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Solar Energy

1 Solar Energy Network
2 Arizona Governor Jan Brewer
3 A Solar City - A Green City | Mayor Phil Gordon - City of Phoenix
4 Solar Power: A Chance to Shine on Arizona’s Economy | GPEC
5 Senate Bill 1403
6 Arizona Corporation Commission
7 Adding Roof-Top Solar Energy is Becoming More Affordable | APS
8 The Future of Solar Looks Bright | SRP
10 Solar Energy on the Rise | TEP
11 Arizona Solar Projects
12 Entrepreneurship Driven Innovation | Science Foundation of Arizona
14 Arizona Economic Resource Organization
15 The University of Arizona

16 Arizona is Poised to Become the Global Leader in Solar Energy | ASU

17 Northern Arizona University
18 Solar Research at Arizona State University
20 Arizona Institute for Renewable Energy | ASU
21 TÜV Rheinland Photovoltaic Testing Laboratory
22 Arizona Solar Energy Association is on the Move
24 Why We Need to Support the Creation of a Viable
Commercial Solar Energy Sector in Arizona | CarbonFree
26 Solon Corporation
27 Partnering for a Bright Future | BrightSource Energy
28 Economic Impact on Arizona | Global Solar Energy
30 Solar Energy Collaboration | SolFocus
31 REC Solar - Shining into Arizona
32 About SolarCity

33 Wilson Electric
34 Arizona Solar Network | Greater Phoenix Map
36 Thank You | Our Contributing External & Internal Experts
Today’s changing
energy needs
require diverse
solutions We are pleased to present Colliers International’s
Solar Energy Network—Partners for Change – a
comprehensive examination of the solar energy
industry by the experts and visionaries who are
playing a critical role in creating a renewable
energy future.
International Colliers International would like to extend its
appreciation to our valued partners in both the
Solar Energy public and private sectors who contributed their
expertise to this visionary report.
Matt Fitz-Gerald
TEAM LEADER Colliers International Solar Energy Network
Senior Associate | Office Properties is a highly qualified team of professionals who
specialize in commercial real estate for the
renewable energy industry.
Solar Energy Network provides integrated real
estate solutions, including the sale and leasing of
industrial and office properties, land acquisition,
Tom Knaub, SIOR, CCIM property management, mortgage banking, market
Senior Vice President | Industrial Properties research, valuation and appraisal.
tom.knaub@colliers.com Our experts assist solar energy companies in
navigating through the complexities of solar
initiatives, policies, regulations and real estate
John Finnegan transactions in the state of Arizona. With our
Senior Vice President | LandSource Group in-depth knowledge of federal, state and local
602.222.5152 incentives, legislation, market conditions and
renewable energy industry requirements, we are
well positioned to help you achieve your strategic
real estate objectives.
Kevin Lange
Senior Associate | Office Properties Colliers International’s global platform allows us
602.222.5160 to assist you with multiple locations or multi-
national projects through full service solutions
offered in more than 60 countries.
Arizona has a long history
Governor Jan Brewer
of providing a balanced
set of traditional resources to procure and deploy one megawatt of new solar
to generate electricity installations on our state’s public buildings by 2010. The
including nuclear, coal, first system to be installed will be a photovoltaic (solar
natural gas and hydro. We have the largest nuclear electric) system on the south wing of the Executive
power plant in the United States. Our tribal nations Tower at 1700 West Washington Street in Phoenix.
have large coal reserves, and our hydroelectric dams are This system will symbolize that Arizona means business
the foundation upon which our state was built. However, when it comes to solar energy.
over the past several years we have seen prices for our
traditional fuel resources grow more volatile. I am also directing the Department of Commerce to use
American Recovery and Reinvestment Act funding to
Since before statehood, Arizona has provided leadership establish a grant program to demonstrate commercially
in fostering solar energy research, development, viable renewable energy and energy efficient products
manufacturing and deployment for the benefit not only manufactured in Arizona. We will also establish a
of the people and the economy of Arizona, but the Revolving Energy Loan Fund to provide low-interest
nation and the world. Since the 1800s, Arizona has loans for commercial businesses, farmers and ranchers
utilized solar for heating and pumping water, and tested who wish to become more energy efficient or utilize
and certified solar products and new solar technologies. renewable energy systems.
In 1990, Arizona created a statewide energy policy that
led to the establishment of a utility portfolio standard at By focusing these monies on renewable energy
the Arizona Corporation Commission. More recently, innovation, solar installation, and energy efficiency,
Arizona enacted numerous solar tax incentive programs Arizona will continue to lead the nation in the
for both business owners and residents. development and implementation of products that
move the State of Arizona toward energy independence.
Arizona has many unique renewable energy attributes, By continuing to foster a solar industry that will someday
with solar energy being our most abundant. Arizona’s become an economic force of great significance, Arizona
solar resource not only has the potential to help us will diversify its economy, grow green jobs, and better
become more energy independent, but it also has the the environment for the citizens of this great State.
potential to provide enormous opportunity for economic
growth. As we enter a new era in energy, Arizona is I am an early adopter of solar energy – energizing my
working toward developing a strong solar energy industry home with Arizona’s sun since the 1970s. I know our
and infrastructure. State’s potential with renewable energies is great.
In support of this new course, I have directed my Engage in this statewide effort through my
Director of the Arizona Department of Commerce, Arizona Department of Commerce. Please visit
Donald E. Cardon, to focus on growing green jobs in www.azcommerce.com.
Arizona and demonstrating the usefulness of renewable
energies, like solar and wind, in diversifying and
strengthening our state economy. New incentives I have Donald E. Cardon
signed into law allow Arizona to compete globally, be Director of the Arizona Department
more aggressive in attracting foreign direct investment, of Commerce
and secure quality jobs for Arizonans.

In addition, the Arizona Department of Commerce

Energy Office will utilize a portion of the American
Recovery and Reinvestment Act energy funding to
launch a public buildings solar initiative with a goal
Mayor Phil Gordon
A Solar City: A Green City City of Phoenix

I recently traveled to Washington -- and had a face- Convention Center has a 100kW solar photovoltaic
to-face meeting with Energy Secretary Steven Chu. system installed on its roof. The system provides
We talked about the importance of renewable energy power directly into the facility and is designed to
sources -- the importance of freeing ourselves from offset power purchased from the utility.
our dependency on foreign oil – and the jobs that will
come to the city that leads on this issue. 100kW of Soar or photovoltaic power is being
generated through panels on top of two parking shade
I told him that Phoenix would lead – and we’ll do it canopies and the security building of our Pecos Park
with “Green Phoenix” – a 17-point plan which, in & Ride facility. The energy generated for use in the
short, is designed to make Phoenix, America’s first public grid is enough energy for 13-15 Valley homes
Carbon-Neutral City – America’s Greenest City. It is on an annual basis.
a plan that already has the Secretary’s endorsement.
Our Pecos Community Center has a 30kW solar
So what is “Green Phoenix”? It’s comprehensive. It’s photovoltaic system installed on the roof of the
training unemployed workers to rehabilitate distressed gymnasium designed to feed power to the facility and
homes for water and energy efficiency. It’s converting offset utility-purchased power at the site.
public outside illumination to very high-efficiency,
dark skies compliant lighting. The North Gateway Transfer Station has a 7kW
photovoltaic system on the room of the transfer station
It’s expanding our creative recycling private-public and 32 photovoltaic powered lights in the employee
partnership to every residence and business in the City. and visitor parking lot. The system provides power
It’s developing our canal system for recreation and directly into the system.
non-motorized transportation. It’s painting Phoenix
rooftops white, to better reflect the sun and reduce the Soon, we will start powering Phoenix homes and
urban heat-island effect -- and bringing all our public buildings with solar technology from solar power
buildings up to new LEED® retrofit standards. plants and from rooftops. Under this plan, no
homeowner will have to advance a single dime for
The Phoenix City Council adopoted a policy that solar installations.
all new buildings built with bond funds must be built
to basic LEED standards. Our city code has been Further, Phoenix recently issued an RFP to build the
modified to require all new city buildings to realize very first solar power plant in the Valley – on up to
a 50 percent reduction in water use in landscaping, a 1,200 acres of a city landfill.
20 percent reduction in water use in interiors and a 30
percent reduction in overall energy use. Finally, our Green Rail Corridor Demonstration
Project, developed in partnership with Arizona
And “Green Phoenix” is about turning Phoenix into State University’s Institute of Global Sustainability,
a “Solar City.” In the middle of what has always will take a 10-mile stretch of light rail corridor
been known as the Valley of the Sun -- Phoenix will through the heart of the city, a half-mile wide, and
become the City of the Sun. accomplish actual reductions in energy usage and
carbon emissions over time, even while dramatically
Already, the West Building of the Phoenix increasing residential and commercial density.

For reasons that should be obvious to everyone -- if

there’s going to be a Solar City – like there’s a Silicon
Valley – it shouldn’t be in Atlanta or Portland. It
should be in Phoenix. And it will be in Phoenix.

The benefits will be many. We’ll reduce our carbon

footprint. We’ll create jobs immediately. We’ll all
reduce our utility bills. We’ll reduce our consumption
of fossil fuels – and best of all, we’ll create a demand
for technology that will attract the high-tech solar
manufacturers that are looking for a place to build
their next plant.


Solar Power: A Chance to Shine
on Arizona’s Economy
rizona is poised to become the solar
energy capital of the nation. With an
average of 321 days of sunshine each year,
Arizona receives the country’s highest
concentration of sun. Beyond that, Arizona
has excellent traits that solidify why the
state should be a premier solar location:

- One of the most aggressive

renewable energy standards
(RES) in the U.S., requiring
Arizona’s electric utilities to produce 15% of their energy
from renewable sources like the sun and wind by 2025.
Of this, 30% of the RES must be distributed generation
(think powering homes), which means Arizona will be
among the top two states in the country for the number
of installed solar rooftop systems on a per capita basis.

- Proximity to California—the world’s 4th largest

solar market—and Mexico enables broad distribution renewable energy technologies present, Arizona
capabilities to transport manufactured solar goods and should now make use of its natural environmental
allow for the import and export of renewable energy assets, commercial focus, and academic leadership to
through transmission. advance its local, regional and statewide economies.”

- Arizona State University is home to the world’s first Facts show the renewable energy field is flourishing.
school of sustainability, as well as renowned solar power Revenues in the worldwide photovoltaic industry
and photovoltaic testing laboratories. surpassed $20 billion in 2008. The current U.S.
administration has identified $43 billion for
“For over 25 years ASU has been a leader in solar energy investment in the American Recovery and
energy, a position we plan to leverage in helping to Reinvestment Act. Navigant Consulting reports that
make Arizona a national leader in the production and one in four U.S. workers will be employed in the
distribution of solar energy in the years ahead,” said Todd renewable energy / energy efficiency industries by
Hardy, the University’s associate
vice president for economic affairs.
reening Greater Phoenix powered by SolarCity encourages re-
Hardy also chairs GPEC’s newable energy companies to expand operations in Greater Phoenix and
positions the region as a hub for “green” industries. Greening Greater Phoe-
Techonomy Leadership Council,
nix powered by SolarCity, launched last year, has already garnered media
a collaborative group that
attention from around the nation and amplified the region’s reputation as
promotes technological
an ideal location for renewable energy companies. For more information:
advances that drive economic
www.greeninggreaterphoenix.org and www.solarcity.com
development in innovation-based
markets. Comprised of GPEC
board directors, industry experts
and regional leaders, Techonomy doggedly looks for 2030. The potential for solar is obvious; Arizona’s
opportunities to thrust Greater Phoenix ahead of the involvement in the industry is just beginning.
competition for solar and renewable energy companies.
In November 2008, German-owned Solon
“ASU has been extremely engaged in deploying a Corporation opened Arizona’s first factory for
full spectrum of academic programs, public private manufacturing photovoltaic equipment. The opening
partnerships, and use-inspired research in all areas of of the 105,000-square-foot facility in Tucson is
sustainability. Given the immense potential that expected to create 200 new jobs by the end of 2009.
Barry G. Broome
President and CEO
Greater Phoenix Economic Council

SolarCity, a California-based solar design and Arizona is clearly destined to be the nation’s future
installation company, expanded its operations to leader in solar consumption, and GPEC is working
Phoenix—a reflection of consumer demand for solar with its partners statewide to capture the opportunities
in Greater Phoenix. Meanwhile, plans for a wind farm in innovation and manufacturing to ensure the entire
and what would be the world’s largest utility-scale supply chain develops within the state.
concentrated solar plant, are in the works. The first
phase of the wind farm will open by 2010 northwest
Barry G. Broome
of Snowflake with about 30 wind turbines – enough
Greater Phoenix Economic Council
to power nearly 16,000 homes. Two years later Solana
President & CEO
Generating Station, Arizona’s largest solar generation
station, is scheduled for completion. Located in Gila
Bend, Solana will serve up to 70,000 Arizona homes.
Both Solana and the wind farm are financed by
Spanish companies, demonstrating Arizona’s strong
pull in the international market and potential for
additional foreign investment.


Senate Bill 1403 or the Renewable Industries Bill is explained in detail below. SB1403 was the vision of Senator
Barbara Leff and has been supported by the Greater Phoenix Economic Council to encourage investment by
renewable energy companies in Arizona. Signed by Governor Brewer in July 2009, the program will provide qualified
companies with a refundable income tax credit and a reduction in property taxes - making Arizona a favorable
choice for renewable energy projects.

The Quality Jobs Through Renewable Industries program is designed to stimulate new investments in manufacturing
and headquarter operations of in-state and out-of-state renewable energy companies, including solar, wind, geothermal
and other renewable technologies. It is designed to generate net new revenue to the state. The benefits include:
1. Refundable income tax credit
2. Real and personal property tax reclassification

Businesses making new investments in manufacturing and/or headquarter operations in Arizona in renewable energy
industries are eligible for the program if they meet the following requirements:
- 51% of new jobs must pay a wage that is equal to or exceeds 125% of the state’s median wage as
determined by the Arizona Department of Commerce.
- Firm must offer health coverage for which the firm pays 80% or more of the premium for the employee
or equivalent for alternative models.

• Income tax credit up to 10% of qualified capital investment based on job creation to capital investment ratio.
• Tax credit to be taken in equal installments over five years
• Class 6 property tax reclassification, effectively constituting a 70-80% reduction. Period of reclassification
is based on the following:
-If company pays 51% of employees between 125% and 199% of the median state wage on
average, the reclassification would exist for 10 years.
-If company pays 51% of employees at least 200% of the median state wage on average, the
reclassification would exist for 15 years.

Arizona is clearly destined to be the future of the nation’s leader in solar consumption, and GPEC is working with its
partners statewide to capture the opportunities in innovation and manufacturing to ensure the entire supply chain
develops within the state.
Source: GPEC


Kristin K. Mayes
AZ Corporation Commission Chairman
Arizona Corporation Commission
ince 2001, Arizona and the Arizona of renewable energy generation. Additionally, the
Corporation Commission have rules will prevent the emission of 93 billion pounds
aggressively pursued the development of carbon dioxide, 186 million pounds of nitrogen
of solar resources. With over 300 sunny oxide, 129 million pounds of sulfur dioxide and 1,277
days each year, Arizona is uniquely pounds of mercury.
positioned to capitalize on this energy
resource through both distributed and The ongoing efforts and successes to date by
utility-scale projects. Arizona’s customers and utility companies reflect
recognition of our solar present and future. A
In 2006, the Arizona Corporation recent study conducted at the behest of the ACC
Commission adopted the Renewable conservatively estimated Arizona’s commercial solar
Energy Standard Rules and Tariff (RES) which require potential at 10,000 megawatts, illustrating the depth
that 15 percent of regulated utilities’ retail sales come of opportunity available.
from renewable resources by 2025. Additionally,
the RES provides that 30 percent of the renewable While the study noted the vastness of Arizona’s solar
energy requirement in years 2011 and beyond be met resources, the Commission recognizes that utilization
by distributed generation projects installed on homes of renewable potential will necessarily require new
and businesses. This specific distributed generation transmission lines. In short, transmission planning is
requirement makes Arizona’s renewable standard unique a critical corollary in order to fully develop Arizona’s
across the country and is the singularly most aggressive solar future. To that end, as part of the study, the
standard of its kind. In addition to establishing annual Commission specifically asked parties to identify
renewable requirements, the RES has laid out a solar regions and the transmission resources which
mechanism for paying would be needed to bring the energy to load markets.
for renewable energy. Through these processes, the ACC intends to push
Under the RES, the efforts to harness solar market opportunities and
above market costs for develop needed transmission.
renewable energy are
paid through a renewable As Arizona grows and transmission is developed, our
surcharge, which is position as a growth state adjacent to other growth
annually reviewed markets leaves us poised to capitalize on solar energy.
by the ACC. Each A recent report by the Arizona Economic Resource
impacted utility files an Organization highlights the attention and interest
annual implementation in developing Arizona’s solar market. Separately,
plan, which outlines their prior year results, the Bureau of Land Management anticipates that
proposed incentives and planned programs for the over forty applications for solar plant permits will be
forthcoming year. received within the next twelve months.

Since the implementation of the RES, Arizona has In January of 2009, three new Commissioners were
experienced a dramatic upswing in renewable energy welcomed to the Arizona Corporation Commission.
interest and planning for both utility-scale and These Commissioners have publicly recognized the
distributed projects. Notably, in the two years since importance of solar power, Arizona’s tremendous potential
the inception of the RES, Arizona Public Service and the necessity of its continued promotion. Under the
Company has increased its renewable portfolio by Commission’s leadership, solar power will continue to
650 percent and will have over 500 megawatts of play an important role in Arizona’s energy future.
renewable energy serving its customers by 2012.
Similarly, Tucson Electric Power has continued Kristin K. Mayes
to pursue distributed generation opportunities, Chairman of Arizona
announcing a deal with Sun Edison to finance, build, Corporation Commission
install and maintain 15 megawatts of distributed solar
generation over the next five years.

Upon full implementation, in 2025 the RES rules

will power 500,000 homes and result in 2,500 MW

Barbara D. Lockwood, P.E.
Adding Roof-Top Solar Energy Director of Renewable Energy
Arizona Public Service
Is Becoming More Affordable

With today’s focus on renewable, sustainable incentives (PBI). These PBI contracts can be set for
technologies, the immense potential of solar energy 10, 15 or 20 years.
is (literally) a hot topic, especially here in Arizona
where we enjoy more than 300 days of sunshine each Because of the varied costs, possible energy savings and
year. Converting the sun’s heat and light into energy products available, those interested in adding roof-top
continues to make more sense every day. solar systems are encouraged to do appropriate due-
diligence. Not only should they go to aps.com but
Small solar energy systems—roof-top photovoltaic
systems and solar water heaters—have long been
Businesses can receive a one-time incentive
known as an excellent, environmentally-friendly
way for businesses to help contribute to meeting the check for adding a system or receive yearly
growing energy needs of the state. However, in the production-based incentives (PBI).
past, high up-front installation costs have kept many
from adding one of these systems. also should consider visiting the Arizona Solar Center,
located on the web at www.azsolarcenter.com.
This is changing. Between federal and state tax rebates
and cash incentives from local utilities like APS, roof- It is also important for consumers to understand the
top solar systems are becoming more affordable. The process for receiving cash incentives from their utility.
savings can be as high as 80 percent. (The actual cost Each month APS customers pay a renewable tariff. The
and subsequent discount varies based on the size and first step is to receive a bid from a qualified installer. It
type of system installed.) is recommended that consumers acquire at least three
bids. After receiving the bid, an application is submitted
Currently, APS has more than 10 megawatts of electric to APS. The application reserves funds from the pool of
capacity available from roof-top solar across the state. money collected by APS and must be completed before
Who is producing this solar energy? Along with installing the system. The form must be accompanied
individual residences, the list includes a who’s who of by an itemized estimate of the installation from an
Arizona businesses. Luke Air Force Base, Arizona State Arizona licensed contractor. Installation should not
University and Frito-Lay have all added roof-top solar be performed until written confirmation approving the
to their facilities in the past few years. Another high- request is provided by APS.
profile organization, the Phoenix Suns, announced last
year that they will install their own system.
Barbara Lockwood, P.E.
These companies take part in APS’ Renewable Director of Renewable Energy
Energy Incentive Program. The program offers cash Arizona Public Service
incentives to grid-tied customers who currently receive
electricity from APS. It is approved by the Arizona
Corporation Commission and funded by rate payers.
Businesses can receive a one-time incentive check for
adding a system or receive yearly production-based
Lori Singleton
The Future of Solar Looks Bright Manager of Sustainable Initiatives and Technologies
Salt River Project

needed to power about 50

households per calendar year –
and will result in an estimated
carbon dioxide (CO2) reduction
of about 400 metric tons per year.

Today is a great time to look

into solar electricity. State and
federal tax credits, combined with
utility rebates, make solar more
affordable. In late 2008, Congress
extended the federal tax credit for
eight years, which gives customers
lthough you won’t notice it when you drive by, if and installers confidence in
you were to step onto the roof of the Gatorade investing in solar energy. In today’s uncertain times
distribution center in Tolleson, Arizona, you related to fuel prices, knowing that your fuel source, the
would see solar panels covering an area nearly sun, is actually free is an added bonus.
the size of two football fields. 2,448 panels
capture the sun’s energy and provide for Solar’s future is brighter for a variety of reasons.
about 40 percent of the building’s energy
needs. Prices are expected to decrease.
Solar panels, while having been in short supply
As an SRP EarthWise Solar over the past few years due to an unprecedented
customer, Gatorade is just one of our commercial worldwide demand, are becoming more available.
customers that is reducing its carbon footprint and Solar manufacturing companies are opening new plants
investing in renewable energy. The EarthWise Solar throughout the world. The first solar manufacturing
program, which provides incentives for commercial plant in Arizona, Solon, recently began operation
and residential customers to install solar along with in Tucson with an annual production capacity of 60
federal and state tax incentives, helps businesses megawatts. Solon plans to produce crystalline and
defray the costs. thin-film solar modules as well as photovoltaic systems
for the North American market.
The Gatorade system, which contains 2,448 solar Improvements in technology are ahead.
panels spanning 68,000 square feet, produces more Newer thin-film technologies often use non-silicon
than 780,000 kilowatt hours per year – the amount semiconductor materials to convert sunlight into
electricity, are much quicker to produce and can be
printed on flexible or light substances. And better
yet, this technology can be built right into roofing
shingles. In addition, new integrated solar systems
that will combine solar electricity and solar heating
in one system are being explored. Using solar to run
air conditioners is also important as it accounts for
about 60 percent of our summer electricity bill in the
desert. We’ve partnered with the Arizona Department
of Emergency and Military Affairs to install a solar
air conditioner on their ECO building at the Papago
Park National Guard campus. In addition, research is
being done on photovoltaic paint – imagine painting
solar cells on new buildings throughout Arizona.
Municipalities are helping to make installing
solar easier.
Applying for a permit to install a solar system used
to be long and arduous. Today, cities recognize the

importance of clean energy and as they have gained
experience with system design and installations, they
are working to reduce permit fees, fast track solar
permitting, and streamline the process.

At SRP, we’ve seen an increase in commercial

customer interest and participation, which will likely
continue in 2009. Other SRP business customers that
have taken the step to invest in solar energy range
from a rock crushing company to an equestrian center
to a plastic surgeon’s office. SRP also offers a solar
water heating incentive program for commercial
customers which can be beneficial to customers who
heat water for their manufacturing process or for pool
heating. Gatorade is installing solar to preheat water
in their manufacturing process and 10 Valley resorts
are heating pools with solar systems.

For solar photovoltaic systems, SRP will help defray

the cost for commercial customers with an incentive
of $2.25 per watt, up to $450,000. SRP commercial
customers who install a solar water heating system
qualify for a one-time incentive of $0.50 per kilowatt
hour of metered first-year energy savings, up to

Today, because traditional sources of energy remain

less expensive, the solar industry relies on companies Lori Singleton
that place a high value on sustainability and ensuring a SRP Manager of Sustainable
clean energy supply for the future. Through increased Initiatives and Technologies
competition in the solar manufacturing industry and
with advances in technology, it is my hope that one
day solar will be a viable and important resource for
every Arizona business.

For information about the SRP EarthWise Solar

program, log onto www.srpnet.com/solarbiz.


Denise Smith
Solar Energy on the Rise at TEP Director of Renewable and Conservation Programs
Tucson Electric Power

At Tucson Electric Power, we’re looking forward to

a time when most people aren’t very excited about
solar energy.

By 2020 – or hopefully even sooner – solar power

systems and other renewable energy resources will be
considered just another part of a responsible utility’s
generation portfolio. The “green power” systems we
promote today as signs of progress will, at some point,
be considered routine. Arizona residents will simply array will provide clean, green energy for county
assume that their local electric utility is generating operations while helping TEP achieve its renewable
power from our state’s abundant sunshine. We’ll know energy goals.
we’ve achieved our renewable energy goals when the Tucson’s Brooklyn Pizza Company, meanwhile,
debut of a new photovoltaic array or concentrating recently unveiled its own 14,600-watt solar array.
solar plant is received with about as much fanfare as a The rooftop system generates 24,500 kWh of electric
substation upgrade. power every year, allowing the restaurant to boast of
Of course, many of us at TEP still get pretty excited about producing “Solar Powered Pizza” for its customers in
substation upgrades. And our zeal for renewable energy, the University of Arizona neighborhood. Financial
which took root more than a decade ago, will endure incentives totaling more than $77,000, including
long past the time our customers begin to lose interest. a $36,000 SunShare rebate, covered more than 75
percent of the installation costs.
So for now, while energy from the sun is still considered
“hot,” TEP is offering a number of programs to help TEP is also encouraging the development of larger
our customers transform their enthusiasm for green systems by contracting to purchase the renewable
power into the installed systems that will become an energy credits (RECs) they generate. In this way,
integral part of our local energy infrastructure. TEP enabled construction of a 750-kW array at
the headquarters of Global Solar, a Tucson-based
TEP is already recognized as a solar energy leader for manufacturer of flexible photovoltaic material. The
its company-owned systems and residential programs, 6,600-module array, installed in cooperation with
and we’re looking to build new partnerships with Municipal Mortgage & Equity and Solon Corporation,
commercial customers to help us meet our renewable will generate about 1.2 million kilowatt-hours of
energy goals. That’s why we have an impressive power each year.
variety of incentives and programs designed to
help commercial, governmental and nonprofit UniSource Energy Corporation, TEP’s parent
organizations adopt solar technology. company, also has signed an agreement with Maryland-
based SunEdison LLC to purchase the RECs from up
For customers seeking to install systems of 20 kilowatts to 15 MW of distributed solar power systems built over
(kW) or larger, TEP offers production-based incentives the next five years. SunEdison is expected to develop
with payment for each kilowatt hour (kWh) produced ground-mounted systems for commercial customers in
and revenue streams lasting between 10 and 20 years. areas served by TEP and its sister company, UniSource
When combined with tax benefits provided by the Energy Services (UES).
state and federal governments, these incentives can
cover up to 85 percent of total project costs. While our customers typically favor photovoltaic
systems, TEP also offers incentives for other kinds of
For commercial customers considering smaller systems, solar technology. Rebates are available for solar pool
up-front SunShare rebates of up to $2,500 per kW heating systems, solar water heaters and even solar
of manufacturer’s-rated DC capacity can reduce the space heating or cooling systems.
amount of time it takes to recoup initial investment
costs through energy savings. All these solar energy projects will help TEP
pursue goals set by Arizona’s ambitious Renewable
These incentives appeal to entities both large and Energy Standard. The rules adopted by the Arizona
small. The Pima County Board of Supervisors, for Corporation Commission call on state utilities to
example, is taking advantage of SunShare incentives increase the percentage of power they generate from
to install a 1-megawatt (MW) solar energy system at renewable resources until that share reaches 15 percent
a facility in northwest Tucson. This new photovoltaic by 2025. A rising portion of that power must come
from distributed systems, so TEP will continue to seek Support for solar power has never been stronger, and
new solar energy partnerships with its customers. TEP stands ready to help our customers share the
benefits of this promising energy technology. For more
We’ve long recognized that meeting our renewable information, just visit us online at www.TEP.com.
energy goals will require a team effort. For nearly a
decade, our GreenWatts program has offered customers Denise Smith
an opportunity to invest in our community’s solar energy Director of Renewable and
assets by adding a donation to their monthly electric bill Conservation Programs
for as little as $2 per month. Commercial customers can TEP
call (520) 623-7711 to sign up and help Tucson become
more green. To date, supporters have contributed
more than $1.4 million to the program, supporting
the development of more than 220 kW of solar power
systems at schools, parks and other public places.

Arizona 1 2


3 4


Cox has completed its 150kw solar energy project – a multi- A solar panel system was installed that covers approximately one-
million dollar solar canopy atop the Cox Deer Valley location third of the two-acre roof atop the center’s west building. The
parking garage. solar panels are expected to produce 150,000 kilowatt hours of
This project will produce 150 kw of power per year, equivalent to electricity per year. The project cost $850,000.
the fuel it takes to power more than 20 homes for a year.
Cox Arizona will save 392,081 lbs of carbon dioxide each year.
Gatorade has both a PV system, which is on the distribution center,
3 - MERCEDES-BENZ OF ARROWHEAD and a thermal system on the manufacturing plant.
A 50-kilowatt solar power system was installed for the dealership.
- PV System: 500-kilowatt system that produces 780,000 kWh
The solar system generates 35 percent of the retail center’s power of energy per year–enough electricity to power 50 Arizona
during off-peak hours and will reduce greenhouse gas emissions by houses for a year.
an estimated 1,180 metric tons over the next 20 years. Mercedes-
Benz of Arrowhead is the first luxury dealership in the world to have - Solar Thermal: Estimated to reduce CO 2 emissions by
earned the U.S. Green Building Council’s Leadership in Energy and approximately 370 metric tons per year. Heats enough
Environmental Design (LEED®) Silver Certification. water to provide for 279 Arizona homes.INTERNATIONAL | 7


Bud Annan
Entrepreneurship Driven Innovation Co-Director - Solar Technology Institute
Science Foundation of Arizona
management structure that assesses performance,
probability of success, and transition capabilities
linking technology development to industry
acceptance requirements and to state energy goals.

The STI approach would not be possible without

extensive collaboration with the U. S. based solar energy
industry, Arizona’s electric service providers and state
policy makers. These collaborations offer the most
effective way to solve the simultaneous, complex, and
daunting set of technology barriers limiting the scale
of solar energy in Arizona. For STI, collaborations also
offer a way to provide a ‘feedback platform’ among users,
industry, and policy organizations that will accelerate
the pace of technology innovation.

In order to develop its collaboration work plan, STI

undertook a process to identify specific technology
Arizona’s solar energy boom that is expected to play development
out over the next decade is being driven by public and deployment
energy security and environmental policies led by problems and formed
a year-to-year consumer funded clean energy research teams to
portfolio requirement as well as technology advances identify the research
that promise a new generation of more cost effective capability to attack
and reliable solutions. The SFAz Solar Technology these problems.
Institute (STI), a special initiative of Science Foundation Meetings were held
Arizona (SFAz), is participating in this exciting at each of the state
endeavor by providing a pipeline of innovation coupled universities, the
with a spirit of entrepreneurship—a spirit that arises utility companies,
from close cooperation with universities and U.S. and the solar
based energy industry to help lower the technology industry companies
risks and build a viable Arizona solar energy supply in Arizona to inventory the state’s current assets
chain industrial base. and research strengths relevant to solar energy.
Recent studies, reports and analyses of solar energy
SFAz STI’s approach to innovation is to support the status and potential in Arizona were reviewed. The
best of the many solid ideas and to do them well. It recent studies and reports outlining actions needed
provides a managed research discipline designed to to cover upstream technology opportunities as
enhance the flow of new ideas for continued
industry development. It is an approach that is well
understood by both STI and its sponsored university
teams because it is a requirement needed for our
organizations to grow and to gain credibility with
our customers. The new disciplined innovation
approach includes an emphasis on linked university
multidisciplinary teams partnered with industry,
an understanding of the energy industry, and a well-
defined industry-backed technology roadmap. Our
university teams have also made it a priority that
regional needs shape and inform the research projects
that they carry out. During the three-year period of
performance, STI will apply a common user-oriented

well as resolving the downstream technical and
policy barriers provided an excellent foundation for
shaping this research plan. Five research university
/ industry partnership projects were selected for the
first research plan.
They are:
1. Establish Arizona as the most comprehensive
solar testing and analysis center in the world.
2. Create a process that defines solar’s growing role
in an Arizona electricity grid infrastructure at the
Gigawatt scale.
3. Develop an innovative and cost effective
concentrator photovoltaic system.
4. Design a new generation of thin-film solar cells.
5. Define short-term and long-term Arizona based
storage options.

SFAz STI’s plan also includes the creation of a

working collaborative - an innovative effort that
spans the boundaries between researchers and
practitioners. It works with local and state policy
makers, resource managers, and industry leaders to
help Arizona plan for a solar energy based economy.
With applied projects and regular dialogue, the
Collaborative will seek to understand the interplay of
energy, economic development and quality of life. It
offers technical assistance, produces planning studies,
policy analyses, and scientific reports, and facilitates
applied research to aid decision-making.

Finally, STI seeks to train a new cadre of graduates

who are not only highly competent in disciplines
related to renewable energy, but also informed about
national science and technology policy, and sensitive
to the social context of their work. This is the trained
workforce needed by all levels of the economy for
sustained growth. Our university partners, as they
carry out their research projects, will design and
implement a coordinated and comprehensive renewable
energy education initiative.

Bud Annan
Solar Technology Institute
Science Foundation of Arizona


Sal Rivera
Arizona Economic Resource Organization Executive Director
Arizona Economic Resource Organization

The Arizona Economic Resource

Organization (AERO) is a private/ Arizona will become a global leader in incorporating
non-profit corporation created to
diversify and transform Arizona’s
solar power into its energy mix and in exporting
economic development activities, high value solar technologies, products and services
and expand Arizona’s globally to global markets.
competitive, knowledge-based
economy. AERO is an action-
oriented, private-public partnership
driven by private sector and fundamental requirement for success is the creation of
market-based principles. the technical, market and policy infrastructures that
are needed to support a sustainable solar market
One of AERO’s most significant initiatives and a leading industrial base.
is the work of its Solar Task Force. This Task Force
was formed to develop a strategic framework to guide In achieving preeminence within the global solar
Arizona’s efforts to become a world leader in the solar industry, Arizona would necessarily develop a number
power industry. Specifically, AERO asked the Task of enabling technologies and capabilities - ranging
Force to (i) clarify the vision for Arizona as a global from innovations in material sciences and biosciences
leader in the solar industry, (ii) describe the strategies to novel approaches to policy development and
through which Arizona can achieve this vision, (iii) financial engineering that could be leveraged to form
recommend major initiatives required to execute the market-leading capabilities across a broader set of
strategies that are outlined and (iv) suggest next steps industries. The development of a world leading
to begin implementation. solar industry therefore should be viewed as a key
step toward Arizona’s larger quest for leadership in the
Arizona possesses a unique advantage when it comes global information-driven societies and economies of
to solar power – an abundance of sunshine found in the 21st Century.
very few parts of the world. All things being equal,
Arizona can generate solar electricity at a lower cost AERO’s Solar Task Force is working to implement a
than regions with less sunshine. The market for solar set of recommendations that will enable Arizona to
power can be enormous and Arizona, with its favorable move quickly, but thoughtfully, toward global
solar resource, land availability, large and growing leadership and toward achieving the following vision:
domestic demand and proximity to California and
other western states in need of clean power, Arizona will become a global leader in incorporating
is well positioned to develop the world’s leading solar power into its energy mix and in exporting high
market for centrally generated solar power. The value solar technologies, products and services to
Southwestern United States has relied heavily upon global markets. By leveraging its preeminence in the
coal and natural gas for generating fuels, and is now solar power industry, Arizona also will become a global
launching aggressive renewable energy programs. The leader in a broad set of industries that characterize
change is timely, as the cost of these conventional fuels the information-based societies and economies of the
has risen dramatically in recent years. A shift from 21st Century.
natural gas to solar power will reduce generation cost
uncertainty, reduce dependence on fossil fuel
r e sources, and reduce greenhouse ga s a n d
pollutant emissions. Sal Rivera
Executive Director
The fundamental opportunity for Arizona is to be the Arizona Economic
first to achieve a sustainable market without the Resource Organization
excessive use of the types of subsidies that traditionally
have characterized the solar industry – a feat
we believe is feasible with a focused effort and broad
community support. Although market incentives and
other subsidies can play transitioning roles, the
President Robert N. Shelton
The University of Arizona The University of Arizona

Our nation’s growing dependence on fossil fuels leaves have the potential to generate and store enough
us vulnerable to factors beyond our control, and solar-based energy to power the entire state and
intensifies the greenhouse effect. export enough energy to power the entire country.
The possibilities are astounding.
With more than 300 days a year of sunshine,
everyone knows Arizona is perfectly positioned to There are technological problems that must be solved
take advantage of advances in the development and and economic and policy decisions that must be made
use of solar energy. But our challenge has been to to move forward. Critical technological advances
energize the industry to catch, convert and work with are required to improve solar conversion devices and
our most accessible source of renewable energy. demonstrate storage methods.

The University of Arizona is positioned to be a catalyst As part of the effort with AzRISE to develop pilot-
in this effort. The Arizona Board of Regents, which plant like demonstration projects, we are testing the
oversees all three state universities, has acted with integration of solar energy generation systems with
great foresight in supporting its own Solar Energy adequate energy storage methods. Systems analyses
Initiative. That, in turn, led to the Arizona Research will be developed to design optimized systems that
Institute for Solar Energy (AzRISE) at The University operate at low cost yet produce electricity reliably and
of Arizona and the Solar Power Institute at meet the demand curve. The demonstration projects
Arizona State University. will also examine integrated beneficial land use and
will include agriculture and biofuels fields with solar
These programs are forming public- powered energy efficient buildings.
private partnerships to not only
look at research and development The great value of these demonstration sites comes
but also economic analysis and from many directions including the ability to do real
public policy studies and economics and test predictive economic models for
education for the next generation an integrated generation/storage facility for a central
solar workforce. power plant or for a distributed system, the ability to
examine the actual operation of the integrated systems
The University of Arizona and to test the inter-relationships between generation
began on this path to be the most and storage capacities and learn how this changes with
environmentally sensitive public university in the various weather patterns. The demonstration sites will
nation by embracing the goals of sustainability and be operated by a non-profit consortium directed by The
a clean environment. University of Phoenix, Southwest Solar Technologies
and AzRISE. Partners will be sought among the
The UA started plans with the University of Phoenix utilities, other universities, solar industrial partners
and Southwest Solar Technologies for two demonstration and community partners. A location is being considered
sites for solar energy generation. We have an active in Phoenix and one in Tucson.
Campus Sustainability Program and outstanding
programs in environmental engineering. Our Institute The University of Arizona must lead by example to
for the Study of Planet Earth is unequaled in the increase energy efficiency, adopt renewable energy
nation in its study of climate change. supplies, and explore ways to better utilize solar energy.

Further, the geology of Arizona lends itself to development We are ready to move forward and help propel the
of solar energy far beyond the superior climate. In State of Arizona into the Solar Age.
addition to having almost twice the solar irradiance
level than that of the East Coast, we also have large President Robert N. Shelton
underground salt deposits and regions where large The University of Arizona
differences in elevation exist. The salt basins allow
the formation of large, sealed underground caverns for
the storage of compressed air produced with solar or
wind energy and released at night.

By pairing solar irradiance and Arizona geology, we

Arizona is Poised to Become the President Michael M. Crow
Global Leader in Solar Energy Arizona State University

Arizona has the potential to become the unrivaled

global leader in solar energy—the leading center
for the development, manufacture, use, distribution,
and control of solar-based energy systems on the
planet. But in order to become the Silicon Valley
of the solar power industry, Arizonans will have to
embrace an ambitious new mindset matched with
commensurately robust public engagement. Our
success will require a hybrid public-private partnership
model and a policy-driven market approach.
Comprehensive regional planning must dovetail
with sound fiscal policies and strategic investment in
infrastructure all focused on one common objective: our region. Sustainability represents an opportunity
positioning Arizona as the epicenter of the solar rather than a sacrifice, offering the prospect of new
industry. It is a commitment that promises abundant industries, new markets, new and better paying jobs,
economic and social returns. healthier communities, as well as a better environment.
Business and industry need not fear a negative tradeoff
Fortunately, a strategic framework to guide Arizona between acting sustainably and making profits.
toward global preeminence in solar power is already
being developed. The Arizona Economic Resource With more than 300 days of sunshine every year,
Organization (AERO), a public-private-nonprofit Arizona has the largest solar energy generating
collaboration dedicated to providing guidance for capacity in the nation, and Arizona State University
public policy issues related to statewide economic has reaffirmed its commitment to renewable energy
development, released its Solar Task Force Report in through what will be the largest deployment of solar
November. Not only has this coordinating board power infrastructure by any American university. Our
articulated a vision for Arizona to leverage its potential transformative and transdisciplinary Biodesign
in this critically important renewable source of energy, Institute has a number of projects exploring various
it also describes strategies and recommends the major aspects of solar energy, including a joint project
initiatives that will be required to succeed. The task with petroleum giant BP to harvest photosynthetic
force further underscores the potential for Arizona to bacteria to produce renewable liquid fuels, such as
leverage its competitiveness in solar to other biodiesel, and another project to use advanced bacteria
innovative technologies. to produce biohydrogen. Our researchers are also
using nanotechnology to break through the current
With projections suggesting the likelihood that technological hurdles of solar energy, making the next
within the next quarter-century more than 10 generation of solar cells more efficient and cheaper
million Americans will call our state home, Arizona to produce. Multiplying these types of academic-
must confront a host of challenges as it matures government-industry partnerships throughout
and in terms of population becomes one of the the leading institutions in America will drive the
ten largest states in the Union. At its heart, an innovation that will be required to sustain our planet.
emerging “megapolitan” region comprised of multiple As we engage competition from across the globe, the
interdependent jurisdictions—the Sun Corridor— path forward will require both strategic collaboration
will stretch from the Prescott region of Yavapai and perpetual innovation, and in both contexts ASU
County south to the border with Mexico. Eight of represents a new paradigm for the solution-focused
10 million Arizonans will call the Sun Corridor home. research university of the future.
This vast urban agglomeration promises to power our
creativity and innovation and foster socioeconomic President Michael M. Crow
gains as we engage competition from throughout the Arizona State University
global knowledge economy.

Such rapid urbanization in a fragile semi-arid

ecosystem brings with it unprecedented demands for
new sources of renewable energy. The advancement
of solar energy in Arizona is thus intrinsically
interrelated with concerns about the sustainability of
Northern Arizona University President John D. Haeger
Northern Arizona University
Northern Arizona University (NAU) is located in Bio-Mass
Flagstaff and offers tremendous resources to the Flagstaff is in the center of the largest stand of
renewable energy industry. Serving as the hub for the ponderosa pine in the world, a resource for the bio-
entire northern half of the state, NAU offers a centralized mass industry. Years of fire suppression have provided
location for intellectual for several decades of
capital, business wood waste supply that
is currently being cleared
incubation, and close- through forest thinning
knit governmental ties. operations in the
The area has a rich adjacent Coconino and
tradition of respecting Kaibab National forests.
the environment, and NAU is in discussion
is home to one of the with the Department of
seven natural wonders Energy to build an on-
of the world – the Grand campus bio-mass plant
Canyon. that would use a new
patented technology
As a Doctoral High- to transform the wood
waste into a viable liquid
Research Activity transportation fuel.
university, NAU receives
more than $50 million in externally funded research and Organizations
service activities each year. Sustainability – of natural and Northern Arizona also offers a close-knit community
built environments – is one of the core research strengths of academic and government organizations that focus
of the institution, with active funding each year from on action and quick decision making. Some of these
the National Science Foundation, the US Department organizations include:
of Energy, the Environmental Protection Agency, and
state and federal land management agencies. Sustainable Economic Development Initiative
(SEDI) creates sustainable economic development by
Solar bringing together higher education, business, and the
With terrain that varies from 3,000 to 12,000 feet in non-profit sector.
elevation, cooler temperatures, and 300 sunny days per
year, Northern Arizona offers ideal conditions for solar Northern Arizona Renewable Energy Group
research and development. University researchers are (NAREG) is a public/private cooperative with Arizona
active in investigating high-performance materials for Public Service committed to purchasing significant
the capture and storage of solar energy. The Applied portions of their electricity from renewable sources.
Research & Development (ARD) building, located on
the NAU campus, is the “greenest building in academia” Sustainable Energy Solutions (SES) led by Dr.
per The Chronicle of Higher Education. This LEED® Tom Acker and NAU’s engineering and business
Platinum facility uses natural day lighting for 75 faculty, has long-standing support from the National
Renewable Energy Laboratory (USDOE), Arizona’s
percent of the interior, solar thermal panels for heat, a
electric utility industry, and the Arizona Department
156 KW photovoltaic array, and computerized venting of Commerce.
windows and roller shades. This building has received
national and international recognition and is The biennial Southwest Renewable Energy
a living laboratory for our students, faculty, and the Conference, held at NAU, assembles technical and
green building community. policy leaders from throughout the West.

Wind NAU’s Office of Sustainability creates renewable

The high flat plains of northeastern Arizona provide energy strategies and business development outreach
the strongest and most reliable wind in the state. The for the region.
university’s Sustainable Energy Solutions group is a
world leader in mapping and analyzing wind resources. John D. Haeger
Southwest Windpower, the largest manufacturer of President of Northern
small wind turbines in the world, is headquartered in Arizona University
Flagstaff. Their products are used in remote villages,
at sea, and anywhere off-grid electricity is needed. The
area also houses Foresight Wind Energy, a developer of
wind parks throughout the Southwest.


Solar Research at ASU
ong ago Phoenix was named “Valley of the Sun” ASU researchers are leaders in using nanotechnology and
primarily to attract tourists seeking recreational applying their knowledge to understand and overcome
or leisure destinations. This image is changing as the current technological hurdles of solar energy,
we realize that Arizona’s highly abundant natural re- making the next generation of solar cells more effi-
source, sunlight, can be harnessed to produce large cient and cheaper to produce. The Solar Power Labo-
quantities of electricity. This has formed a new ratory builds and studies very high efficiency solar
a t t r a c t o r to solar energy companies and is form- cells and the theoretical limits to their performance.
ing a significant industry here. ASU is Research on high efficiency silicon and thin-film
a major force in Arizona’s solar trans- solar cells is done in close collaboration with industry.
formation with its leading research, The Advanced Photovoltaics Center focuses on low
educational programs and industry cost, very large area organic solar cells that could be
interactions that accelerate the adoption manufactured by conventional printing techniques.
of solar power into the State. The world-renown Photovoltaic Testing Lab has re-
cently merged with TÜV Rheinland to provide so-
ASU’s Solar Energy research programs span the entire lar module testing and certification services to the
solar “supply chain” with its activities in basic science, solar industry. It is one
engineering, innovation, technology prototyping, of three such labs in the
transitioning technol- world and has started a
ogy and industry support. major effort in PV module
Technology activities are reliability testing. ASU is
closely tied to programs among the top four uni-
in economics, business, versities in the United
government policy and States in the number of
the environment. ASU Solar America Initiative
is unique in that it coor- R&D Grants won for pho-
dinates these interdisci- tovoltaics module testing,
plinary strengths toward advanced solar cell mate-
addressing the major rials and next generation
global goal of realizing a photovoltaic devices. Sci-
sustainable society. ence Foundation Arizona George Maracas, Ph.D.
is heavily committed to ASU Professor, Solar and
There are leading research areas in basic science, Solar Energy and provides Technology Consultant
materials, energy conversion, electric grid design and significant matching funds www.NanArc.com
analysis, prototyping, economics, construction, to these efforts.
environment and policy. Solar Energy research spans
the Colleges of Engineering, Liberal Arts and Sciences, Solar and renewable power
Design W.P. Carey School of Business Supply Chain sources produce unique
Management, Decision Theater and the Biodesign challenges as they become
Institute. Within these Colleges there are several Centers adopted on the large scale. PSERC (Power Systems
which have major solar research efforts. Energy Research Center) are leaders in the area of power
systems simulation, modeling and design of the electric
grid and how to do this with solar power. The engi-
neering efforts are coupled with economic, land use,
policy and economic models to track and predict the
factors that govern societal adoption of solar and re-
newable energy. Integration of these is performed in
the Decision Theater which enables visualization of
the intricate interdependencies of these models.

ASU has one of the country’s largest university

enrollments and is committed to education at all
levels. Renewable Energy curricula are being formed
at technical, undergraduate and graduate levels. ASU
Polytechnic recently received a $1M National Sci-
ence Foundation grant to develop curricula for the
high tech work force. Students can pursue Certifi-
George Maracas, Ph.D.
ASU Professor, Solar and Technology Consultant
cate Degrees in Solar Power and Renewables show- to industry and forming spin-off companies. As a
ing ASU’s awareness and commitment to train skilled result, many industry partnerships have been formed
workforce in these quickly growing industries. ASU augmenting the efforts of both the companies and
also realizes the importance of industry input into university. Working closely with municipalities and
the students’ development and actively pursues in- economic development organizations produces a
ternship programs at companies. Adjunct Faculty
positions can be used for a company partner to de-
velop courses (and curricula) tailored to the par-
ticular industry’s needs. ASU has the first School of
Sustainability and Global Institute of Sustainability.
SoS curricula offer students the opportunity to take
courses in cross-disciplinary areas such as technology
and business. Community outreach activities accel- Arizona CAN become the
erate adoption of new technologies by educating the
public that adopting renewable energy and sustain- Solar Capital of the World!
ability concepts is economically beneficial to them.

ASU has adopted the model of “use-inspired research”

which facilitates transitioning innovative technologies

cohesive, comprehensive view of what talent and in-

centives companies will have if they relocate to Ari-
zona. This has a major impact on producing new jobs.

Leadership in sustainability is shown in one way by

ASU’s commitment to the environment and
adoption of solar energy. ASU presently has 1.85MW
of installed solar panels which provides the Tempe
campus with electricity, lowers carbon emissions and
saves money. This is the largest single-campus
installation and a model for other universities. Plans
are to increase this to over 10MW over all its campuses.
ASU received the highest possible Green Rating
(99%) by Princeton Reviews for its environmentally-
friendly policies, practices and curricula.

The President’s American Recovery and Reinvestment

Act of 2009 will have a transformational effect on our
society. Such legislation will provide the framework
for transforming our energy system to make our economy
less carbon-intensive, and less dependent on foreign
oil. ASU is uniquely poised to support the multi-bil-
lion dollar investment in clean energy R&D. This is
an exciting time for US Renewable Energy, Solar and
especially Solar in Arizona U.S.

Secretary of Energy, Steven Chu, issued groundbreak-

ing testimony about President Obama’s energy plan
and what’s needed to confront climate change. He
ended the testimony by saying: “Ultimately, solar will
be the answer.” The opportunity is before us to be-
come global leaders in Solar, create or save thousands
of jobs, save the environment and produce a sustain-
able society. Arizona CAN become the Solar Capital
of the World!
Stephen Goodnick
Arizona Institute for Renewable Energy Director of the Arizona Institute for Renewable Energy
Arizona State University

Stephen M. Goodnick (M’88-SM’91-F’04) received the B.S. degree

science from Trinity University, San Antonio, TX, in 1977, and the M
degrees in electrical engineering from Colorado State University, Fort Coll
1983, respectively.
transdisciplinary research
He was an Alexander von Humboldt Fellow with the Technical Unive
in different fields of
Munich, Germany, and the University of Modena, renewable energy Modena, Italy, in 1
respectively. He was a faculty member from solar 1986 to 1997 with the
energy (photovoltaics
Electrical and Computer Engineering at Oregon State University, and thermal), biofuels, Corval
It is estimated that fuel cells and batteries, energy generation and
served as Chair and
over the next decades,
Professor of
transmission, Electrical
energy Engineering
efficiency, and energy with
economicsArizona S
Stephen M. Goodnick Tempe, fromStates
the United 1996willto 2005. and He policy.served The as DeputybaseDean
knowledge forcenter
of the the Ira A. F
Engineering during 2005-2006,
Director of the Arizona exhaust most servedof as its Associate
is formed Vicefrom President
ASU’s cutting for Research for Arizona
edge research
Institute for Renewable Energy e x p e r i e n c e i n t h e s e a r e a s c o m bined with
from 2006-2008, and currently is Director of collective
reserves of domestic fossil the Arizona Institute for Nanoelectronics and
knowledge in nanotechnology, biosciences,
fuels. The depletion of
Arizona Institutethese for resources
Renewablehas ledEnergy.
to increasedHe hasand coauthored
materials researchover and 180development.
journal articles,
Researchbooks, an
related to transport in semiconductor
reliance on foreign supplies,devices and nanostructures.
centers currently within Dr. AIREGoodnick
include the was
Center President
Computer Engineering which not Department
only weighs heavilyHeads
on Association
for Bioenergy in and2003-2004,
Photosynthesis, Co-Chair of the IEE
the Solar Power
the American economy, but may Laboratory, the Advanced Photovoltaics Center, the
Microwave Symposium in Phoenix, 2001, andCenter
potentially pose increased risks to national security.
was for theNanophotonics,
Program Chair and for the Fourth
the Center for IEEE
This, combined within climate
Munich in August
change 2004, andRenewable
and the obvious July 2009. Energy Electrochemistry.
consequences of the environmentally destructive
processes through which we obtain and refine fossil Besides a focus on cutting edge renewable energy
energy, has produced a critical need for alternative, research, AIRE has a mission to provide outreach and
sustainable energy sources. support to the public through talks, seminars, workshops
and general information on various aspects of renewable
Arizona State University has made a major energy. AIRE is engaged with the renewable energy
commitment to sustainability, and one of the major industry as well as working with state and local
initiatives within this effort is that of renewable energy. government in their efforts at expanding solar energy
The Arizona Institute for Renewable Energy (AIRE) in the region. AIRE is also supporting renewable energy
was established in 2006 through support provided by education through the development of a renewable
the Technology Research Infrastructure Fund (TRIF) energy curriculum, short courses and training, as well
to accelerate ASU’s research capability in renewable as research experiences for undergraduates and graduates
energy, to foster innovation and commercialization of in renewable energy research programs.
renewable energy technologies in the Southwest, and
to greatly enhance ASU’s visibility nationally and Solar energy is the cleanest, most abundant, renewable
internationally as a renewable energy leader. energy source available. Arizona is leading the way to
develop this resource to its fullest potential as both a
AIRE forms a broad umbrella encompassing a key to a sustainable energy future, and an economic
number of centers across the university, with a mandate driver for the region, and AIRE is working with
of bringing together the research efforts at the industry, government and universities to achieve this goal.
university (individual researchers, groups and institutes)
with the purpose of conducting coordinated For more information please see aire.asu.edu

TÜV Rheinland Photovoltaic Richard Bozicevich
Vice President of Business Development
Testing Laboratory TÜV Rheinland PTL

Solar energy is the cleanest, most abundant, renewable Denny’s restaurant in Tempe, Arizona and agreed to
energy source available. Arizona is leading the way establish a “Photovoltaic Testing Laboratory” (PTL)
to develop this resource to its fullest potential as both at Arizona State University (ASU) with a start date
a key to a sustainable energy future, and an economic of January 1, 1992. The original directions included:
driver for the region. providing a state-of-the-art laboratory equipped
with faculty, staff, and students who could perform
Arizona is now home to the premier performance research related to Photovoltaic (PV) module reliability,
testing and safety certification organization globally durability, and performance and establish the capability
for photovoltaic technology, TÜV Rheinland to perform qualification testing per all relevant
Photovoltaic Testing Laboratory. The TÜV-PTL is national and international standards. This industry and
a collaborative effort from TÜV Rheinland of North academic partnership is a very key part of our strategy
America Holding, and Arizona State University. going forward. Not only do these ties link TÜV
Rheinland to the formation of the solar market in
TÜV Rheinland group, founded in 1872, is a global the United States, but we also truly envision that
provider of safety testing and quality assessment this type of collaborative effort with Arizona State
services for a variety of manufacturing based industries. University will allow our TÜV Rheinland group the
TÜV Rheinland group currently operates in over 60 ability to stay ahead of the technology changes and
counties with more than 13,000 employees. TÜV shifts in a quickly growing energy marketplace.
Rheinland has a long history with photovoltaic
testing and currently operates photovoltaic testing Today, under TÜV Rheinland, the vision of the
laboratories in five major regions across the globe. laboratory is growing to encompass an entire range
of testing for many segments of the energy
Locating to Arizona was an easy choice for TÜV marketplace. As the industry grows, an evolution
Rheinland. We look at three primary elements when of products is taking take place from smart grid and
establishing our business operating units. Business distributed grid controllers, to micro power inverters
to a range of wireless controlled electronics. These
products all support implementation of solar and
alternative power into our everyday lives. In our view,
consistent with TÜV Rheinland philosophy, we feel
it is highly important to service the entire supply value
chain of the energy technology marketplace. In this
fashion we provide the most beneficial service to our
clients while performing our role as a safety and
certification body for the consumers. As we continue
to expand our base of business, we see Arizona as one
of the prime regions to help foster our growth.

Since 1872 TÜV Rheinland has a tradition of

fostering harmony between man, technology, and
the environment. With the addition of the TÜV
Rheinland Photovoltaic Testing Laboratory, we
infrastructure, workforce availability, and the business continue that tradition.
climate—in all three, Arizona excelled. When you
couple these three factors with abundance of natural For more information please see www.tuvptl.com
sunshine, the choice was overwhelmingly in Arizona’s
Richard Bozicevich
An additional key element for TÜV Rheinland to Vice President of Business Development
relocate to Arizona was the relationship with Arizona TÜV Rheinland PTL
State University. The original formation of the
laboratory was a university operation and dates back
to the early 1990s as part of a joint United States
Department of Energy and Arizona State University
project. In November 25, 1991, Dr. Charles Backus,
Dr. Byard Wood, and Mr. Bob Hammond met at
Vivian Harte
ASEA is on the Move Chair
Arizona Solar Energy Association

he Arizona Solar Energy Association is Our Solar Home Tours have also been strong. We either
alive and well! We’ve accomplished many sponsored or co-sponsored solar home tours in seven different
things in 2008 and 2009, and we have Arizona communities last October and November, and we
great opportunities and are making plans for estimate that over 5,000 people attended. We’re now in the
the future. As a non-profit chapter of the process of planning our fall, 2009 Solar Home Tours.
American Solar Energy Society, our mission
is to educate the public and advocate for We provided information to a large number of people on
solar energy. many fronts. We sent out quarterly newsletters to our
members, which included statewide news on solar as well
Let me give you an overview of what’s been happening as information on jobs in the solar industry and a calendar
recently. Our longstanding seminar series in Scottsdale of events around Arizona. We also e-mailed numerous
and Fountain Hills has continued and is attracting more Solar Flares to our members with up-to-date information
people. They recently covered such topics as installing on solar issues. We had several articles in newspapers,
photovoltaics and energy efficiency in buildings. Tucson such as the Arizona Daily Star and the Green Times. In
has started a new series, with its initial seminar being addition, we appeared on radio and television shows to
an in-depth look at the usefulness and cost of spread the word about solar energy.
photovoltaics. Seminars so far this year have been on
water heating, pool heating and solar cooling. We created one-page double-sided brochures to give to the
On May 18-22, 2010, the American Solar Energy Society
will be holding its national solar conference and trade
show at the Phoenix Convention Center. ASEA has
coordinated members of the community to serve on the
Local Organizing Committee. Our job will be to set up
workshops and tours for the public as well as host an
outdoor solar demonstration area.

I’d like to leave you with some important information.

Many people have asked what steps to take to buy a solar
product in Arizona. Here they are:

1 Do all energy conservation and efficiency steps first.

Find a good installer (visit www.arizonasolarcenter.com,

2 Products/Services Directory, Solar Water Heating).

Have the installer visit the site to size the system and
give you an estimate.

Sign an Interconnection Agreement with the utility

company (photovoltaics only).
general public at events. These brochures are on grid-
tie photovoltaics, solar ovens, solar water heaters, and 5 Apply for the utility rebate with the utility company.
passive solar principles. You can download them from our
website at arizonasolarenergy.org/pubs.html. We’ve taken 6 Get a permit from the City or County.
tables to numerous events around the state in the past few
months and given away over 3,000 brochures. 7 Have the installation completed.

On March 21, 2009, we hosted our Annual Membership 8 Inspection by the City or County.
Meeting at ASU’s Global Institute of Sustainability.
George Maracas, the Chief Operating Officer of the Solar 9 Inspection by the utility company.
Power Laboratory in GIOS, was our speaker. You can
view his PowerPoint presentation at our webpage listed in Apply for state and federal tax credits after your system
the previous paragraph. is operational.

And don’t forget advocacy. We spoke before the U.S.

Bureau of Land Management and Department of Energy 2009 and 2010 promise to be great years for
in favor of using BLM land for large solar arrays
for utilities. We also have been involved in the Solar solar energy, and ASEA is right in the thick
Partnership in Tucson, which is creating a plan for solar of things!
energy in southern Arizona.

So what do we have in store? Many new things. At our

meeting in January, 2009, Board members and ASEA Vivian Harte
members discussed several new programs and fundraising Chair, Arizona Solar
opportunities: doing energy assessments, offering Energy Association
½-day and 1-day in-depth workshops on solar topics to
homeowners who are getting ready to install solar,
and holding specialized seminars for solar professionals.
Not all of these will get off the drawing board right away,
but the Board is excited about generating more ways to
educate Arizonans.
Why We Need to Support the Lee Feliciano
Executive Vice President
Creation of a Viable Commercial CarbonFree Technology Corporation

Solar Energy Sector in Arizona PBI rates by as little as $0.03 or $0.04 per kWh will
have the added impact of closing the
CarbonFree Technology is a commercial solar energy project developer, gap, and contributing towards the
whose accomplishments include developing the largest non-utility owned solar development of a viable commercial
PV por tfolio in Arizona (1.7MW at ASU’s Tempe Campus). In 2008, solar sector in Arizona. If the concern
is that utility rates will continue to
CarbonFree was involved with the development of 13 solar projects (totaling rise and eventually create a situation
~ 6 MW) in CA, NJ and AZ having a value of over $40 million. where solar system owners are mak-
ing “excess profits” when the PBI
Background payments are factored in, a simple
formula can be applied whereby the PBI payment
In November 2006, the Arizona Corporation Com- decreases proportionally, for every increase in the cost
mission (ACC) adopted rules to expand the state’s of electricity from the affected utilities.
Renewable Energy Standard (RES) to 15 percent by
2025 with 30 percent of that amount to be derived By incentivizing a solar system owner based on the
from distributed energy (DE) technologies. The DE number of kilowatt-hours a system produces over the
requirement must be derived equally from residential long run, this also encour-
and non-residential sources. To date, most of the ages good system design and
growth in Arizona’s solar energy industry comes insures that the objectives
from residential projects, with some utility-scale of the utility seeking the
(non-distributed) projects being contemplated. One Renewable Energy Certifi-
major difference between residential and commercial cates (RECs) and the solar
(non-residential) solar PV incentives in areas fall- system owner are aligned.
ing under the ACC’s jurisdiction is that residential
systems are given a one-time cash rebate equal to $3 Point #2
per Watt (covering ~40 percent of the system cost) Renewable Energy is the
while large commercial systems receive a Performance new Real Estate.
Based Incentive (PBI) which rewards the solar system
owner with $0.25 per kWh produced by the system The problem: Historically, Lee Feliciano
over a 10-year period, or $0.18 per kWh produced by Arizona has relied on the Executive Vice President
the system over a 20-year period. real estate and construction Lee CarbonFree Technology
Feliciano BIO
industries to drive much of Corporation
Point #1 the state’s economic growth. Lee Feliciano is Executive Vice-Presiden
Increasing the volume of Commercial PV installed in Many of us recognize how project developer with offices in the U.S
Arizona benefits the entire industry. this has exacerbated our called SolEquity, Inc and was responsibl
current situation, and that commercial scale solar installations in th
The problem: In terms of compliance with the tar- many of the unemployed Agreement (SSA). This arrangement all
gets set by the RES, Arizona falls significantly short. workers are skilled trades- power without incurring any up front cap
While residential installations are growing at a healthy expenses.
people who have run out of projects to build.
pace, it is unlikely that we will ever achieve the RES
targets without a viable commercial DE sector. The fix: It is important toSolEquity
understand and CarbonFree merged their
that solar
project development utilizes Since
of those resources
Lee has worked in the solar
The fix: A single commercial DE project can be the and can create jobs without marketing roles. He is the
having to subject a regular lecturer
equivalent of hundreds of residential installations. labor force to significant retraining.
Community State andand
College, mu-at Green Build
However, at their current levels, PBI rates are not nicipal policies that affect solar
the installations (includ-
City of Scottsdale Green Building Ad
high enough to encourage large-scale adoption of so- ing permit fees, application reviews, etc.)
Arizona Solar Energy should
Industries Associa
lar energy in the commercial sector. This is due in be revisited to insure that they facilitate rather than
part to the fact that rates for large commercial users discourage the development of Lee is anprojects.
solar alumnus of Solar Energy Intern
can be significantly lower (as much as half, or even and has a BAA in Applied Geography fr
Case in point: When CarbonFree Technology Graduate School
andof Managemen
less) than for residential customers.
its partners developed the largest solar power plant
While the gap between commercial electricity rates and in Arizona which is not utility owned, the project
the cost of electricity from solar is narrowing, raising the utilized the services of structural and electrical engi-

The photo is of CarbonFree Technology’s first AZ project and the first com-
mercial solar project developed under a Solar Services Agreement in the state
(SSAs are also know as PPAs).It is on top of the Stadium Parking Structure
(aka Parking Structure 5) at ASU, directly south of Sun Devil Stadium.
The array has 731 kiloWatts DC peak generating capacity and features an
elevated single-axis tracker configuration using polycrystalline modules

neers, electricians and steelworkers as well as structuring electricity rates is commonplace in states
ancillary services (e.g., security, equipment rentals, like California, which happens to be the largest solar
etc.), all sourced locally. PV market in the U.S.
Point #3 Keeping the first price tier for both residential and
Our electricity rate structures encourage waste. commercial electricity rates low also addresses the ar-
gument that raising rates will hurt low-income/fixed-
The problem: In Arizona, some large users of income households and/or small businesses. On the
electricity are given little incentive to reduce their large commercial side, this will also encourage utility
consumption. In fact, some large users intentionally customers to view solar as a way to eliminate the most
use more electricity during certain months of the year expensive part of their electric bill, not necessarily
in order to bring their consumption levels to a point 100 percent.
where they get a “volume discount” (i.e., pay a lower
price per kWh once consumption level passes a cer- The above solutions will not cost taxpayers any addi-
tain threshold). tional funds (even the increased PBI rates which would
tap into existing set asides) and will serve to advance
The fix: Rate de-coupling – the concept of separat- the development of the solar energy market (particular-
ing a utility’s revenues from its volume of energy sales ly the commercial sector) in Arizona. This will allow
addresses the conflict that presently exists whereby us to tap into our state’s greatest resource: sunshine.
utilities are asked to promote energy conservation
and renewable energy without any compensation for
lost revenue. This is a concept that has been around
for some time and should probably be revisited.

A more specific example would involve a progressive

stepped rate structure whereby the first XX kilowatt-hours
In both cases, the utility gets to keep the Renewable Energy
of electricity are priced at a very reasonable rate, but Certificates or Credits (RECs) for a 20-year period.
higher consumption levels result in a steep price in-
crease per kWh. This general approach towards Copyright 2009 Lee Feliciano
Rob Wanless
Solon Corporation Business Development Manager
Solon Corporation

Headquartered in Berlin, SOLON SE is one of the

largest photovoltaic (PV) module manufacturers in
the world with over 500 megawatts (MW) of annual
manufacturing capacity. As the first stock-market-
listed solar technology company in Germany, SOLON
SE has more than 12 years experience in PV. The
SOLON Group employs 1,000 people worldwide and
has five module production sites in Germany, Austria,
Italy, and the United States.

SOLON Corporation (SOLON), a wholly-owned

subsidiary of publicly traded SOLON SE, is located in
Tucson, AZ. SOLON is a PV module manufacturing
and integrated solar system company. Our mission is
SOLON Corporation has established a photovoltaic solar panel
to provide turnkey solar systems ensuring that the manufacturing facility in Tucson, AZ. This plant develops highly
engineering, procurement, and construction (EPC) efficient panels using crystalline-based cell technology. The annual
phases of our projects adhere to the highest standards. capacity of this facility is 100MWs. Currently this facility em-
ploys 150 staff in such fields as assembly, engineering, program
management, research and development, and new project devel-
SOLON’s 100MW PV module factory in Tucson is
opment. This factory occupies a 105,000 square foot manufac-
one of the few U.S.-based module manufacturing turing plant in southern Tucson.
facilities. This facility is located in a 105,000 square
foot assembly plant and provides 150 manufacturing
and engineering jobs.
Rob Wanless
Since 2005, SOLON SE has installed over 250
Business Development Manager
Megawatts (MW) of integrated solar systems
Solon Corporation
throughout the world. In the U.S., SOLON has
commissioned approximately 10MW of solar power
plants for five regulated public utilities including Tucson
Electric Power (TEP), Xcel Energy, Salt River Project,
Navopache Electric, and Springs Valley Cooperative, Inc.
Brian Rasmussen
Partnering for a Bright Future Director of Development
BrightSource Energy

Arizona possesses the right mix of bountiful As a provider of utility-scale solar power plants,
sun, progressive political leadership, BrightSource Energy is committed to helping
world-class research universities, and Arizona achieve its renewable, environmental and
location to become the hub of the economic goals. In 2008, we opened an office in
nation’s solar industry. Phoenix with the objective of growing Arizona’s
solar economy by providing its citizens with green
Under the guidance of pragmatic yet jobs and clean energy.
visionary political leadership, Arizona
has set an achievable Renewable Energy Many members of the
Standard goal of producing 15 percent of the state’s BrightSource Energy team
energy from renewable sources by 2025. have been pioneering
solar energy for nearly
Solar energy will play a vital role in meeting this three decades. The team
renewable goal. According to a recent report by the combines the technical
Western Governor’s Association, Arizona’s peak and operating leadership
electricity demand could grow by more than 25 from Luz International,
percent by 2015. Solar energy is ideally suited to meet Ltd. -- the first company
this demand because it generates electricity during in the world to build
hours that correlate perfectly with peak usage. commercially viable solar
thermal plants -- with a first
Arizona’s location at the center of the southwest class project development
provides an opportunity to support other growing team that has designed, Brian Rasmussen
solar markets in the region as well. For example, developed, and managed Director of Development
Arizona can be a solar manufacturing center, which more than 20GW of power BrightSource Energy
exports solar products to other states. In addition, projects globally.
its proximity to other states with similar renewable
Building on this heritage,
goals allows for the export and import of solar energy
we have designed our
through planned transmission. The state is blessed
proprietary Luz Power
with the right mix of available land and sun to develop
Tower concentrated solar
enough solar energy to help meet this growing local
thermal system to offer the industry’s highest levels of
and regional demand.
operating efficiencies with the lowest operating costs.
This technology represents a significant evolution
Growth in Arizona’s solar industry will provide its in solar thermal technology and is ideally suited for
citizens with cleaner energy and air quality, thousands meeting Arizona’s clean energy needs.
of new jobs, and billions of dollars in direct investment.
A recent study by Navigant Consulting found that the On behalf of the entire BrightSource Energy team, we
state could be home to more than 15,000 solar industry very much look forward to working with the state’s
jobs by 2016 and reduce cumulative greenhouse gas citizens, regulators, and business and political leaders
emissions by 400,000 tons by 2020. to make Arizona the United States’ solar capital.


Tim Teich
Economic Impact on Arizona Vice President
Global Solar Energy
Global Solar Energy (GSE) is a manufacturer of thin- developed the proprietary high volume manufacturing
film photovoltaic (PV) products. The core technology processes that now set it apart from recently established
is high volume manufacturing of Copper Indium entrants to the photovoltaic business.
Gallium Di-Selenide (CIGS) on a flexible stainless
steel substrate. GSE has manufacturing facilities in The company was sold for $16 million in 2006 to
Tucson, Arizona and Berlin, Germany, with capacity Solon AG, a German solar module manufacturer, and
to produce “strings” of CIGS solar cells that can I-Sol Ventures GmbH, a European investment company.
replace traditional Si cells. This product is being sold “We took the technology as far as we could. I wish we
to module manufacturers who encapsulate the strings could have stayed with it,” UniSource CEO James S.
in glass modules for use in solar power fields. GSE also Pignatelli says, “but it was getting too expensive. We’re
produces foldable portable solar modules for military pleased they are going to make it commercially and
and outdoor applications. keep jobs in Tucson.” Within two weeks of the sale,
the new owners were reviewing plans to expand the
GSE’s basic semiconductor CIGS technology is operation. A $100 million investment by the new
licensed from the National Renewable Energy Laboratory owners funded the new Tucson manufacturing plant,
faster, more efficient production tools and a sister
manufacturing plant in Berlin.

The first growth phase (2008-2009)

Solar Energy Generated will see production capacity of 40
megawatts in Tucson, and another
35 megawatts (MW) coming on
YEAR MONTH ENERGY line in Germany. Phase 2 will
2009 January 110 MWh bring an additional 100MW of
production to Tucson, bringing
2009 February 109.01 MWh the firm’s local total capacity to
140MW. Phase 3 will be to identify
2009 March 124.37 MWh
a site for a third manufacturing
2009 April 126.5 MWh plant of 100MW. To provide
perspective, 5 megawatts will
power about 1,000 typical Tucson

(NREL) in Golden, CO. This thin-film technology In addition to the 12 year, $150+
has advantages over competing photovoltaic materials. million investment that GSE
Cost to manufacture thin-film cells can be very has already made in Tucson, the
inexpensive since they require few raw materials and can company currently operates a new
be made with an efficient, scalable roll-to-roll process. 110,000 square-foot manufacturing
CIGS has been established as the most efficient thin facility at 8500 S. Rita Road,
film technology in converting sunlight into electricity. Tucson, employs 180 people in
GSE’s choice of a flexible substrate will enable high technology jobs, and has
applications where more rigid, heavier, or less efficient installed a 750 kilowatt solar field
products cannot compete. This Arizona-based company on six acres adjacent to the plant
currently leads the world in flexible CIGS thin-film – this is the largest CIGS solar
production. field in the world. The presence of
GSE in Tucson has also attracted
GSE came to Tucson in 1996 when Tucson Electric other solar industry companies to
Power founded the company based on the licensed Tucson to efficiently partner with
NREL technology and an initial investment of GSE in their supply chains. Solon
$5 million. Over the next 10 years, TEP and parent America established a 100,000+
company UniSource Energy Corp. invested square foot facility in Tucson,
$80 million on research and development to where it produces high efficiency
commercialize the technology. During this time, GSE solar modules and provides design

Global Solar Energy is host to one of the largest CIGS Power Fields in the world at its Tucson, AZ facility. This 750
kW DC field contains 6600 CIGS modules and has been in operation since November 2008. The installation has been
estimated to generate 1.1 million kWh of electricity for Global Solar Energy’s manufacturing plant. Over the first months
of operation, the actual field output has exceeded this rate by almost 25%. The Tucson field demonstrates the viability and
availability of CIGS-based utility-scale power generation. The technology required for deployment of the CIGS panels is
now commercially available and consistent with industry standards.

and installation services to large-scale commercial, municipal and utility

customers throughout the United States. Schletter Inc., a manufacturer
and distributor of solar mounting systems based in Germany, has also chosen
Tucson for its first U.S.-based operations center
– a new 22,000 square foot facility.

As GSE implements its aggressive business

model, it is confronted with many factors
in deciding how to allocate additional
investment and resources. Its investment
and presence in Tucson can be traced to the
vision of its local founders. The decision to
build the new plant in Tucson was directly
related to the core technical and management
personnel already being in place. No
financial incentives have been realized from
Tim Teich
or were offered by local and state authorities
Vice President
to support GSE’s investment in Arizona. As
Global Solar Energy
for GSE’s location in Arizona providing an
advantage to win business opportunities for
solar power fields, limited available incentives,
regulatory obstacles, and utility disincentives
have directed GSE’s expansion and sales efforts

GSE believes that the solar industry belongs in Arizona and can provide
benefits ranging from jobs and economic stimulus to clean energy
generation and energy independence. Just as early pioneers came to
Arizona to mine the natural resources of the state, Arizonans have an
opportunity to build upon the abundant energy resources of the sun.


Nancy Hartsoch
Solar Energy Collaboration Vice President of Marketing
SolFocus, the leading developer of Concentrator SolFocus has expanded rapidly since its founding in
Photovoltaic (CPV) systems, recently announced 2005, and today the company’s technical expertise
the completion of its expanded solar glass reflector embodies a diverse base of disciplines including
manufacturing factory in Mesa, Arizona. The facility materials, packaging, device, optical sciences,
makes the city of Mesa one of the first municipal engineering, and manufacturing. With a focus on
examples in the U.S. of the “new energy economy” achieving the lowest LCOE through design for
as envisioned by the American Recovery and manufacturability, the company has developed
Reinvestment Act (ARRA). With a projected extensive experience in optical, electromechanical,
growth to over 150 full-time employees by the end and mechanical design, coupled with leading global
of 2009 – a 200 percent increase over 2008 – the supply chain operations and
expansion demonstrates the combined value of local manufacturing technology.
economic development and global investment in
sustainable energy. SolFocus expands its internal
capabilities through strategic
As an advanced energy technology producer, SolFocus partnerships and collaboration
plans to utilize the 30 percent manufacturing with research groups,
investment tax credit, as set forth in ARRA. From a institutes, universities, and
demand perspective, ARRA provides the municipality commercial partners including
of Mesa access to funds for investment in innovative University of California at
solar energy generation technology, which will create Merced, the U.S. National
even more jobs and economic benefit to the city. Renewable Energy Laboratory,
Polytechnic University of Nancy Hartsoch
About SolFocus Madrid, Palo Alto Research Vice President of Marketing
SolFocus is a leading supplier of solar energy solutions Center, United Technology SolFocus
for power plant developers, municipalities, industrial Research Center and others.
sites, and utilities. The company’s mission is to enable
solar energy generation at a Levelized Cost of The company’s world-
Energy (LCOE) competitive with traditional fossil renowned Technical Advisory
fuel sources. To achieve this goal, SolFocus has developed Panel (TAP) is chaired by
leading concentrator photovoltaic (CPV) technology Nobel Laureate in Physics Dr. Arno Penzias, and
which combines high-efficiency solar cells (approaching includes the original creator of our enabling technologies
40 percent) and advanced optics to provide solar Dr. Roland Winston (University of California, Merced),
energy solutions which are scalable, dependable, and inventor of non-imaging optics and a pioneer in solar
capable of delivering on the promise of clean, low- concentration. SolFocus, Inc. is headquartered in
cost, renewable energy. Mountain View, California with European headquarters
in Madrid, Spain. In addition, the company has built
its Glass Works operations in Mesa, Arizona, where its
pilot-line manufacturing is also located. The company
is privately held and has raised over $100 million in
venture funding since its founding in 2005.

About CPV
The SolFocus CPV design employs a system of reflective
optics to concentrate sunlight 650 times onto small,
highly efficient solar cells. The SolFocus 1100S uses
approximately 1/1,000th of the active, expensive solar
cell material compared to traditional photovoltaic
panels. In addition, the cells used in SolFocus CPV
systems have over twice the efficiency of traditional
silicon cells. In a solar-rich country like Greece, such
efficiency can accelerate the trajectory for solar energy
to reach cost parity with fossil fuels.

SolFocus integrates its CPV panels with its advanced

tracking system that continuously aligns the solar
array with direct sunlight throughout the day as the
sun moves across the sky. The tracking capability of challenging set of requirements. Accuracy of
the SolFocus 1100S results in energy generation ideally tracking is paramount. The effective telescope that
matched to peak demand periods. is used to focus the sun’s energy onto a high efficiency
solar cell must be pointed at the sun within a few tenths
CPV Systems of degree accuracy. SolFocus’ control system is the
SolFocus CPV systems have been designed specifically to most accurate in the market and includes proprietary
overcome the safety, reliability, cost and manufacturability technology which, in combination with the complexity
barriers of earlier concentrator solar approaches. The of the software, creates a significant barrier-to-entry.
company’s technology combines its patent-pending high- The control system uses the CPV system itself to
concentration, compound reflective optical design with account for mechanical imprecision that occurs
the record-setting efficiency of multi-junction solar cells. during the installation of the CPV system. In addition
to industry leading pointing accuracy, the entire
SolFocus CPV technology requires a solar tracker to aperture plane has been designed to minimize flexure
precisely point the CPV panels towards the sun throughout and weight. The control system is also designed to
the day. Unlike the more common solar trackers for collect and communicate telemetry data to a central
traditional PV solar panels, CPV trackers need to meet a server for analysis and predictive maintenance.

REC Solar, Shining into Arizona Kate Haughey

Field Marketing Specialist
REC Solar
It’s no secret that Arizona is an ideal state for solar
electricity with an abundance of sun and a culture
of environmental awareness. That culture is prevalent
throughout the state with Arizona having one of the most
aggressive renewable energy standards goals in the country.
Add to that consumer-friendly utility-based incentives and
generous tax benefits, Arizona is fast becoming a leading
player on the national solar stage.

REC Solar is proud to have operations in the state, offering

residents and businesses the opportunity to work with one
of the nation’s leading solar integrators.
The vision of REC Solar is to contribute to a more
REC Solar was founded in 1997 by two Cal Poly graduates, secure and sustainable world by making solar electricity
Judy Ledford and Fred Sisson, and has grown to become an affordable part of the mainstream energy supply.
one of the most successful solar integration firms in the The company strives to encourage local and national
nation. REC Solar specializes in grid-tied solar electric legislation to make solar a practical investment in
design and installation, offering turn-key solar solutions, every state. REC Solar also encourages the education of
state of the art equipment, and financing opportunities to consumers regarding the benefits of solar electricity by
commercial and residential customers. making it widely known that solar electricity is not just
a positive solution for the environment, but that it is
REC Solar has significant experience designing and installing also a financially stable and money-saving investment.
systems of all sizes. The company has even earned a national
reputation for excellence in large-scale commercial For more information, visit www.recsolar.com.
installations for companies such as Costco, Safeway,
DuPont, and Nestle Purina.
Kate Haughey
REC Solar prides itself on the professionalism of its Field Marketing Specialist
employees and the high quality of its products and services. REC Solar
While headquartered in San Luis Obispo, California, REC
Solar takes a local approach in each market, hiring local
employees whenever possible. With over 350 full-time
employees and operations in Arizona, California, Colorado,
Hawaii, and Oregon, REC Solar is one of the fastest growing
and largest solar power system providers in the nation.
John Lefebvre
About SolarCity Vice President of Sales & Business Development
SolarCity is a leading, full-service integrator of residential including NABCEP-certified electricians, experienced
and commercial photovoltaic (PV) solar systems in roofers and integrators for large-scale projects. SolarCity’s
the U.S. The company offers turnkey services to our commercial customers include high schools and
solar energy system host customers, including design, universities, state, local and federal government agencies
financing, rebate application, permitting, installation, such as the U.S. General Services Administration
grid connection, system production and electricity (GSA) and Department of Homeland Security, national
usage monitoring, maintenance and customer service. landmarks such as San Francisco’s Grace Cathedral, and
SolarCity has employed unique operational, technical well-known corporate clients, including Intel, British
and financial innovations to reduce the cost of solar Motors and eBay.
power. As a result of these innovations, SolarCity
became the largest residential solar power provider in SolarCity has developed proprietary software applications
California in 2007, its first full year of operation, and one for sales, customer management and performance
of the nation’s largest such providers in 2008, based on monitoring and analysis that continue to reduce the costs
data kept by the California Public Utilities Commission. and improve the customer experience of installing a PV
SolarCity now serves the residential, commercial and system. SolarCity’s SolarWorks™ customer management
government segments in hundreds of communities in software unifies inventory and project management and
three states. is designed to scale to manage millions of simultaneous
records. SolarCity’s SolarBid™ sales management platform
Arizona Operations incorporates specific rate information by utility, weather
SolarCity opened its Arizona regional office and and sun exposure by location, roof orientation and
warehouse in Phoenix near the Sky Harbor Airport a variety of other factors to generate a detailed and
in June 2008 to serve the accurate analysis of each customer’s return on their solar
residential and commercial investment. The software also includes a Web interface
PV markets in the greater that allows customers to generate their own solar
Phoenix Metropolitan system cost estimates. SolarCity’s SolarGuard gives
Area. SolarCity is also the SolarCity customers a real-time view of their net energy
only residential installer consumption and carbon footprint. Through an easy-
of modules from Tempe, to-read graphical display, SolarGuard collects, monitors
Arizona-based First Solar, the and displays critical performance data from SolarCity
world’s leading photovoltaic solar energy systems, including production levels, local
module manufacturer. First weather, electricity usage and environmental impacts
Solar modules are some of such as carbon offset and pollution reduction. The
the most cost-effective in the platform also gives SolarCity the ability to monitor the
John Lefebvre
industry on a cost-per-kWh operation of each customer’s system, and the company
Vice President of Sales &
produced basis, perform better uses this data to verify the production guarantees it
Business Development
in ambient light and high extends to customers.
temperatures than other PV
technologies, and their sleek, John Lefebvre—Vice President of Sales & Business
black aesthetic is prized by Development
customers. Commercial John is responsible for SolarCity’s sales, market development,
solar has never been more and partner relationships. Prior to SolarCity, John held
affordable in Arizona, and SolarCity started ramping up management positions at Lam Research Corporation,
its commercial operations during the fourth quarter Mattson Technology and General Electric, where he grew
of 2008. The extension of the Federal Investment product divisions into multi-million dollar organizations.
Tax Credit last year, continued strong rebates from John is committed to the advancement of renewable
the major utilities, accelerated depreciation, and energy technologies and has spent countless hours
energy cost savings make solar energy a cost-effective, advising renewable technology startups, consulting for
environmentally-sound solution to meeting commercial venture capital firms and volunteering with GRID
energy needs. alternatives, a non-profit solar provider to low income
families. John holds a BS in Electrical Engineering from
Experience, Expertise and Innovation Clarkson University, a MS in Electrical Engineering from
SolarCity has assembled one of the most experienced Syracuse University and a MBA from the University of
solar design and installation teams in the U.S., British Columbia and ESADE.
Mark Holohan
Wilson Electric Solar Division Manager
Wilson Electric

ilson Electric is the largest Arizona efficiencies from advancements in the industry will
based electrical contractor with make solar a standard feature in many buildings.
offices in Tempe, Tucson, Sierra New projects will routinely be designed to take full
Vista and Prescott Valley. advantage of potential areas exposed to the sun, with
the tallest objects moved to the north side of property
The Arizona commercial solar market is and shorter varieties of trees commonly selected for
poised for rapid growth. Political strategic placement. Solar carports will be common
leaders at the Arizona Corporation Commission, sights in parking lots and will likely offer charging
federal government and state government boosted points for electric vehicles. Many tenants will expect
incentive funding for these systems, including the office space with a strong measure of sustainability,
eight year extension of the 30 percent federal solar such as the U.S. Green Building Council’s LEED®
tax credit as a part of the “Bailout Bill” in the fall of Rating System. This need will be increasingly related
2008. Property owners are finding that solar electric to the presence of solar electric systems. Solar electric
systems powered by photovoltaic technology are systems will be an integral component of Arizona’s
financially attractive, with returns twice the cost of growth, helping ensure we have adequate power,
borrowed money. The systems may be installed on independent of foreign nations and harmonious with
rooftops, carports or on excess land. Rooftop systems our environment.
include free-standing and adhered systems, reducing
the risk of roof leaks. Solar carports are particularly Mark Holohan
attractive in deserts climates, especially if parking Solar Division Manager
revenues are added to the savings. Ground based Wilson Electric
systems that track the sun’s movements produce the
most power and boost the returns. Each of these
applications provides tax and utility bill savings, acts
as a hedge against future electric price hikes, and is a
strong symbol of the owner’s commitment to reduce
pollution and conserve fuels.
Wilson Electric is the largest Arizona based electrical contractor
Peering ahead to 2020, declining prices and higher
with offices in Tempe, Tucson, Sierra Vista and Prescott Valley.


Engineering Company Valley Light Rail

Semi Conductor Company


Sun City West Peoria
Power Source (
. .
Railroad $
$ Natural Gas Glendale .
Á Nuclear Sun City
El Mirage

Harquahala Valley:
Defense Contractor Lockheed Martin
has partnered with Starwood Energy $
$ Honeywell
202 S 27th St? ?
Group Global to create a new solar energy Phoenix, AZ 85034 ?
utility farm.
Litchfield Park Phoenix
The farm will sell power to APS.
The project costs $1.5 Billion and will produce
290 MW
. ?
Port of Los Angeles: 385 Miles ?
? (
7500 Acres
43 Miles of Waterfront Goo
27 Cargo Terminals Avondale
These terminals handle
190 million metric revenue
tons of cargo annually

Arizona 85 Landfill, 1,200 acres, 20 year land lease,

$1 Billion in private investment, between 150-200 MW, Global Institute of Sustainability
Could power up to 50,000 homes. 800 S. Cady Mall
State wil be taking bids in August. Tempe, AZ 85281
This is the only American colle
to offer degrees in sustainability

On a typical day at Sky Harbor International Airport:

1,477 aircraft arrive and depart
115,570 passengers arrive and depart
APS Solana Solar 760 tons of air cargo is handled
Generating Station:
$90 million daily economic impact
Gila Bend, AZ
TÜV Rheinland
R PTL and Arizona State Unive
280 MW solar-thermal plant Metro area is served by Sky Harbor International Airport
Arizona is now home to the premier perform
Could Power up to 70,000 homes Other Metro Phoenix Airports: certifiication organization globally for photov
Phoenix-Mesa Gateway, Chandler Regional, The TÜV
T PTL is a collaborative effort from T
Scottsdale Municipal, Deer Valley, Northh America Holding, and Arizona State U
Glendale, Falcon Field, Goodyear, Buckeye

Arrizona Solar NETWORK
Alternate Energy Shop
6403 E.
E Dove Valley Rd.
Desert Sun Solar
Cave Creek,
C AZ 85331
111 W. Renee Dr
Phoenix, AZ 85027

Rio Verde

Southwest Windpower EV Solar Products

1801 W Route 66 Ste 100 2655 N. Highway 89
Flagstaff, AZ 86001 Chino Valley, AZ 86323

. Hitney Solar Products BULLHEAD SOLAR

Fountain Hills 2655 N. US Highway 89 1604 Country Club Way
Scottsdale Chino Valley, AZ 86323 Bullhead City, AZ 86442
CarbonFree Technology
? 6615 N Scottsdale

Scottsdale, AZ 85250 Miles
ON Semiconductor

? ?
5005 E McDowell
0 1 2 3 4 5

? Phoenix, AZ 85008

?? Paradise Valley
? APS Solar Testing & Research Facility - Star Center

1500 E. University Dr., Tempe, AZ

???? . ?
. Technologies under evalution are:

? Crystalline, thin film & high concentrated photovoltaics,

remote (off grid) residential solar units, grid tied rooftop PV
? system, grid-tied utility PV systems & a dish stirling solar
thermal electric generation system.
( Total generation is 500 KW
.. $ $ ? ?
((((( ? ? (
? ..
(( $
$ Apache Junction
(? ?
. .
(. .?? ( Schletter Inc.
? ?
( ((( ( . ??
2520 N. Jackrabbit Ave.
Tucson, AZ 85745
? ( (( (.
?? Tempee ?
?(? ? Grecycle
1830 E. Broadway Blvd.
Guadalupe ((( (
?(.$ $ Tucson, AZ 85719
Allwest Energy

?( .( ?
( ((( (((
? 111 S. Main St
?( Florence, AZ 85232

y: ? ( $
($ Gilbert
( ( ?. GreenSun Energy Solutions, LLC

( (( (( ( ( ¿
1000 E. Water Street #7
(( . Tucson, AZ 85719
Phocos USA
? 742 E 46th Street
Tucson, AZ 85713
( Global Solar Energy
8500 S. Rita Rd.
( Tucson, AZ 85747 Solon
6950 S. Country Club Rd
Queen Creek
Chandler Tucson, AZ 85756
ersity Collaboration:
mance testing & safety
The Solar Store, LLC SunPumps, Inc.
voltaic testing laboratory.
2833 N Country Club Rd 325 E Main Street
TÜV Rheinland of
Tucson, AZ 85716 Safford, AZ 85546


our contributing experts
Melanie Kosach Andrew Weflen Matt DePinto
Creative Director GIS Specialist Research Manager
Greater Phoenix United States Greater Phoenix
melanie.kosach@colliers.com andrew.weflen@colliers.com matt.depinto@colliers.com

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to our contributors
Governor Jan Brewer of the State of Arizona | Kristin K. Mayes of Arizona Corporation Commission
Barbara D. Lockwood, P.E., of Arizona Public Service | Lori Singleton of Salt River Project
Denise Smith of Tucson Electric Power | Barry G. Broome of GPEC | Bud Annan of Science Foundation of Arizona
Sal Rivera of Arizona Economic Resource Organization | President Robert N. Shelton of The University of Arizona
President Michael M. Crow of Arizona State University | Richard Bozicevich of TÜV Rheinland PTL
George Maracas, Ph.D., of Arizona State University | Stephen Goodnick of Arizona State University
President John D. Haeger of Northern Arizona University | Rob Wanless of Solon Corporation
Brian Rasmussen of BrightSource Energy | Tim Teich of Global Solar Energy | Nancy Hartsoch of SolFocus
Kate Haughey of REC Solar | John Lefebvre of SolarCity | Mark Holohan of Wilson Electric
Emily Bennion of A&R Edleman | Joey Marquart of A&R Edleman | Mary Anne Madge of Gatorade
Rais Ahmed of Gatorade | Kelly Dalton of the Mayor’s Office | Scott Phelps of the Mayor’s Office
Mayor Phil Gordon of the City of Phoenix | Andrea Katsenas of Cox | Greg Lindner of REC Solar, Inc.
Lee Feliciano of CarbonFree Technology | Vivian Harte of ASEA | Patsy Regalado of Finnemore & Craig, P.C.
Chris Camacho of GPEC | Scarlett Spring of GPEC | Rodrick Miller of GPEC | Janet LaBar of GPEC
Judy Bernas of The University of Arizona | Todd Hardy of Arizona State University | Bob Davis of Grubb & Ellis
Birgitte Santaella of Arizona State University | Richard Bowen of Northern Arizona University
Michael Fitz-Gerald of Lender Investor Advisory Network | Jim Beard of SolarCity | Keely Wachs of BrightSource Energy
Mark McIntyre of Global Solar Energy | Giancarlo G. Estrada of Arizona Corporation Commission
Sheila Stoeller of Arizona Corporation Commission | Art McDonald of Tucson Electric Power | Chico Hunter of Salt River Project
Kim Sabow of the Governer’s Office | Sheila Maddox of University of Arizona | Kevin Tyne of the Governor’s Office
For many companies, green real estate strategies are
uncharted waters. Let us help you navigate.
Colliers and its partner companies are committed to being the knowledge leader of environmental sustainability in
real estate and related practices. Our experience has shown that high performance, environmentally responsible
buildings can be cost effective, increase employee comfort, enhance employee retention and recruitment, and
attract new business. Our leadership in sustainability provides our clients with the resources they need to be
competitive, productive and profitable while promoting corporate social responsibility and reducing the negative
impact of buildings on the planet.

Go green. It’s good for business.

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