Académique Documents
Professionnel Documents
Culture Documents
REGIONAL
OFFICE
SINDH
5TH Floor,
Bahria
REGIONAL
OFFICE
REGIONAL
OFFICE
BALOCHISTA
Bungalow No. 15-A
Ground
Floor
KPK
State Life
Chaman Housing
Building The
Scheme
Mall, Peshawar.
Tel: (091) 921304647
Fax: (091) 286908
September 2013
Airport Road,
Quetta. Tel: (081)
831623, 831702
Pre-Feasibility Study
Boutique Women Designer Wear
Table of Contents
1. PURPOSE OF THE REPORT.. ......................................................................................................... 1
2. INTRODUCTION TO SMEDA .............................................................................................................. 13
3. INTRODUCTION TO SCHEME ........................................................................................................... 4
4. EXECUTIVE SUMMARY ...................................................................................................................... 4
5. BRIEF DESCRIPTION OF PROJECT & PRODUCT ........................................................................ 5
6. CRITICAL FACTORS ............................................................................................................................ 5
7. INSTALLED & OPERATIONAL CAPACITIES................................................................................. 6
8. GEOGRAPHICAL POTENTIAL FOR
INVESTMENT AND POTENTIAL
TARGET MARKETS
..............................................................................
...................................................................... 6
9.
PRODUCTION PROCESS FLOW
................................................................................
.................. 7
10.
PROJECT COST SUMMARY
................................................................................
......................... 8
10.1. PROJECT ECONOMICS
...............................................................................
.................................... 8
10.2. PROJECT FINANCING
...............................................................................
..................................... 8
10.3. PROJECT COST
...............................................................................
.............................................. 9
10.4.
10.5.
11
10.6.
10.7.
10.8.
10.9.
REVENUE GENERATION...............................................................................................................12
11.10.
11.
11.1.
Pre-Feasibility Study
Boutique Women Designer Wear
11.2.
11.3.
11.4.
11.5.
USEFUL LINKS.............................................................................................................................18
12.
Pre-Feasibility Study
Boutique Women Designer Wear
2. INTRODUCTION TO SMEDA
The Small and Medium Enterprises Development Authority (SMEDA) was
established in October 1998 with an objective to provide fresh impetus to the
economy through development of Small and Medium Enterprises (SMEs).
With a mission "to assist in employment generation and value addition to the
national income, through development of the SME sector, by helping increase
the number, scale and competitiveness of SMEs" , SMEDA has carried out
sectoral research to identify policy, access to finance, business development
services, strategic initiatives and institutional collaboration and networking
initiatives.
Preparation and dissemination of prefeasibility studies in key areas of investment
has been a successful hallmark of SME facilitation by SMEDA.
5
Pre-Feasibility Study
Boutique Women Designer Wear
Pre-Feasibility Study
Boutique Women Designer Wear
3. INTRODUCTION TO SCHEME
Prime Ministers Small Business Loans Scheme, for young entrepreneurs, with
an allocated budget of Rs. 5.0 Billion for the year 2013-14, is designed to provide
subsidised financing at 8% mark-up per annum for one hundred thousand
(100,000) beneficiaries, through designated financial institutions, initially through
National Bank of Pakistan (NBP) and First Women Bank Ltd. (FWBL).
Small business loans with tenure upto 7 years, and a debt : equity of 90 : 10 will
be disbursed to SME beneficiaries across Pakistan, covering; Punjab, Sindh,
Khyber Pakhtunkhwah, Balochistan, Gilgit Baltistan, Azad Jammu & Kashmir and
Federally Administered Tribal Areas (FATA).
4. EXECUTIVE SUMMARY
Growing numbers of boutiques have become an emblem of successful haute
couture clothes business in Pakistan. Most people especially women prefer them
on ordinary garment brands. There has been a mushroom growth in women
designer wear boutiques since the last decade since they offer versatility and
sophistication, thats why we can see couple of new and fast growing boutiques in
the country and places around us. This trend is not only confined to metropolis
alone but has also spread to small cities and towns. The rise is attributed to
growing middle class, exposure to media, entertainment, movies, internet and
also to a fleet of qualified fashion designers graduating from fashion schools
every year. Aspiring fashion graduates or potential entrepreneurs may find this
7
Pre-Feasibility Study
Boutique Women Designer Wear
Pre-Feasibility Study
Boutique Women Designer Wear
6. CRITICAL FACTORS
Following are the factor critical for the success of this business venture;
Marketing
and
promotion
through
various
channels
i.e.
catalogues/pamphlets, outdoor advertisement, hoardings/flex signs, TV &
Pre-Feasibility Study
Boutique Women Designer Wear
10
Pre-Feasibility Study
Boutique Women Designer Wear
7.
INSTALLATION
CAPACITIES
&
OPERATIONAL
10
0
4
4
1,600
64
0
2,240
8. GEOGRAPHICAL
11
POTENTIAL
FOR
INVESTMENT
AND
Pre-Feasibility Study
Boutique Women Designer Wear
12
Pre-Feasibility Study
Boutique Women Designer Wear
The boutique will offer a wide choice of clothes to its clientele ranging from
traditional dresses, prt a porter casual, semi casual to formal/bridal wear. Both
traditional and western dresses tailored to local needs will be offered to the
customers. The ideal target market will be both upper middle level and high class
and later own also focusing on the export of the products.
9.
The process for converting fabric in designer wear garments follows the below
mentioned sequence:
Purchasing of
Designing
Pattern Making
Raw Material
Stitching
Finishing
13
Cutting
Presentation
Embroidery
Market/Clientele
10.
Project Economics
All the assumptions in this financial model are based upon maximum production
of 2,240 dresses. Whereas the production target at 75% capacity utilization is
1,680 dresses.
The following table shows internal rates of return and payback period.
Table 2: Project Economics
Description
Internal Rate of Return (IRR)
Payback Period (yrs)
Net Present Value (NPV)
Detail
s
55%
2.20
Rs.
Returns on the project and its profitability are highly dependent 4,544,117
on the unique
design, quality of purchased raw material and the hardworking labour.
10.2.
Project Financing
Following table provides details of the equity required and variables related to
bank loan;
Table 3: Project Financing
Description
Total Equity (10%)
Bank Loan (90%)
Markup to the Borrower (%age/annum)
Tenure of the Loan (Years)
Details
Rs.
220,367
Rs.1,983,30
0
8%
7
10.3.
Project Cost
Table 4: Capital Investment
Capital Investment
Amount (Rs.)
300,50
0
437,62
0
232,00
0
396,16
4
1,366,28
4
837,38
3
2,203,66
7
Space Requirement
Space Requirement
Sq. ft
Workshop Area
2,250
Outlet
35
0
2,600
Total Area
Rent /
Sq.
ft
110
Rent per
month
(Rs.)
13,50
0
38,50
0
52,00
0
Description
Quantity
Cos
t
Tota
l
Rs/uni
Rs
26,00
0
104,00
0
33,50
0
33,50
0
53,00
0
53,00
0
70,00
0
70,00
0
103,20
0
Workshop Accessories
(Embroidery Frame sets,
Scissors, Cutting &
Measuring Scale, etc)
Air Conditioner
26,30
0
1
50,00
0
50,00
0
25,74
0
465,74
Total
10.6.
Office Furniture and
Equipment
Following table provides details of
office furniture and equipment
required for this project.
Table 7: List of Office
Furniture and
Equipment
Quantity
Laptop (Used/New)
Printers
Cost
Amount
40,00
0
15,00
0
200,00
0
30,00
0
Telephone Sets
1,00
0
2,00
0
Furniture
Interior Designing for Shop
Air conditioners
50,00
0
23,60
0
150,00
0
50,00
0
8,78
0
40,00
0
504,38
0
Description
No. of Employees
Owner Manager
Production Manager
Master Tailor
Embroidery Worker
Salary per
month
(R
38,00
0
35,00
0
25,00
0
13,00
0
11,00
0
10,00
0
10,00
0
Dyer
Sales Girls
Accountant
Office Boy
10,00
0
15,50
0
12,50
0
17,00
0
10,00
0
Guard
11,00
0
Total
2
298,50
0
0
The table above provides details of human resource required to run such a
project. It is assumed that the owner should have some experience or knowledge
about Boutique business. Design Manager will design all the dresses with his
team and seek approval from owner prior the stitching process. Other staff stated
above will perform as per their assigned job description. Salaries of all
employees are estimated to increase at 10% annually.
10.9.
Revenue Generation
Table 9:
Revenue in
First Year
Product
Casual
Dresse
s
1,344
Semi Formal
672
Formal
224
Total Sales
Finished Goods
Inventory Minus
2,240
Sales
Price
(Rs./Unit
)
3,00
0
6,60
0
15,00
0
First Year
Productio
n at 75%
capacity
First Year
Sales
Revenue
(Rs)
3,024,00
0
3,326,40
0
2,520,00
0
8,870,40
0
(369,600
)
1,008
50
4
16
8
1,680
7
0
Total Sales
Revenue
8,500,80
0
Category
Casual Wear
Semi Formal Wear
Formal Wear
% Of Total Outfits
60
%
30
%
10
%
Category
Casual Wear
3,00
0
6,60
0
15,00
0
Casual Wear
24
%
24
%
24
%
Other Costs
Pre-Feasibility Study
Boutique Women Designer Wear
12.
ANNEXURE
12.1.
Income Statement
Income Statement
Year 1
8,500,800
Year 2
10,380,832
Year 3
11,448,730
Year 4
12,593,603
Year 5
13,852,963
Year 6
15,238,259
Year 7
16,762,085
Year 8
18,438,294
Year 9
20,282,123
Year 10
22,310,335
2,040,192
1,966,500
32,200
139,801
4,178,693
4,322,107
2,491,400
2,245,922
39,321
170,720
4,947,362
5,433,470
2,747,695
2,471,023
43,366
188,282
5,450,366
5,998,363
3,022,465
2,711,605
47,703
207,110
5,988,883
6,604,720
3,324,711
2,975,611
52,473
227,821
6,580,616
7,272,346
3,657,182
3,265,320
57,721
250,603
7,230,827
8,007,433
4,022,900
3,583,236
63,493
275,664
7,945,293
8,816,792
4,425,190
3,932,105
69,842
303,230
8,730,368
9,707,925
4,867,709
4,314,941
76,826
333,553
9,593,030
10,689,093
5,354,480
4,735,049
84,509
366,909
10,540,947
11,769,388
1,530,000
45,900
624,000
171,496
212,520
22,950
15,300
850,080
120,212
39,616
3,632,074
690,033
1,678,963
50,369
686,400
188,645
259,521
25,184
16,790
1,038,083
120,212
39,616
4,103,784
1,329,686
1,842,429
55,273
755,040
207,510
286,218
27,636
18,424
1,144,873
120,212
39,616
4,497,232
1,501,131
2,021,811
60,654
830,544
228,261
314,840
30,327
20,218
1,259,360
120,212
39,616
4,925,844
1,678,876
2,218,657
66,560
913,598
251,087
346,324
33,280
22,187
1,385,296
120,212
39,616
5,396,817
1,875,529
2,434,669
73,040
1,004,958
276,195
380,956
36,520
24,347
1,523,826
133,031
39,616
5,927,159
2,080,273
2,671,711
80,151
1,105,454
303,815
419,052
40,076
26,717
1,676,209
133,031
39,616
6,495,833
2,320,958
2,931,833
87,955
1,215,999
334,197
460,957
43,977
29,318
1,843,829
133,031
39,616
7,120,714
2,587,211
3,217,280
96,518
1,337,599
367,616
507,053
48,259
32,173
2,028,212
133,031
39,616
7,807,360
2,881,734
3,530,519
105,916
1,471,359
404,378
557,758
52,958
35,305
2,231,034
133,031
39,616
8,561,875
3,207,513
690,033
1,329,686
1,501,131
1,678,876
92,800
1,968,329
2,080,273
2,320,958
2,587,211
2,881,734
3,207,513
150,705
150,705
539,328
132,425
132,425
1,197,261
112,628
112,628
1,388,503
91,187
91,187
1,587,688
67,968
67,968
1,900,362
42,821
42,821
2,037,452
15,586
15,586
2,305,372
2,587,211
2,881,734
3,207,513
Tax
NET PROFIT/(LOSS) AFTER TAX
13,933
525,395
102,089
1,095,172
130,775
1,257,728
165,037
1,422,651
227,572
1,672,789
254,990
1,782,462
308,574
1,996,798
369,303
2,217,909
442,933
2,438,800
524,378
2,683,135
Revenue
Cost of sales
Cost of goods sold 1
Operation costs 1 (direct labor)
Operating costs 2 (machinery maintenance)
Operating costs 3 (direct electricity)
Total cost of sales
Gross Profit
General administration & selling expenses
Administration expense
Administration benefits expense
Building rental expense
Electricity expense
Travelling expense
Communications expense (phone, fax, mail, internet, etc.)
Office expenses (stationary, entertainment, janitorial services, etc.)
Promotional expense
Depreciation expense
Amortization of pre-operating costs
Subtotal
Operating Income
24
Pre-Feasibility Study
Boutique Women Designer Wear
12.2.
25
Year 1
Year 2
Year 3
Year 4
Year 5
Year 6
Year 7
Year 8
Year 9
Year 10
(487,383)
525,395
120,212
39,616
13,933
(163,029)
(181,682)
(1,515)
(58,362)
(31,200)
94,835
358,203
1,095,172
120,212
39,616
102,089
(18,028)
(24,996)
(1,087)
(48,681)
(34,320)
20,881
1,250,858
1,257,728
120,212
39,616
130,775
(28,268)
(20,420)
(1,235)
(58,182)
(37,752)
13,141
1,415,615
1,422,651
120,212
39,616
165,037
(21,218)
(22,438)
(1,427)
(70,401)
(41,527)
14,422
1,604,928
1,672,789
120,212
39,616
227,572
(23,054)
(24,656)
(1,648)
(85,185)
(45,680)
16,186
1,896,153
1,782,462
133,031
39,616
254,990
(25,360)
(27,092)
(1,903)
(103,074)
(50,248)
18,193
2,020,617
1,996,798
133,031
39,616
308,574
(27,896)
(29,769)
(2,198)
(124,719)
(55,273)
20,483
2,258,647
2,217,909
133,031
39,616
369,303
(30,685)
(32,711)
(2,539)
(150,910)
(60,800)
23,100
2,505,313
2,438,800
133,031
39,616
442,933
(33,754)
(35,944)
(2,932)
(182,601)
(66,880)
26,097
2,758,367
2,683,135
133,031
39,616
524,378
(37,129)
(39,497)
21,850
1,052,132
735,680
(23,816)
5,089,381
220,367
(220,241
) -
(238,521
) -
(258,318
) -
(279,758
) -
(302,978
) 296,097
(328,125)
-
(355,359)
-
(220,241
)
(238,521
)
(258,318
)
(279,758
)
(6,881
)
(328,125)
(355,359)
1,692,492
(5,367)
(170,016)
(312,000)
2,203,667
(1,366,284)
(296,097)
(1,366,284)
(296,097)
350,000
137,962
1,012,337
1,157,297
1,325,170
1,593,175
1,903,288
2,505,313
2,758,367
5,089,381
11.3.
Balance Sheet
Balance Sheet
Year 0
Year 1
Year 2
Year 3
Year 4
Year 5
Year 6
Year 7
Year 8
Year 9
350,000
5,367
170,016
312,000
837,383
487,962
163,029
181,682
6,881
228,378
343,200
1,411,133
1,500,299
181,057
206,678
7,969
277,059
377,520
2,550,582
2,657,596
209,325
227,099
9,204
335,242
415,272
3,853,737
3,982,766
230,543
249,537
10,630
405,642
456,799
5,335,918
5,575,941
253,597
274,192
12,278
490,827
502,479
7,109,315
7,268,433
278,957
301,284
14,181
593,901
552,727
9,009,483
9,171,721
306,853
331,054
16,379
718,620
608,000
11,152,627
11,677,034
337,538
363,765
18,918
869,531
668,800
13,935,585
14,435,401
371,292
399,710
21,850
1,052,132
735,680
17,016,064
300,500
437,620
232,000
970,120
270,450
393,858
185,600
849,908
240,400
350,096
139,200
729,696
210,350
306,334
92,800
609,484
180,300
262,572
46,400
489,272
150,250
218,810
296,097
665,157
120,200
175,048
236,878
532,126
90,150
131,286
177,658
399,094
60,100
87,524
118,439
266,063
30,050
43,762
59,219
133,031
Year 10
Assets
Current assets
Cash & Bank
Accounts receivable
Finished goods inventory
Equipment spare part inventory
Raw material inventory
Pre-paid building rent
Total Current Assets
Fixed assets
Machinery & equipment
Furniture & fixtures
Office equipment
Total Fixed Assets
Intangible assets
Pre-operation costs
Total Intangible Assets
TOTAL ASSETS
Liabilities & Shareholders' Equity
Current liabilities
Accounts payable
Total Current Liabilities
Other liabilities
Deferred tax
Long term debt (Project Loan)
term debt (Working Capital Loan)
Total Long Term Liabilities
Shareholders' equity
Paid-up capital
Retained earnings
Total Equity
TOTAL CAPITAL AND LIABILITIES
396,164
396,164
2,203,66
7
356,54
8
356,54
8
2,617,58
9
316,93
1316,93
1
3,597,21
0
277,31
5277,31
5
4,740,53
6
237,69
9237,69
9
6,062,88
8
198,08
2198,08
2
7,972,55
5
158,46
6158,46
6
9,700,07
5
118,84
9118,84
9
11,670,57
0
79,23
379,23
3
14,280,88
1
39,61
639,61
6
17,188,71
2
94,835
94,835
115,716
115,716
128,856
128,856
143,278
143,278
159,464
159,464
177,657
177,657
198,139
198,139
221,239
221,239
247,336
247,336
1,983,300
1,983,300
13,933
1,763,059
1,776,992
116,022
1,524,538
1,640,560
246,797
1,266,220
1,513,018
411,835
986,462
1,398,297
639,407
683,484
1,322,891
894,397
355,359
1,249,756
1,202,971
1,202,971
1,572,274
1,572,274
2,015,207
2,015,207
220,36
7
220,36
7
2,203,66
7
220,36
7
525,39
5
745,76
2
2,617,58
9
220,36
7
1,620,56
7
1,840,93
4
3,597,21
0
220,36
7
2,878,29
5
3,098,66
2
4,740,53
6
220,36
7
4,300,94
6
4,521,31
3
6,062,88
8
516,46
4
5,973,73
6
6,490,20
0
7,972,55
5
516,46
4
7,756,19
8
8,272,66
2
9,700,07
5
516,46
4
9,752,99
6
10,269,46
0
11,670,57
0
516,46
4
11,970,90
4
12,487,36
8
14,280,88
1
516,46
4
14,409,70
4
14,926,16
8
17,188,71
2
19,524,781
408,421
439,206
20,372,408
-
20,372,
408
223,
520
223,
520
2,539,585
- Long
2,539,585
516,
464
17,092,
839
17,609,
303
20,372,
408
Pre-Feasibility Study
Boutique Women Designer Wear
11.4.
Technology
Machinery Suppliers: Should be asked for training and after sales services under the contract with the
machinery suppliers.
Quality Assurance Equipment & Standards: Products quality standards need to be defined on the
packaging.
Marketing
Product Development & Packaging: Expert help may be engaged for product/service and packaging
design & development. A proper marketing company can be used in order to run the campaign smoothly. It
involves both inbound and outbound techniques and also numerous PR campaigns if required.
Ads & Point of Sale Promotion: Business promotion and dissemination through banners and launch
events is highly recommended coupled with utilizing marketing through social media.
27
Pre-Feasibility Study
Boutique Women Designer Wear
11.5.
Useful Links
Pre-Feasibility Study
Boutique Women Designer Wear
29
Pre-Feasibility Study
Boutique Women Designer Wear
12.
KEY ASSUMPTION
2
5
3
0
1
5
7
3
0
1
5
30
10% of sales
3% on administration expense
2.5% of sales