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E0A$P1E (ast month)s contribution income statement for *mith and !ompany& a bicycle manufacturer& follows: Total Sales (500 bicycles $ess %aria&le e'penses Contribution margin $ess fi'ed e'penses *et operating in+ome !250"000 150"000 100,000 )0"000 ! 20"000 Per Unit !500 300 $200 Percent 100# (0 40%
+ifference between sales revenues and variable costs. ,ortion of sale revenue left over after the variable costs have been paid. !ontribution margin is used to %o,er the fi-ed %osts of the business. -nce all fi.ed costs have been covered& any contribution margin left over represents operatin" in%ome (profit)) %any operating decisions made on basis of !ontribution %argin. /0A%,(/: A company may decide to advertise one product more than another because it has a hi"her contribution margin.
Amount from each unit of sales available to cover fi.ed cost and provide a profit
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Per%enta"e of net sales revenue left after variable costs are deducted. Used to compare the profitability of various products# emphasize product(s) with the hi"hest ratio) Helps managers answer uestions such as: +hat is the impa%t on ,ariable %osts' %ontribution mar"in' and profit if #e in%rease sales by 023 Using ratios& /ales is al#ays 4552) *o& if we have the either the 1! ratio or the !% ratio& we can solve for the other.
(n-Class E-er%ises
(") 2anner !reations has sales of 345&555& fi.ed costs of 675&555& and variable costs of 6895&555. :hat is the total contribution margin and the contribution margin ratio;
(<)
=f the contribution margin ratio for %anville /nterprises is 8<'& sales were 64>5&555& and fi.ed costs were 6"75&555& what was the income from operations;
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/ales Volume Chan"es and Net 6peratin" (n%ome (Profit) ?he following contribution income statements are for *mith and !ompany for monthly sales of "& <& 355& and 35" bicycles.
Sales (1 bicycle) $ess %aria&le e'penses Contri&ution margin $ess fi'ed e'penses *et operating in+ome (loss Sales (2 bicycles) $ess %aria&le e'penses Contri&ution margin $ess fi'ed e'penses *et operating in+ome (loss Sales (400 bicycles) $ess %aria&le e'penses Contri&ution margin $ess fi'ed e'penses *et operating in+ome (loss Sales (401 bicycles) $ess %aria&le e'penses Contri&ution margin $ess fi'ed e'penses *et operating in+ome (loss
@ote the following points: ". ?he contribution margin must first cover the fi.ed e.penses. =f it doesn)t& there is a loss. <. =f *mith sells e-a%tly 755 bi8es a month& he will $ust brea8-e,en) 8. /ach additional unit sold increases net operating income by the amount of the unit %ontribution mar"in.
Total Per Unit ! 500 !500 300 300 200 !200 )0"000 !(01")00 Total Per Unit ! 1"000 !500 (00 300 400 !200 )0"000 !(01"(00 Total Per Unit !200"000 !500 120"000 300 )0"000 !200 )0"000 ! 0 Total Per Unit !200"500 !500 120"300 300 )0"200 !200 )0"000 ! 200
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A "raphi% format may be the most effe%ti,e method to communicate information because it allows managers to ,isuali:e and e.amine cost and revenue data over a ran"e of a%ti,ity rather than at a sin"le ,olume. However& because it is diffi%ult to read pre%ise information from a "raph& management will typically use the mathemati%al approa%h to analy:e spe%ifi% proposals)
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$300
Step 3 (Total Sales) Step 2 (Total Expenses)
Dollars (000)
$100 80
500
600
.rea8-E,en Analysis
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.rea8-E,en Point
1olume of activity (level of operations) at which a company)s revenues and e.penses are e ual @o profit or loss AA simply: Re,enues ; E-penses or Contribution $ar"in ; 9i-ed Costs *o why is this so important; (t helps us determine ho# many units #e must sell in order to determine at #hat point #e start ma8in" profit)
At the breakAeven point& profits are :ero. *o& the breakAeven formula is:
(C2 per unit 3 %olume, fi'ed e'pense-0
?he rest is basic math# $ust insert the known components of the formula and then solve for the unknown component.
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units sold
?o calculate .E /ales in *nits A use *nit Contribution $ar"in ?o calculate .E /ales in =ollars D use Contribution $ar"in Ratio (2)
E<uation $ethod
=nstead of solving for the sales where profits are zero& we set the profit e ual to the target profit:
(C2 per unit 3 %olume, fi'ed e'pense- target profit
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?he e.cess of sales over the breakAeven sales level is called the $ar"in of /afety. %anagers get the warm fuzzies when the margin of safety is a large numberJ ?his $ust tells managers that they have some cushion between the breakAeven point and their current situation. %argin of *afety formula:
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Up to this point& we)ve only looked at companies with a single product line. However& most companies have multiple product lines. ?o apply !1, modeling to multiple products we must first determine the product or sales mi.. /ales $i- refers to the proportion in which a company sells its products. @e.t& find the breakAeven point for the company as a whole.
@ow& we can allocate the breakAeven point among the different products using the sales mi..
(n-Class E-er%ises
E-er%ise 4 !ambridge !orporation had the following sales and cost data.
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Sales Volume Sales 7e%enue Varia&le 8'penses 4i'ed 8'penses !ompute the following: ". ?otal contribution margin:
3. ?he increase in profit that will result from a 695&555 increase in sales price:
E-er%ise B (%@ !orporation produces a product that sells for 6">5 per unit. ?he variable e.penses to make this product are 6K5 per unit. Bi.ed e.penses total 6855&555 per year. (%@ is currently selling 4&555 units each year.
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". !alculate the number of units that (%@ must sell to breakAeven.
<. !alculate the number of units that (%@ must sell to make 6<55&555 profit.
8. (%@ is considering the purchase of e uipment that will automate its production process. ?his e uipment will increase (%@)s fi.ed e.penses to 6355&555 per year& but the automated process will cause the variable e.penses to drop to 6>5 per unit. How many units will (%@ need to sell to make a 6<55&555 profit if the factory is automated;
3. (%@ estimates that 685&555 of advertising could increase the companyLs sales by "5'. *hould the company purchase the advertisement; (Use the original cost data# don)t consider any changes due to the automation in Muestion 8 above).