BTEC Naonal Subsidiary Diploma in Creave Media Producon (Film & Television) Unit 3: Research Techniques for the

Crea ve Media Industries Student name: Issue date: Lead IV: Sonia Marshall Assignment 3: Three Minute Wonder Assessor: Deadline:

Unit 3: Assessment & grading criteria (ck when criteria are met) To achieve a pass grade the evidence must show that the learner is able to: P1 describe the nature and purposes of research in the crea ve media industries with some appropriate use of subject terminology To achieve a merit grade the evidence must show that, in addi on to the pass criteria, the learner is able to: M1 explain the nature and purposes of research in the crea ve media industries with detailed illustra ve examples and with generally correct use of subject terminology To achieve a disncon grade the evidence must show that, in addi on to the pass and merit criteria, the learner is able to: D1 comprehensively explain the nature and purposes of research in the crea ve media industries with elucidated examples and consistently using subject terminology correctly apply research methods and techniques to nearprofessional standards working independently to professional expecta ons present results of research to near professional standards.

P2

apply research methods and techniques with some assistance

M2

apply research methods and techniques competently with only occasional assistance present results of research competently.

D2

P3

present results of research.

M3

D3

BTEC Naonal Subsidiary Diploma in Creave Media Producon (Film & Television) Unit 27: Factual Programme Produc on Techniques for Television Lead IV: Sonia Marshall Assignment 3: Three Minute Wonder

Unit 27: Assessment & grading criteria (ck when criteria are met) To achieve a pass grade the evidence must show that the learner is able to: P1 describe issues rela ng to factual television programmes with some appropriate use of subject terminology describe codes and conven ons of factual television programmes expressing ideas with some appropriate use of subject terminology plan and research a factual programme for television working within appropriate conven ons and with some assistance To achieve a merit grade the evidence must show that, in addi on to the pass criteria, the learner is able to: M1 explain issues rela ng to factual television programmes with reference to detailed illustra ve examples and with generally correct use of subject terminology explain codes and conven ons of factual television programmes with reference to detailed illustra ve examples and with generally correct use of subject terminology plan and research a factual programme for television eec vely showing some imagina on and with only occasional assistance produce a factual programme for television competently showing some imagina on and with only occasional assistance. To achieve a disncon grade the evidence must show that, in addi on to the pass and merit criteria, the learner is able to: D1 comprehensively explain issues rela ng to factual television programmes with elucidated examples and consistently using subject terminology correctly comprehensively explain codes and conven ons of factual programmes with elucidated examples and consistently using subject terminology correctly plan and research a factual programme for television to a quality that reects near professional standards, showing crea vity and air and working independently to professional expecta ons produce a factual programme for television to a technical quality that reects near professional standards, showing crea vity and air and working independently to professional expecta ons.

P2

M2

D2

P3

M3

D3

P4

produce a factual programme for television working within appropriate conven ons and with some assistance.

M4

D4

BTEC Naonal Subsidiary Diploma in Creave Media Producon (Film & Television) Unit 3: Research Techniques for the Crea ve Media Industries
Learning Outcome 1: Understand the nature and purposes of research in the creave media industries Types of research: quan ta ve research, eg programme ra ngs, readership circula on gures, hits on a website, box oce gures, sales of CDs and DVDs; qualita ve research, eg lm reviews, game reviews, fanzine websites, a tudes to media products, responses to news coverage, responses to adver sing campaigns, discussion Methods and sources of research: secondary research (books, journals, referencebased books and directories, periodicals, newspapers, lm archives, photo libraries, worldwide web, searching internet forums, CD Rom databases, audio material, ra ngs, circula on gures, government sta s cs); primary research (interview techniques, observa ons, ques onnaires, surveys, types of ques ons, focus groups, audience panels, par cipa on in internet forums); data gathering agencies, eg Broadcasters Audience Research Board (BARB), Radio Joint Audience Research Ltd (RAJAR); selfgenerated eg, own video, audio or photographic records of events Purposes of research: audience research (audience data, audience proling, demographics, geodemographics, consumer behaviour, consumer a tudes, audience awareness); market research (product market, compe on, compe tor analysis, adver sing placement, adver sing eects); produc on research (content, viability, placement media, nance, costs, technological resources, personnel, loca ons) Learning Outcome 2: Be able to apply a range of research methods and techniques Secondary research: quan ta ve research, eg programme ra ngs, readership circula on gures, hits on a website, box oce gures, sales of CDs and DVDs; qualita ve research, eg lm reviews, game reviews, fanzine websites, a tudes to media products, responses to news coverage, responses to adver sing campaigns, searching internet forums Primary research: quan ta ve research, eg ques onnaires, surveys; qualita ve research, eg interviews (facetoface, telephone, email), focus groups, par cipa on in internet forums, audience panels; selfgenerated, eg observa ons, own video, audio or photographic records of events Audience research: audience classica on (socioeconomic, geodemographic, psychographic, ethnographic, age, gender, sexual orienta on, occupa on, educa on); media preferences; product preferences; buying pa erns Market research: product market; compe on; compe tor analysis; adver sing placement; adver sing eec veness Producon research: content; resources, eg personnel, talent, nance, suppliers, facili es, loca ons, logis cal support; costs; viability; placement, eg publica on, broadcast, webcast, podcast, audience Interpreng results: collate; evaluate; summarise Learning Outcome 3: Be able to present results of research Format: wri en report; oral presenta on, eg individual, group, PowerPoint, overhead transparencies, mul media, video diary, audio diary; illustra on, eg graphs, pie charts, bar charts, graphics, video clips, audio clips Content: procedures; data; ndings; conclusions; proposals Quotaon and reference: bibliography styles, eg Harvard, Modern Languages Associa on (MLA), American Psychological Associa on (APA); quota on and cita on; footnotes; acknowledgements; credits; appendices; acknowledgement of copyright material, eg print, lm, video, audio, photographs, published le ers; disclaimers

Unit Content

BTEC Naonal Subsidiary Diploma in Creave Media Producon (Film & Television) Unit 27: Factual Programme Produc on Techniques for Television
1 Understand issues relang to factual programming for television Issues: accuracy; balance; impar ality; objec vity; subjec vity; opinion; bias; representa on; access; privacy; contract with viewer 2 Understand codes and convenons of factual programming for television News: studio news readers; eld reporters; links to studio; mode of address to viewer; interviewing; experts and witnesses; report structure; actuality footage Documentary: documentary formats (expository, observa onal, interac ve, reexive, performa ve); realism; drama sa on; narra visa on 3 Be able to plan and research a factual programme for television Genres: news; documentary, eg docudrama, docusoap, infotainment, reality TV, educa onal, wildlife, special interest, makeover; magazine; discussion; review; chat show Develop ideas: programme concept; target audience; development techniques, eg crea on of narra ve, scenario, synopsis, research process, interview ques ons Research: primary sources, eg contacts, interviews; secondary sources, eg broadcasts, reviews, internet, archives; checking informa on Legal and ethical consideraons: lming in public; clearances and permissions; privacy; libel and defama on; requirements of the Broadcas ng Act 1994; BBC producers guidelines; Ofcom Planning: produc on organisa on; roles and responsibili es; schedules; interview and contacts appointments; loca on recces; budget (planned, evolving); risk assessments; documenta on Proposal: subject idea; format; genre; style; audience; intended aim; budget 4 Be able to produce a factual programme for television Producon techniques: lming (general views, interviews, cutaways); graphics; scripted pieces to camera; studio; loca on; public space; sound (ambient sound, wild track, interviews, presenters descrip ons, studio sound) Producon management: monitoring progress; iden fying and solving problems; produc on organisa on, eg call sheets, equipment booking, loca on management, logis cs management Eding: crea ng narra ve; conveying meaning; illustra ng topic

Unit Content

BTEC Naonal Subsidiary Diploma in Creave Media Producon (Film & Television)

CHANNEL FOUR TELEVISION CORPORATION, 124 Horseferry Road, LONDON. SW1P 2TX 3 Minute Wonder is a short Channel 4 television slot that broadcasts first time directors' three-minute TV programmes in the middle of the channel's weekday primetime schedule. It offers first-time directors and assistant producers the opportunity to air their work to a large audience, and in doing so, to take a first step into the competitive UK film industry. Channel 4 offers new directors 4000 and their assistance in making their shorts which are then broadcast as part of the themed series at 7.55pm every weekday. The videos shown on the series are primarily documentaries that generally highlight a current issue that is not in the public eye.

To meet grading criteria for units 3 & 27 you must produce; Research and preproduc on paperwork for a 3MinuteWonder(U3: GC2 & GC3 and U27: GC3) A completed video for an episode of a 3MinuteWonder you may work individually or in pairs (U27: GC4) A response to the ques on, is the News a Window to the World? looking at the issues rela ng to factual programmes (part of U27: GC1 & part of U27: GC2) A summary of the 5 documentary formats as iden ed by Bill Nicholls in Represen ngReality(part of U27: GC1 & part of U27: GC2) A report on the nature and purposes of research in media produc on (U3: GC1)

h p://www.channel4.com/info/commissioning/4producers

BTEC Naonal Subsidiary Diploma in Creave Media Producon (Film & Television)
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