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Strong efforts must also be made to maintain contact with those who donate annually; keeping that relationship strong is perhaps the best way of ensuring that the annual contribution keeps coming into the organization. At a time when funds are tight and so much uncertainty continues to rule the day, complacency can be the great enemy. Along those lines, transparency is also essential; people need to see that their charitable contributions are going to programs that indeed help people. Non-profits should show that a high percentage of contributions are used for programs rather than management or administrative costs. A good rule of thumb is 80 cents or higher on the dollar for program-related expenses this is a responsible level that shows a significant return on investment for those who contribute. Finally, it is often those non-profits and charities with the best development plans that succeed the most, particularly in austere times. Organizations should develop and implement a planned giving campaign while, at the same time, maintain a strong and experienced development department. This inspires confidence in potential givers and shows people that the non-profit is in the right hands. These are the steps that all responsible non-profit organizations should take to demonstrate to their key audiences that they are the right choice for their charitable contributions. In times of great uncertainty such as this, adherence to these high standards is more important than ever. Michael J. Hanlon, CPA, MSAT, is a principal with BlumShapiro,the largest regional accounting, tax and business consulting firm based in New England, with offices in Connecticut, Massachusetts and Rhode Island. The firm, with 360 professionals and staff, offers a diversity of services which includes auditing, accounting, tax and business advisory services. The firm serves a wide range of non-profit organizations, privately held companies and government entities and provides non-audit services for publicly traded companies. In addition, BlumShapiro provides a variety of specialized consulting services such as succession and estate planning, business technology services, employee benefit plan audits, litigation support and valuation, and financial staffing.