Case Study Guidelines Students are required to read closely the assessment criteria for both case study

presentation and written report as listed on the course outline (page 5 to 6). Case Study Questions Presenting groups need to address the following questions in their presentations. Mercury Athletic: Valuing the Opportunity 1) Is ercury an appropriate target for !"I# $hy or why not#

%) &e'iew the pro(ections formulated by )iedt*e. !re they appropriate# +ow would you recommend modifying them# ,) -stimate the 'alue of ercury using a discounted cash flow approach and )iedt*e.s base case pro(ections. /e prepared to defend additional assumptions you ma*e. 0) 1o you regard the 'alue you obtained as conser'ati'e or aggressi'e# $hy# 5) +ow would you analyse possible synergies or other sources of 'alue not reflected in )iedt*e.s base case assumptions#