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Amherst Media

P U B L I S H E R O F P H OTO G R A P H Y B O O K S
®

NEW BOOKS FOR SPRING 2009

MINIMALIST LIGHTING MASTER POSING GUIDE


PROFESSIONAL TECHNIQUES FOR WEDDING PHOTOGRAPHERS
FOR STUDIO PHOTOGRAPHY
Available 4/09
Available 4/09
Rangefinder magazine editor Bill Hurter shows you a new ap-
While studio lighting offers complete creative control, many pho- proach to idealizing your wedding subjects—whether it’s brides,
tographers are reluctant to dive into it because of the perceived grooms, couples, or group portraits. Through staging, subtle di-
startup costs or confusion over what equipment they really need. rection, and careful observation of the subjects, Hurter reveals
In this book, acclaimed photographer Kirk Tuck charts a simple how the skilled photographer, armed with a solid understanding
course to success—and shows you how recent technological ad- of the principles of traditional posing, can create stunning images
vances have made it easier and more affordable than ever to set up that make everyone look their best—and capture more of the
a very functional studio for portraiture, commercial photography, emotion and energy of the wedding day. $34.95 list, 8 1/2 x11, 128p,
still lifes, and more. $34.95 list, 8 1/2 x11, 128p, 225 full-color images, 175 full-color images, Hurter. (ISBN-13: 978-1-58428-251-8)
Tuck. (ISBN-13: 978-1-58428-250-1) Order no. 1880. Order no. 1881.

10 NEW BOOKS! Order by Phone (800) 622-3278 or by Fax (800) 622-3298


ELLIE VAYO’S GUIDE TO MASTER GUIDE FOR
BOUDOIR PHOTOGRAPHY PHOTOGRAPHING
HIGH SCHOOL SENIORS
Available 5/09
Available 5/09
Every woman wants to look and feel beautiful. With these tech-
niques from Ellie Vayo, you’ll learn how to make that happen in Senior portrait photography is always in a state of flux. Image con-
sensual images women will love—either as gifts for their significant cepts that thrilled seniors one year may be out of style the next—
others or just as keepsakes for themselves. From getting clients in and the tools needed to create those images, to present them, and
the door, to managing a successful session, to making a big sale, even to attract new clients, are changing all the time. As a result,
Vayo covers all the ins and outs of building a successful boudoir senior portrait photographers who want to stay in the game must
photography business that clients can trust will give them a great know how to create top-quality work at every session—and do it
photography experience and make them look amazing. $34.95 year after year. In this book, the Wackers, whose family photogra-
list, 8 1/2 x11, 128p, 180 full-color images, Vayo. (ISBN-13: 978-1- phy business is now well into its fourth generation of success, show
58428-253-2) Order no. 1882. you how to get to the top and stay there! $34.95 list, 8 1/2 x11, 128p,
270 full-color images, Wacker. (ISBN-13: 978-1-58428-252-5)
FEATURES: Order no. 1883.
Ideas for attracting boudoir photography clients to your studio
Determining what products to sell and designing appealing packages FEATURES:
Managing an effective consultation so clients know what to expect Creating marketing campaigns that will appeal to seniors
Conducting boudoir sessions in the studio or at the subject’s home Maximizing your sales from each session
Designing appealing sets and creating a variety of looks in your images Boosting the variety and personalization of your images at each session—
a surefire way to increase the size of each order
Posing techniques for flattering your subject’s unique figure
Postproduction strategies for tactful enhancements Five popular poses for guys, girls, and senior couples

Creating boudoir images for special events, such as weddings, and for Simple ways to add outdoor portraits to your studio’s repertoire
mothers-to-be Streamlining your workflow for flawless images in less time
Presenting the client’s images and making a top-dollar sale Increasing your image-processing artistry for enhanced sales
PHOTOGRAPHING AVAILABLE LIGHT JEFF SMITH’S GUIDE TO
JEWISH PHOTOGRAPHIC TECHNIQUES HEAD AND SHOULDERS
WEDDINGS FOR USING EXISTING LIGHT SOURCES
PORTRAIT
PHOTOGRAPHY
Available 6/09 Available 6/09
Available 7/09
When photographing Jewish weddings, There are huge advantages to shooting with
and specifically Orthodox Jewish weddings, natural or available light: it lets you shoot In most portrait studios, a large percentage
knowing what to look for can make all the more spontaneously, it puts your portrait of the sales from each session come from
difference in your overall success. This subjects at ease, and it makes it easier to see head and shoulders portraits. Yet, many
book is a guide into that world. You will the relationship between highlights and photographers look at head and shoulders
find insight as to what motivates the client shadows. Above all, working with natural images as the portraits that “have to be
to book with a particular photographer or light will get you to think on your feet and done” for the mothers, grandmothers,
to choose a certain wedding plan. Time- become a better photographer, because yearbooks, and business cards—the por-
lines and schedules are discussed with real- every time you shoot you’ll be presented traits they have to get out of the way so
world examples of how a wedding day runs with a new lighting situation. This book they can get to the more exciting full-
its course from the photographer’s per- will help you rise to each occasion and cre- length poses. In this book, Jeff Smith
spective. Must-have images are listed, along ate outstanding images with natural light. shows you how head and shoulders por-
with creative ideas on how to photograph $34.95 list, 8 1/2 x11, 128p, 135 full-color im- traits can be just as rewarding—both cre-
these important and meaningful moments. ages and diagrams, Marr. (ISBN-13: 978- atively and financially. $34.95 list, 8 1/2 x11,
$39.95 list, 8 1/2 x11, 128p, 170 full-color im- 1-58428-255-6) Order no. 1885. 128p, 200 full-color images, Smith. (ISBN-
ages, Turkel. (ISBN-13: 978-1-58428-254- 13: 978-1-58428-256-3) Order no. 1886.
9) Order no. 1884. FEATURES:
Problem-solving techniques for working with
FEATURES:
FEATURES: available light
Beginning the portrait process with a design
Key elements of the Jewish wedding ceremony Using subtractive lighting to create direction on concept that is tailored to your client
Understanding the major denominations and overcast days
Selecting the right clothing for the shot and
cultural distinctions Finding locations with studio-quality lighting pairing it with the right background
Mastering the terms you may encounter outdoors or in your home
Posing your subject to make the most of their
Marketing techniques unique to attracting clients Quick (and cheap!) fixes for working in bright sun features and minimize any problem areas
from the Jewish community Controlling window light for flawless portrait Using carefully executed lighting to create a
Planning your basic schedule for Orthodox, and still-life lighting effects flawless look
Conservative, and Reform Jewish weddings Finding incredible lighting in unusual places Getting the perfect expression—whether it’s a
Understanding the correct dress and demeanor Using subject placement to control lighting serious business headshot or a smiling portrait
for photographing Jewish weddings Projects and self-assignments for putting each for Mom
Tips for photographing the reception events technique to work Retouching techniques for a polished look
THE PHOTOGRAPHER’S GUIDE TO ON-CAMERA FLASH LIGHTING TECHNIQUES
MAKING MONEY TECHNIQUES FOR
FOR WEDDING AND PHOTOGRAPHING
150 IDEAS FOR CUTTING COSTS
PORTRAIT PHOTOGRAPHY MODEL PORTFOLIOS
AND BOOSTING PROFITS

Available 7/09 Available 8/09 Available 8/09

Karen Doramé draws on the advice and in- Photographers are always looking for per- Billy Pegram provides you with the knowl-
sights of over a dozen top professionals in fect light, but lighting situations are rarely edge you need to showcase a model’s best
this book designed to help photographers perfect—especially if you photograph wed- attributes, conceal any problem areas, reveal
build a successful new business venture or dings or environmental portraits on loca- her personality, and appeal to her target
reduce overhead and improve the prof- tion. However, with some knowledge of market. Also included are start-to-finish
itability of an existing photography studio. flash photography, you can often improve analyses of real-life sessions, each with a dif-
Packed with tips for every aspect of suc- a scenario by enhancing the existing light— ferent model and a different objective.
ceeding as a professional photographer! in many cases, so seamlessly that it isn’t Packed with eye-catching images, this book
$34.95 list, 8 1/2 x11, 128p, 200 full-color quite discernable whether flash was used or takes you through the process of creating
images, Doramé. (ISBN-13: 978-1-58428- not. $34.95 list, 8 1/2 x11, 128p, 190 full-color masterfully lit images that will get your
257-0) Order no. 1887. images, van Niekerk. (ISBN-13: 978-1- model (and you!) noticed. $34.95 list,
58428-258-7) Order no. 1888. 8 1/2 x11, 128p, 150 full-color images and di-
FEATURES: agrams, Pegram. (ISBN-13: 978-1-58428-
Where to find the best deals when seeking to FEATURES: 259-4) Order no. 1889.
further your education Understanding metering modes for flash photog-
Marketing tips that boost your exposure while raphy exposures FEATURES:
saving you money Understanding the challenges of model
Choosing the right flash mode for your image—
Tips on finding bargain-basement props and whether it’s manual, auto, or TTL photography—and why it requires different
backgrounds to add variety to your work lighting than other types of photography
Flash synch speeds and dragging the shutter
Simple ideas for designing your own back- Previsualizing your results and determining what
Using flash to augment natural light
drops—even if you’re “artistically challenged” equipment you’ll need to achieve them
Flash modifiers for more refined effects
How to make the most of your studio’s location Matching the type of lighting to the market the
Mastering the ins and outs of bounce flash
Simple steps you can take to “brand” your studio model is trying to reach—including advertising,
(without hiring a marketing firm!) Balancing flash with tungsten, fluorescent, and catalogs, swimwear, fashion, hand modeling,
other light sources and much more
Using blogs, social networking sites, and other
Internet resources to promote your business Using fill flash and controlling light ratios Practical examples showing the creation of
Light modifiers you can build yourself Choosing the equipment that best suits your portfolio images for real models
Avoiding costly financial mistakes that can ruin a style of photography Tips for working with models and ensuring your
small business Enhancing your results with off-camera flash images help them meet their goals