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Teacher: Michelle M.


The beginning Paying attention to every detail creates a professional image for your business. Begin with the basics by developing your message and branding, choosing the venue or site, date, start and finish times. Use existing talent, knowledge and experience. Try to find and balance between your budget constraints and what you are looking for. Do not shy away from outsourcing your needs. reate an event planning checklist. By creating an event planning checklist that lists all of the details that you would like to focus on and what actions need to be completed before the event, you are dramatically reducing the risk that a detail will be forgotten and will be able to make sure that everything has been taken care of before the event begins. !f you"re planning a large event, you should#

If it is a community event organise the legalities ! chec" council #ermits contracts letters of agreement and insurance. $et %udgets organise s#onsors su##liers and venue facilities. Plan entertainment and accommodation. Arrange food and catering "itchen and %ar facilities hos#itality dressing rooms hair and ma"e& u# media area alcohol and %everages and any licenses needed. $et u# money collection. 'ave ta%le settings or seating arrangements in #lace. (et merchandise and souvenirs. $ignage including t&shirts or uniforms.

Equipment for your event Use new technologies at the event. The following should be on your checklist#

$taging ! design and decoration. Po)er audiovisual lighting video or Po)erPoint #resentation s#ea"ers or entertainers needs. Mar*uees tents or stalls toilets )aste %ins and )ater. Administration information and lost children area.

Am%ulance or first aid security cro)d control. Contingency #lan for )et )eather and crisis management #lan. Include a manual and run sheets for all #ersonnel. +vent tool "it ! consider things li"e %lue tac for #osters %lan" name tags first aid "it torch

Promotion and communication at your event

,rganise media releases #hotogra#hic images for #ress usage on television the Internet and in #rint. 'ave a #hotogra#her and-or video #roducer at your event. (et letterhead and invitations #rinted ne)sletters and emails issued or mail%o. dro#s. +nsure flyers #osters and #rograms include tele#hone num%ers and )e%site addresses. 'ave an event manual )ith contact num%ers of organisers staff and entertainers. $end letters to confirm details. Carry )al"ie&tal"ies for instant communication or mo%ile #hones. 'ave research and evaluation strategies in #lace.

Entrances and exits $ive detailed instructions to your guests on how to get there, including public transport options and parking stations. Be aware of emergency exits, disabled access, location for unloading of e%uipment and e%uipment storage areas, ticketing, %ueuing, registration and name tags and event site map. Safety is paramount &hile it is important to have fun, safety is a very important factor. 'nsure that emergency exits are well marked and that you have ade%uate trained personnel to handle the situation in case anything untoward happens. (ave the fire brigade and paramedical ready in case of very large events. Invent Creative Methods To Make Attendees Fee Spe!ia The most important part of the event is the first impression that attendees receive when they arrive at the event. This is why many professional event planners focus on ways to make the attendees feel special as they arrive at the event in the hopes that these good feelings will stay with them for the remainder of their time at the venue. The method used can be virtually anything that the event planner can think of, from a red carpet line from the entrance of the venue to the actual area where the event is being held or a special reception with a theme that is tied into the venue for the event. The goal is to make the attendees pleased to attend the event and to start the event off on a high note.

The End Pack up e%uipment and organise staff to )bump out*. (ave a )clean up* plan in place. +rrange collection of e%uipment. +nalyse research and assess budgets. (ave a de,brief to know what worked and what didn-t for the next time. .end thank you notes. $ood event management can create )bu//* and goodwill for your business, product or service and perhaps result in extra sales and profits.

T"A#E S$%& AN# E'$I(IT Things to ask when participating in trade show# &hat do you want to accomplish through trade show participation0 (ow do you plan to use your exhibit to meet your ob1ectives0 (ow large are the events in which you plan to participate0 Do they attract national, regional or local audiences0 &hat location type 2in,line, corner, end, island3 and si/e of trade show exhibit display space will you reserve0 (ow many events will you participate in annually0 (ow much is allocated in your trade show budget to ensure you can meet your company"s exhibiting re%uirements0 4our exhibit, banner stands, lighting and accessories0 (ow will you transport your display to each show0 &ill you re%uire a company for freight services or will you be shipping and storing the exhibit yourself0 TI)S F%" EFFECTIVE T"A#E S$%& 5. .et clear goals for your trade show participation.

&hat do you want to get out of it0 Do you expect to sell a particular amount of inventory at trade shows, or expect to become known to a certain number of wholesale suppliers0 +re you focusing on promotion or hoping to launch a new product0

6. 7esearch trade shows.

4ou need to choose the trade shows that will give your business the best return on investment in terms of your goals. 4ou want to choose trade shows that best target the audience that you want to reach, and best suit your participation goals. 8ind out what the particular trade show"s ob1ectives are, and investigate and evaluate the trade show"s audience.

9. :nce you"ve chosen particular trade shows, plan your budget and book your space. 8ind out everything you can about your space, including where it is on the floor, what kind of other trade show displays will be around it, whether it"s a high traffic or low traffic area, and the physical conditions of your trade show display space, such as lighting.

;. Plan your trade show displays in terms of your audience. &ho is it that you"re targeting with your trade show displays0

<. .implify, Then +mplify 4our 'xhibit Design :nce you have reduced your messages and images to the essential core, you can now go bigger, and make a bigger impact, with those that remain.

=. Do not overstuff the booth with information. Do not include a lot of information and images in your booth. 4ou should create the most visual impact and the most welcoming environment.

>. +dvertise in advance. Put the word out that you"re participating in a particular trade show by inviting your clients, customers, suppliers, and other contacts to attend the show. 2Be sure you give them all the details, such as your booth number.3 !f you have one, be sure to advertise your coming trade show attendance on your website as well.

P7:?:T!:@+A +D .P' !+AT!'. +d specialties and promotional items are standard trade show booth ideas at any event. Because every booth and competitor will typically be giving away promotional items, it is essential that your ad specialties stand out from the crowd. canvas bag private label bottled water

private label your own snacks :ffer aromatic food, candy or coffee strong graphics and large signage live product demonstrations magician or booth entertainer company,branded clothing cash money machines, pri/e wheels or promotional robots