Are YOU on

right the ^ HITLIST?

Pulsar Public Relations Agency Brooke, Gentry and Samantha

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Big Idea

Are YOU on the HITLIST?

Explanation of the Big Idea
The name of the company, HITLIST, invites some intrigue as hit lists are often associated with the mafia. Millennials, more than any other generation, are intrigued by the mafia rather than fearful of them. Many movies, songs and even games are either about the mafia or reference them as a powerful, secretive group. The words hit list create an emotional response of something exclusive, exciting and intriguing. The difference comes by not just asking, Are you on the HITLIST?, but Are you on the right HITLIST? This message not only sparks curiosity about what the HITLIST is, but also creates a feeling of exclusivity. Every tactic in our campaign will support this idea.

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Goal
To increase usage of BYU HITLIST

Objectives
Increase awareness of the BYU HITLIST relaunch by 70 percent in three months Gain 400 first-time users in the first three weeks after the launch. Retain 70 percent of first-time users in four months.

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Key Publics
BYU Freshmen
The campaign will target BYU Freshmen because underclassman play BYU HITLIST much less than BYU upperclassman. If BYU freshmen are persuaded to participate at a young age, they will continue to play throughout their BYU education.

BYU Students Living in Off-campus, Single Housing

The campaign will target BYU students living in off-campus, single housing because this group of students tend to be opinion leaders among their peers. By targetting specific housing complexes, the campaign will seek out the social, outgoing group of upperclassman.

Utah Valley University Single Upperclassmen

The campaign will target Utah Valley University (UVU) single upperclassmen in order to expand the BYU HITLIST brand beyond the walls of BYU to prepare for a successful nation-wide mobile app launch.

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So How are we Going to do it?

Blogs
We know that the current generation of college students are technologically savvy. College students aslso have a deep interest in social media. Blogs are an extremely useful tool in reaching out to that age group. By posting about our charity event, targeted specifically for college students, there is a higher likelihood of attendance among this audience. Attendance to this event will surely increase support of the BYU HITLIST and HITLIST Humanity.

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Social Media
Reaching our target audience will come easy as we access different forms of social media. By planning one month worth tweets, Twitter will allow us to easily connect with our publics. We will engage our audience through retweets, favorites and replys in addition to promotion of a relaunch event.

Facebook is the leader in social media platforms. By planning out two months worth of Facebook posts, we can tap into the self interests of the college students we want to visit and play the BYU HITLIST

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Online Newsroom
An online newsroom is especially helpful in peaking interest among media outlets. Our target audience is a large consumer of news media, more so online than television or newspaper. Our online newsroom provides an extensive resource for all things BYU HITLIST. Keeping this up-to-date and exciting will allow the HITLIST to get their name in the media more often.

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Newsroom
Hitlist for Humanity breaks donations record among local community
SALT LAKE CITY With the recent donation to World Food programme, Hitlist for Humanity, the Non-Prooit Counterpart of Collegiate Advertising, was able to secure a spot among top philanthropists in utah county for 2013. Read More

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Media Contact
Contact for News Media
Hitlist Humanity Devin Killpack killpack@collegiateadvertising 888.819.4674 HitList Andrew Stewart stewart@collegiateadvertising 888.819.4674 Collegiate Advertising

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Video
YouTube videos will create excitement among our key publics. Through this channel, we will appeal to students humor self-interest, while entertaining them from our website. Not only will HITLIST be a website students go to for prizes, but also for entertainment from those on the right HITLIST.

Are you on the right HITLIST?