Overview of target audience:

Age: Late teens to early 20s (16-21 years)

Gender: Both male and female Social Class: Middle class Hobbies: New music, alternative rock, going to gigs/festivals,

The pull quote attracted the reader as it interested them to read the article giving them idea of the contents. The image itself appears slightly polaroid in order to give that alternative effect. The choice of makeup and clothes represents to the audience the alterative theme as well as the jumper representing the idea that the artist band is names Bolt.

Exclusive attracts the read as it makes them feel as if there missing out by out reading it. The sub line attracted the reader as it interested them to read the article giving them idea of the contents. It also attempted to shock them into reading it. The date used gave the reader the idea that the material is current targeting the current information. I tried to make the article itself interesting into attracting the reader to simply read it. I section it off into titles for easy read. I use the black text upon white font for it to standout to the audience.

The masthead fits firstly as the title it relates to the theme of music with beat; representing to the audience the genre. Offbeat also relates to the alternative vibe with it being another word to represent a different. The style of masthead itself fits with the genre of audience is this rough look similar to other rock magazine such as Kerrang. Full portrays the idea of that the magazine has a lot of contents to offer towards the audience. I have used a festival idea as this is what the target audience would be interested in (music eventsgigs etc.) and therefore would attract them to.

I choose a name for the coverline as the association would immediately focus on the main article. Underneath I added a coverline underneath in order to shock the reader as well as interest into the article. I have specifically used the word rock to target the correct audience.

The word top attracts the audience by believing its the best for theme and representing the contexts of the magazine. 100 is a large number making the audience think that there if a lot to hope for attracting them to by the magazine. The year is also stated as it makes the magazine feel current targeting the current vibe of the music contents to the audience. I list many other bands featuring in the contents of the magazine to attract more of an audience. It allows the audience to see a range on the artists gaining a genre as well as attracting people who want to read about certain idols.

Contents clearly indicates the audience to the page and directs them around the magazine for easy use.

I added another image of anther artist to show a range of alternative artists featuring in the band to attract more audience. She is standing in a relaxed position smiling at the camera to show the more relaxed side to rock and the laid back personality of the audience style. Also, theres an alternative image through clothes and hair colour, piercings etc. I added an editorial to show a relaxed and personal side to the audience. It gives an insight and connection to the audience and is a feature that would attract.

The aim of this section is in order for key highlights of the magazine to be easily found by the audience as the can see key features. Small captions give an insight into details of the magazine attracting them in as well as using words such as exclusive.

I use the stern look on the models face in order to create the hard image of rock contrasting with the coverline showing an edge to the magazine. However the alterative theme shows through in the stereotypical parka coat.

I used the idea of a festival following on from the front as I knew it would be within the interests of the audience attracting them .Also the idea of going VIP and winning free tickets would be interesting to people of middle class.