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The agreement aims to capitalise on the energy opportunities afforded in Africa and boost the ailing Shell brand
marketing company and the corporate brand behind the Shell franchise in countries in scope of the transaction, whilst Shell will remain the customerfacing brand for the majority of businesses across Africa. A change of corporate name was required as part of the agreement with Shell to secure the Shell brand at the retail customer level, said Mr Christian Chammas, Chief Executive Ocer of Vivo Energy. Chammas joins Vivo Energy from Total where he worked for31 years as Executive vice-President for Middle East and North Africa region, during which time he was based in Kenya between 1994 and 1997. Chammas has experience in ve other developing markets including Nigeria. Africa is a continent all three companies know well, Chammas said. We see new opportunities in Kenyas exciting
March