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Certified that this project report CUSTOMER RELATIONSHIP MANAGEMENT in RELIGARE SECURITIES with SPECIAL REFERENCE TO EQUITY is the bonafide work of RAVINDER A! "IN#$% who carried o&t the project work &nder an' "&per(ision)
"I#NAT*RE
Mrs. Ramandeep aur CE!TRE HEAD
AC+NO,!ED#E-ENT
An" person #an ne$er do %ork of t&'s nature alone. T&'s formal p'e#e of a#kno%ledgement ma" not (e suff'#'ent to e)press t&e feel'ng of grat'tude and affe#t'on for t&ose %&o %ere asso#'ated %'t& t&e pro*e#t and %'t&out %&ose #o+operat'on and gu'dan#e t&'s pro*e#t #ould not &a$e (een #ondu#ted properl". It 's a matter of great pleasure for me 'n su(m'tt'ng t&e pro*e#t report on C&sto.er Re/ationship -ana0e.ent% in Re/i0are "ec&rities with "pecia/ Reference to E1&it' 'n t&e part'al fulf'llment of t&e re,u'rement of m" #ourse -rom *N2AB TEC$NICA! *NIVER"IT34 2A!AND$AR)% mem(ers for t&e su##essful #omplet'on of m" pro*e#t. M" f'rst %ord of t&anks goes to -r) #&rpreet Rattan4 .ran#& Manager/ Rel'gare 0e#ur't'es/ -ero1e Gand&' Market/ 2ud&'ana for g'$'ng me an e)#ellent #&an#e to undergo tra'n'ng 'n a reputed and prest'g'ous (rokerage f'rm of Ind'a. I am furt&er/ 'n deep grat'tude to 0en'or Relat'ons&'p Manager for &'s k'nd support and gu'dan#e 'n mars&all'ng m" kno%ledge to t&e s&ap'ng of and t&e (e#om'ng of t&e pro*e#t 3 ot&er staff mem(ers of Rel'gare for t&e'r k'ndness and $alua(le gu'dan#e and ass'stan#e/ %&'#& &elped me 'n t&e #omplet'on of m" Tra'n'ng. It 's m" profound pr'$'lege to t&ankfull" a#kno%ledge t&e 'nsp'r'ng #o+operat'on e)tended to me (" all t&e staff
REFACE
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4. O(*e#t'$e 5. E)e#ut'$e 0ummar" 6. Produ#t Deta'l 7. Relat'ons&'p Market'ng 8. Re$'e% of 2'terature 9. Met&odolog" :. Data anal"s's 3 Interpretat'on ;. -'nd'ng 3 Re#ommendat'ons <. Con#lus'on 4=. Anne)ure 44. .'(l'ograp&" 45. >uest'onna're
AB"TRACT
T'tle of t&e Pro*e#t? T&'s pro*e#t 's (ased on t&e stud" of @Customer Relat'ons&'p ManagementA 'n Rel'gare 0e#ur't'es %'t& spe#'al referen#e to E,u't" and t&e $ar'ous met&ods used for #olle#t'ng data and t&e'r sour#es/ 'n#lud'ng l'teratures sur$e" done/ dra%'ng 'nferen#es from t&e learn'ng so far.
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Ra$'nderpal 0'ng& 455=788==<= -'nan#e MR. Deepak Gupta 3 &e 's a Prof. and Management -a#ult"
Degree to (e a%arded
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5) E6EC*TIVE "*--AR3 7) "*--AR3 IND*"TR3 ROFI!E CO- AN3 ROFI!E OR#ANI"ATION "TR*CT*RE 9) OB2ECTIVE ;) ROD*CT DETAI!" "$ARE" < E=*IT3 > -*T*A! F*ND" DEAIVATIVE < F?O > CO--ODIT3 TRADIN# ORTFO!IO -ANA#E-ENT "ERVICE" B) RE!ATION"$I -AR+ETIN# A) REVIE, OF !ITERAT*RE C) -ET$ODO!O#3 8) DATA ANA!3"I" ? INTER RETATION :) FINDIN# ? RECO--ENDATION 5@)CONC!*"ION 55)ANNE6*RE BIB!IO#RA $3 =*E"TIONNAIRE
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