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AH 3 – Section L ____min.____sec.
I. Attention Step
A. “Do you know why people fear of DNA? because criminals always leave it at the
scene of a crime” said by Stephen Rogers, a Monsanto scientist.
1. One project which has gained considerable momentum is ‘pharming’ of
animals.
2. There were problems, of course, as there would be in any new technology.
HO, M.W. 1998.Genetic Engineering; Dream or Nightmare? The Brave New World of
Bad Science and Big Business. Gateway Books, U.K. pp. 169-182.
LIMBRECHT, B. 2001. Dinner at the New Gene Café: How genetic engineering is
changing what we eat, how we live, and the global politics of food. Thomas
Dunne Books, U.S.A. p.3
MARCINA.F.L. 2000. Scientific Integrity: An Introduction text with cases. 2nd ed. 2000.
American Society for Microbiology Press. Washington, D.C. USA. pp. 103-104.
SVOBODA, E. February 14, 2008. Pharm Animals crank out drugs. <
http://www.wired.com/medtech/health/news/2007/02/72708> date accessed 14
February 2008.
II. Subject : ‘Pharm’ animals have much harm for little benefits
IV. Specific Purpose : To persuade the students to believe that there is much harm for little
benefits in ‘pharm’ animals.
A. Composition
1. Size : 34 students plus one teacher
2. Age : Students are in their late teens and early twenties.
3. Sex : 10 males and 25 females
4. Occupation : One AH 3 teacher and the rest are college students
5. Education : The teacher is a MA in Speech Communication graduate; there
are students; 2 BSCS; 4 BSAM; 1 BSA; BACA; 3 BSFT; 12 BSABE; 3
BAE; and 4 BSB. Twenty-five are freshmen, one sophomore, one junior
and seven seniors.
E. Attitude toward the subject : Many people find ‘pharming’ animals as new and
interesting biotechnology.
F. Attitude toward the speech purpose : Most of them may not be easily persuaded since
they find it very technical and scientific to think about.