Amul 1

General
Information
VIPUL K. PRAJAPATI, FY B.B.A. - D, ROLL NO. - 240
ABOUT AMUL
Introduction:Amul is nothing but an experiment. The kaira District co-operative Milk producer union
selected the board name AMULfor its product range in 1995.
Amul means Priceless in Sanskrit the brand name AMUL is from the Sanskrit
AMULYA was suggested by the quality control Priceless are found in several Indian
language.
Amul is situated at Anand in Gujarat. The chairman of Amul dairy is shri Rattansinh A
Rathod. Also there are many partners in the organization it is a large-scale unit so it
requires a large number of employees. It has a co-operative society. It is also an
association of personnel who joins to gather in a solvantary basis for further increase of
their common economic interest.
Amul Dairy is the largest dairy in Asia. Its full name is Kaira District co-operative
society Milk producing committee today Amul is symbol of many things.
(1)
Of high quality products sold at reasonable prices.
(2)
Of the genesis of vast co-operative network.
(3)
Of the triumph of indigenous technologies.
(4)
Of a proven model for dairy development.
AMUL:Amul is an experiment, successful run since last 56 years with the objective of up
liftmen of ruler economy.
Amul word is derived from the Sanskrit word AMULYA which means priceless. In other
words precious or which is price is not evaluated under Kaira District co-operative
society Milk producing committee.
The logo of Amul has four hands joined together which indicate.
FOUR HAND:
(1)
(2)
(3)
(4)
Milk producers hand

Milk processors hand
Milk dealers hand
Milk consumers hand
COMPANY PROFILE:
NANE OF THE UNIT
:-
REGISTRATION OFFICE
: - Anand
FACTORY SITE
: - Anand
HEAD OFFICE
: - Anand
ESTABLISHMENT YEAR
: - 14th December, 1946
FROM OF ORGANIZATION
: - Co-operative
ACCOUNTING YEAR
: - 1st April to 31st March
CHAIRMAN
: - K.S.Desai (MILK)
VICE CHAIRMAN
: - Shri Ramesh P. Patel
MANAGING DIRECTOR
:-
Shri Shiva M. Vyas
MANAGER (ACCOUNT)
:-
Shri Dipak Roy
NAME OF BANKER
:-
VILLAGE CO-OPERATIVE SOCIETIES
The Kaira District Bank

Co-Op Bank Limited.
: - 1084
ANNUAL TOTAL MILK COLLECTION (IN KGS) 2006
TOTAL MILK HANDLING CAPACITY
NUMBER OF PRODUCTION UNIT
RESEARCH CENTER
CATTLE FEED FACTORY
Anand milk union ltd.
: - 297436246
: - 14.5 lakh liters per day
: - 5 Anand, Moger, Khtrej, Pune
: - Amul research and Development Association

: - 600 MT s/day
SALES TURNOVER 2006

: - 709 crores rupees
Head Office Gujarat Cooperative Milk Marketing Federation,
PO Box 10, Amul Dairy Road, Anand 388 001, Gujarat, India
Phone no.
(+91) (2692) 240070, 258506, 258507, 258508, 258509
Fax no.
(+91) (2692) 240208, 240185
GROWTH AND DEVELOPMENT OF AMUL:

In beginning there were just a few were farmers supplying about 250 litters of milk a
day soon the number increased to 400 farmers and quantity of milk handled rise to
5000 litters a day.
Milk yield is higher in winter and in winter the Bombay milk scheme could not absorb
the extra milk offered. The farmers were forced to sell the surplus milk to traders at very
low rates. This leads to the decision to set up a plant to process the surplus milk into
butter and milk powder.
In 1958, the plant was expanded to manufacture. Sweetened condensed milk. Two
years later shri Morarji desai by then the finance minister inaugurated a new wing
designed to produced 600 tons of cheese and 2500 tones of baby food was processed
from buffalo milk on a large, commercial scale.
A plant to produce balanced cattle food, donated by DXFAM was formally commission
on October 31, 1964 by Lal bahadur shastri, then the PM of India. At the request of the
government of India in 1963, a new dairy with a capacity of 40 tones of milk powder
and 20 tons of butter a day was speedily completed this was meant to meet the
requirement of Indias defense forces. Forces. The dairy was declared open by Morarji
desai in April 1965. By now the dairy complex could hand 5, 00,000 liters of milk a day.
In September 1981, the cattle field plant at kanjari was started. The successful
completion of the co-generation project on September 11,1985 marked a new
milestone on the energy front when two gas turbines generation of 1.5 M.W each
based on natural gas were commissioned kaira up a brand spread plant at Mogar with
the assistance of NDDB in 1994.
URBAN CHART OF AMUL

AREA
RANK
nd
SCORE
North
East
West
2
4th
1st
Amul,which wants on the chart last year, comes
straight on the top
52.92
59.41
52.08
South
Metro
-----------1st
Amul was on No 4 in metro segment, last year its
jumps on 1st
--------58.10
Urban
1st
Colgate vacates the top spot for Amul,
5th
2nd
2nd
3rd
1st
Amul jumps and ranks on the top
5th
54.59
2nd
52.91
1st
55.21
Rural
Houses wives
Main Corner
Males
Females
MHI < Rs
20000
MHI Rs
(2000-4000)
MHI > Rs
4000
49.22
53.67
53.05
49.73
53.02
50.23
MISSION:
1. Committedtoproducerworldclassproduction.
2. Latestavailabletechnologymustbeupgraded.
3. Mosteffectivedistributionnetworkofmarketing.
4. Confidenceoflargenumberofconsumerofgloballevel
PRODUCT PROFIL
Bread Spreads
Amul Butter
Powder Milk
Healthy Drink
Nutramul
Powder Milk
Amul Spray Infant Milk Food
Cheese
Amul Infant Full Cream Milk Powder
Sager Skimmed Milk Powder
Sager Tea Coffee Whitener
Cheese
Amul Pasteurized Processed
Amul cheese Spread
Amul Emmental Cheese
Amul Pizza Mozzarella
Gouda Cheese
Fresh Milk
Amul Fresh Milk
Amul Gold
Amul Taaza
Slim and Trim
Fresh Cream
Chocolates Milk
For Cooking
Amul Pure Ghee
Cooking Butter
Amul Paneer
Ultterly Delicious Pizza
Mithai Mate
Masti Dahi
Masti Soups
Desserts
Amul Ice Cream
Amul Mithaee Gulab Jamun Mix
Kulfi Mix
Amul Surikhand
Gulab Jamun Mix
Amul Chocolates
AWARDS
Rajiv Gandhi National Quality Award - 1999
After creating
ripples in the market
whether it is with a Rs. 20/- Pizza or with a "real" Ice Cream, Amul has done it again.
But this time, it is not only for new product launches or giving a tough fight to best of the
food companies in extremely competitive segments, it has now topped as the winner of
the "Best of All" Rajiv Gandhi National Quality Award for the year, 1999.
Ramakrishna Bajaj National Quality Award-2003
The Gujarat Co-operative Milk Marketing Federation Ltd. has emerged as the top
scorer in the service category of the prestigious IMC Ramakrishna Bajaj National
Quality Award - 2003. The Certificate of Merit was presented at a glittering ceremony
held at Mumbai on March 11 by the Governor of the Reserve Bank of India, Dr. Y. V.
Reddy.
AMUL - THE TASTE OF INDIA (GCMMF)

receives
INTERNATIONAL CIO 100 AWARD FOR RESOURCEFULNESS
GCMMF is a winner of the prestigious international CIO 100 award from IDG's CIO
Magazine, USA. The 2003 CIO 100 award recognizes the organizations around the
world that excel in positive business performance through resourceful IT management
and best practices.
This CIO International IT excellence Award has recognised the Cooperative Movement
& its Leadership under the "Amul" brand, initiated by Dr. V Kurien, Milkman of India,
whose main Motto is to build Indian Society economically & literally strong through
innovative cooperative resourceful network, so as to provide quality service & products
to the end consumers and good returns to the farmer members.
This award has also given direction that IT need to be encouraged & adopted more &
more at grass root level and bridge the digital divide through proper training, re-training
so as to bring radical change & benefit to the Indian society.
CERTIFICATE
ThisistocertifythatMr.VipulK.Prajapati
student of F.Y.B.B.A. Class D, Roll number 240 has
satisfactorilycompletedhisprojectreportoncompanyvisitfor
theyear200607.
Date:
Place:GanpatVidhyanagar,Kherva
Projectincharge:
Principal,
Production
10
Departmen
t
DIRECTOR
FACTORY
PRODUCTION DEPARTEMENT:
GENERAL MANAGER

PRODUCTION
FREEZING
STORES
DISTRIBUTION
COLD STORAGE
QUALITY
11
DEEP
PRODUCTS:
Milk powder
: - Amul full cream milk powder

: - Amulya Dairy Whitener
: - Sager Skimmed Milk Powder
Infant Milk Food
::-
Amulspray
Amul Infant Formula 1&2
Butter
:-
Amul Butter
Bread Spread
Table Margarine
: - Amul Lite
: - Amul Delicious
Cheese
: - Amul Processed Cheese

: - Amul Paneer
Ghee
: - Amul Pure Ghee
Coco Products
::::-
Cooking Chocolates
: - Amul Chefs Premium

: - Amul Chefs Classic
Amul Milk Chocolates

Amul Fruit and Nut
Amu8l Badambar
Amul Chocozoo
12
Brown Beverang
: - Amul Nutramul
Fresh Milk
::::-
long Life Milk
: - Amul kool
Curd Milk
: - Amul Masthi Dahi
Extruded food
: - Amul Ganthia
: - Munch Time
Amul Gold
Amul Shakti
Amul Taaza
Amul Cow Milk
PRODUCTION PROCESS:
Introduction:Explosion of the production technology and changes in technical field is going to bring
out revolution in the industry sector which eventually gives stand to study and favor the
combacking subject i.e. Production and Management.
Production and operation management is planning, organizing, staffing, directing, and
controlling of all the production system that portion of organization that converts inputs
into products and services. In the general production system take raw-materials,
personnel, machines, buildings and other resources and produce products and
services. Moreover outputs i.e. Products and services which generate revenues and
perpetuate the system are not only the concentrated things but also the over looked
indirect outputs like axes, wages and pollution, technological advance, wages and
salaries and community are today looked over as important output.
Thus there arises enormous need of giving rise to this department as whole and
function as an individual with strong concrete base being foundation pillars of a
manufacturing organization if the intonation is to succeed nationally and internationally.
BUTTER OIL PROCESS (GHEE)
Milk separation milk scanning is done. Here excess of cream is extracted from the milk
through cream separators. The scanning of milk is done till they get 99%fat and then it
is changed in to ghee.
13
The separated and scanned ghee is then sent for quality testing in QAL. After it confirm
to the laid standard after checking ghee is sent for packaging.
The packaging is done in tin cans or pouches like that of milk and marketed under the
brand name of Amul ghee. The packed ghee is standard in the ghee storage
department.
PROCESS OF MILK ICE-CREAM

Milk can
Dump tank
Milk pump
Milk chiller
Milk storage tank
Milk pump
Batch pasteurizer
Milk pump
Homogenizer
Mix chiller
14
Aging vat
Flavor tank
Continuous freezer
Cone machine
Packing table
Hardening tunnel
Cold storage
Cup filling machine

Chocolates coating tank
Dispatch
MILK PRODUCTION IN INDIA
15
YEAR
PRODUCTION
VALUE
1984 85
41.5
1,31,650
1985 86
44.0
1,47,670
1986 87
46.1
1,62,010
1987 88
46.7
1,82,880
1988 89
48.4
2,07,900
1989 90
51.4
2,47,800
1990 91
53.7
2,92,660
1991 92
56.3
3,46,500
1992 93
58.6
4,04,000
1997 98
70.0
5,00,000
1998 99
75.0
5,35,725
1999 00
78.1
5,78,665
2000 - 01
81.0
6,52,485
16
MILK PROCESSING
The entire process of milk can be divided into following steps:-
Milk processing chart:Collection of raw-milk

Electronic Milk Test
Methyline Blue Reduction Test
Parching and Standardizing Process
Separation process
Quality check
Packaging Process
17
Cold storage
1. Collection of Raw-Milk:Raw milk is collected from different co-operative societies of different 470 village of
Gujarat. About 122000 liters of milk is collected per day.
Before this milk is sent to the laboratory for tasting the FAT and SNF proportion. The
milk is separated from the raw-milk.
The milk is taken form the chilling centers to Ahamdabad with the help of 407 trucks.
Inside and outside of the tankers the thermocol is to be put. Because of the thermocols
the milk is not affected by the outside environment.
After collection the samples of milk are taken to the laboratory. Where two types of
tests are conduct.
Electronic Milk Test:
Before pasteurizing the samples are taken to the laboratory with the help of machine
called electronic milk test, the proportion of SNF and FAT 2.2m.l. Of phesphatic
solution becomes yellow then it is sent for pasteurization.
Methyline blue reduction test:
Another test which is taken in the laboratory is called Methyline blue reduction test.
This test is conducted for checking for how long the milk will remain fresh. To check
this, 10ml. of milk is taken and 1 ml of methyline blue solution is added to it. It is kept in
test under water bath 57 degree C.
The proportion of SNF and FAT is fixed by the dairy. The minimum proportion of SNF
decided for the first grade buffalo is 6% and cow it is 4.5%.
We conceder if as fixed rate. We further explain it by as under:
MILK OF
Buffalo
Cow
SNF
9%
8.5%
FAT
6%
4.5%
2. Pasteurizing & Standardizing

18
In pasteurizing the milk is first heated at 72 C TO 76 C for 15 second and then it is

immediately cooled below 4 C. By this method they destroy the pathogenic bacteria
present in the raw milk. But if the right degree of temperature is not provided there are
chances that the milk might still contain germs.
Ready Milk = Pasteurized + Standardized
After this process some milk goes to separator machine and remaining is
proportionately sent for standardization.
3. Separation process:
Separator machine separates two kinds of products, skimmed milk and cream through
channels. There are 100 disks fixed in separator machines which have 5000 RNP. It is
taken to the tanks which has the capacity of 20000 liters. There are total 8 insulated
tank has different position of SNF.
This process continues for 24 hours.
4. Quality Check:Pasteurized milk is sent for a quality check in the QUALITY ASSURANCE lab. Of the
dairy plant. Within 14 second FAT and SNF proportion is received regarding 30 lacks
liters of milk. The total investment put into the lab by the Dairy plant is of RS. 6 crores.
This laboratory only checks and analyses the powder and milk and ghee. There is
separate ice-cream analyzing laboratory.
5. Packing Process:After this the milk is sent for packing to the milk packing station in the dairy plant. In the
milk packaging station there are huge pipelines and behind each of them there is
polyfill machine from which the material to pack milk comes out. There are 12 such
polyfill machine in the packaging station from which the materials to pack milk comes
out. From each of these 12 machines having capacity of 5000 pouches. The material
which is used for packaging is called fill farm slip and it is manufactured by a firm
called.
6. Storage:VIPUL K. PRAJAPATI, FY B.B.A. - D, ROLL NO. - 240
19
Then the milk is sent to the cold storage of the dairy where the milk is stored until it is
dispatched. Here the milk is stored at temperature running from 5 C to 10 C; it is
maintained with the help of exhaust fans having silicon chips. To maintain the
temperature for refrigerator amenia is used. About 40000 liters of milk is dispatched
from the cold storage of the dairy plant everyday.
The damaged pouches are kept a side and the milk is once again put to tank.
PLANT LAYOUT
Plant layout is the overall arrangement of the machine tools, handling equipment,
storeroom, tool aribs, and other various accessories required for facilitating production
in a factory. This arrangement are planned with the results that the building has been
constructed to fit a layout of a given process.
Amul plant is indigenously worked out with facilitation of various production processes
and production of multi products under one plant. The total plot is near about 2.27 kms.
Separate buildings are provided with required arrangement of machine tools handling
and computer connection through the control room to fit for varying product
manufacturing department.
The plant also envisages a beautiful garden which cleans up the air and keeps the
climate pleasant. A parking at the right place has been provided for the outsiders and
also for the employees.
The plant is on the end of a large provident with 2 sides round and a beautiful lawn in
the division. At the front security guards cabin which grants the entry for specific
tankers, employees, visitor etc. Visitor has to get approved from the office before
getting entry in the plant. The office of the plant stands left a pavement ends.
A good layout result in elimination or minimization of accidents and hazards and cost
while increases the out puts. Thus a good layout specifically is observed to be
benefited on the following grounds:
Efforts minimization.
Fewer material handling will be provided manufacturing units cost will be lower.
Bottlenecking of production will be eliminated.
20
Total items in process will be less
Specialization of operations is facilitated.
Less inspection will be required.
Production control will be required.

Plant investments can be held to necessary minimum.
Plant and equipment obsolescence may be less.
Waste space will be eliminated.
Thus a true beneficiary is provided to the plant through good and sound planning for
plant layout.
RESEARCH AND DEVELOPMENT

The Research and Development facilities are of Amul dairy endeavors continuously to
bring out new delivery flavors. The company does not a point any special staff for
approved of its new vanities managers themselves keeping contribute in this regard.
The main purpose of the plant to increases export. They develop their production
process to use new technology. Research and development has also taken a
sponsored project.
21
22
Marketing
Departmen
t
MARKETING CHART
23
State level marketing federation
Milk and milk
Revenue from sales
District milk products union ltd.
Raw material
Input like seeds,

cattle food,
education vetsea,
fertilized, return
profit.
Village milk co-operative
Village 1
Village 3
Village 2
Introduction:VIPUL K. PRAJAPATI, FY B.B.A. - D, ROLL NO. - 240
24
Introduction is very vital function in any industry. Every company has to handle its
marketing function with care. As the whole world is turning into a global market,
marketing function is getting more and important in every company. The term
marketing is changing in the world. Now selling product by advertising. It is not only the
function of marketing. But in this new world marketing puts weight age on satisfying
consumer needs. If the market does a good job understanding consumer needs,
develops product that provide superior value and price, distributes and promotes them
effectively. This product will sell very easily.
Definition of Marketing:A social and managerial process by which an individual and groups obtain what they
need and want though creating and exchanging products and value having with others.
DISTRIBUTION NETWORK:Most producers work with marketing intermediaries to bring their products to market.
The marketing intermediaries make up a marketing channel also called distribution
channel.
Distribution channel are sets of interdependent organization involved in the process of
making a products or service available for use or consumption.
A zero level of channel also called a direct marketing channel consists of a
manufacturer selling directly to the final customers.
A one level of channel; contain one selling intermediary such as retailer to the final
customers. A two level channel two intermediaries are typically wholesaler and retailer.
A three level channel are typically wholesaler, retailer and jobber in between.
DISTRIBUTION CHART
25
PRODUCTS
AGENTS
WHOLESALER
RETAILER
CONSUMER
AMUL has an excellent distribution channel, which has made it so popular. AMUL
products are perishable. It becomes that much important for them to have good
distribution.
So Amul dairy industry has two level distribution channels in which there are a
wholesaler, retailer to final customer.
MISSION OF GCMMF
Amul at Gujarat co-operative milk marketing federation enduring to satisfy and nutritiory
requirements of the customers the word through the excellent in marketing by our
committed team.
SLOGAN
26
AMUL THE TASTE OF INDIA

UTTERLY, AMUL DELICIOUS
REAL MILK REAL ICE CREAM
SALES TURNOVER
Sales Turnover
Rs (million)
US $ (in million)
1994-95
11140
355
1995-96
13790
400
1996-97
15540
450
1997-98
18840
455
1998-99
22192
493
1999-00
22185
493
2000-01
22588
500
2001-02
23365
500
2002-03
27457
575
2003-04
28941
616
2004-05
29225
672
2005-06
37736
850
MARKET SEGMENTATION
Market segment is a very important function for the market department of the Amul;
because the market consists of buyers different in any ways. They are different their
wants recourses, locating buying practices. Because buyers have unique needs and
wants each buyer is potentially separate market Amul has segmented its marketed in
following variables.
1. Geographical Segmentation
Under these variables Amul has divides market into difference geographic units such
as region, states, cities etc. Amul sells its products by geographic segment action like
in the north where production of milk is very high the sale of Amuls products is not
27
much. But in the western region it is high. Amul identifies this kind of variables and
deals with it.
2. Demographic Segmentation:Under these variables Amul has dividend market into several graphs such as age,
gender family, size, income, occupation etc. For the every group Amul marketing
strategy is different. In milk Amul targets all the class where as in the other product
like butter, ghee, ice-cream etc. is targeted to the middle and higher middle class.
PRODUCT MIX
AMUL PRODUCTS:-
Amul Butter
Delicious Table Margarine
Amul Lite
Amul Instant Cream Milk Powder
Amul Spray Infant Milk Food
Sagar Tea Coffee Whitener
Sagar Skimmed Milk Powder
Amul Gold Milk
28
Amulya Dairy Whitener
Amul Fresh Milk
Amul Lite Slim and Trim Milk
Amul Fresh Cream
Amul Kool Chocolate Milk
Amul Kool Flavoured Tetra Pack
Amul Kool Flavoured Bottled Milk
Amul Shakti Toned
Milk
Amul Masti Spiced Buttermilk

Processed Cheese
Amul Cheese Spreads
Amul Pasteurised
Amul Emmental Cheese
29
Amul Pizza Mozzarella Cheese
Gouda Cheese
Cooking Butter
Amul / Sagar Pure
Ghee
Utterly Delicious Pizza
Masti Dahi
Amul Malai Paneer
Mithai Mate
Amul Shrikhand
Amul Ice Creams
Gulab Jamun Mix
Amul Mithaee Gulab
Jamuns
30
Amul Lassee
Amul Chocolates
Amul Basundi
Nutramul
Amul Shakti Health Food Drink
PRICING
What is pricing?
The amount of money charged for a product or service, on the sum of the value that
consumer exchange for the benefit of having the product or service:
In general price is the amount of money charged for product or service. Historically
price has been the major factor affecting buyers choice. Price is one of the flexible
elements of the price mix.
PRICE OF THE PRODUCT

Milk and Milk product
Amul Butter
Price
31
100 gm
: - 17.00
500 gm
: - 82.00
Amul Cheese
Chaplets 200 gm
: - 50.00
Cheese 1 kg
: - 163.00
Cheese
Mozzarella 1 kg
: - 150.00
Mozzarella 250 gm
: - 48.00
Cheese Slice 100 gm
: - 27.00
Cheese Slice Tin 400 gm
: - 86.00
Emmental 400 gm
: - 120.00
Amul Cheese Spread

Garlic 200 gm
: - 32.00
Plain 200 gm
: - 32.00
Pepper 200 gm
: - 32.00
Amul Ghee
15 Liter Tin
: - 2475.00
1 Liter Tin
: - 165.00
2 Liter Tin
: - 325.00
500 Liter Tin
: - 82.00
Sager Ghee
32
1 Liter Tin
: - 165.00
2 Liter Tin
: - 325.00
500 ml Pouch
: - 82.00
Liquid Milk
Gold 5 Liter Pouch
: - 145.00
Gold 500 ml Pouch
: - 14.50
Shakti 500 ml Pouch
: - 14.00
Taaza 500 ml Pouch
: - 13.50
Masti Dahi
1 Liter Terabrik
: - 25.00
200 gm
: - 06.00
Paneer
Paneer 1 kg
: - 115.0
Paneer 100 gm
: - 14.00
Paneer 200 gm
: - 26.00
Amul Shrikhand
Elachi 100 gm
: - 10.00
Elachi 200 gm
: - 20.00
Elachi 500 gm
: - 38.00
Elachi 1 kg
: - 65.00
Keshar 100 gm
: - 10.00
Keshar 500 gm
: - 38.00
33
Mango 100 gm
: - 10.00
Mango 500 gm
: - 38.00
Badam-Pista 200 gm
: - 22.00
Badam-Pista 500 gm
: - 50.00
Amul Chocolates
Badam Bar 35 gm
: - 10.00
Fruits & Nut 35 gm
: - 15.00
Chocolates Milk 18 gm
: - 05.00
Chocolates Milk 35 gm
: - 10.00
Nutramul
500 gm Jar
: - 100.00
500 gm RFI
: - 95.00
Amulya
200 gm RFI
: - 32.00
500 gm RFI
: - 80.00
Gulab Jamun
kg Tin
: - 90.00
500 gm Tin
: - 50.00
Amul Mithaimate
400 gm Tin
: - 44.00
34
Amul Spray
1 kg Tin
: - 163.00
1 kg RFI
: - 151.00
500 gm Tin
: - 86.00
500 gm RFI
: - 82.00
Sager S.M.P
S.M.P. 500 gm Pouch
:-
85.00
Amul Instant formula

Formula 1
Formula 2
: - 105.00
: - 95.00
EDIBLE OIL
Dhara Groundnut oil
Price
DFGO 1 Liter Pouch
: - 52.00
DFGO 1 Liter Tetra
: - 56.00
DFGO 5 Liter Jar
: - 270.00
Dhara Mustard Oil

DFGO 1 Liter Tetra
: - 45.00
DFGO 1 Liter Jar
: - 240.00
Dhara Health
1 Liter Pouch
: - 56.00
35
1 Liter Tetra
: - 61.00
15 Liter jar
: - 750.00
5 Liter Jar
: - 310.00
ICE CREAM
Vanila
Price
50 ml
: - 05.00
100 ml
: - 10.00
500 ml
: - 35.00
1 Liter
4 Liter / 5 Liter
: - 60.00
: - 230.00
Strawberry
50 ml
: - 06.00
100 ml
: - 10.00
500 ml
: - 35.00
1 Liter
: - 60.00
4 Liter
: - 230.00
Pineapple
100 ml
: - 10.00
500 ml
:-
1 Liter
: - 65.00
35.00
Alpha so Mango
36
100 ml
: - 15.00
500 ml
: - 60.00
1 Liter
: - 100.00
Chocolate
100 ml
: - 12.00
500 ml
: - 60.00
1 Liter
: - 100.00
Rose
100 ml
: - 10.00
500 ml
: - 35.00
1 Liter
: - 65.00
Anjir
100 ml Cup
: - 15.00
500 ml
: - 65.00
1 Liter
: - 120.00
4 Liter
: - 360.00
Fresh Strawberry
100 ml Cup
: - 15.00
500 ml
: - 60.00
1 Liter
: - 110.00
37
Fresh Litchi
100 ml
: - 14.00
500 ml
: - 60.00
1 Liter
: - 110.00
Cappuccino
100 ml
: - 14.00
500 ml
:-
1 Liter
Butter Scotch
: - 110.00
100 ml
: - 10.00
500 ml
: - 50.00
1 Liter
: - 110.00
60.00
Kaju Draksh
100 ml
: - 13.00
500 ml
: - 50.00
1 Liter
: - 90.00
Kesar Pista
100 ml
: - 15.00
500 ml
: - 60.00
1 Liter
: - 100.00
Raj Bhog
38
100 ml
: - 15.00
500 ml
: - 65.00
1 Liter
: - 120.00
Black Current
100 ml
: - 15.00
500 ml
: - 65.00
1 Liter
: - 120.00
Roasted Almond
100 ml
: - 15.00
500 ml
: - 65.00
1 Liter
: - 120.00
4 Liter
: - 360.00
Pizza
Regular Pizza
: - 20.00
Jain Pizza
: - 20.00
Premium Pizza
: - 30.00
SALES PROMOTION
Sales promotion is a key ingredient in marketing company. Where adverting offer a
reason to buy. Sales promotion offers an incentive to buy.
Objective of Sales Promotion

39
To attract new tries
To increase repurchase rate of occasional users
To stimulate short term sales
To attract brand switchers
Sales Promotion Tools

1. Consumer Promotional Tools:Major consumers promotional used by Amul are,
Price Packs
Extra benefit like 20 gm Cheese free on 50 gm Cheese pack, one jar free on
2 it. Ice-cream family pack.
Amul introduce schemes like Dhanteras schemes in which on purchase of

Ice-cream you get free plastic container.
Amul also arranges marriages party on birthday parties orders. They also
offer free catering service.
2. Tread Promotional Tools

Retailers or distributors are offered discounts or price of and the M.R.P. which may
range from 10-15%.
3. Business Promotion Tools

These tools are used to acquire lead over its regional competitors as well as to interest
and reward the customers.
ADVERISTING
40
Advertising can be traced back to the very beginning of recorded history. Any paid from
of non-personal, presentation and promotion of ideas good or service by an identified
sponsor is known as advertising. Adverting is very important tool to combat
competition.
1. Deferent Advertising Objectives:Information

When a product is to be introducing in the market the product gives the information
about it in advance. In case objectives are to be built the ad in customers minds. At the
time of uttrayan. Amul introduce a new concept of kite bite and chocolate chikki.
2. Persuasive Advertising;Advertising used to build selective demand for a brand by persuading consumers that it
offers the best quality for their money.
3. Combined Advertising
Amul gives us advertising or nutramul as well as sager ghee and also provide inter
related scheme.
41
Human
Resource
Managemen
t
42
WORKEING TIME KEEPING SYSTEM

Total Employee:The success of the Amul depends upon their excellent team spirit and confidence of
people in the personal department. The total employee of GCMMF is 750.
Working Hours:In Amul dairy there are three shifts one day. All the shifts have eight hours. So the work
of this union of milk product is continuously and never stops. Therefore the union has
produced maximum stock of these products. The timing of three shifts and office time
are as follows:
1st Shifts
: - 8 : 00 a.m. To 4 : 00 p.m.
2nd Shifts
: - 4 :00 p.m. TO 12 : 00 mid night
3rd Shifts
: - 12 : 00 mid night to 8 : 00 a.m.
AMUL Office Time
: - 8 : 00 a.m. To 5 : 00 p.m.
EMPLOYEE RECRUITMENT AND SELECTION

Recruitment forms the first stage in the process which continues with selection and
cased with the placement of the candidate recruitment makes it possible to acquire the
number and types of people necessary to ensure to continues operation of the
43
organization. Recruitment has been regarded as the most important function of

personal administration.
Amul dairy receives lot of application in response to their advertisement. Thus from
contains the information about candidates name, place of birth, nationality, region,
qualification and experience details of personal employ status etc. These forms are to
be checked by authorized person and eliminate unnecessary of unqualified fated
scrutinizer the application. These who pass this test are called for interview then after
smart selection process.
4. Source of Recruitment
i.
By giving advertisement in news paper.
ii.
Labor union.
iii.
Voluntary organization.
iv.
Leasing contracts.
v.
Privet employment agency.
vi.
Govt. employment exchange.
vii.
School, colleges, universities and professional institute.
viii.
Recommendation of person employs.
ix.
Recruitment as temporary workers.
SELECTION
Selection process is concerned with screening relevant information about an
application. The objective of selection process is to determine whether an application
meets the qualification for a specific job and to choose the application that is most likely
to perform well in the job.
In Amul rating is noted for general knowledge that particular field etc. From these forms
then highest marks are selected and send for medical examination. The applications
44
which are physically fit are sent appointment letter which are contains some terms and
condition of the candidates. The candidates will have to sing to this letter that he is
ready to strictly obey these terms and conditions.
WAGES AND SALARY

Attendance is considered to be one of the major and important factors responsible for
the wages and salary administration.
Common method is followed for the wages and salary administration the present
catalogue record received form the time keeping office. The present record is
maintained to each employee in the register which is known as master roll.
Time keeper sends this master roll to the account dept. Attendance of each and every
employee is analyzed and entered into computer. The record is scrutinized and
statutory and non-statutory deductions are made after this salary is calculated for each
employee through computer.
The wages are paid in cash and also credited in corporate salary a/c. Employee wages
are deducting to grade of workers. Amul has A.B.C.D.E.F. grade of workers.
TRAINING AND DEVELOPMENT

Training and management development are two separate things. Training is required
for persons working at operative level and it required for increasing the knowledge and
skills of employee. So that they can perform their tasks in the best manner while
management development raters to the activities. Which take place in order to improve
the performance of the managerial level personals. Training and management
development contribute a lot in increasing the productivity. It is matter pity that Amul is
not having a separate dept training development.
There are two types of training methods:-
1. On The Job Training Methods.

1. On Specific Job
Experience
Coaching
Understood
2. Position Rotation
45
3. Special Projects.
4. Selective Reading
5. Apprenticeship
2. Off The Job Training Methods.

1. Special Course and lecture.
2. Conference.
3. Case Studies.
4. Role playing method.
5. Management games.
PERFORMANCE APPRAISAL
The performance appraisal system is a process of evaluating of employees
performance on jobs in loans of its requirement. It is also known as assessment of
behavior performance and attitude of employees.
The value, excellence, sprit, qualities of status of some subjects of performance
appraisal is quite useful in various administrative decisions as training, transfer,
promotion.
In Amul there is very good performance appraisal system and the management of unit
is good and profitability is very high.
PROMOTION AND TRANSFER POLICY

1. PROMOTION:Promotions on the transfer of an employee do a job. Which play more money is one
that carries some preferred status. In Amul mainly two promotions policy are taken.
46
a. Automatic promotion.
b. Merit cum seniority.
From time to time different type of promotion polices are adopted by Amul.
During the period of 1972, their was negotiation with union under shish promotion was
given automatically do a person who had completed his 6 yrs and 2 nd promotion was
given after 7 yrs.
Managing director sing the promotion order after the recommendation by the personnel
and administration department.
TRANSFER
Transfer is the pre-relative right of the management. Transfer is done if it is necessary
for the organization.
Transfer is generally affected to build up a more satisfactory work team and to
achievement some purpose.
In Amul for transfer take place in flash season. Transfers are also to adjust the work
forces of one plant.
47
Finance
48
Departmen
t
FINANCE INFORMATION
Introduction:
Finance is life blood of any Unit
Before many years when barter system came to end the currency money was
introduced. In the initial stage finance was not given much importance but slowly
development the extent that today finance management has become a specialized field
as well as professional.
Finance is needed everywhere is any unit. If we want to start any unit and want to
make it. Sunning good, finance is the, most important thing. First, finance was inducing
49
in the accountancy and today also there is some doubt this. But in modern
management we are now enable to take the finance as a separate subject matter; first
finance was taken into consideration just to raise finance. But today, all the financial
activities are included in financial management. Financial management as academic
discipline has undergone fundamental change as regard. It is scope and coverage. In
the early year of its evolution, it was treated synonymously with the raising of ends. In
the current literature pertaining to this growing academic discipline. A broader scope so
as to include in addition to procurement of funds, efficient use of resources in
universally recognized. Similarly, the objective of financial management is also
characterized by a change over the year
Amul dairy has maintained separate well-organized finance department having a
separate vice president.
Allocation of fund by finance department is based on the following estimated
working results:
Raw materials
45%
Production
10%
Depreciation
10%
Packing Materials
15%
Selling & Administration
5%
ORGANISATION STRUCTURE OF FINANCE DEPARTMENT

M.D.
Senior Manager
Ass. Manager (Finance)
(Account)
Ass. Manager
Superintendent
Superintendent
50
Supervisor
Taxation
Computer
Cash
Head Clerk
Clerk
FINANCIAL PLANNING
The soundness of any unit can be known from its financial planning. Financial planning
is nothing is but planning of financial resources to meet the future requirements. For
preparing a good financial plan anybody will take in consideration of par records,
current circumstance and future forecasts. Financial planning is day requirement of
funds in a business.
A firm should be managed effectively. This implies that the firm should be able to
achieve its objectives by minimizing the use of resources. Financial planning indicate
and firms growth, performance, investments and requirements of funds during and
given period of time, usually three to 5 years.
In Amul dairy capitalization section under the finance and account development make
plan about new project which is going to be establishment any new department has to
deal with this department and market of whole expenses of a new project is carried out
has capitalization by proper channel.
The Amul Dairy does the work of financial planning very effectively and pays grater
attention and importance to financial planning.
MANAGEMENT OF FIXED ASSET

Every unit has two kinds of assets like current assets and fixed assets. Amount
invested in fixed assets can not converted into cash during the financial year. Fixed
asset are permanent in nature having a life of more than one year. The values of such
assets decrease by the way to depreciation as time passes.
In Amul Dairy the executives of accounts department do the management of fixed
assets. A separate plant register has been maintained in Amul Dairy in which all the
necessary information regarding each and every assets owned by the company is
recorded. The company as according to the rates prescribed by company act 1956
provides the depreciation on fixed assets.
51
Fixed assets of working capital:The management of current assets is similar to that of fixed assets in the sense that in
both cases a firm analysis their effects on its return made risk. There are two concepts
of working capital gross and net.
Gross working capital refers to the firms investment in content assists net working
capital refers to the difference between current assets and current liabilities.
CAPITALISATION
Capital refers to the total investment of a company in money tangible assets like
building and intangible assets like goodwill, while capitalization refers only to the par
value of the long term securities (Shares and Debenture), plus by any permanent
needs of a company.
Capital Structure
Capital structure represents only long term liability. Liability side of the balance
sheet is called financial structure.
Capital structure = Financial structure current liabilities.
The optimum capital structure may be defined as that capital structure or combination
of debt and equity that leads to the maximum funds, which is being framed up gy toplevel executive.
There is an extant relationship between borrowed and own funds in the form of
establishment owned funds or borrowed funds. Capital structures consist of long term
debt, preference share capital, equity share capital, reserve and surplus, debentures
etc.
Capital Structure is four types
1)
2)
3)
4)
Only Equity capital.

Equity and Preference.
Equity and Preference and Debentures.
Equity and Debentures.
Amul Dairy is Co-operative organization due to this reason and other rules and
regulation dairys capital structure is informed dairy has capital only company equity.
52
EXPENDITURE
1) Employee Salary
2) Revenue expanses
a. Depreciation
b. Transportation
c. Other taxes.
3) Payment to member of co-operative society.
4) Expenses on social activity.
a. Insurance premium.
b. Salary of Doctor.
c. Expenses for medical facility.
d. Expenses on MAHILA JAGRUTI ABHIYAN
e. Expenses on training, development programs for village
operative society member.
co-
f. Expenses on research and development.

g. Interest paid on loan.
BALANCE SHEET 2005-2006

31.3.2005 ASSETS
Rs.
Rs.
Rs.
31.3.200
6
LIABILITIES
Rs.
Rs. In
Rs. lacks
31-3-2006
Assets
24545.14Gross Value
25225.0
9
Authorised Share
Capital
2000[20,00,000 Shares
of Rs 100 each]
2000
53
As Per Schedule
3 Col .5
Share Capital [Fully

1395.42 Paid Up]
Less Depreciation 20256.4

18437.29 Fund
3
As Per Schedule
3 Col .9
Reserve Fund and

2057.23 Other Funds
[As Per Schedule 1
Col .5]
4968.6
6
6107.85Net Assets:
Capital Work in
0.00 Progress
51.09
1599.81
2154.6
2162.34Grants:
[As Per Schedule 2
Col .6]
1839.6
51.09
Redeemable
1175.06 Debentures
Investments
National Saving
0.20 Certificates
Share
433.40 Investments
433.40
140.00Fixed Deposits
80.00
0.18
573.60
513.58
Stocks
6408.39Trading Stocks
1253.97Stores
1162.93
7989.62
1681.64
Loans:
UTI Bank Long
5830 Term Loans
UTI Bank Cash
500 Credit Facility
1000Short Term Loan
7330
4290
500
500
5290
9671.2
6
7662.36
Advances &
Debtors
178.64Deposits
Due From
0.13 Societies
Advances &
237.49 Debtors
2858.1Fixed Deposits
3263.7
166.96
0.01
552.26
8006.97Trade Debtors
6764.65
222.02Sundry Debtors
Income Tax
69.18 Deposits
8714.43
365.61
347.3
9
4160.
285.46Deposits
04
955.7
3444.98Due to Societies
5
Outstanding against 2989.
1049.46 Expenses
69
Outsanding against 438.7
2661.84 Purchases
2
491.46Sundry Creditors
8891.59.
Current Liabilities
74.50
7923.9
9
54
Cash & Bank

Balances
286.39With Bank
Deposites in
1932.45 Banks
0.86On hand
7933.2
396.57
Provisions
998.29
0.83
1395.6
9
2219.70
Deferred Revenue
0.00 Expenditure
[to the extent not
written off]
70.90
70.90
0Fringe Benefit Tax

4.67Bad Depts
Decline in
2.87 Investments
Leave
25.67 Encashments
9.67
2.87
26.66
0
22.15Decline in Stocks
69.2
55.36
Net Profit during the
311.23 year
25277.94Total
30
323.74
24595.
17
25277.94Total
24595.17
AREA OF MARKET COVER

Amul Dairy, Amul dairy and other 10 dairies marketing conduct GCMMF LTD.
ANAND. If we see GCMMF LTD market so its market is distributed all over the India
and foreign countries also like South Africa, America, U.K., and Srilanka, Bangladesh
etc.
GCMMF LTD. Is Indias has received the APEDA award from government of India for
excellent in dairy products exports for last 5 years.
Many of products are now
available in the USA, Gulf countries and Singapore etc.

The major exports products are,
1. Amul Srikhand
2. Amul Pure Ghee
3. Amul full cream milk powder
4. Amul cheese and etc.
55
Minimum 55% average markets are cover in all products.
ADVERTISEMENT
Advertising is an important promotion tool. It is the form of mass communication
advertising consist of the activities representing to a group a non personnel or visual.
The advertising is helpful to deliver the message to people and stimulate the group to
consumer to purchase the product of that particular firm.
So far as GCMMF is concerned it advertises of their product in broad name AMUL
MILK UNION LTD...
In 1990s GCMMF introduce a new advertising campaign Amul the taste of India. The
campaign is the common thread in all products.
Modern advertising informs guides educates as well as protects layers so that they can
buy internationally and raise their standard of living. In the marketing programme of
business enterprise advertising is an indispensable too supplemented by salesmanship
and sales promotion?
In Amul they are properly advertise for their various products through different media of
advertising. The main media is television company gives daily at least 7 to 3 flashes of
its different advertisement on different on different channel
company also
advertisement on different on different channel company also advertise its products

through newspaper magazines, wall painting. GCMMF LTD. To give advertisement in
magazines, newspaper, T.V, etc.
SUPPLIERS
All 12 dairies supply channel only take or handled by GCMMF
ltd.
Main suppliers are

56
1. Traders,
2. Brokers,
3. Grain products,
4. Salt producer union,
5. Agent
Suppliers force is very Large Amul numbers of people are involved.
DISTRIBUTION FORCE
Distributors are also worldwide. Level is connected with GCMMF LTD Anand. Mainly
distributors channels are happens 3 different types.
1. Producers - Retailer- Consumers
2. Producers- wholesaler-Retailer-consumer
3. Producers- Agent- Wholesaler- Retailer- consumer
LARGER RESPONSIBILITY
The Gandhinagar district co operative milk producer union was a pioneer, which proved
to be successful thus, is came to be regarded as a model with this reorganization larger
responsibility came pouring in.
When milk producers in other district of started there owns cooperative them turnover
to Gandhinagar union for guidance and help. They drew on Amul dairys experience in
project and planning execution.
The gandhinagar municipal dairy which has been taken over by the Gujarat dairy
development corporation, the Gujarat government Rajkot dairy, which is no being
managed by the district cooperative union and dairies of Mehsana district cooperative
milk producers union limited were among the project exacted with Ahmedabad unions
technical help. The Gandhinagar unions also started a training programme for dairy
57
and animal husbandry personal. In the year 1964, the Prime Minister of India the Late
Shri Lal Bahadur Shastri visited Anand inaugurate the union cattle feed plant. He
desired that cooperative on the Anand patters should be set up through out the country.
NDDB was that setup at Anand in the year 1965.The World Bank recommended the
establishment of more Anand project in Karnataka, MP and in Rajasthan too. In those
established projects Khaira union served as a line laboratory and NDDB as the
multiplier.
The Anand pattern of the co-operative dairying in no being replicated in all the states
union territories of India. By 31st March 1985 there were 69875 villages dairy
cooperatives establishment in 170 milk sheds with a total membership of 8.9 million
farmers.
OTHER INFORMATION
Amul Dairy established on the base of Co-operative society. So, that all marketing and
sales transaction take only Gujarat Co-Operative Mill Marketing Ltd. Anand
388001.Gujarat. Many types of advertisement to give in magazines, Newspaper, T.V.
and etc. many type of marketing coupons this all are very well to create effect upon
customer mind.
Your customer remembers your name under two conditions only;
1. When you provide extremely pool product or services.
2. When you provide surplus good products or services.
3. To regain your post reputation you must provide surprising goods. Out
put to your customer every time so that they become loyal customers to
rebuild Amul reputation and or to increase your market share requires
customers.
NUMBER OF VILLAGE SOCIETIES
58
Totally there are 10411 village societies, the member of GCMMF. Each member
union district has different village societies which can be shown by the table given
below:CITY
Ahmedabad
Anand
Baroda
Bharuch
Gandhinagar
Godhra
Himmtanagar
Mehsana
Palanpur
Rajkot
Surat
Val sad
NO. OF VILLAGE SOCIETY

657
1017
1025
346
71
1395
1591
1071
1353
354
960
571
ACHIEVEMENT
After establishment very few companies or units are able to get growth. Amul dairy is
on of this unit. Its growth is significant not only in India but also in other countries.
Amul dairy has various achievements, which are as follows: It is one of its kinds in the whole of Asia as it is fully computerized.
This unit got ISO-9000, certificate.
After 3 years of establishment they procured 4 lacks liters of milk
per day and now they are procuring 10 lacks liters of milk per day.
It has highly sophisticated equipment with an installed capacity to
handle & process 10 lacks liters. of milk per day.
To handle 10 lacks liters. Of milk per day they require less than
200 persons.
FUTURE PLANS
59
Every company wants to grow its market share, production capacity etc. Amul dairy is
a fully computerized unit it has several future plans. These future plans are as follows:
1.
Amul dairy wanted to establish ice cream, production plant, which is

recently started.
2.
It has decided to increase provisions for storing surplus milk in winter

season.
3.
They have set themselves a target of producing 10-14 lack litters of milk
per day by 2005.
4.
Their future products are: -
Amul tea & coffee

Gulab Jamun mix
Cheese spread
Butter spread
A WELFARE STEP BY AMUL DAIRY

It wants to provide only quality products to consumers and a handsome amount of
share to its members.
The animals are the primary factor for all the work
For that the organization too came up a good idea, to put up its own cattle feed
industry
They believed that it given goods feed, quality milk will be received and this
will automatically operate system.
For this a cattle feed industries was established. There are two plants.
The capacity of this unit is of 400 metric ton per day.
The product is sold to the farmer members at reasonable rate.
This has also helped them to reduce the cost of milk products by making an
indirect hold over the member farmers to supply milk at a good rate.
WELFARE ACTIVITY FOR EMPLOYEE HELD BY THIS

ORGANISATION
Canteen: There are one canteen facility exists for employee. They provided food,
drink, tea, coffee at very low rate to employee.
Quarter Facility: This organization given quarter facility to the employees and
minimum rent for this. This facility provide for only middle level and top level employee.
60
Co-operative Society: With help of this organization, all the worker of this dairy
establish co-operative society SHAYOG. This Co-operative society sales milk in
Gandhinagar district. And profit shared among all employees of this dairy.
Dispensary: There are small dispensaries exist in this dairy. These dispensaries
provide medical facility to all employees.
Library: There is a small library exist in dairy. Technical, social, educational books
are available there.
Sports: There is a small ground exists in dairy. Like cricket, volleyball, and football
are all Playing facility on the ground.
VETENERARIAN DEPARTEMENT
The organization gives much important to he cattle and so they have introduced
many steps for the welfare of the cattle.
75 Vetenerian doctors have been appointed.

The doctors are available any time.
The operations are done at a profile-no loss cost and sometimes less than the cost.
There is a mobile vetenerarian van for the cattles welfare.
The cattle are also insured.
The unit also provides loans to the member in order to purchase new cattle.
This is place where they havent gone to look after the cost but have been rewarded
much.
The milk production has increased to a much extent since these steps were
introduced.
Objectives :
The objective for introducing this department is for the long life of current cattle
stoke, motivate the people to bring more cattle.
To motivate members also to activate more.
Market strategies
The GCMMF has developed some marketing strategies, which depends on current
growth, and the vast demand of milk and milk products are as follows
1.to offers consumer the quality product of fair price and achieve economic of scale
and cost
2.to provide gainful employment to large number of producers
3.organizing womens leadership development program to train women milk
products. How to treat the women. Milk producer as milk producer.
4.develop autonomy among the co-operatives
61
5.to have voluntary and open membership in the structure.

6.to have democratic member control
7.aiming at building grater member understanding and loyalty by cooperative
development program
8..to develop and grow in the rich soil of cooperative
9.strength of their cooperative based by operation flood
PRICE DETERMINATION
The times are sold under the brand name of Amul their prices are determined by the
federation .Dairy industries are run on the co-operative base so prices of each product,
produced by the each dairy will be the same. Ex. Madhur milk, Uttam milk and Amul
milk both have price for 500ml. Milk is Rs.9 and like the same price has Dudhsagar its
turnover during the year was 350 crores. It shows the good performance in limited
area.
62
CONCLUSION
AMUL DAIRY in Gujarat region today need is going to be globalizes. The company
has very bright future in increase its market share.
I Collected the related information from the Amul Dairy and get knowledge about sales
and distribution network and useful for me in future.
I wish that the company will have a good market.
This industrial training of mine has been very interactive and informative. It gave me in
depth view of the working of industries.
After doing my training, I got the knowledge about storing of the raw material and the
finished product, idea of their converting into various dosages from and drug testing in
QC and QA department and how F & E department takes care of various aspects of
industries. Actually working in labs and various instruments have given me the better
understanding of my theoretical knowledge.
I also got knowledge of the SOP and other working environment of industries, along
with the precautions to be followed while working.
Over all I got a fair idea of how a pharmaceutical industries work.
63

Amul 1

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General

Milk producers hand

NANE OF THE UNIT

: - 14th December, 1946

: - 1st April to 31st March

: - Shri Ramesh P. Patel

Shri Shiva M. Vyas

Shri Dipak Roy

VILLAGE CO-OPERATIVE SOCIETIES

The Kaira District Bank

ANNUAL TOTAL MILK COLLECTION (IN KGS) 2006

TOTAL MILK HANDLING CAPACITY

NUMBER OF PRODUCTION UNIT

CATTLE FEED FACTORY

Anand milk union ltd.

: - 14.5 lakh liters per day

: - 5 Anand, Moger, Khtrej, Pune

: - Amul research and Development Association

SALES TURNOVER 2006

(+91) (2692) 240070, 258506, 258507, 258508, 258509

(+91) (2692) 240208, 240185

GROWTH AND DEVELOPMENT OF AMUL:

VIPUL K. PRAJAPATI, FY B.B.A. - D, ROLL NO. - 240

URBAN CHART OF AMUL

VIPUL K. PRAJAPATI, FY B.B.A. - D, ROLL NO. - 240

Ramakrishna Bajaj National Quality Award-2003

VIPUL K. PRAJAPATI, FY B.B.A. - D, ROLL NO. - 240

AMUL - THE TASTE OF INDIA (GCMMF)

VIPUL K. PRAJAPATI, FY B.B.A. - D, ROLL NO. - 240

VIPUL K. PRAJAPATI, FY B.B.A. - D, ROLL NO. - 240

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: - Amul full cream milk powder

Infant Milk Food

: - Amul Processed Cheese

: - Amul Pure Ghee

: - Amul Chefs Premium

Amul Milk Chocolates

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long Life Milk

: - Amul Masthi Dahi

BUTTER OIL PROCESS (GHEE)

PROCESS OF MILK ICE-CREAM

Milk storage tank

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Cup filling machine

MILK PRODUCTION IN INDIA

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Milk processing chart:Collection of raw-milk

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2. Pasteurizing & Standardizing

In pasteurizing the milk is first heated at 72 C TO 76 C for 15 second and then it is

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Bottlenecking of production will be eliminated.

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Total items in process will be less

Specialization of operations is facilitated.

Less inspection will be required.

Production control will be required.

Plant and equipment obsolescence may be less.

Waste space will be eliminated.

RESEARCH AND DEVELOPMENT

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