RedesignPlan

The Product: The product name is Optimum Nutrition Gold Standard 100% Whey. They have a simple wrap to their containers but it does not gain enough attention to place them in front of other similar products. They have a great product that is better than the other choices most have. There can be multiple things done to help it to stand out better. Perhaps its the focus on its contents and how much better it is over other products, or perhaps its a design that will draw attention to those who have a real reason to use it. I have multiple ideas that I will begin brainstorming over but I know that what I come up with in the end will help this company to stand out from others and to increase their sales in this particular product. Target Market: The important thing to recognize first is the target market. If narrowed down, that will help with the creative process and making an overall final decision. I have concluded that the target market is towards those who often attend the gym and have desires to be healthier, more fit, and perhaps those who wish to bulk up. Brief History: The history of this company shows that they have been around for 28 years but have not changed their product design. They are universally known as the worlds best-selling whey protein but their design has not been following with the times. Big Idea: To advertise the new design will be simple. Most already know about the product but it will be easy to advertise it more those who enter gyms. Placing posters and flyers and handing out samples of the products at multiple gyms and nutrition stores will help to spread awareness of the new design. I want to design something that stands out more, keeping the colors and boldness in the fonts for each different word but perhaps putting a silhouette of muscles or something to that extent.

StyleGuide
Gimblet RGB: 194 168 118 CMYK: 25 31 61 1 Pantone: 466C Hex: c2a876 Mexican Red RGB: 171 38 36 CMYK: 22 98 99 15 Pantone: 7627C Hex: Black Pearl RGB: 5 26 31 CMYK: 85 67 62 76 Pantone: 6C Hex: 051a1f White Rock RGB: 234 230 210 CMYK: 8 6 18 0 Pantone: 7527C Hex: eae6d2

Fonts: Packaging
Abel

Serpentine Helvetica Neue

Logos and taglines on the package will be in Abel with the font sizing to suit the package and placement but not as large as the headline. The headline will be in Serpentine Bold-Oblique. Other copy such as for ingredients and nutritional facts should be written in Helvetica Neue.

Fonts: Marketing
Marion Bold Marion
The body copy should be Marion regular when used and be between 10-14 pts. For headings and titles, Marion Bold will be used in a larger font size.

StyleGuide
Logos
This logo has mainly been and always will be what it is, black on the main packages. This logo will be placed on every container and package in the bottom right hand corner. For packages contained within the main package not intended for indiviual sale, the red logo will placed in the same area. The logo will be used in nearly all forms of print. The logo size will be determined and dependent on the package size and shape.

Add one scoop to 6-8oz of your preferred beverage. Stir or shake in for about 30 seconds. Bringing a shaker cup with you to the gym is the best way to get a dose of protein immediately after your workout.

DIRECTIONS:

SUGGESTED USE: Consume enough protein to meet your daily protein requirements through a comination of high protein foods and protein supplements. For the best results, consume your daily protein allotment over several small meals spread evenly throughout the day.

WHEY
Whey Protein Isolates Primary Source NET WT.5LB (2.27 KG) Glutamic Acid isolate and Ultra-Filtered Whey Protein Concentrate.

24g Protein 5.5g BCAAs 4g Glutamine &

BEYOND THE BASICS 76% Protein by Weight (24g of Protein per 31.5g
Serving Size).

Whey Protein Isolates (WPI) Main Ingredient. Whey Protein Microfractions from Whey Protein Over 4 Grams of Glutamine & Glutamic Acid in
Each Serving.

INTENDED FOR HEALTHY ADULTS OVER THE AGE OF 18. STORE IN A COOL, DRY PLACE. CONTENTS SOLD BY WEIGHT NOT VOLUME.

Mocha Chocolate

NOTICE: USE THIS PRODUCT AS A FOOD SUPPLEMENT ONLY. DO NOT USE FOR WEIGHT REDUCTION.

LabelDesign
THE TRUE STRENGTH OF WHEY Whey Protein Isolates (NP1s) are the purest form of whey protein that currently exists. WPIs are costly to use, but rate among the best proteins that money can buy. That's why they're the first ingredient you read on the Gold Standard 100% Wher label. By using WPI as the primary ingredient along with premium ultra-filtered whey protein concentrate (WPC), were able to pack 24 grams of muscle-building protein into every serving. ON's attention to detail also extends to mixability. This superior quality powder has been instantized to mix easily using a shaker cup or just a glass and spoon. There's no doubt that this is the standard by which all other whey proteins are measured.
More than 5 Grams of the Branched Chain Amino
Acids (BCAAs) Leucina. Isoleucine. and Valine in Each Serving. The "Gold Standard" for Protein Quality.

SERVINGS

72

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