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hi, im james
Im a recent industrial design graduate. I specialize in user centred design and do this through a focus on human factors knowledge and creating functionally beautiful graphics to accompany my work. Im currently looking for employment in a role were I can use these skills.
design
Im interested in understanding people, the why they want, not just what they want. I enjoy making instructions as its a puzzle to make sure they mean the same to everyone. I work best in groups where I can use my multidisciplinary knowledge to support those around me.
interests
I like space and learning more about it I like travelling to strange places I like having discussions about... Well
The challenge set by Sony was to design a product, or products, which could crack technology obsolescence and ensure the products value to the user for a lifetime.
The project was offered to Brunel design students and a group of seven of us decided to work together on it. We worked with Sony as design consultants developing the work over a period of four months. We split the design work between us to maximising our individual strengths. In this project the initial idea of a Core product was mine and my main role was to supervise the production of communication materials with third parties.
Design work: James Burchill, Ben Clarke, Katherine Harris, Rich Larsen, Tahir Shabuden, Amy Huckfield and Jake Mcmillian. Photography and communication: James Burchill, Amy Huckfield, Paris Selinas and Ed Horsford. Models: Therefore design agency.
Initial Concept
Interchangeable Wearable Opportunity to sell accessories Market stretch On you all the time
insights
goals
aim
Initial Design
technological obsolescence
emotional durability
>> adaptive technolodgy Pellentesque habitant morbi tristique senectus et netus et Brunel Sony Wandular | Concept overview 08/02/13 6 Wand malesuada fames ac turpis 1 Core and Core holder egestas. 4 AR Tablet
The core has a unique colour/pattern which the owner keeps from birth. The core holder (eg in wood or other material with emotional durability) rests in the nest - with or without the core Tablets could come in many simple geometries/sizes. They are enabled by the core. They are as minimal as practical
mobile life upgradability fashion different ages cloud computing various skins multiplicity modularity
Like the watch the Wand has an emotionally durable body and clip housing the core which is kept throughout adult life. Modules which can be used with the Wand include a display scrol and a projector. Both recieve gesture input from the Wand body.
Further Design
>> point four Nam massa libero, iaculis eu consequat sit amet, bibendum ullamcorper mauris.
3 Toy
The toy has a customisable cover/numerous versions. It is enabled by the core (eg by NFC),
2 Nest
5 Watch
The nest is a base for the cores, it can also be a display surface or incororate holographic display. It has pride of place in the home and is made of materials to reect its longevity (eg wood for the main external body)
The watch has an emotionally durable clasp/holder for the core. The band is a replaceable exible display
core
play
nest
A lifetime bond in a small item that you carry with you, holding your memories and your experiences. It also serves as a personal cloud connection, managing the connection and enabling any device it connects with to contact the cloud.
The Play monitors sound as well as health and happiness and adapts its output to how a child feels creating fun or helping soothe, depending on whats needed.
A platform for Cores to share data that might otherwise be forgotten. It forms a social hub for a family or other network and shares information based on the group context and personal preferences.
wand
view
wear
A product for the professional, it provides a screen and methods of control in a tiny package. It provides a portable desktop on the go.
This AR tablet interacts with the world just by looking at it. Designed to be used from childhood to senior years, with a simple interface supported by buttons that grow out of the surface.
The design was kept to a minimal shape to increase appeal across genders and age. The technology is hidden when you dont need it. This produces a very subtle piece of technology which doesnt clash with the owners choice of fashion
My role is to create hotel products mainly small room accessories and restaurant items for some of the largest hotels in the world. My products are now used in the Burj Al Arab, Mandarin Oriental Hyde Park and The Savoy among many others. Working in both metal and leather the designs must be produced in very short time frames to meet the clients demand.
A selection of bread baskets, salt and pepper holders and napkin rings
Before Rebrand
After Rebrand
Dear Friends,
Welcome to the Dine With Your Chef monthly newsletter. Dine With Your Chef is a bespoke experience, offering you and your party a chef for any event.
Menu options
LADIES WHO LUNCH
MENU
A selection of dips, rustic breads, antipasti
This month Dine With Your Chef can provide you a perfect gift for those dearest to you. We can ensure you have a unique valentines meal, sure to be remembered. With the special day fast approaching, Dine With Your Chef is offering this gift experience of a dinner for two. Take a look at our sample menu or request your own custom meal.
Warmest Regards The Dine With Your Chef Team Contact us at 0208 842 4260 www.dinewithyourchef.com
Scallops, spiced tomato chutney, samphire, pepper concasse, pomegranate, samphire soured cream
Assiette of lamb, garlic puree, boulangerie potatoes, sauted leeks, apricot jus
The Dine With Your Chef issue this month is dedicated to one of the most important person in our lives, our mothers. With Mothers day coming up we would like to invite you to purchase our experience as a special treat to your Mum. This will be a great opportunity to show her how much you love and appreciate her and give her a completely unique home cooking experience.
For some Mothers Day inspirations please see our delicious recipe that is the ideal to both impress and delight your mums. For more information or to purchase the gift experience please contact us on 0208 842 4260 or email us at info@dinewithyourchef.com.
Put the cream, milk and sugar in a pan and slowly bring to boil. Simmer for 5 minutes until reduced by a third.
Pannacotta
Rose and Cardamon
Beetroot, butternut squash, goats cheese bulgur wheat salad, toasted pistachios, cherries salsa verde
Soak the gelatine in cold water for ve minutes until soft. Drain and squeeze out the excess water. Take the cream, off the heat, and then stir in the rosewater, cardamom and gelatine. Pour the mixture into four 100 millilitres dariole moulds. Then chill for two hours. Try adding fruit for extra avour
Tomato and pomegranate all spice salad Courgettes, lemon, mint, feta, sun dried tomatoes Grilled asparagus, kale, chilli, lime, Himalayan salt
After years of travelling to restaurants all over the world we know that not a single one has the same comforting feeling of sitting down in your own home with your friends and family. We want to bring that beautiful feeling of being in a fine dining restaurant, the smells, the food and the ambiance to the intimacy of your own home.
What we offer
We provide talented chefs with the knowledge and skill to create a wide range of dishes in the coamfort of your own home. We want to give you a meal with restaurant quality food in a setting of your choice. Ensuring quality cooking for any occasion be it a dinner party or romantic evening that allows you to relax and enjoy your time with confidence that you and your guests will enjoy every bite.
The whole experience was a pleasure. The chef brought thier unique passion to my home
Our chefs all enjoy the challenge and skill required to bring these meals to your plate. With a love of some of the best markets in london they can always find just the right cut of meat or the freshest vegetables to make the meal you want. Well versed in everything from elegant french cusine to the wonderfully fragrant and spicy Thai cooking our chefs have the skill to make your perfect meal.
When the food came out we were speechless it all looked so pretty and tasted even better Natasha Woodson Chelsea
excellence contact us on
handpumps in africa keep breaking and remain broken. we need to know why?
Project: Intuitive water pump for Africa Student work : Final year major project
1 in 3
Pumps in Africa are broken. Some studies suggest pumps are breaking faster than they are being put in.
$1000
goal
The minimum cost to provide a To replace broken pumps borehole for a pump to access which have working boreholes water in dry areas. to make use of this huge investment.
The project had two main focuses: the production of a working pump suitable for the environment and the creation of a system of instructions to allow users in Africa to assemble and maintain the product.
Significant time and effort went into the development of a set of instructions that would be understood by Africans. As the were not the resources to do this in Africa a series of tests were created for sample groups in the UK to try and obtain information which would be useful despite the cultural difference.
The design of the pump itself was complicated by the need to have the components and manufacturing locally sourced in Africa. The design development focused mainly on trying to improve the water extraction technique and experimenting with locally available materials.
The rule
When taking photos, try to take pictures from a consistent perspective which only varies by small degrees. It is also important to not change the cropping of the photo and stay at a single zoom setting. Doing this helps people stay orientated with the process. Changing angle of view abruptly can lead to confusion resulting in errors in construction.
The rule
If you must change perspective or rotate the product, its best to do it through procedural images of the rotation. Changing the view step by step keeps peoples orientation with the product and reduces the chances of mistakes. This principle can also be applied if you need to zoom on the object in for a extended part of the instructions, If you need to continue showing the construction of the product at a closer view point.
Recommendations
Recommendations
You should not need more than four photos to convey a transition unless it is particularly complicated. After showing one transition you can reduce the number of steps showing the transition if it is repeated. When showing transitions do not show the object revolving purely on its own. Its more advisable to show humans moving it in the pictures as seen here. Zoom images requires only two images; one before zooming and one after the zoom. Both should be taken from the same angle and of the same content.
Take photos form a 3/4 perspective to the product. It allows the most visibility. When taking photos try to include humans in the image because it also provides reference to both scale and orientation. Use a consistent platform or set for the process because this also aids orientation. Pick your scale after looking through all components and processes involved in the assembly. Being cropped too wide can cause problems if the project has many small components.
The rule
Only complete one process per image. By only having one process per image the instructions are much less likely mis interpreted. Each image has only one thing to communicate and so individuals find easier to notice what is going on in each image. This also goes for repetitive tasks. For example do not try to show multiple screws being placed in one image just because they are the same process. This can lead to individuals missing components or not perceiving every screw.
The rule
When showing instructions relating to processes such as tightening screws, show procedural images to imply direction of movement. By adding two photos instead of one to show a user tightening up a nut it is more effective in improving users use of tools. Many users forego the use of tools and just use fingers if not properly instructed.
Recommendations
When taking pictures of processes do not expect users to do anything they have not been instructed to do. An image of a nut on a screw thread is not enough to communicate that nut must be done up.
Recommendations
When taking photos try to make the movement as unambiguous as possible. In the two adjacent pictures you can see the arm clearly move clockwise. This can be understood from the images because it would be highly unlikely for the arm to go from the first step to the second in a counter clockwise manner. In processes requiring precision or small amounts of force this method can also be used to communicate a need for a gentle touch. This is done by showing pictures of very small movements which help communicate the need for delicacy. .
Hex was a design exercise to replace the QR code with a better alternative. The QR code has numerous problems which has resulting in poor usage by the public and improper use by advertisers. The goal was to create a code which could supply the same functionality as a QR code but targeting some of the problem areas by improving its functionality and visual appeal
The development of Hex followed two paths: the creation of a code which would theoretically work, and the development of icons to communicate the type of media the code would lead to. This was shown to be important by user research because users never knew what type of content they were being connected to, leading to an apathy over using QR codes.
X X X
X X
V A X
Y
T
7 Y
research
design
refinement
The goal of this project was to produce a rival to the QR code. The project focused on developing visually appealing designs which could hold digital data and data useful to an untrained human observer. The resulting product was Hex, of which examples can be seen here. They illustrate how much more flexible the design is compared to a QR code and comparitvley how attractive the design is.
Hex eventually evolved into the graphic Below is a journal explaining precisely how Hex works and seen here. A small library of icons was the process through which it was designed. created to represent the different types of media accessed through QR codes. The concept was completely based on how QR codes work and as such would work with custom scanners.
Hex had a measurable improvement over QR codes in these factors: - It supports analytics providing accurate information on who uses Hex and where. -Its shape can be customised -It requires a smaller amount of space to function - It provides pictorial information on what the content it provides at a glance.
The goal of this project was to alter an existing companies position in the market while keeping their design style and company values constant. Our team chose the company POC. POC produce high end, visually stunning, safety equipment for gravity sports such as mountain biking and skiing. I decided to create a gas mask for the fire services targeting the problems with current masks.
The first step was to produce a report on the company and the future direction the group aimed to take the company. We considered the needs of users were and how we could best provide for them using POCs style and ethos.
Burton was the first brand to really take off in the 60s, later on it created smaller sub brands that specialised in different areas of the snow sports, ANON, ANALOG and RED.
Due to POCs huge success Black Diamond, a notable brand in the outdoor community bought POC for 43.5 million dollars. Securing a foothold in the high pace market of bikes and snow boards, adding to its vast collection in outdoor sports and activities.
2009
2004
1990 1960
Core Values
In direct correlation to the brands starting up, competitions and events were set up, really kicking of in the late 90s with the X-Games and the acceptance of snowboarding into the winter Olympics, this acceptance really legitimised it as a sport, and from that point a whole host of smaller sponsored tournaments took of.
In North America ... - There were 10 million Snow sportsman - 39 million Cyclists - Bike sales were over $46 billion - Snow sports sales were over $4 billion - All of which is a 20 percent market share of all sporting goods.
Protection
Technology Design
Safety Freedom Medical Innovation Performance
When developing a product at POC, we do it in the spirit of doing the best. We never compromise in choosing materials or construction, and we never compromise safety, quality or performance. -POC
Design Work: James Burchill, Adam James, Dan Tanner, Gelson Marcon,Josh Rex and Penn Lingris
22 POC
Mood Board
This mood board demonstrates what POC is all about. POC is a brand for the extreme, for people who push the limits, for those who do things out of the norm. It is a brand that prides safety and protection above all else, allowing its customers to go out, enjoy themselves and create memories. It allows you to get the most out of what you do, whatever you do, and at whatever level you do it at. POC focuses on good, clean design based around the latest technology and sound medical knowledge.
18 POC
19 POC
This is a collection of some of the development sketches from the creation of the POC Zephyr
This was the final result. Produced mainly from Ureal, 3d printed pieces and vacuum formed plastic
The Zephyr was produced in conjunction with five other students who also produced items for POC to create of family of products within new market area and the brand style.
Design Work: James Burchill, Adam James, Alicia Jenkins and Katherine Harris
Twoo was designed to be highly grippable by both small children and adults it accomplished this by having rubberised sides and adding a slot on the back for grip which also had a window in it. This allowed children to see in to the measuring jug so they did not have to lean over the product to gauge how full it was.
The design was produced with lots of low fidelity prototypes. This was to test the various potential shapes and designs as well as test how it would function when completing tasks.
graphics work
The designs were all completed in photoshop and used a combination of reference images sourced online. Some other online resources like brushes and textures were used to add the details to each picture.
Union News 9
UBS President
Hi everyone. My name is Promise Phillips. I am a final year student currently studying financial computing and the President elect of the Union of Brunel Students. Firstly, I will like to thank the team of 2010/11 and most importantly the outgoing President, Priya Pallan. I believe a large proportion of students will agree when I say she has been an inspiration and a positive example to the entire staff that served under her. I aim to continue with the remarkable work of the outgoing team, who collectively have added so much to the positive direction and focus of the UBS. During the election, my selling point was to empower and engage students to achieve the best for themselves while in the university. It is my intention to create or develop more avenues that will better the studying environment for students while in the university and a network to reconnect to the university after their studies. With the above in mind, I sincerely seek for the full co-operation of all the students of Brunel University to be part of a new era that will bring about quality and excellence to the time spent while studying here. Finally, I am deeply honoured to have been elected as President and hope you will all participate next term in what will stand out to be a wonderful year. su.president@brunel.ac.uk
Hello...
The build-up and the commotion of this years elections are over now, and I am really grateful that I have been successfully voted into the position. Seeing the belief and support you all have given me has been very humbling, and for that I am truly thankful. I am keen to highlight what the SU is really about, how you all can make a difference as individuals and how working as a group can improve standards throughout. As your elected Vice President Academic Representation, I am here foremost for you, to support you and represent you throughout the next year. Your ideas and issues have to be at the forefront
VP AC Representation
of what I do; my manifesto was built around the concerns and issues that have been brought to my attention throughout the last three years at Brunel. I am a Social Anthropology and have been involved with the Union for 2 years. The aim of next year, for me, is to campaign and put policy in place to build stronger foundations within the University; through lecturer delivery, teaching quality, the resources available, contact hours and Student voice. Too many times, I have heard people say that things are not consistent, things are not the same. I say, lets change that.
Hello everyone. Im Avina Patel and I am so grateful to everyone who voted during the elections and have given me the opportunity to be your VP Community Welfare for a second year. I am the only returning officer next year and I want to continue all the work Ive been doing over the past year. During this year, I have raised awareness of issues relating to the student body by organising various campaigns such as Sexual Health and Guidance (SHAG) Week, Alcohol and Drugs Week, Fairtrade Fortnight and Stress Less And Well Being. I have organised these campaigns to reach the most amount of students
VP Community Welfare
possible and to make them as fun and informative as possible. They have all been incredibly successful and Im hoping to have them again next year and make them even more successful. I have also resolved welfare issues relating to PHD students. So what do I have planned for next year? There are currently about 2000 students who volunteer for the Union and who dont get accreditation. I want them all to get accredited to acknowledge all the hard work that theyve put in and to help boost their employability status. I want to continue working with the university to become a
Fairtrade accredited university and to continue raising awareness of issues relating to students through campaigns. Last year, I split SHAG Week up into several dates throughout year so I could reach out to more students and this was really successful so I want to do this again in the upcoming year. I also want to encourage more people to start volunteering at the Union so weve set up an application form online at www. brunelstudents.com/volunteer for anyone interested in volunteering and getting involved in Union activites. See you all next year!
My main aims for next year are: TO BE TAUGHT, NOT LECTURED We need to be ENGAGED, CHALLENGED and INSPIRED. Continue the I LOVE MY PT CAMPAIGN and Develop Assessment Feedback. STUDENT REPRESENTATION SCHEME Revamp. Next year is a year to watch, with many new faces and fantastic individuals being elected recently. As a group, we have a lot to offer but we cannot do it without you. So get in touch with us. Your ideas and your involvement makes the difference.
...Goodbye!
Hi guys, my name is Gary OBrien a current 3rd year sport sciences student, squash chair and general Brunel enthusiast...some may even say keeno. Firstly, I would like to thank all of you who took time to vote for your favourites in the elections; you can expect all of the elected to work very hard for you next year especially your VP SA elect! Next year is all about increasing the status of Brunel RAG, sport and societies to a level like never before. This status will not just be increased within the university, it wont just be increased within the
VP Student Activities
local community but to national and even international years. Lets look forward to a year where every individual at Brunel (whether part of a club and society or not) can say they have had the best year ever; where they can say that there have been more steps taken into ensuring and creating success and where they can say the union were efficient in providing as many opportunities as possible. I have many ideas that were in my manifesto, i have one of them which is currently already being worked on with the volunteering chair. You guys are the voice of this
university, i want to hear all your views and really step up on union efficiency to transfer your views into actions. Finally i would just like to add that other candidates had some cracking ideas which i would love to take on board and include in my programme as i know some were well supported and will be of great benefit to us. It will be a pleasure working for the students of the best university there is....Bru Wha? Gary OBrien
Union News 9
UBS President
Hi everyone. My name is Promise Phillips. I am a final year student currently studying financial computing and the President elect of the Union of Brunel Students. Firstly, I will like to thank the team of 2010/11 and most importantly the outgoing President, Priya Pallan. I believe a large proportion of students will agree when I say she has been an inspiration and a positive example to the entire staff that served under her. I aim to continue with the remarkable work of the outgoing team, who collectively have added so much to the positive direction and focus of the UBS. During the election, my selling point was to empower and engage students to achieve the best for themselves while in the university. It is my intention to create or develop more avenues that will better the studying environment for students while in the university and a network to reconnect to the university after their studies. With the above in mind, I sincerely seek for the full co-operation of all the students of Brunel University to be part of a new era that will bring about quality and excellence to the time spent while studying here. Finally, I am deeply honoured to have been elected as President and hope you will all participate next term in what will stand out to be a wonderful year. su.president@brunel.ac.uk
C mpass
It senses your favourite and common journeys and the times of these by checking your driving patterns. It can also be programmed for one off important journeys
Hello...
The build-up and the commotion of this years elections are over now, and I am really grateful that I have been successfully voted into the position. Seeing the belief and support you all have given me has been very humbling, and for that I am truly thankful. I am keen to highlight what the SU is really about, how you all can make a difference as individuals and how working as a group can improve standards throughout. As your elected Vice President Academic Representation, I am here foremost for you, to support you and represent you throughout the next year. Your ideas and issues have to be at the forefront
VP AC Representation
of what I do; my manifesto was built around the concerns and issues that have been brought to my attention throughout the last three years at Brunel. I am a Social Anthropology and have been involved with the Union for 2 years. The aim of next year, for me, is to campaign and put policy in place to build stronger foundations within the University; through lecturer delivery, teaching quality, the resources available, contact hours and Student voice. Too many times, I have heard people say that things are not consistent, things are not the same. I say, lets change that.
Hello everyone. Im Avina Patel and I am so grateful to everyone who voted during the elections and have given me the opportunity to be your VP Community Welfare for a second year. I am the only returning officer next year and I want to continue all the work Ive been doing over the past year. During this year, I have raised awareness of issues relating to the student body by organising various campaigns such as Sexual Health and Guidance (SHAG) Week, Alcohol and Drugs Week, Fairtrade Fortnight and Stress Less And Well Being. I have organised these campaigns to reach the most amount of students
VP Community Welfare
possible and to make them as fun and informative as possible. They have all been incredibly successful and Im hoping to have them again next year and make them even more successful. I have also resolved welfare issues relating to PHD students. So what do I have planned for next year? There are currently about 2000 students who volunteer for the Union and who dont get accreditation. I want them all to get accredited to acknowledge all the hard work that theyve put in and to help boost their employability status. I want to continue working with the university to become a
Fairtrade accredited university and to continue raising awareness of issues relating to students through campaigns. Last year, I split SHAG Week up into several dates throughout year so I could reach out to more students and this was really successful so I want to do this again in the upcoming year. I also want to encourage more people to start volunteering at the Union so weve set up an application form online at www. brunelstudents.com/volunteer for anyone interested in volunteering and getting involved in Union activites. See you all next year!
...Goodbye!
Hi guys, my name is Gary OBrien a current 3rd year sport sciences student, squash chair and general Brunel enthusiast...some may even say keeno. Firstly, I would like to thank all of you who took time to vote for your favourites in the elections; you can expect all of the elected to work very hard for you next year especially your VP SA elect! Next year is all about increasing the status of Brunel RAG, sport and societies to a level like never before. This status will not just be increased within the university, it wont just be increased within the
VP Student Activities
local community but to national and even international years. Lets look forward to a year where every individual at Brunel (whether part of a club and society or not) can say they have had the best year ever; where they can say that there have been more steps taken into ensuring and creating success and where they can say the union were efficient in providing as many opportunities as possible. I have many ideas that were in my manifesto, i have one of them which is currently already being worked on with the volunteering chair. You guys are the voice of this
university, i want to hear all your views and really step up on union efficiency to transfer your views into actions.
The Compass is active whenever your driving. Built into current TOMTOMs and existing Apps
Finally i would just like to add that other candidates had some cracking ideas which i would love to take on board and include in my programme as i know some were well supported and will be of great benefit to us. It will be a pleasure working for the students of the best university there is....Bru Wha? Gary OBrien
It then checks using HD traffic if these journeys are going to be longer or shorter than normal. If so is there an alternate route that is availble?
My main aims for next year are: TO BE TAUGHT, NOT LECTURED We need to be ENGAGED, CHALLENGED and INSPIRED. Continue the I LOVE MY PT CAMPAIGN and Develop Assessment Feedback. STUDENT REPRESENTATION SCHEME Revamp. Next year is a year to watch, with many new faces and fantastic individuals being elected recently. As a group, we have a lot to offer but we cannot do it without you. So get in touch with us. Your ideas and your involvement makes the difference.
If anything like traffic or roadworks would cause significant delays it warns you via sms alert and tells yo by what time you need to leave to be on time
This leads to a less stressful day and greater use of you TomTom device.