Mikiko Murdoch

San Jose, CA| 650-464-5518 | mikikosm@gmail.com

CREATIVE DIGITAL MARKETING & SALES ENABLEMENT EXPERT Decisive, action-oriented, and results-focused global marketing (B2B, B2C) and creative service professional with expertise and skills in developing and managing marketing strategies, programs, digital contents, and sales enablement tools. Able to deliver high performance in a fast-paced environment, resolve issues, and complete complex projects independently and as a team member. Consistently utilize excellent communication skills and strong technical background in high technologies to effectively interact with various constituents. Proficient with Microsoft Office, Adobe CS, HTML, JavaScript. Japanese bilingual with localization management experience. PROFESSIONAL EXPERIENCE SUMMARY
Marketing Program Management -- Budgeted, developed, and implemented a wide range of marketing & marketing communications programs and events Creative Services/Sales Enablement Tools Management -- Developed, generated, and managed multimedia contents and deliverables including web sites, videos, collateral materials and ads Event Management -- Planned and managed events, including product launches, seminars, workshops, conferences, trade shows, executive briefings, and sales/product training Marcom/Public Relations Planned and implemented PR programs and events, generated presentations and media kits, and media-trained key speakers Business Development Japan Business Development Developed and managed target prospects and accounts, and successfully sold $3 million OEM licenses at 3COM and GO Corporation Channel Development Identified and recruited channel partners, developed and implemented channel programs, including product & sales training

EMPLOYMENT
Creative Marketing Consultant, San Francisco Bay Area, CA (4/2013 to present) Consultant
Provide services in developing and managing marketing strategies and programs, digital contents, multimedia collateral (sales enablement tools including web sites, videos), events, PR and marketing communications programs. Clients include Uniforce Sales and Engineering.

VST America Inc., Arlington Heights, IL (2/2012 to 4/2013) Business Development Director
Marketed and sold VSTs machine vision products in the US and Canada.

CONSULTING (6/2001 to 3/2012) Consultant

Provide services in marketing, event/program management, market research, Japanese localization, and web & multimedia design. Clients include Customer Matters (UK), Panasonic USA, Cross Bridge Venture.

DAITRON INC., Sunnyvale, CA (12/2006 to 6/2008) Business Development Manager

Successfully introduced and sold several lines of Japanese machine vision products in the US Market.

LEGATO SYSTEMS, INC., Mt. View, CA (10/1999 to 5/2001) Director, North Asia Marketing
Successfully provided various cost effective channel marketing and public relations programs in Japan, Korea, and the Greater China, and assisted the country managers to exceed their revenue goals. Managed the localization project of the Japanese collateral materials and web site.

CONSULTING (4/1993 to 9/1999) Principal Consultant

Provided services in marketing, market research, channel/business development, public relations, and Japanese localization. Clients and services include: PacBell Business Information Systems -- Assisted with the development of a cross-organizational cross functional, nation-wide telemarketing program for its new DSL services Sybase -- Developed and managed Japan Marketing and Marketing Communications programs including channel support programs. National Semiconductor Japan, Dun and Bradstreet Japan -- Developed plans and implemented their press conferences in Japan, assisted with the presentation contents development, and media-trained CEOs and other speakers. Fractal Design, Ray Dream Assisted in identifying and recruiting channel partners in Japan.

SUPERMAC TECHNOLOGY INC., Sunnyvale, CA (92 to 93) Asia Pacific Marketing Manager
Successfully developed and implemented channel marketing programs for Japan and Asia Pacific Region.

GO CORPORATION, Foster City, CA (91 to 92) Japan OEM Program Manager

Developed and managed Japanese OEM accounts, sold OEM licenses, and increased the companys revenue by $3 million. Assisted with the Japanese localization of a software product and its documentation.

3COM CORPORATION, Santa Clara, CA (88 to 91) Japan Marketing Manager (90 to 91)
Managed an OEM account, sold an OEM license for $3 million. Assisted in identifying and recruiting the key founding staff members of 3Com Japan.

Product Manager (89 to 90)

Managed and launched 3+Open LAN Manager for Macintosh.

ISV/IHV Account Manager (88 to 89)

Developed and managed the strategic partner relationships and implemented co-marketing programs with the key third-party vendors including Adobe, Apple, and Microsoft. KNOWLEDGE AND SKILLS Computer skills in Windows and Mac OS Creative skills in Adobe CS4; Dreamweaver, PhotoShop, InDesign, Flash, Illustrator, HTML, PHP (client), WordPress, and JavaScript, MovieMaker MS Office suite; Word, PowerPoint, Publisher, Excel, Visio Native and professional Japanese linguistic skills including technical translation, interpretation, and localization management. Sales enablement collateral lifecycle management EDUCATION Bachelor in Business and English Literature from Aoyama Gakuin University, Tokyo, Japan Course studies completed: o Foothill Junior College, CA - Computer Science, Fortran Programming, Dreamweaver, Flash, JavaScript, InDesign o Maui Community College, HI - PhotoShop, Illustrator o UC Berkeley Extension, CA - Marketing Principles, Technical Marketing Management, Market Research Principles, and HTML Web Design o San Jose University Extension, CA - Public Relations, and Event Management

References furnished upon request.