20% 15%

From the 100 respondents it is found that 50% of them feel the price Highly satisfied 15% of them feel the price is Moderate satisfied 20% of them feel the price is satisfied. 15% of them feel the price is satisfied. 15% of them feel the price is not satisfied.

Data Source : Questionnaire

OPINION ABOUT PRICING

50 50 45 40 35 30 25 20 20 15 15 10 5 0 Highly Satisfied Moderate Satisfied Satisfied Not Satisfied 15

QUALITY OF BISLERI
OPINION OF PRICING Highly Satisfied Moderate Satisfied Satisfied Not Satisfied NUMBER OF RESPONDENTS 40 30 20 10 PERCENTAGE OF RESPONDENTS 40% 30% 20% 10%

From the 100 respondents surveyed with quality of Bisleri 40% of the respondents are highly satisfied. 30% of the respondents have moderate satisfaction, 20% of them respondents feel that quality is satisfied. 10% of the respondents are non-satisfied

Data Source : Questionnaire

QUALITY OF BISLERI

45 40 40 35

30
30 25 20 20 15 10 10 5 0 Highly Satisfied Moderate Satisfied Satisfied Not Satisfied

AVAILABILITY OF BISLERI
CONSIDERATION Highly Satisfied Moderate Satisfied Satisfied Not Satisfied NUMBER OF RESPONDENTS 70 15 10 5 PERCENTAGE OF RESPONDENTS 70% 15% 10% 5%

Out of the 100 respondents surveyed 70% of the respondents are of highly satisfied with the availability. 15% of them respondents have moderate satisfaction 10% of them are satisfied. 5% of the respondents are not satisfied with the availability of bisleri.

Data Source : Questionnaire

AVAILABILITY OF BISLERI

70 70 60 50 40 30 20 10 0 Highly Satisfied Moderate Satisfied Satisfied Not Satisfied 15 10 5

OPINION ABOUT PROMOTIONAL ACTIVITIES

NUMBER OF RESPONDENTS 40 30 25 5 PERCENTAGE OF RESPONDENTS 40% 30% 25% 5%

OPINION OF PRICING Highly Satisfied Moderate Satisfied Satisfied Not Satisfied

Out of the 100 respondents surveyed 40% of the respondents are highly satisfied with the promotional activities. 30% of the respondents are moderately satisfied and 25% of them are satisfied and where as only 5% of the respondents are not satisfied.

Data Source : Questionnaire

OPINION ABOUT PROMOTIONAL ACTIVITIES

40 40 35 30 30

25
25 20 15 10 5 5 0 Highly Satisfied Moderate Satisfied Satisfied Not Satisfied

ADVERTISMENT OF BISLERI
CONSIDERATION Highly Satisfied Moderate Satisfied Satisfied Not Satisfied NUMBER OF RESPONDENTS 50 25 15 10 PERCENTAGE OF RESPONDENTS 50% 25% 15% 10%

Out of the 100 respondents surveyed 50% are highly satisfied with the advertisement;moderate satisfaction can be seen among the 25%,15%of the respondent are satisfied and 10%of then are totally not satisfied with advertisements of bisleri.

Data Source : Questionnaire

ADVERTISMENT OF BISLERI

50

50 45 40 35 30
25

25 20
15

15
10

10 5 0 Highly Satisfied Moderate Satisfied Satisfied Not Satisfied

HEALTH POINT OF VIEW

NUMBER OF RESPONDENTS 85 15 PERCENTAGE OF RESPONDENTS 85% 15%

OPINION YES NO

Out of the 100 respondents surveyed,It is found that 85% of them feel that MINERAL WATER is good from health point of view. 15% of them feel that MINERAL WATER is not absolutely good from health point of view.

Data Source : Questionnaire

HEALTH POINT OF VIEW

15

85

YES

NO

SUITABILITY OF INDIAN ECONOMIC CONSIDERATION TO OPTION FOR MINERAL WATER

NUMBER OF RESPONDENTS 30 70 PERCENTAGE OF RESPONDENTS 30% 70%

OPINION YES NO

Out of the 100 respondents surveyed. It is found that 30% of them opinion that INDIAN ECONOMIC CONDITIONS are suitable to opt MINERAL WATER. 70% of them feel that INDIAN ECONOMIC CONDITIONS are not suitable to go for MINERAL WATER.

Data Source : Questionnaire

SUITABILITY OF INDIAN ECONOMIC CONSIDERATION TO OPTION FOR MINERAL WATER

30 70

YES

NO

SWOT ANALYSIS
The overall evaluation of a companys strengths, weakness, opportunities and threats is called SWOT analysis.

STRENGTH
Market potential is very high and simply unimaginable. Even rural areas are giving sufficient sales. Low seasonal fluctuations in sales. Less working capital required for the firm. Once the brand attains popularity, sales increase automatically. Prevalling market terms are cash. The biggest advantage of Mineral Water business is the availability of the only raw material water, which is plenty and free of cost. Poor quality of water supplied by local municipality is forcing people to option for mineral water, increasing the market share. Poor quality of water is available in some areas like fluoride affected, excess iron etc. Marketing is very easy and simple, provided manufacturer operates in right segment, which includes bottles, pouches, bubbletops, etc.

WEAKN ESS Large distribution network is required. Low Profile (image)

Advertising is essential to push the brand to make it highly successful.

Necessary to invest in high distribution set up.

OPPORTUNITIES One can sell in bottles and pouches for increased margins and concentrate in a particular area to maximize profits. The increasing awareness of Packed Drinking Water even among uneducated.

THREATS Increasing growth of duplicate brands. The terms MINERAL WATER is misleading. The reason is contents of minerals in such bottles have no standards.

There exists mere competition between Regional & National brands and among themselves.

FINDINGS
1. From the survey conducted, it is found that consumers belong to Different occupations are using Mineral Water. 2. From the survey I have conducted in Kurnool city, it is found that a majority of the respondents are male and the rest are Female. 3. From the study conducted, it is clear that consumers main reason Why they have option for Mineral Water is Necessity, growing standard of living, Fashion, awareness and growing competition. 4. From the survey, we come to know that price and services are considered as the major factors for option to a Particular Brand. 5. From the study we come to know that other brands like AQUA FINA, KINLEY are mostly preferred by consumers. 6. From the study we come to know that most of the consumers feel the prices are reasonable. 7. From the survey conducted most of the consumers feel that unreliability and irregular supply of municipal water them sift to the concept of Mineral Water. 8. The survey reveals the awareness of consumers towards Mineral Water which is a very good opportunity for the manufactures. 9. The survey predict the growing need of Mineral Water in the coming days and also the level of competition to be faced.

SUGGESTIONS
1. Improve the promotional activities. 2. Maintain the reasonable prices. 3. More advertising of the product is needed. 4. Improve awareness among people about the importance of MINERAL WATER. 5. Save the product from duplication. 6. Maintain the same taste and quality. 7. Spread the distribution network to some more areas. 8. To make a good health. 9. Safety the packing. 10. To maintain good quality. 11. More taste of water. 12. People can change them decision mineral water drinking. 13. Any where availability of Bisleri. 14. Almost all using the mineral water. 15. They do use people the mineral water is anything. 16. To decrease the ordinary branded mineral water.

QUESTIONNAIRE
Name Gender : : Age : [ [ ] ] Female [ ]

Male :

Occupation :

1)

Do you consume mineral water? (A) Yes (B) No

2)

When do you prefer mineral water? (A) (C) III Health Occasions (B) (D) During Journey

Non-Availability or Municipal Water [ ]

3)

Why mineral water is preferred to ordinary drinking water? (A) (C) Health Concern Occasion (B) (D) Necessity Others

4)

How did you come to know about BISLERI? (A) (C) Television News Paper (B) (D) Friends and Relative Shop-Keeper

5)

The main factor that influences you to prefer BISLERI? (A) (C) Purity Accessibility (B) (D) Price Brand Image

6)

Are you satisfied with price of BISLERI (A) (C) Highly Satisfied Satisfied (B) (D) Moderate Satisfied Not Satisfied

7)

Are you satisfied with quality of BISLERI? (A) (C) Highly Satisfied Satisfied (B) (D) Moderate Satisfied Not Satisfied

8)

Are you satisfied with availability of BISLERI? (A) (C) Highly Satisfied Satisfied (B) (D) Moderate Satisfied Not Satisfied

9)

Are you satisfied with promotional activities BISLERI? (A) (C) Highly Satisfied Satisfied (B) (D) Moderate Satisfied Not Satisfied

10) Are you satisfied with the advertisement of BISLERI? (A) (C) Highly Satisfied Satisfied (B) (D) Moderate Satisfied Not Satisfied

11) Any Valuable Suggestions Regarding improvement of product. ____________________________________________________________ ____________________________________________________________ ____________________________________________________________ ____________________________________________________________ ____________________________________________________________

BIBLIOGRAPHY
CONSUMER BEHAVIOUR COMPANY PROFILE Website : www.bisleri.com - SUJAR. NAIR - www.jetpac-india.com