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G Multi Surveying Interview G GeoMax
G Nokia Maps G Infoterra Rapid Surveyor
Magaz i ne f or Sur veyi ng, Mappi ng & GI S Pr of es s i onal s
September 2008
Volume 11
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Focus on Surveying
A quick look at the cover and table of contents of this issue shows a heavy focus on survey-
ing. From the leading surveying companies we present you with a multi-interview on the
implications of business and technology developments on the global surveying market. From
the user-perspective we decided it would be a good idea to start a series of total station
reviews. For this we asked Dutch surveyor Niek Rengers to perform a series of total station
user tests. The first test results are presented in this issue, and reading them has turned out
to be an educational experience for me as a non-professional surveyor.
The whole issue is not about surveying however, as the focus shifts to GIS. Talking about
GIS, I had the opportunity to visit the ESRI User Conference in San Diego, which was all
about GIS trying to keep up with todays ongoing technological developments. One thing
that became clear was that the desktop is just one element in a platform that is on the rise,
and that data analysis is just as important as data collection.
Continuing our Neogeography articles, we provide an interview with Nokia Maps. Their release
of Nokia Maps 2.0 enables users to employ maps for their daily transportation activities, and
not only for in-car use. Pedestrian navigation is at the moment a new market, but more and
more uses for transportation-related GIS are being uncovered as we speak. This brings me to
the need for imagery. With ever increasing frequency, distributors of imagery are popping up
around the globe as a result of the growing demand for digital visual information. This,
combined with major improvements in image quality, is a trend that hasnt gone unnoticed
by the big GIS companies.
I would like to conclude with something I came across a while ago. Its always nice for
people from outside the industry to become enthusiastic about the possibilities of GIS and
the like. I was pretty excited by the fact that the rock group Radiohead used laser scanners
to shoot their new music video instead of cameras. The striking results are similar to the
images you can see in Infoterras article on their new Rapid Surveyor, which promises faster
and more innovative ways of surveying.
Enjoy your reading!
Eric van Rees
evanrees@geoinformatics.com
September 2008
3
GeoInformatics provides coverage, analysis and
commentary with respect to the international surveying,
mapping and GIS industry.
Publisher
Ruud Groothuis
rgroothuis@geoinformatics.com
Editor-in-chief
Eric van Rees
evanrees@geoinformatics.com
Editors
Frank Arts
fartes@geoinformatics.com
Florian Fischer
ffischer@geoinformatics.com
Job van Haaften
jvanhaaften@geoinformatics.com
Huibert-Jan Lekkerkerk
hlekkerkerk@geoinformatics.com
Remco Takken
rtakken@geoinformatics.com
Joc Triglav
jtriglav@geoinformatics.com
Columnists
Sam Bacharach
Stig Enemark
James Fee
Contributing Writers
Hugo Coppen
Anthony Denniss
Erik Donkers
Florian Fischer
Ruud Groothuis
Peter Hobbs
Menno-Jan Kraak
Huibert-Jan Lekkerkerk
Catherine Pennington
Eric van Rees
Joc Triglav
Account Manager
Wilfred Westerhof
wwesterhof@geoinformatics.com
Subscriptions
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GeoInformatics can be found at:
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Graphic Design
Sander van der Kolk
svanderkolk@geoinformatics.com
ISSN 13870858
Copyright 2008. GeoInformatics: no material may
be reproduced without written permission.
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Topcon Review
GeoInformatics presents a series of robotic total station user tests.
Per issue one particular robotic station will be tested from a certain
brand. The first instrument that has been tested is the Topcon IS-03.
Infoterra is Rapid Surveyor
With the arrival of Optechs new Lynx Mobile Mapper technology, Infoterra
quickly realised that here was a technology that could really help unlock
the potential of mobile laser mapping and could be operated from a
moving vehicle. Their new complete mobile laser mapping solution,
called Rapid Surveyor, integrates lidar scanning, camera, data extraction
and processing toolkits, and mobile deployment using a Nissan
Pathfinder 4x4 vehicle.
C o n t e n t
4
September 2008
Articles
Coastal Surveying Techniques 16
A Case Study at Happisburgh, Norfolk, UK
Innovative Location Based Services 24
Freitimer a Location-based Tool
Double Differencing 30
Civilian Control
Next Generation Mobile Laser Mapping Technology 46
Enabling Detailed Mapping of the Environment
Strong Road Safety Policy 60
A Preventive Location-oriented Approach
Reviews
Topcon IS-03 Imaging Station 6
Multi-user Test Robotic Total Stations Part 1
Hemisphere XF101 and Archer 12
Though Match
Stimulating, Practical and Helpful 45
Source Book on Designing Maps
Interviews
Nokia Maps 2.0 20
Moving into the Area of Pedestrian Navigation
Serveying at Length 34
Leading Surveying Companies on
Market Developments
An Interview with Geokosmos 48
A Talk at the Booth during the ISPRS
Congress in Beijing
Surveying Instruments with a
New Productivity Approach 50
GeoMax Interview
Paul Ramsey on Open Source 56
On Performance, Legislation and Growing Importance
Page 6
Page 46
Latest News? Visit www.geoinformatics.com
5
September 2008
On the Cover:
Niek Rengers at work with the Topcon IS-03 Imaging Station. See p. 6
Nokia Maps 2.0
After its mass market success in the
automobile industry, mapping is on
the rise in the area of mobile
phones. Released at the end of May,
Nokia Maps 2.0 is Nokias most
recent service in mobile phone map-
ping.
Page 6
Coastal Surveying Techniques
Catherine Pennington and Peter Hobbs describe work by the British
Geological Survey (BGS), who are using terrestrial laser systems and other
surveying techniques to improve our understanding of coastal erosion in
different geological environments. .
Page 16
Columns
Enabling the GeoWeb 81
By James Fee
CityGML: Smart 3D 23
By Sam Bacharach
Development through Partnerships 75
By Stig Enemark
Conferences
Mashups, Web-GIS and 3D-GIS 54
ESRI International User Conference 2008
Intergeo special 64
Calendar 82
Advertisers Index 82
Page 20
Multi-user Test Robotic Total Stations Part 1
Topcon I S-03 I magi ng St at i on
GeoInformatics is presenting a new series on user tests of robotic total stations.
Each of the next several issues will include the results of testing a different
robotic station. The same structure will be used for every test so that
comparisons can be made between the different instruments.
The first instrument to be tested is the Topcon IS-03.
By Niek Rengers
is then performed. Of particular interest is
user friendliness during the surveying and
pegging out. The test factors are listed in Box
1. The first test is of a Topcon IS-03 Imaging
Station.
The configuration as supplied is as follows:
Instrument: Topcon IS-03 Imaging
Station
Controller: FC-200 RS-1
Remote Controller: RC-3R
Prism: A7R
Software: TopSURV 7.1
every test so that the different instruments
can be compared. The instruments have been
provided by their Dutch distributors.
Testing method
We have chosen to do a user test, which
means that standard deviations and so on
will not be considered. Each manufacturer is
asked to provide a robotic total station that
can be operated by one person, along with
accompanying software, for two days.
We have also asked the manufacturer to
provide operating instructions. A test survey
Choosing a total station is not an easy job.
Depending on the type of survey and the cir-
cumstances in which the survey is to take
place, a potential user will select a certain
make and a certain type of total station. To
gain more insight into the day-to-day use of
a robotic total station, GeoInformatics has
asked Niek Rengers, a surveyor with Grontmij
in the Netherlands, to put a number of robot-
ic total stations from different international
manufacturers through their paces. The tests
will all be carried out under the same condi-
tions and the same structure will be used for
Every instrument will be tested on:
1. delivery and instructions for use
2.overall impression of the instrument
and controller (field book)
3.user friendliness
4.pegging out
5.surveying
6
Revi ew
September 2008
Instruments in case.
opposite to one another.
Above these two buttons there is another but-
ton for focusing the image if one doesnt use
autofocus. The space between grip and view-
er is rather small so your fingers can get stuck
when unpacking the instrument from the case.
The lens is very clear and the cross hairs are
easy to adjust. The optical plumb is enclosed
inside the instrument, but the Circular level
inside the Tribrach is not clearly visible when
centering above a set up point. This is some-
what inconvenient (see image 3). Furthermore,
the lock of the leveling screw block is sealed
with a terminal to prevent unauthorised
removing or movement from the Tribrach. This
lock can be removed by turning the screw.
The aerial for radio connection can be raised
to use at long distances. The version that was
tested had a grip with integrated receivers that
receive the signal from the RC-3R remote con-
troller. The battery holder is also on the right
side of the instrument. The batteries have a
convenient grip and are easy to reach. Power
consumption is quite high: the internal batter-
ies last around two-and-a-half hours, possibly
because the batteries were new (3,5 hours
should be normal according to the manufac-
turer). The instrument is supplied with three
internal batteries. On the left side is a CF-slot
for a memory or WiFi card. On the bottom
there is a USB connection. The keyboard is
alphanumerical, backlit and easy to use. Many
operations, however, occur through the touch
screen.
Delivery and Instructions
Sufficient time was given for instructions (in
English) on operating the instrument. Of
course not everything was covered, but the
reviewer got a good impression of how the
instrument works. The operating manual (on
CD) and quick guides were provided in Dutch.
In addition there was a concise print version,
as well as one for the TopSURV software.
Instrument
With the exception of the prisms and an
optional external battery, everything fits inside
one case. As you can see, this case is quite
large (Image 1). The contents include a con-
troller, charger, batteries, measuring tape, tools
and even a lens cloth. If the user
leaves the charger at home, the prism
also fits inside the case.
The instrument itself, which weighs
around 7 kilograms, is transported
lying flat and seems solid and nice-
ly finished. The version as delivered
has a one-sided control (two-sided
is available as an option). The
servo motors work well and
dont make any noise. On the
right side of the instrument are
the control buttons for the hor-
izontal and vertical edge.
They have both rough and
accurate control abilities and
drive the servo motors.
Intuitively, they work
Revi ew
September 2008
7
Image 2.
Image 3.
Controller
The controller is attached to
the prism stick and the remote con-
troller RC-3R can be attached to the
top of the prism. This combination
weighs around three kilograms.
The controller and remote controller
have a battery that will last for more
than one day of surveying. The con-
troller is controlled with the touch
screen. The battery can be charged
with a connection from the side of the
controller or in a desktop charger. On
the bottom of the controller are,
among others, two USB connections
for external storage.
User Friendliness During
Surveying and Pegging out
If a surveyor is expecting one type of
method, a certain amount of explanation
is required to operate this instrument and the
TopSURV software. The software on the instru-
ment runs on Windows CE. The main menu is
the Windows Desktop, with Standard
Measurement and TopSURV as the main appli-
cation for all recording of data. In Standard
Measurement the instrument is literally just a
normal theodolite with distance surveying.
There is no input of code possible, only values
as angle and distance are displayed. A very
handy option is that when the user turns the
instrument on, it returns to the mode it was in
when it was turned off. This means that the
user doesnt need to return to the main menu
to switch off the instrument. This is very handy
for robotic surveying.
There are a few adjustments in the always-
accessible menu under the star button (*) such
as electronic level, second viewer position and
the like. The horizontal and vertical edge are
very stable in the event of heavy movement
and no possible distortions were recorded.
Auto-focus is an standard on the IS one gets
accustomed to very soon. In combination with
a screen image, points that are recorded with-
8
Revi ew
September 2008
Image 4: Controller FC-200
The controller is attached to the
prism stick and the remote
controller RC-3R can be
attached to the top of the
prism. This combination
weighs around three
kilograms.
out a reflector can be arranged very well. The
reflector-less distances are recorded very quick-
ly and can even be clipped for a certain area,
so that surveying can take place just in a cer-
tain distance range.
To be able to perform robotic surveying, a few
easy operations are required in the instrument
to set the external link so that TopSURV on the
controller can take over control. When locked,
the instrument follows the user well, particular-
ly over large distances over more than twenty-
five metres. Distances less than twenty-five
metres cause more problems and movements
with the prism have to equal and slow, other-
wise the instrument will lose the prism.
However, it is convenient to place the Rc-3R
Remote controller on the prism. The Rc-3R
doesnt have to be turned on all the time, but
if the instrument may lose the prism when sur-
veying, it is easier to tune in and the prism can
be found sooner.
The displays on the instrument and controller
are not always readable in sunlight. Much rele-
vant information about settings, battery volt-
age and radio connections is visible on the con-
troller display. The control buttons are clear and
in alphabetical order. I would prefer to see a
qwerty keyboard. When brushing the instru-
ment, buttons can be pushed inadvertently. It
is possible to lock the keyboard and the touch
screen of the instrument when performing
robotic surveying. What the user can do is effect
a temporary freeze by pushing the (Func) and
(*) buttons at the same time. The user can exit
this situation by means of the Escape key so
that the user returns to the normal user modes.
This option is handy when you have to wipe
drops of water from the screen.
Software and Pegging out a Survey
The TopSURV pack is the surveying pack that
this instrument is all about. The menu structure
of TopSURV is very clear, but once the user is
constructions in TopSURV besides normal sur-
veying and pegging out are co-supplied.
Conclusion
Robust instrument
Reasonably easy to access, even for first-
time users
Touch screen use sometimes brings about
unintentional and undesired actions
Only one crash occurred with the result that
the TopSURV shortcut had to be placed on
the screen again
In the Near Future
In this user test, imaging and scanning func-
tionalities were not reviewed. This is a scan of
a certain area (frame) that is indicated by the
user. The instrument rapidly surveys automati-
cally all points and saves these. With the aid
of Topcons software a DTM (among others)
can be made. In the near future, a new ver-
sion of TopSURV will be released that will also
include imaging on the field controller. That
way, the Topcon-IS will be done full justice.
On the display of the fieldbook one sees then
exactly the same as through the lens of the
instrument. That way it is no longer necessary
survey reflector less any points from behind
the instrument. On the display of the field-
book you can point out the right spot and the
reflector less surveying will do the rest.
Reaction of the Manufacturer:
The IS also has the following imaging
advantages:
1. Ability to touch the screen and the
instrument will turn to the point
2. Dual cameras displaying a wide image and
through the lens view
3. Points measured are displayed on the
video image
4. The IS has leading reflector less capability
with the smallest laser footprint and
longest range, allowing measurements to
surfaces not normally possible.
Niek Rengers niek.rengers@grontmij.nl is a
professional surveyor at Grontmij in the Netherlands.
This review represents his own opinion. For more
information, have a look at www.topcon.eu. Thanks
to Topcon EU for providing the reviewed instrument
and software.
inside a particular menu, it may be necessary
to try and find out what a certain function
means. Input and output of different formats is
possible (such as .DFX and .TXT formats).
TopSURV is a software package based on coor-
dinates. As for the common output, The user
can export many formats directly from the log-
ger without Topcon Link, including user defined
and RAW data. The software stores all data in
a single file. Survey data and as pegged data
are classified differently and can be exported
separately or with the original data.
Many organizations,
such as the Dutch
cadastre (Kadaster in
Dutch) make use of an
extensive coding sys-
tem. In case of such a
coding system, its easi-
er to place a sort of
mask on top of it. This mask gives the user a
better view where certain elements of the cod-
ing have to be placed.
For instance:
Pc_LcObj_Pntnr_Emaat_Emaat >>> (mask)
20 010750 4500 >>> (code)
As one can see, there are spaces and optional
room in the coding.
Spaces can be added in the field and set as the
standard coding.
Pegging out is very easy with this instrument,
especially the option with a graphic indication
of where the prism is located in relation to the
pegging point and the instrument. In tracking
mode the values and the graphical image con-
stantly show where the user is located, so that
he or she can easily walk to the right spot. The
pegging point can be chosen from a list, but
also by touching the screen. All conceivable
Latest News? Visit www.geoinformatics.com
Revi ew
9
September 2008
Image 5: RC-3R Remote Controller
Image 6: Coding
ArcGIS
SQL Server
2008 support, a
new image service, version
management, enhancements
to geodatabase replication,
and better geocoding.
Better Maps
ArcGIS 9.3 includes many
enhancements that make it
easier than ever to create
and share production-quality
maps. These enhancements
include a new Disperse
Markers tool and, via Maplex
for ArcGIS, better contour
labeling and more control over
where labels are placed inside
and around polygons.
Dissemination of
Information
ArcGIS 9.3 makes dissemination
of geographic information
much easier. New tools
that aid in dissemination
include improved map cache
management, which allows
ArcGIS
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Moving into the Area of Pedestrian Navigation
Nokia Maps 2.0
After its mass market success in the automobile industry, mapping is on the rise
in the area of mobile phones. Released at the end of May, Nokia Maps 2.0 is
Nokias most recent product in mobile phone mapping. With this new service,
users are offered not only driving navigation features but also pedestrian
navigation and orientation, multimedia city guides and more. Christof Hellmis,
Director Navigation & Routing Solutions, tells all about new product features,
the importance of user contributions and the challenges ahead.
By Eric van Rees
Could you explain the new functionalities
of Nokia Maps 2.0 as compared to Nokia
Maps 1.0?
Nokia Maps 2.0 is, in various dimensions, a new
kind of service that continues in part our first
service, Nokia Maps 1.0, but that is clearly tar-
geting new experiences and uses. Besides
adding more map layers and things like satel-
lite imagery, we are venturing into pedestrian
navigation. Maps 2.0 has the first dedicated
pedestrian navigation service for the end user.
As such, we are putting emphasis on much
more than in-car use, and extending it to what
people do during the day, since not everybody
is driving all the time. Nokia is the first, I think,
to have hybrid architecture, which means once
you have downloaded the map data to your
mobile device, it resides on the device and you
dont need to go online any more to consume
data. Secondly, we also provide global base
mapping without any extra cost. And this hybrid
scenario, without going online, is also a first
that Nokia is providing to the industry. Thirdly,
in providing GPS and location capabilities to
the mobile device on a large scale, Nokia is also
the first, I think, to make these kinds of ser-
vices really mass market.
What kinds of licensing models are
available for Nokia Maps 2.0?
We offer one subscription fee and the only thing
that is premium is the navigation part, mean-
ing guidance. You get turn-by-turn instructions
in a car or specific guidance when youre walk-
ing. In the dimensions of the price these ser-
vices are either geographic coverage, where
theyre licenses for a region, for a continent or
even for the whole world, or the duration of
the service (one week, one month, six months
or twelve months). These are the key dimen-
sions for pricing, but of course as you can imag-
ine we want to make the pricing as simple as
possible, and this is why we make the premi-
um services as simple as possible. We dont
really think in terms of having a lighter map
that costs less or a heavier map that costs
more. We believe that doesnt really make
sense. People should make use of the full map
resources and key functionality that provides
real end-user benefits, like turn-by-turn guid-
ance. This requires extra licensing, because col-
lecting the attributes is quite a heavy invest-
ment for our partners to undertake.
20
I nt er vi ew
September 2008
Christof Hellmis
You also add specific information about
buildings and shops in your maps. What
kind of data is this?
At the moment we rely on standard location
information provided by our partners including
NAVTEQ. This will be extended in the coming
months because one use case is to find things
like Business ABC, Restaurant X, Hotel Z etc.
We need to enable this kind of use case. Thats
why we will add more content sources, so that
people can easily find the location theyre look-
ing for. At the moment we have close to 40 mil-
lion points of interest, globally, in our database.
Of course much more information exists around
the world and essentially were trying to move
to a model where the user can find anything
theyre looking for.
How can users of Nokia Maps 2.0 add
data to the map?
Users can already add their own data to the
map: they can define any location they like and
give it a certain name or category. These kinds
of locations are then saved as what are called
personal landmarks. With Maps 2.0 we also
enable collections for the user. You can find
these in the application ID, you can collect a
set of locations and say these are my favorite
bars in Amsterdam or the best theaters in
Berlin, and you can store the collection locally
on this device. The next step will be to make it
possible for you to share your collections with
others and publish them, so that others can
make use of them.
Pedestrian navigation use is already
common in Asian countries. What do
you expect of it outside that region?
The experience we try to provide to the user is
how to get from a to b: it offers very specific
routing that can be used in a city. It offers spe-
cific data, meaning specific pedestrian walk-
ways, visual information about polygons and
geometries, house geometry, entrances and
other things as well. Its our first step in the
evolution of pedestrian navigation. It also pro-
vides specific pedestrian guidance, meaning
base maps on a GPS position from a map.
Information on where you have walked previ-
ously is indicated with a red cross and you get
direction information on where you should walk
next in order to get to your destination.
This kind of pedestrian mapping is in its early
stages. The traditional map data providers such
as NAVTEQ have started to merge into this mar-
ket which can be bundled with a mobile device.
These guys are coming from the automobile
industry which was the only application that
used high-quality vector maps. What you see
on mobile devices, whether mobile phones or
tablets or multi-media devices or anything else.
Like the camera and the music player, they will
be standard elements which some people will
use a lot and others will use less often. And
this is essentially what we intend to do: build
it into an open platform that provides a certain
level of abstraction, meaning the map. And
other partners are invited to innovate on top
and help provide compending services for the
user base.
The main challenge ahead is to provide a plat-
form that allows easy innovation on top. As in
the past, a lot of smaller companies had to
build complete solutions from the very bottom
to the top, meaning they had to build their own
mapping infrastructure, service provision etc.
simply because there was no platform that went
mobile and enabled innovation opportunities.
If we come to this, and this is clearly what we
want to do, it will be a prerequisite that a lot
of partners, maybe in the media and other
industries, are easily able to innovate on top
of the services as we do on the internet. We
need to move towards an internet model that
goes across mobile devices and also the web,
so that cross-media services and applications
can be built easily. I think this is the biggest
challenge, going forward.
We work a lot with usability studies and
we try to innovate and try to test. Its
difficult to test things that havent been
done before, and the end user has
is that companies such as NAVTEQ are requir-
ing specific data that is available for pedestrian
use. What were going to see is that the map
data providers will focus much more on pedes-
trian navigation as this market opens up, and
users will also have to generate map data that
is relevant for the pedestrian by adding loca-
tions, points of interest, or simply GPS traces
of walkways and other geometries that are of
relevance.
How do you see the future of mobile
phone use and mapping? What are the
main challenges?
Since location is an inherent part of the mobile
experience for the individual, it is clear that
sooner or later these kinds of mapping and
location-related services will become pervasive
Latest News? Visit www.geoinformatics.com
I nt er vi ew
21
September 2008
Nokia Maps on Nokia N95
GeoMax a complete range
of fresh products that wont
squeeze your budget!
As a European company, we at GeoMax understand that
you work in demanding environments and require
excellent price-to-performance without compromising
quality, thats why we build products that Work when you do!.
www.geomax-positioning.com
GeoMax A Hexagon Company
info@geomax-positioning.com
www.geomax-positioning.com
no idea what it is or how
to use it. This means
you sometimes have to
break a little on com-
promises and take some
risks, and with some ele-
ments it may not be clear
if its really successful or
not. Thats the internet
model: you try it out and
after you see how it is
received, you may change
or refine it. At Nokia we do
this a lot, with increasing
frequency and effort.
Because, especially in the
mobile internet, the next
offering is just one click
away. I dont think we can
count on everybody using
Nokia Maps if the experience
is not good enough. People
will go to alternative experi-
ences if Nokia Maps doesnt
live up to the promise.
Since Nokia Maps is a global product, how do you serve mar-
kets that may differ from country to country? What are the
most important user needs?
The markets are sometimes very different from a sheer mapping and
data perspective. Youre pretty well aware that in some countries the
concept of house numbering does not really exist. So its difficult to
offer the same kind of address search across all countries if in one coun-
try there are no house numbers. We need to adapt for individual behav-
iors and needs when people are dealing with locations, and for map-
ping for the individual countries. This is not easy and requires local
know-how, but thankfully Nokia has a lot of local people in different
countries who help us build the experience.
One key element concerning user needs is coverage. Digital mapping is
not available everywhere in the world, partly because of high invest-
ment costs. People really like to have mapping wherever they go; peo-
ple like maps because it provides them mastery over their daily life.
Unfortunately, we still have some open spots on the planet where map
data is simply unavailable. What can be done? Satellite imagery can
help, but it does not provide the same kind of functionality as vector
maps. Element number one is definitely extending the coverage of, lets
say, basic maps, but also maps that are navigable, in other words that
have all the required attributes to provide proper routing and turn-by-
turn navigation. Element number two is providing additional layers of
content and information on the map, for pedestrian use, for auto use
and for other stuff, because people use maps in many different con-
texts. A lot of innovation is required in this regard. And very often its
less of a technical problem than just a question of getting the data,
aggregating it and providing it in the right format so that it can be used
by everybody. These are the main areas where we see strong market
demand.
Eric van Rees evanrees@geoinformatics.com is
editor-in-chief of GeoInformatics.
For more information, have a
look at http://maps.nokia.com.
Latest News? Visit www.geoinformatics.com
23
September 2008
Photographs of cityscapes are useful for certain purposes, but the
amount of information in a photograph is quite limited. 3D models
of cities contain a bit more information. 3D models enable animated
fly-throughs, but today most 3D models are, basically, only geome-
try. Solar aperture analysis, flood plain analysis, acoustic analysis,
line-of-sight analysis and analysis of the dispersion of airborne bio-
logical threats require more information. The OGCs new CityGML
standard www.opengeospatial.org/standards/citygml encodes many
of the necessary ingredients.
The OGC 3D Information Management (3DIM) Working Group focus-
es on the convergence of CAD, AEC, geospatial, 3D visualization, and
urban simulation to serve stakeholders throughout the lifecycle of
building and infrastructure investment: planning, design, construc-
tion, ownership, operation, and decommissioning. The 3DIM Working
Group and participants in AECOO-1, a major OGC standards testbed
www.opengeospatial.org/projects/initiatives/aecoo-1, aim to give
building owners, builders, tenants, emergency responders, commu-
nity planners, the traveling public and others a much richer collec-
tion of data about the built environment.
These capabilities will come with widespread development of appli-
cations that use an open 3D city model encoding that is harmonized
with various other standards. CityGML, developed by the German
North Rhine Westphalia Sig3D organization, is an emerging and glob-
ally important OGC standard for Web-based sharing of urban mod-
els, design drawings and other data and services. CityGML provides
the means for applications to manage multiple levels of detail, from
terrain to light bulbs.
The recently begun OGC AECOO-1 (Architecture, Engineering,
Construction, Owner and Operator) Testbed
www.opengeospatial.org/projects/initiatives/aecoo focusses on
1. Decision support and general communications - connecting
building models with business processes
2. Energy analysis during design
3. Cost estimation during design
CityGML plays an important role in the Testbed and the
further development and testing of standards that support such
activities.
Column
CityGML: Smart 3D
Sam Bacharach is
Executive Director,
Outreach & Community Adoption at the
Open Geospatial Consortium, Inc. (OGC)
sbacharach@opengeospatial.org
www.opengeospatial.org
Nokia Maps on Nokia N95
Foto: Christof Hellmis
Freitimer - a Location-based Tool
Innovative Location Based Services
In June I visited i-locate, a start-up for mobile geo-services in Regensburg,
Germany. The associates of i-locate, Ralph Buchfelder and Fabian Angerer,
invited me for a talk about their new mobile service, Freitimer. Freitimer is a
location-based community service for free-time activities which was launched in
autumn 2008. The interview turned out to be a gripping conversation about
the stony ground of location-based service operators and the future
prospects of mobile information systems.
By Florian Fischer
The Real Breakthrough for LBS is
NowHopefully!
Location-based services (LBS) have been
denoted the killer application for a few years
now. And slowly but surely they have gath-
ered momentum. According to the LBS
Temperature Meter 2008 by Berg Insight there
is considerable optimism among LBS profes-
sionals. A large proportion of them believes
that the LBS market will grow by 25% or more
in 2008. Admittedly, while there is life, there
is hope. However, there is strong evidence
that the future of LBS is quite a bit more than
wishful thinking. The technological infrastruc-
ture is already established. More than 3.3 bil-
lion mobile phones are used worldwide. The
24
Ar t i cl e
September 2008
Gartner Group forecasts that GPS handsets
will represent around 40% of sales in 2011,
up from 13% in 2007. And the mobile inter-
net is coming up with better bandwidths,
enhanced area coverage and more attractive
pricing models. Which is all to say that, after
a lot of hype around the year 2000, location-
based services are anticipated to finally make
a breakthrough in the mass market. This trend
is underscored by recent market develop-
ments exemplified in the activities of Nokia.
The Finnish mobile vendor has rapidly been
transformed into a mobile service company.
The acquisition of Gate 5, a vendor of navi-
gation and routing software, NAVTEQ and
Plazes.com, a location-based social network-
like Garmin and Magellan, map specialists like
TeleAtlas and NAVTEQ and countless service
providers like i-locate. All of them specialize
in different products, yet the differences
between them are diminishing. Where are the
differences, for instance, between a pedestri-
an navigation system and a restaurant finder
that normally includes navigation features as
well? Only in the marketing perspective of the
respective vendors, as their system capabili-
ties tend to converge more and more.
We Have Learned the Hard Way
In the first wave of location-based services,
many prototypes were done in cooperation
with municipal administrations, tourist agen-
cies and mapping agencies. But many of
these projects never reached an operative sta-
tus. Ralph Buchfelder from i-locate says that
Siemens had set up a project as early as 1999.
They still had technological challenges con-
cerning positioning, mobile data transmission,
and the small displays, he states and men-
tions that their focus was solely on the soft-
ware. Today the actual challenge is market-
ing and how to make your product operative
and successful. RegMobil is the name of i-
locates first product, a mobile city and tourist
information system for Regensburg in
Germany that utilizes geographic information,
even to OGC standards. The prototype was
brought to market quite successfully by
Regensburgs retail associations as the out-
come of a student research project at the
ing platform, clearly indicates Nokias vision
of the mobile information society. According
to Berg Insight, next to the notorious map-
ping and routing services, community services
and entertainment and games are predicted
to become relatively more successful in the
future. Experts even believe that location-
enhanced local search and information ser-
vices will be the most successful services in
three years time.
New Mediated Spaces are Emerging
Urban life reached the digital sphere long ago.
Web-based city portals, event calendars,
night-life guides, city-wikis, and community
platforms stimulate peoples need for infor-
mation about their peers and their environ-
ment. They are used in everyday life by citi-
zens, tourists and business canvassers to
organize their urban activities. Thus these
mediated spaces even influence the produc-
tion and re-production of the urban social fab-
ric and are an essential part of our postmod-
ern society. Location-based services have just
been on the fringes of urban information por-
tals so far but it seems that they might occu-
py a very central place in the urban informa-
tion ecology of the future. Geographic
information will pervade the urban informa-
tion space. Many different vendors have seg-
mented the market for mobile and location
services: vendors for mobile devices like
Nokia and TomTom, mobile providers like
Verizon and Vodafone, positioning specialists
Latest News? Visit www.geoinformatics.com
Ar t i cl e
25
September 2008
Fabian Angerer and Ralph Buchfelder, associates of i-locate in their new office on the campus of the
University of Regensburg, Germany
University of Regensburg. However, the plan
to operate the system in concert with
Regensburgs city administration failed due to
political hurdles and limited willingness to
pay, even though the technical infrastructure
already existed. Legal regulations for admin-
istrative bodies do not allow for sophisticat-
ed automated filtering and weighting because
every business, which is to say every Point-
of-Interest (POI), has an equal right to be pre-
sented.
After this lesson we attempted to implement
the system independently, comments Fabian
Angerer. They implemented a Content
Management System (CMS) to provide an
account for every retailer in Regensburg. Now
the small retailers were in charge of keeping
their own data up-to-date. This time, lack of
motivation and poor internet literacy on the
part of the retailers involved overshadowed
any success. We have learned the hard way,
concedes Ralph. Meanwhile we only use
RegMobil for educational purposes during our
lectures at the university. Both Ralph and
Fabian are studying geography at the
University of Regensburg and are lecturers for
GIS-related courses as well.
The Main Problem is
Commercialization
We were highly motivated to continue
because we were among the first to develop
such a location-based platform, Ralph
explains as the reason why they did not quit
after the failure of RegMobil. Today i-locate
lists over 140 different mobile location-based
service platforms on their website. Almost all
of them were prototypes that disappeared
except for a couple that were brought to mar-
ket. Ralph Buchfelder points out: The main
problem is commercialization. Mobile services
do not yet touch the mass market because
there are too few users. He names the cur-
rent pricing models for mobile internet and
the lack of awareness of the costs of internet
transactions. In comparison to the fixed price
of a SMS, costs for mobile internet are still
somewhat unmanageable for the user.
Moreover, the widely-used JavaME implemen-
tations are scruffy and APIs are missing. Ralph
explains that an individual adjustment for
every type of mobile phone is eventually nec-
essary. And that kind of handcrafting is very
expensive, Fabian adds. Of course one can
use software packages and commercial
databases for automatic adjustment, but they
are expensive and complicated and thus
unprofitable for smaller projects. In the face
of all these hurdles and setbacks in their first
project, i-locate developed Freitimer. It is a
location-based tool to plan and organize free-
time activities with your friends. The concept
of Freitimer orientates on current location-
based social network platforms. It does not
simply flow with the mainstream, though, and
it possesses some refreshing innovations that
make it unique und useful.
Plan Your Free Time and Just
Arrange It
Einfach mal was ausmachen is the slogan
of Freitimer (www.freitimer.de). Just arrange
it would be a good translation of the aim of
this platform that is currently available in
Germany, Austria and Switzerland. The plat-
form consists of a LAMP architecture (see
image above) with a Zend Framework and the
Freitimer core on top. The core can integrate
external services such as Google Weather. The
user gets a web client and a mobile client
both utilizing XHTML. Freitimer is based on
two ideas. Users will have an easy-to-use tool
to arrange spare-time activities with their
friends, and all information that is needed will
be processed specifically for each user.
Freitimer is not a location-based social net-
working platform such as Plazes or Loopt. You
can only contact real-world friends or, more
precisely, you at least need to know their
mobile phone numbers. It is just about
arranging activities, states Ralph Buchfelder.
Thus the platform does not aim at location-
based social networking and the much dis-
cussed total spatial visibility of ordinary
online social networks. However, Freitimer
connects people and places to ease the orga-
26
Ar t i cl e
September 2008
How does Freitimer Work?
If you want to plan an activity with your friends, just go to the Freitimer
website (www.freitimer.de), create an account and log in. Then you
can register an appointment, for example meeting for a beer on
Saturday evening around 8 p.m. at Kellys Irish Pub on the market
square. This proposal will be sent to your friends by email and prob-
ably by SMS. It is mandatory to have your friends mobile phone num-
bers in order to connect with them. Your friends can accept or decline
your invitation. They can also log into Freitimer and get a map with
additional information about the proposal. Invitations can be forward-
ed to others who are not in the original group.
The system design of Freitimer
nization of an activity but keeps private net-
works established outside of the platform.
Freitimer will be used precisely when you
need to plan something. Not for more and not
for less, comments Fabian Angerer. Ultimately
it is a platform for organizing a real-world
event rather than for spending time in
cyberspace.
The Credo is Purposeful Usage
This is quite contrary to current mainstream
business models, as most platforms try to
generate additional traffic by extra features,
games and whatever else keeps people
online. The formula is simple: more features
imply more clicks. These are translated into
page impressions (PI), the ultimate indicator
for selling advertisements. With 10,000 users
and many page impressions, the commercial-
ization of advertisements is a solid business
foundation. However, more sophisticated indi-
cators including the time spent on pages and
greater expertise in the adoption and appro-
priation of mobile services might entail more
effective commercialization. Page impressions
are, in fact, poor indicators of the real use of
arrangements and serve as a very effective
channel for mobile advertisements. The
potential budgets for mobile advertisements
are still not utilized. At the moment there is
even a demand surplus by mobile advertis-
ers. With 100,000 users per month you can
properly line your pockets, twinkles Fabian.
Clearness and Quality is a
Commitment
Constant improvement will be on the agenda
of i-locate till the end of 2009. Clearness and
quality of information is an i-locate commit-
ment. A user will have notification for more
than ten POIs at the same time. Sophisticated
collaborative filtering, weather-related filtering
and broker-bid related filtering ensure this.
But these activities will cost some money and
of course we strive towards raising capital,
comments Ralph. Content that includes POI
sets and additional attribute information will
be added to Freitimer step by step.
Cooperation with content providers is desired
but it can be quite tricky. The level of detail
of information and comprehensive coverage
by area and theme in the recreational domain
services, but at the moment they are an
established, even entrenched indicator. This
is the reason most investors encourage por-
tal operators to provide unnecessary features
in order to boost use of the virtual pastime
and the number of clicks. If you refuse the
diktat of page impressions and advertise-
ments, the only solution is license fees or fees
from broker services. Page impressions rule
the market for online platforms. Only services
that are free of charge can reach a broad pub-
lic as consumer habits in the internet domain
are still developing. Thus advertising is the
common way to make money at the moment.
Everyone wants to earn money with adver-
tising is Fabian Angerers diagnosis, but you
are hooked on traffic which can be very risky.
Thus we thought about something that com-
plements an ad-sponsored business model
and also fits our philosophy of purposeful
usage.
In future i-locate will cooperate with event
agencies to extend their content for activities
and implement a business model based on
the brokerage of activities. Concurrently an
SMS gateway might improve notification for
Latest News? Visit www.geoinformatics.com
Ar t i cl e
27
September 2008
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are fairly important. Standard data providers like Tele Atlas and
NAVTEQ do not fulfil the former requirements. Alternative sources for
content are city administrations, though wide-area coverage will turn
out to be an exhausting adventure. Then again a retail chain like
Starbucks could provide area coverage and level of detail but the
thematic diversity is another challenge. One is ultimately bound to
providers like mecomo.com, mapandroute.de and acxiom.com which
offer a high level of detail. Leisure and tourism specialists such as
Varta and Merian unify editorial quality, depth of information and
comprehensive coverage by theme and area, but integration of their
data cannot be accomplished without close cooperation.
User-generated content might be a promising source of data as it is
cheap and considered to provide a close match to the demand of
other users. Fabian professes that OpenStreetMap does not achieve
our required level of detail but possibly our users could help con-
tribute content to Freitimer. However, we could not abstain from an
editorial review in order to assure quality. The reliability of
Volunteered Geographic Information (VGI) is often cited as an issue
that casts doubt on its benefits. Sometimes this is valid, but
Freitimers small-scale personal online networks could provide the
right environment for trustworthy VGI.
A Real Innovative Service
Mobile services that integrate geographic information are important
tools to navigate and organize the spatial and thematic diversity of
leisure-time activities today. Leisure-time activities are a basic need
in our leisure- and experience-oriented society. Many activities require
a physical meet up with people who have dissimilar spatio-temporal
schedules that have to be handled ex ante. Freitimer is a platform
that relieves some of the difficulties regarding the handling of these
schedules. In fact, using Freitimer is not intended to be the pastime
itself but is meant to be used to boost the organization of your leisure
time. You certainly need at least two people to use it. Such platforms
are commonly used by groups of about four people, according to the
findings of Plazes.com. It then offers significant advantages through
its integrative spatial and personal view of every single activity and
the embedded private social network feature. However, it is ques-
tionable how broad its use will be. There are other platforms such
as Googles calendar and Doodle.ch that offer quite easy-to-use invi-
tation tools and easy scheduling. Nevertheless, I consider them less
comprehensive than Freitimer is now and will be in the future. I expect
Freitimer to outdo rival platforms through its focus on usability, the
strong connection to real-world activities and the integration of geo-
graphic information. Finally, it is a true innovation in location-based
services and another good example of the convergence of LBS and
community software. Hopefully many early adopters will convince
their friends to use it and help LBS to gain momentum, thus con-
firming the present optimism among LBS professionals.
Florian Fischer ffischer@geoinformatics.com is Contributing
Editor GIS for GeoInformatics.
Links:
i-locates Freitimer, a location-based tool to plan
free-time activities with your friends: www.freitimer.de or www.freitimer.mobi
Overview of LBS providers by i-locate:
www.i-locate.de/index.php?page=anbieterubersicht
Malm A. & J. Fagerberg (2008): LBS Temperature Meter 2008 by Berg Insight:
www.lbsinsight.com/filearchive/1/1099/LBS%20Insight%20Survey%202008.pdf
RIEGL USA Inc., Orlando, Florida, info@rieglusa.com
RIEGL Japan Ltd., Tokyo, Japan, info@riegl-japan.co.jp
RIEGL LMS GmbH, A-3580 Horn, Austria, office@riegl.co.at
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Latest News? Visit www.geoinformatics.com
29
September 2008
Civilian Control
Double Differencing
While researchers from Delft University have announced the first
double-difference measurements from Galileo satellites, the United States
is proposing to discontinue the L1 and L2 P(Y) codes that are currently
being used by almost all commercial RTK receivers.
By Huibert-Jan Lekkerkerk
On May 16 the US Department of Defence
issued a notice for public comment propos-
ing to discontinue P(Y) codes as we know it
on both L1 and L2 frequencies on modernized
satellites (starting 2020). This could be an
important decision for the professional com-
munity that currently relies heavily on this sig-
nal for code phase solutions such as RTK
dGPS. The recent addition of L2C on the satel-
lites solves this problem technically, but not
all receivers are yet capable of using L2C in
their code phase algorithms.
GPS III
GPS III now looks like it will definitely become
a reality with US Under Secretary of Defence
John J. Young having signed an acquisition
decision memorandum on May 9 of this year.
The order to build the first eight satellites, a
contract worth approximately $1.4 billion
(Euro 0.83 billion), has been given to
Lockheed which was in a race with Boeing for
this contract. The first launch is projected for
2014.
L1 / L5
There is a new draft version of the Interface
Control Document for the L1C and L5 signals
which are respectively scheduled for the Block
III and Block IIF satellites. The expected
launch of the satellite with the L5 demonstra-
tion payload has been postponed indefinite-
ly but at least until September this year.
In the meantime it seems that the number of
available satellites will not rise above 31 in
the near future. This is the result of the US
military using receivers that have problems
coping with 32 satellites at a time. A total of
nine GPS satellites are now in the so-called
single string mode, indicating that for some
critical parts only one is still functioning.
Galileo
GIOVE-B, the second Galileo satellite, began
transmitting navigation data on May 7. The
signal sent out by GIOVE-B is the actual GPS-
Galileo common signal that will become L1C
in GPS III. In the meantime ESA will continu-
ally monitor the GIOVE-B transmissions.
Several measurements are performed relating
to transmitted signal power, center frequency
and bandwidth, as well as the format of the
navigation signals generated on board.
Researchers at Delft University (Netherlands)
have used the signals from GIOVE-B to pro-
duce the first Galileo double-difference sig-
nals, paving the way for RTK applications in
the future.
EU Parliament
On April 23 the European Parliament adopted
the Galileo legislation with 607 votes in favor
to 36 votes against (8 abstentions). "Galileo
will be the first common European infrastruc-
ture," said Etelka Barsi-Pataky, Parliament's
rapporteur for the Galileo project. "Galileo
30
Ar t i cl e
September 2008
A screen in the control room displays the spectra of signals received from GIOVE-B shortly after the spacecraft
began transmitting navigation signals. (source www.esa.eu)
and EGNOS are made-in-Europe programs,
and not programs of a particular member
state or a particular company. This project is
a step towards a stronger Europe."
Parliament also made another statement say-
ing that there is a need for Galileo to serve
the European Unions defence and security
needs, which is a clear change from previous
policies to regard Galileo as a purely civil sys-
tem.
On June 12 the European Parliament held a
public hearing on Galileo and Egnos entitled
the way forward. Representatives of
European institutions and industries present-
ed their views on both Galileo and Egnos.
Without the former Galileo concessionaire it
is assumed that the public sector will fill this
gap.
Chances for Lockheed and Boeing?
With the new legislation there is a guarantee
of fair competition and minimal dependence
on a single supplier whilst giving high-quality
services at fair prices. In the meanwhile both
Lockheed and Boeing, the major builders of
the current GPS system, are hoping for a
chance for admission to the Galileo project.
There are, however, a lot of objections from
the European aerospace contractors to the EU
procurement rules where Galileo is concerned.
Denis Ranque, chief executive of Thales
Group, stated: "The EU imposes competition.
This is an error. Galileo is unique in Europe.
It is the first infrastructure program that
Europe is building. We can't apply rules that
were designed for other things."
Galileo versus Compass
There is quite some discussion going on
between the EU and China regarding the rela-
tion between Compass and Galileo. Since the
EU needs to commit to a specific signal struc-
ture it needs to know what China intends to
lunar lander and base stations will give astro-
nauts a picture of their surroundings similar
to what drivers would see when using a GPS
device on earth. The researchers have named
the entire system the Lunar Astronaut Spatial
Orientation and Information System (LASOIS).
Gagan
Gagan, Indias satellite-based augmentation
system (SBAS), is progressing into the final
step: the building of an operational system.
According to Raytheon, who are leading a
team that is bidding to build and implement
the finalized system, GAGAN will provide SBAS
service for civil aviation across South and East
Asia.
Raytheon has some experience here since it
also helped develop and implement WAAS in
the United States and MSAS in Japan.
Jamming
With GPS increasingly invading our lives and
forming the basis of any modern military
force, more and more attempts at jamming
arise. South Korea reported, for example, that
North Korea has been attempting to export to
Middle East countries, including Iran and
Syria, a device, copied from a Russian unit,
that is capable of jamming GPS signals. But
China is also in this game deploying special
vans that are equipped with electronics to jam
GPS signals.
In addition to the large-scale military jammers,
there are also small localized jammers
available over the internet that can prevent
car (or people) tracking systems from
working.
Huibert-Jan Lekkerkerk
hlekkerkerk@geoinformatics.com is project manager
at IDsW and freelance writer and trainer.
This article reflects his personal opinion.
do with Compass. China has filed frequency
registrations with the International
Telecommunication Union, and launched its
first medium orbit satellite in April 2007.
The potential global Compass signals as cur-
rently specified would interfere with Galileos
Public Regulated Service (and GPS military
code) signals. This means that neither Europe
nor the USA could jam the Compass signal
without also jamming their own security-relat-
ed signals.
Glonass
With the constellation remaining relatively sta-
ble at 12 operational satellites (and four
undergoing maintenance) and the Russian
Audit Chamber having critiqued the commer-
cial plans, there are still some companies that
believe in Glonass. Spirent Communications
(UK) launched a Glonass L1 / L2 simulator a
couple of months ago. In combination with
the companys existing GPS and Galileo simu-
lators this allows manufacturers to easily test
new GNSS receivers without having to actual-
ly receive the signals.
Navigation on the Moon - LASOIS
If all the current navigation systems are not
enough for you, check out the new kid on the
block. Ohio State University (USA) is currently
developing a system for use on the moon.
The full navigation system will rely on signals
from a set of sensors including lunar beacons,
stereo cameras, and orbital imaging sensors.
NASA astronauts will next return to the moon
in 2020 according to plans, taking with them
a system that will use images taken from orbit
combined with images from the surface to cre-
ate maps of lunar terrain. Motion sensors on
lunar vehicles and on the astronauts them-
selves will allow computers to calculate their
locations. Signals from lunar beacons, the
Latest News? Visit www.geoinformatics.com
Ar t i cl e
31
September 2008
Advertisement for the
public hearing on
Galileo / Egnos
Artist impression of
the GNSS system for
use on the moon
(source:
www.ohio-state.edu)
Leading Surveying Companies on Market Developments
Surveying at Length
The surveying market is changing rapidly. Because of all new technological and market developments, GeoInformatics
asked six leading companies in the surveying market about their views on business and technological developments in
relation to their market position. The interviewees are Jhannes Schwarz (Leica), Robert Wick (Magellan), Jan van der
Weijden (Sokkia), Ewout Korpershoek (Topcon), Jurgen Kleim (Trimble), and JeanPierre Josqui (Pentax).
By Joc Triglav
What is your assessment of the current
global surveying market situation and of its
near future prospects? How do you evaluate
your companys current and expected future
position on this market? In your opinion,
which are the main distinct shifts in busi-
ness and technological development?
Leica: The current global surveying market sit-
uation will follow the general global economic
situation, and as ever with a certain degree of
latency. The main shifts in business are, as with
most products in similar industries, a growing
demand for increased productivity and func-
tionality at a lower price. The main technologi-
cal developments are related to the coming
together of previously quite separate survey-
ing instruments; the extending of the function-
ality of the instruments especially within the
software; the simplification in the use of sur-
veying instruments; and changes relating to
communication and data transfer tech-
nologies.
Magellan: The global surveying market
is one of the most dynamic and presents
one of the most significant growth areas
today for GNSS technology. Magellan
concentrates exclusively on GNSS-capa-
ble survey instruments having no pres-
ence in the optical survey instrument
market. Magellan is the GNSS Surveying
Value Proposition Leader, offering the
right product at the right time at the right
price.
After a market fragmentation phase, the
surveying market is entering into a con-
solidation phase, leaving the market-
place with few major players. Magellan
remains one of these major players and
is very well positioned to gain a signifi-
cant market share and to be among the
top 2 or 3 leaders in the GNSS instru-
ment market segment.
The main shifts in business developments we
see are:
1. Expanding distribution into new
geographies
2. Increasing cooperation with business
partners
3. Outsourcing of manufacturing
4. Shortening time to market
The main shifts we see in technology develop-
ments are:
1. New GNSS technologies, such as the com-
bination of multiple satellite constellations,
improving instrument ease-of-use while also
reducing cost of ownership, and increasing
product reliability.
2. The integration of more types of real-time
communications.
3. The increasing use of standards to ensure
compatibility among competing brands.
Sokkia: Global differences in application
approach and requirements both technological
and economical make the surveying market a
very interesting market to supply to. Sokkia is
one of the worlds oldest surveying instrument
manufacturers with almost ninety years of expe-
rience which show that our company has the
flexibility to adapt market changes.
Decades ago, it was purely the intelligence of
the surveyor who made the difference in sur-
veying challenges. With the revolution of infor-
mation technology which also discovered our
industry a lot of errors are eliminated due to
clever software. But despite all help from soft-
ware, Sokkia never lost sight on its main focus
offering continuous reliability and precision.
Sokkia will continue to develop with the same
values. We see a shift towards customized
applications where automation is the keyword.
It is not only the surveyor but a chain of branch-
es and technologies that need accurate posi-
tioning. Think about specific applica-
tions in steelworks, roading,
tunneling, construction and agricul-
ture.
Topcon: The rapid expansion of tech-
nologies on virtually all fronts creates
many new opportunities for our cus-
tomers and an environment of
change. Major developments focus
on automation of processes and work
flows, with communication and
remote access leading the way for our
customers to increase efficiency, pro-
ductivity and overall quality. From a
technology point of view, mass data
acquisition technologies in form of
photo and video capture are emerg-
ing fast and offering our users true
opportunities to capture reality in all
its shapes, forms and dimensions. To
combine and integrate different tech-
nologies into new efficient products
34
I nt er vi ew
September 2008
Robert Snow, Product Marketing Director at Magellan
is one of the challenges for us as a
manufacturer; use the flexible handling
of GNSS receivers and get a height ref-
erence via unique laser technology to
build a reliable control system for sur-
vey and machine control like mmGPS.
We are convinced that Topcon has all
ingredients to continue to bring indus-
try leading solutions via own develop-
ments and strategic partnerships.
Trimble: In changing environments
organizations are looking to be more
productive with its resources
whether it is through enhanced train-
ing, embracing new technologies or
pursing new and changing business
opportunities.
Trimble has pioneered many of the
innovative technologies that have
changed the way surveyors work.
These workflow innovations include real-time
kinematic (RTK) GPS, servo and robotic total
stations, and VRS (GNSS network infrastructure)
technology. Trimble continues to enjoy strong
growth in its surveying business by providing
the industry with innovative solutions.
Recognizing changing market trends combined
with our technology leadership has made it
possible to continuously provide our customers
with enhanced productivity solutions.
By focusing on our customers requirements, we
continually enhance our product offerings. For
example, we have added an innovative training
component called Trimble Knowledge Network
to our solutions. The Trimble Knowledge
Network is a new training platform that allows
for the deployment of blended training delivery
options for Trimble Engineering and Con -
struction customers and distribution partners
worldwide. These blended training options
include self-study, instructor lead and live inter-
active programs. It operates by a centralized
learning management and content management
system that deploys blended training in offline
and online options. We offer these blended
learning options to key accounts, customers
and distribution partners. Results can be mea-
sured via testing and we can tie training to any
employees work performance plan. In summa-
ry, we want to ensure that Trimble solutions are
leveraged most effectively in the field.
transport and civil engineering,
utilities and communications,
natural resources management,
government and military. Many
of these applications use air-
borne information, but would
also benefit from ground-based
positioning and imaging. While
satellite and aerial imaging pro-
vide exceptional overhead
views and long-range details,
the only way to capture com-
prehensive eye-level views is
from the ground. A ground-
based sensor such as the
Trimble VX Spatial Station is an
ideal solution that delivers mil-
limeter positioning accuracy,
3D measurements and video
imagingall in one package.
In a nutshell, convergence is
driving shifts in technology development and
business. At Trimble, we see that the tradition-
al industry boundaries are blurring. The field
and office are overlapping as data processing
and engineering expertise move closer to pro-
jects. Surveyors are adding data management
abilities to their skills portfolio. Engineering and
spatial data are being tracked with project time-
line and accounting data. Survey instruments
are combining GPS, optical, and high-accuracy
GIS and imaging capabilities. And construction
machinery is utilizing GPS and lasers to enable
3D machine control that puts design surfaces,
grades and alignments in the cab, allowing
automatic, accurate real-time positioning for
earthmoving operations. Put simply, everything
is coming together, integrating, converg-
ingconnecting. With this in mind, Trimbles
Connected Site survey solutions fosters this
convergence and offers a vision for the future
now; ultimately to improve productivity and
change the way work is done.
Pentax: Both technology and consumer behav-
ior have undergone important changes and the
trend toward consolidation of surveying equip-
ment manufacturers seems to be continuing.
Also we can see new players gaining market
share in the surveying market this by only using
prices as weapons, but we will certainly be able
to expand our market share by capitalizing on
our precision technology and imaging technol-
Secondly, Trimble added a Spatial Imaging port-
folio to our well-known Integrated Surveying
solutions. Our Integrated Surveying portfolio
focuses on the land surveying products such as
the Trimble R8 GNSS System, Trimble S8 Total
Station for everyday survey work and monitor-
ing applications, the Trimble S6 Total Station
and many others including the workflow hard-
ware and software solutions. Trimbles new
Spatial Imaging portfolio is focused on
enhanced 3D solutions and increased data com-
munications with products such as the Trimble
GX 3D Scanner and the Trimble VX Spatial
Station. For example, the Trimble VX Spatial
Station is an advanced positioning system that
combines optical, 3D scanning and video capa-
bilitiesTrimble VISION technologyto mea-
sure objects in 3D and to produce 2D and 3D
data sets for spatial imaging projects. The
Trimble VX Spatial Station revolutionizes the
scope of services that surveyors, engineers,
mapping and geospatial professionals can offer
as well as provide them with an entry into spa-
tial imaging applications to enhance business
opportunities. The Trimble VX Spatial Station
enables users to blend extremely accurate
ground-based information with airborne data
to provide comprehensive datasets for use in
the geospatial information industry. With recent
advances in the geospatial arena, more oppor-
tunities and applications for spatial imaging
data are being identified for industries such as
Latest News? Visit www.geoinformatics.com
I nt er vi ew
35
September 2008
Jean-Pierre Josqui, General Manager at Pentax
ogy heritage. Pentax is probably the only com-
pany that has full command of all imaging tech-
nologies from capture to output itself. While the
growth rates in the conventional surveying
instruments are actually flattening out, the GPS-
receivers and Robotic Total Stations segments
are still strongly growing this because of the
growing demand in productivity and for a bet-
ter and more competitive total cost of owner-
ship (TCO). I would say that currently no major
new technological market dynamic has been
initiated in the market place but there is a dis-
tinct trend in wireless connectivity which opens
up a new kind of mobility.
How is your company ensuring the quality
of instrument production process and the
final product quality of the instru-
ments and their accessories?
Which are the most significant
distinctions in the field of product
quality between your company
and your competition?
Leica: Leica Geosystems, with its
long history in the production of sur-
veying instruments has always had
an enviable reputation for producing
the highest quality surveying instru-
ments. This reputation extends all
the way back from instruments such
as the Wild T2 and up to current
products such as the Leica TPS1200+
or Leica GPS1200. This is not by
chance - this is achieved through
quality being present in all aspects
of an instrument from the initial
concept, through the design and
development and continuing into the
production and testing process. Reliability, both
in the instrument itself and the measurements
made from the instrument are of paramount
importance.
This dedication to quality and reliability extends
to all of Leica Geosystems accessories, too, as
it is pointless to try to achieve 1 accuracy from
a 1 total station mounted on a tribrach which
cannot deliver the same level of accuracy and
reliability this is somehow the same as mount-
ing poor quality tyres on a Ferrari and then won-
dering why the road handling is not as would
be expected. The overall quality of a surveying
system is only as good as the components
within the system, and beyond the hardware
and software the quality of superior customer
support.
Magellan: Instrument production quality is
one of the key aspects on which Magellan is
focusing its attention in order to increase cus-
tomer satisfaction and loyalty while reducing
the cost of ownership. The process we use to
ensure quality is based on statistical monitor-
ing and root-cause analysis. We have a dedi-
cated Quality Team whose role is not only to
ensure that our quality standards are met but
also to make product quality our competitive
advantage and differentiation. We audit our
suppliers quality processes as well as our own.
Manufacturers do not share information on
return rates so it is difficult to compare product
quality. However, to be a major player of 20
years in this industry as Magellan has been
requires that product quality be high. Magellan
offers free firmware upgrades for the life of the
product unlike most of our competitors, which
allows the customer to benefit from our contin-
uous improvements at no extra charge.
Sokkia: Sokkia continuously invests in the
improvement of its production methods and
processes. The fast amount of knowledge and
experience in our company was and is reflect-
ed in the professionalism end reliability of our
products. We think we can say we build the
most reliable instruments in our industry.
No matter the conditions our instruments will
perform as expected. Many end-users will con-
firm the quality, reliability and accuracy of our
products. Sokkia is market leader when it
comes to build extreme accurate angle mea-
surement devices. Apart from this we have lift-
ed phase-shift electronic distance measurement
to a new level where speed, accuracy and range
(both short and long) is represented in our
remarkable EDM-Red-tech EX technology.
And referring to the comparison test of GNSS
products in this magazine last year, we can say
we have the best GNSS technology and algo-
rithms in the market today.
Topcon: Topcon has an extensive global R&D
and manufacturing network, with facilities and
resources in all continents. Manufacturing is run
via tightly controlled procedures according to
the industrial standard norms and workflows
that span all these geographical centres of
activity. With the recent acquisition of Sokkia,
we have started to completely rebuild our engi-
neering and manufacturing facilities in Japan,
to ensure highest efficiency, quality control and
product reliability. After the initial move towards
manufacturing in low labour rate countries sev-
eral years ago, we are now finding that quality
and overall performance can be achieved at
generally higher standards for very competitive
pricing in Japan, Europe and USA as well.
Quality and reliability are critical elements of
our products; our users need to
rely on our products when they
are working in the field, often far
away at remote locations, and
during day and night. The best
way to underline the quality of
our products are the generally
long warranty periods that we
back them up with; upto 5 years
standard for specific products.
Trimble: At Trimble quality is
part of our core company values.
In our manufacturing facilities
around the world, we adhere to
strict production quality control
processes. Trimble instruments
are specified, calibrated, and
tested according to international
standards for accuracy, such as
ISO and DIN. Calibration is an
important part of the process to
ensure the specified high-accuracy demanded
for surveying applications. In addition, all
Trimble instruments are shipped from our fac-
tories with an individual certificate which con-
firms the testing according to Trimble's specifi-
cation.
Primary quality differentiators for Trimble
include the companys history of innovation,
strict manufacturing processes, proven in-field
use and our world-class distribution network.
In the area of innovation, Trimble has led the
way with virtually every key technology used in
surveying today, including:
Invented the first GPS survey system
Develop and use our own GPS/GNSS boards
Developed VRS network technology
Invented Robotic total stations everyone
else has been following for 15 years
Invented Real Time Kinematic (RTK) technol-
ogy and made real-time GPS surveying
accessible
36
I nt er vi ew
September 2008
Ewout Korpershoek, Director at Topcon Europe Positioning
Developed Servo and Autolock technology
Lead the development of the Integration of
technologies to increase productivity scan-
ning for surveyors (Trimble GX 3D Scanner),
all-in-one GNSS systems with integrated
communications, combining traditional
optics with imaging and scanning (Trimble
VX Spatial Station), seamless software data
and work flows regardless of sensors used
A second differentiator is our strict manufactur-
ing control processes that include testing,
calibrations and certification for all survey
products.
And finally, our world-class global distribution
network is local to our customers, which means
local services and training as well as regional
certified calibration facilities.
Pentax: Surveyors cannot do an effective job
without high quality instruments. In general, we
could say that, since our founding in 1966,
Pentax Industrial Instruments has always been
driven by the concepts of Innovation, Precision
and Customer satisfaction. The adherence to
these principles has been the main source of
our success. As one of the most important parts
of the surveying instruments is the telescope.
It is the precision optics that really makes
Pentax stand out against other products on the
market. Since Pentax has a great heritage and
unchallenged expertise in designing sophisti-
cated optics. This is our DNA.
How does your company adapt with your
surveying instruments and other products
to the increasing convergence of measuring
techniques? In your opinion, which direc-
tions of these convergence developments
are most promising and most useful from
the surveyors point of view?
Leica: Leica Geosystems probably understands
the convergence of surveying technologies bet-
ter than most other instrument manufacturers.
In 2005 we launched the worlds first and only
SmartStation, the mounting of an RTK GNSS
antenna on a total station. This coming togeth-
er of surveying technologies was not simply a
mechanical exercise in screwing an antenna
onto a total station handle. The two surveying
technologies and methods were integrated at
every level within the powering of the anten-
na from the total station, within the surveying
software, within the database of the surveyed
data allowing the surveyor to quickly and eas-
ily determine the location of the total station.
Almost 50% of all Leica TPS1200 total stations
sold in Germany are now sold as a
SmartStation. For these customers, time con-
suming and error prone traverses are a thing
customer needs at the same time not saddling
the user with rarely used capabilities. One size
fits all can quickly become one size fits none
Sokkia: Convergence of different measurement
technologies has their pros and cons.
Combining all different techniques into one
instrument sometimes could miss the objective
since not all surveyors have the wide spectrum
of surveying tasks in their portfolio.
It is software that brings different sensors, tech-
niques and data together. Software packages
support multiple different sensors like digital
levels, robotic total stations and GNSS
receivers. By this our instruments can be simul-
taneously used in projects for machine control,
mining, tunneling etc
Topcon: Customers are looking for the right
solution for their job. No matter what the tech-
nology. Quality, efficiency and ease of use are
the decisive criteria. For this, Topcon has been
focussed in the past decades to either develop
or acquire technologies needed to satisfy our
customers needs. Integration of technologies
is critical for future success, as it will offer
improved and new ways of working. A perfect
example is Topcons new imaging total station,
which incorporates traditional robotic survey
optics, with laser scanning for mass data acqui-
sition, as well as photo and video imaging
capabilities. Another example is Topcons
Handheld GPS+Glonass receiver that incorpo-
rates a digital camera for photo, bar code read-
ing and complex measurements. In both these
products you can immediately recognize, what
we believe will be one of the most decisive
common denominators, namely imaging capa-
bility, to truly offer the surveyor what he is
looking for.
Trimble: Since 1997 Integrated Surveying has
been a key component in Trimbles develop-
ment efforts, which is based and dependent on
our system design. This ranges from internal
data communication between different sensors,
structure of data bases, data security and relia-
bility, backwards compatibility while preparing
for new trends, such as 3D. The advantages for
our customers are tremendousthey can
obtain timely, complete and compatible data
sets with different technologies, such as total
stations, GNSS, scanning, image and video
information.
Across Trimble, R&D efforts are focused on ways
to make our customers more productive. This
includes R&D research in optics, lasers, 3D
scanning and imaging, communications, infor-
mation and database management, GNSS, soft-
ware, ruggedized field computers, network
infrastructure, Web services, machine guidance
and automation, precision timing, and much
of the past.
The Leica SmartPole followed shortly later with
the GNSS antenna being mounted onto a 360
prism. Again, this was more than a mechanical
exercise the two surveying technologies and
methods were once more integrated at every
level.
The next surveying technologies to come
together could be a scanner and a total station.
Some manufacturers already claim to produce
such instruments, but a true scanner can sur-
vey hundreds of thousands of points per sec-
ond not tens. Perhaps equally interesting to
watch in the future will be the merging of sur-
veying technologies and non-surveying tech-
nologies such as the Internet, digital images,
data transfer and so on.
Magellan: We see the increasing demand for
convergence of different measuring techniques
within the same product or solution. For exam-
ple GNSS receivers are being combined with
total stations, laser range finders and reflectors,
cable locators, compasses, digital cameras, etc.
This convergence starts with compatibility
between different devices (first-level conver-
gence) and ends with a full hardware and soft-
ware integrated solution within the same device
(being all-in-one or allowing modular config-
uration and choice).
Magellan from the very beginning has been
integrating different measuring techniques with
first-level convergence. As convergence demand
becomes more frequent and more affordable,
Magellan has started to provide combined prod-
ucts integrating the GNSS instrument with elec-
tronic compass and digital camera.
However, we do not believe that fully integrat-
ed products combining several different mea-
surement techniques like GNSS and total sta-
tions will be a major market demand. There will
always be a compromise required between,
e.g., size, weight and price of the product, and
its performance and utility. Modular rather than
dedicated combined products are more suitable
because they allow flexible configurations and
specific feature integration based on specific
Latest News? Visit www.geoinformatics.com
I nt er vi ew
37
September 2008
Jurgen Kleim, General Manager of Trimbles
Survey Division
more. Creating value for our
customers is most probably the
best way to summarize this
question. We continually trans-
late market trends and cus-
tomer requirements into prod-
uct offerings that enable
productivity and transform the
way work is done through the
application of technology.
Beyond this, we are continuing
to challenge ourselves to meet
or exceed the needs of the sur-
veying community. We strive to
stay in front of the challenges
faced by surveyors so that our
solutions exceed these expec-
tations.
For example, growth opportuni-
ties in the geospatial informa-
tion industry and technology
convergence provided the cata-
lyst for the development of the
Trimble VX Spatial Station.
Based on the industrys direction and the need
for accurate data, our engineers and in-house
surveyors were the first to combine optical posi-
tioning, 3D scanning and video capabilities to
offer surveyors and geospatial professionals a
dynamic solution that answers their real-world
needs today while also equipping them for
tomorrows challenges. We can also look
Trimble's data contoller innovations, where sur-
veyors can use one data collector to control all
of their instruments in the field, even a 3D scan-
ner.
We can also revisit the Connected Survey Site
model which creates seamless working relation-
ships among Trimble products, technologies
and services through support, infrastructure and
partnerships. Taking Integrated Surveying to the
next level, the Connected Site solution enables
surveyors to choose from a broad range of
options, including surveying techniques, com-
munications channels and facilitating services
such as GNSS infrastructure in one fully-inte-
grated and interoperable surveying solution.
Surveyors benefit from complete data compati-
bility with Trimble field and office software;
increased flexibility in employing the best tools
and techniques for the job at hand; the adap-
tation of specialized technologies to fit the ideal
workflow of surveyors; and the localization of
surveying solutions to address specific market
needs throughout the world.
Another example of convergence is the German
AAA Model. This is a new approach to spatial
information management by combining their
Geodectic Control Station Information System
(AFIS), Cadastre Information System (ALKIS) and
the Topographic-Cartographic Information
System (ATKIS) into one, online database.
Pentax: With the launch of the Visiofamily
of products Pentax has introduced in 2006
the V-300DN series of total stations that
included a digital imaging unit with 3.1
megapixel CMOS and with digital zoom this
to ensure a high picture quality at the point
of measurement.
For many year, surveying instrument manufac-
turers have been developing different prod-
uct lines while trying to find synergies
between them to lower development costs.
So today there is still headroom to add a mul-
titude of functions but one criterion for such
an integration is that they must be useful to
the surveyor and they must be easy to use
and even more that it make sense. What real-
ly matters is the human machine interface
(HMI).
Also is the surveying industry entering into a
fascinating new dimension by shifting the
focus to a Web-based Environment.
Surveying field software products present
an area where constant improvements are
frequent in most brand names in order to
ensure the surveyors easier usage and
better productivity. How do you sense the
surveyor's needs? On which specific field
software capabilities is your company
focused most and why? How do you
evaluate the possibilities to standardize the
software across the borders of brand
names?
Leica: Surveyors needs are sensed in a vari-
ety of ways. Leica Geosystems has an advan-
tage in this respect due to its global and far
reaching distribution network and mix of deal-
ers and direct sales.
Feedback is constantly flow-
ing from Leica Geosystems
end users (and non-Leica
Geosystems end users)
through sales channels to
the development teams in
Switzerland. In addition to
this, our Application
Engineers are constantly
travelling the globe meeting
customers not only to lis-
ten to what they say but to
watch how they work.
Sometimes surveyors them-
selves are not aware of
what improvements can be
developed by the industry
to increase their productivi-
ty. Leica Geosystems has
additional tools within our
support channels to make it
even easier for develop-
ment to gain access to cus-
tomers needs and wishes.
Obviously, within field software development,
Leica Geosystems focuses on the areas where
further productivity gains can be made: data
transfer, handling of images and background
maps, speed of measuring points, ease of
use, reduction in the number of key strokes
etc. Standard operating systems such as
Windows CE or Mobile make it much easier
to run individual software on a variety of data
logger platforms. More difficult is to steer the
instruments themselves with the communica-
tion protocols not always being available.
Magellan: Magellan employs licensed land
surveyors and works closely with our busi-
ness partners to keep pace with the chang-
ing demands of the surveying industry.
Magellan is focusing on surveying field prod-
ucts, and the field software is a critical part
of this focus. Our company is recognized for
providing easy-to-use and intuitive software
solutions. Magellan provides these easy to
use solutions and also uses Business
Partnership to provide more complex and fully
featured solutions including compatibility with
optical instruments. Our broad software port-
folio allows us to provide the best software
solution required by each target market and
type of customer.
Software compatibility with different products
is assured by using industry-standard data
formats. We do not think and do not expect
any specific standardization of the surveying
software across the borders or brand names
except through these standard data formats.
38
I nt er vi ew
September 2008
Johannes Schwarz, President Geomatics Division, Leica Geosystems
Sokkia: Sokkia always found it extremely
important to speak the language of the cus-
tomer. This is reflected in the way we have
setup different focus groups within our compa-
ny. Most of our staff have been working in the
field and have years of practical experience This
is reflected in the philosophy of our software
like SDR+, Spectrum Survey, GSR-NET Link etc.
Apart from that we give the freedom to soft-
ware developers to incorporate our command
structure in local software solutions. This means
that local popular surveying software, not nec-
essarily developed by Sokkia, is open to hook
up to Sokkia products. Different countries favor
different methods of calculation and proce-
dures. That is what we have to respect in a
European area with over 35 countries, 22 lan-
guages and plenty of surveying cultures and
data formats. We call that global reach, local
touch.
Topcon: Within Topcon we focus on bringing
solutions to the market. Field software general-
ly is a critical part of that, offering the user
access and control over the hardware he is
using. We have various end user- and key-pilot
customer programs that run in close conjunc-
tion with product management and engineer-
ing, and at the same time we try to nurture a
customer awareness culture inside our own
company, that stimulates all our employees to
continuously listen to the demands and work
with our customers closely.
For a manufacturer like Topcon, the field soft-
ware is an integral part of our solution, and
therefore a very important element. Especially
as we keep on bringing unique new technolo-
gies to the market, we need tailored and
focussed software to offer maximum benefit of
use, and not limit our customers access to true
innovations.
Furthermore, what we find today is that field
software is differentiated probably as much or
even more across the geographical borders of
countries and local rules and customs. This is
probably the biggest challenge manufacturers
are facing. By the way we have an open inter-
face policy, which allows any international,
national or local software company to connect
to our hardware.
Trimble: At Trimble, customer feedback
through many touch pointswhether it be with
a local distributor, regular customer visits, sur-
veys, road shows, our Dimensions User
Conference or others meansprovides many
avenues to take the pulse of surveyors to
access their needs. Trimble solutions are
designed by licensed surveyors from around the
world who work in our R&D, marketing, sales
and training and support departments. In addi-
tion, we also have a discussion forum for our
Magellan: The capability to send collected
data immediately to the office is relatively new
but is developing quite rapidly. There are two
different approaches here; one can either
embed high-end surveying products with wire-
less communication capabilities, or use exist-
ing wireless communication devices such as
smart phones. Both approaches assume there
is a wide band wireless internet communication
(such as Wi-Fi, 3G, etc.) available so that large
data sets can be quickly, easily and cost effec-
tively sent to the office. While this is certainly
the case in urban areas, it is far less the case
in developing areas where the cellular infras-
tructure follows the surveyors rather than leads
them. While new technologies, such as Wi-Max,
may improve this situation, it will certainly take
time to become a common and dominant sce-
nario in many areas of the world.
Magellan has been aware of this trend and
need, and for some time now has been imple-
menting by such capabilities as Bluetooth, Wi-
Fi/WLAN or GPRS data modems into its prod-
uct. Implementing wireless communication
capabilities is a must feature for our profes-
sional products, but the use of this technology
for tightly integrating the office and field is only
just now becoming of interest to the early
adopters. It has not yet reached the main-
stream surveying market.
Sokkia: Already before the introduction of
PDAs and Bluetooth Sokkia developed its own
SFX technology. This technology was built in
our equipment in order to send and receive
data through a GSM network. Only a cell phone
was needed to get data as quick as possible
from or to the office.
Todays standards from consumer electronics
are also adapted in our instruments. It gives a
short learning curve as we use the same
technologies and media as our users known
from their phones, cameras and audio systems.
It saves travelling time from the surveyor but
also it gives more room to adapt project
changes. The latest project update coordinates
are available in the field just in a single
moment. And thats because of the modern
communication technology.
Topcon: Remote access and control, smart
communication, process control are all elements
that can make work processes more efficient,
faster and better. This also applies to many
survey applications.
For this reason, Topcon is using industry stan-
dard controller platforms like Windows on both
total stations as well as all our field controllers,
to allow the use and application of industry
standard communications and other 3rd party
solutions. This has been our philosophy for
worldwide users called Trimble Survey Team
program to express their needs.
Trimble is focused on the total solution for its
users, which includes field software, data col-
lectors, positioning sensors and office software.
Field software is an important part of the solu-
tion and it can vary depending on geographic
regions and their specific requirements.
We evaluate the possibilities of standardizing
on software based on our users feedback and
participation in industry forums and study
groups. We output a variety of standard indus-
try data formats including LandXML and NMEA.
Our philosophy is to provide the most efficient
interface and workflow for our customers.
Pentax: An increasing level of quality require-
ments and ever more demanding productivity
standards make it crucial for surveying manu-
facturers to develop easy-to use field software
which can be customized and localized when-
ever required. Therefore Pentax has adopted on
his W-800 Series of Total Stations the now
almost universal Windows CE based approach
which is far more convenient. Ensuring that sep-
arate surveying instruments from different
brands work together as a unified whole is pos-
sible when applying an open software platform
strategy. To this end, we developed a new field
data collection software - with a simple software
architecture allowing the user juggling tasks.
With traditional field data collectors used
with surveying instruments measurement
data are batched and downloaded later in
the office. Now the smart mobile phones
and wireless internet communication tech-
nologies are starting to enter the market
and replace them sending the data between
the field and the office immediately. How
big is this need in the modern surveying
world and how far is your company in
implementing modern mobile communica-
tion technologies in your products?
Leica: With the Internet explosion and wide
range of communication possibilities (WLAN,
GSM, GPRS, UMTS, CDMA etc) it is difficult to
ignore the potential of the new communication
technologies. No longer is it needed to drive
into the survey office in the morning to pick up
the data which needs staking simply down-
load using WLAN while drinking a coffee in the
local coffee shop on the way to the job. And
this is only the beginning: As communication
networks extend and data transfer times
reduce, the possibilities increase exponentially.
Leica Geosystems of course is heavily involved
in the utilisation of these technologies in all
areas of hardware and software.
I nt er vi ew
39
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survey sets, robotics or mid range total stations,
any user can easily access the Internet via his
mobile phone from the field, communicating to
the office or anything else.
In addition, Topcon has recently established an
exciting new service called SiteLink, offering a
wide range of telematics subscriptions and
solutions to our customers, ranging from sim-
ple remote access and data logging to com-
plete, advanced fleet management solutions.
Trimble: Wireless communications is and has
been a core competency for Trimble; beginning
with the first radios that were used to receive
differential corrections and perform RTK sur-
veys. We have continually used the latest in
communications technologies to enhance and
enable our products/solutions. WiFi and
Bluetooth are available on Trimbles data col-
lectors and, connections to a network while in
the field are available today with Trimbles solu-
tions. In fact, our customers have been send-
ing emails, using instant messaging, and trans-
ferring data from the field to office since 2005.
Pentax: A crucial aspect in the job of a survey-
or is availability of the correct data in the field
and how fast he can get back to the office in
order to further process the data. Smart mobile
phones are small and inexpensive having initi-
ated a new market dynamic and are the future
of mobility.
This trend will continue and we will see more
communication functions implemented into our
surveying instruments.
What is your comment to this provo cative
statement, often heard in the
surveying community: While surveying
instruments are becoming ever smarter, the
surveyors are getting ever dumber?
Can the global surveying community really
afford this statement to be(-come) true?
Leica: It is pointless asking the question as to
whether the global surveying community can
really afford this statement to be (-come) true.
Tens of thousands of surveyors and non-sur-
veyors measure hundreds (sometimes thou-
sands) of points per day. Instrument manufac-
turers are not going to stop product
development in order to save the surveyor.
Indeed the surveyor actually drives this process
by asking for easier to use instruments.
The question should therefore be Where does
the surveyor go, when surveying instruments
are becoming ever smarter? The surveying
community should not complain about the fact
that anybody can and does now survey and
stakeout points rather they must adapt to an
ever-changing surveying world at every level:
recording.
Sokkia: Lets put this as follows: If I buy
myself a state of the art digital photo camera,
does it make me a good photographer? You
need to know the principles of the profession
of surveying. Off course there is a difference
between todays surveyor and his colleague
30 years ago. A lot of mathematical pitfalls are
no longer an issue and resolved in the way
software solutions control this. It does not
make the surveyor dumber but a new genera-
tion of end-users handling surveying chal-
lenges smarter. The new generation has the
possibility of using sophisticated software
solutions.
Topcon: If you look at it only from one angle,
I have to say you are right. Steps in technolo-
gy development were huge in the last decades
and also job description and profession require-
ments have changed rapidly, what means that
standard jobs like data collection or stake-out
can be done today more or less automatically
by any user or even by construction machines.
As the technology that is available gets more
advanced and offers new functionalities, we are
faced with the challenges to change and have
to adapt work flows and procedures to maxi-
mize the use and efficiency. These are the con-
stant challenges that we, and our customers
are faced with.
Trimble: In general, all of our lives and pro-
fessions are evolving and changing to due tech-
nological innovation.
Exploit new measurements basing on new tech-
nologies (for example, scanning) and the com-
ing together of measurement technologies (for
example, the SmartStation and SmartPole);
increase efficiency by utilising the most reliable
instruments (measurements and hardware) and
accessories; investigate the communication
technologies which can save time consuming
trips to the office. As with all other species, sur-
veyors (and instrument manufacturers) develop
with a Darwinian type evolution, only the fittest
and those smart enough to adapt to a rapidly
changing environment will survive.
Magellan: The same statement has been
applied to children who can no longer add
and subtract without a calculator. In both
examples the truth is somewhat different.
Providing tools that make someones job eas-
ier does not make that person dumber, it frees
up their mind and time to increase their pro-
ductivity. On one hand surveying products are
becoming more and more complex, but at the
same time more intuitive and much easier to
use. The result is that more of the math is
done by the instrument and less training is
required to operate the instrument. On other
hand, with surveying product democratisation,
more and more people can use the instru-
ments on a regular or occasional basis to find
accurate positions. At the same time, this
does not mean that there is or will be no need
for high surveying competencies and skills,
particularly in the area of licensing and legal
recording.
Latest News? Visit www.geoinformatics.com
I nt er vi ew
41
September 2008
Jan van der Weijden, Managing Director at Sokkia
With this in mind, surveyors have embraced
new technologies to meet the daily challenges
they face to provide more accurate information,
faster and efficiently to improve productivity. In
fact, that statement couldnt be further than the
truth surveyors are smarter than ever before.
In staying ahead of the curve, surveyors are
keeping up-to-date with the technological
improvements that are available for use on a
day-to-day basis. These skills and expertise are
setting them apart because they know how to
use the tools productively, the potential errors
and limitations in their operation and what
specific data to collect to create their deliver-
ables.
For example, laser scanninganother technol-
ogy that has been added to the surveyors arse-
nalis changing the methods and processes
used to collect positioning information and
other types of data. In contrast to traditional
single-point measurement methods, scanners
are able to capture thousands of points per sec-
ond as well as digital images that provide visu-
al detail for reference and analysis of complex
scenes.
While laser scanning provides a convenient
means for collecting rich 3D data, the amount
of data the surveyor needs to work with can be
daunting. Scanning is not solely about collect-
ing millions of millimeter positions over an
entire scene. To be a productive tool for the
surveyor, a scanning solution needs to focus
the collection of information on the areas that
the surveyor specifically needs. The solution
also needs to provide the end deliverable quick-
ly. Without easy integration, productivity gained
in field data collection is lost through delays in
office processing. Advancements in scanning
technology, such as Trimble SureScan tech-
nology are moving in this direction. SureScan
allows surveyors to define a uniform resolution
for an entire scan in one simple frame. This
allows the surveyor to capture a consistent
spacing between 3D points over a framed sur-
face, giving them the data they need, not just
more data. Again, technology is helping the
surveyor achieve success.
As I mentioned before the field and office are
overlapping as data processing and engineer-
ing expertise move closer to projects. Surveyors
Latest News? Visit www.geoinformatics.com
I nt er vi ew
43
September 2008
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Networking with an international community
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are taking on new roles and adding data man-
agement abilities to their skills portfolio which
allows them to make more decision in the field
instead of waiting for the office. The technolo-
gy and tools are allowing surveyors to be more
productive.
Pentax: One important criterion for the inte-
gration of additional assistance functions to the
user is that these functions must be useful to
the surveyor and they must be easy to use.
Generally speaking people shouldnt have to
understand computers; computers should be
able to understand people! In a world in which
smart devices serve people, instrument keypad,
surveying field software and so on shouldnt
stand in the way of what really matters com-
munication.
Joc Triglav jtriglav@geoinformatics.comis editor of
GeoInformatics.
For more information, have a look at www.topcon.eu,
www.sokkia.net, www.trimble.com/survey,
www.pentax.com, www.leica-geosystems.com,
www.magellangps.com.
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Sourcebook on Designing Maps
A Stimulating, Practical and Helpful Book
Menno-Jan Kraak discusses Cynthia Brewers book,
Designed Maps: a Sourcebook for GIS Users, which
aims to stimulate its readers design creativity.
Browsing and reading books like Designed
Maps is a pleasure for everyone who likes
maps. It offers armchair travel with a high car-
tographic design flavor. This book is a typical
ideation work. Similar books exist: Pictorial
Maps by Nigel Holmes and Maps: A Visual
Survey and Design Guide by Southworth and
Southworth, for instance, offer a wide variety
of maps. The maps in these books, however,
as well as those in exhibition catalogs such
as Cartes et Figures de la Terre and Tales From
the Map Room: Fact and Fiction about Maps
and their Makers by Peter Barber and
Christopher Board, emphasize the extraordi-
nary, the amusing and the mistakes.
Designed Maps: a Sourcebook for GIS Users
distinguishes itself from the above titles. As
written in the preface, the goal of the book
is to present a broad collection of excellent
map designs to inspire those who want to
create attractive maps that communicate
information effectively. The intention is to
stimulate the design creativity of the readers.
The maps described in it are all doable and
can be created in software available to the
readers of the book.
The chapters cover different map categories.
In addition to topographic and reference
maps, special-purpose maps for tourism and
infrastructure, categorical, and quantitative
thematic maps are all treated. This might not
seem too different from the publishers ESRI
Map Book series. However, every chapter has
an introduction describing the particular cate-
gory. A feature of the book is that for each
chapter the author has selected one map that
she has redesigned, not necessarily to
improve the map but to show that, depend-
ing on audience and medium, a different
design approach might be useful.
In the above Figure an example of this
approach is given. It shows part of the map
of the authors Penn State campus. Map 1
shows the original map, while map 2 was
designed with emphasis on one of the col-
leges. Map 3 focuses on the name of the
building, and Map 4 is a simplified black-and-
white version of the original map.
Rules
In the discussions and descriptions of the
maps throughout the book, Brewer empha-
sizes several cartographic design rules.
Among them are label placement, the figure-
ground relation and visual hierarchy in the
map content (important things should be
noticed first). The visual variables (the way
map symbols can vary in size, shape, orien-
tation, value and color) are also covered, with
emphasis on aspects of color which is not
so strange when you realize Brewer is the
inventor of the online Color Brewer tool.
Images three and four show two random
examples of the books sixty maps. The dis-
cussion of details of National Geographics
map of Korea focuses on the boundaries and
the use of fonts for geographical names.
The utility map of Downey, California shows
an example of visual hierarchy with the air
photo below light-colored parcel information
and bright line symbols for the water, sewer
and storm drainage systems.
The book concludes with some tips on how
to do some of the designs using ArcGIS. It
also comes with a list of cartographys best
known textbooks and journals for further
reading.
Verdict
For those who have a mapping project in
mind and need inspiration, browsing this
book will be very stimulating. For those who
want to learn about the practice of map
design, reading the text accompanying the
maps will be helpful. For those who just like
maps, this book will be a pleasure to read.
Menno-Jan Kraak kraak@itc.nl is head of ITCS
Geo-Information Processing Department. He is a
member of the editorial board of several
international journals in the field of
Cartography and GIS.
Latest News? Visit www.geoinformatics.com
Revi ew
45
September 2008
Designed maps a
Source Book for GIS Users
Cynthia Brewer
ESRI Press
ISBN: 978-1-58948-160-2
Number of pages: 170
$ 26,-
Map 1. Map 2. Map 3. Map 4.
46
Enabling Detailed Mapping of the Environment
Next Generation Mobile Laser Map
With the arrival of Optechs new Lynx Mobile Mapper technology, Infoterra
quickly realised that here was a technology that could really help unlock the
potential of mobile laser mapping and could be operated from a moving vehicle.
Their new complete mobile laser mapping solution, called Rapid Surveyor,
integrates lidar scanning, camera, data extraction and processing toolkits, and
mobile deployment using a Nissan Pathfinder 4x4 vehicle. The collected data
that can be used to build an immersive 3D environment, among others.
By Dr Anthony Denniss
Ar t i cl e
September 2008
Over the last few years weve grown accustomed to the incredible
level of detail made available through airborne sensor advances, with
technologies such as lidar offering impressive coverage and point den-
sity with operation day or night. Airborne sensors are excellent for
acquiring data over extensive areas, allowing city scale 3D models to
be created, but they do not really capture street level detail. It is this
street level detail that tends to make each city centre unique.
To capture this detail, Infoterra believes that there is an exciting new
opportunity opening up at the ground level - particularly with the intro-
duction of an entirely new generation of laser technology specifically
designed for mobile use from vehicles. Combining mobile lidar technol-
ogy with camera solutions will enable organisations to take their data
capture programme to another level, and for the first time allow the
creation of truly immersive and detailed records of the built or natural
environment such as highways, city centres and building facades.
The ability to capture all of this information at unrivalled resolution and
coverage - all from a moving vehicle makes this a very rapid and cost-
effective method of surveying. It is predicted that the method will quickly
make high quality 3D mapping an essential and routine tool for survey-
ors, planners and local authorities, helping them to first capture and then
improve the way that people manage and interact with the built and natu-
ral environment.
As a leading provider of geographic information products and services,
Infoterra has a reputation for innovation and for expanding its portfolio
to help enhance the business benefits that customers can gain from
using accurate spatial data. While there have been early generation
mobile scanning solutions using lidar technology, until now these sys-
tems have offered limited effectiveness as these systems do not use
laser sensors specifically designed for operation from a vehicle.
Optimising Laser Technology for Mobile Deployment
However, with the arrival of Optechs new Lynx Mobile Mapper technology
which comprises two 100 KHz rotating laser sensors combined with two
high frame rate imaging cameras we quickly realised that here was a
technology that could really help unlock the potential of mobile laser map-
ping and could be operated from a moving vehicle. We worked closely
with Optech during the later stages of the sensor development, not just
from a technology perspective but also by thinking about just what exact-
ly a mobile laser mapping system needs to achieve, how it can overcome
the barriers for effective data capture in a typical urban environment, and
how it can be best optimised for the applications it will need to address.
Turning Technical Theory into Operational Reality
The Lynx Mobile Mapper technology has been adopted by Infoterra to cre-
ate the new Rapid Surveyor system. Like all new technologies, transfer-
ring them from the R&D area of the business to a mainstream operation
always poses a few hurdles - primarily with Rapid Surveyor in the areas of
operational support around the service and with data dissemination. Key
issues raised included how to pre-plan surveys, taking into accounts fac-
tors such as point density, vehicle speed and time of day, with respect to
access and traffic conditions. From a data point of view, while the system
is able to collect large volumes of data, Infoterra needed to develop a
data extraction solution that was suitable for use with mobile lidar data,
allowing value added products to be derived.
We have now created a complete mobile laser mapping solution - Rapid
Surveyor - integrating lidar scanning, camera, data extraction and process-
ing toolkits, and mobile deployment using a Nissan Pathfinder 4x4 vehi-
cle. Initial trials have proved we can capture data at speeds of up to
50mph. Clearly this is a rapid mobile mapping solution, and one that could,
for example, enable major infrastructure mapping projects that would pre-
viously have taken months to be achieved, to be concluded in a matter of
days.
Our initial trials have highlighted the potential of Rapid Surveyor, with the
Optech technology successfully making up
to 200,000 measurements per second, and
allowing highly detailed 3D information to
be captured from a moving vehicle. We
have found that Rapid Surveyors unique
multi-directional design provides a com-
plete 360O field-of-view to maximise data
coverage within a 100m radius. In addition,
up to 600 colour images are simultaneous-
ly collected per minute by two cameras.
Owing to the position of the sensors on
this new mobile system - at an angle to the
vehicles motion and inclined off vertical -
the lasers cross each others field-of-view.
Therefore, when driving forward an object
is imaged twice by the sensors but not at
the same time, thereby minimising shad-
ows and occlusions. Also the front of
objects, such as bridges and road signs, are captured. As a result, all
objects are captured in their precise locations - including those not shown
on national mapping such as street furniture effectively mapping the
truly immersive 3D built environment.
Opening up a Broad Range of Applications
Rapid Surveyor captures an unprecedented level of high quality data with
a speed of capture far faster than traditional terrestrial-based surveys. Due
to each survey taking less time, but delivering an extremely accurate and
dense dataset, the Rapid Surveyor solution is highly cost-effective for a
wide range of applications. For example, Rapid Surveyor opens up new
possibilities for local & central government, as well as planning and infras-
tructure management, by allowing routine and report change detection
surveys to be undertaken.
Rapid Surveyor also represents an ideal solution for work on roads and
highways, particularly for structural surveys of complex objects such as
bridges which require multi-directional scanning. Rapid Surveyor can cap-
ture the detail of the road surface camber, road-side assets such as raised
and dropped kerbs, overhead cables, signs and nearby structures all in
one pass. This makes it a highly attractive solution for organisations that
need to catalogue infrastructure such as local authorities, road operators
and major engineering organisations.
In the world of engineering, Rapid Surveyor has been used to capture data
on complex structures such as the Humber Bridge. With one pass along
the Humber Bridge, in each direction, a complete set of data was captured
in minutes with no disruption to traffic (see illustration). Using this data,
engineers can quickly and easily construct a CAD model of the main struc-
ture for analysis.
Such data, up until now, could only be collected using repeated setups of
terrestrial laser scanners, making wide area or large structural surveys cost
prohibitive. In addition this new system has the real potential to provide
street level visualisation, where all objects are in their precise locations
and are a true representation of the built environment, data that can be
used to build an immersive 3D environment.
At Infoterra we are convinced that mobile laser mapping will become as
important as airborne lidar has become over the last 10 years given the
ever increasing demands for detailed information of our environment.
Dr Anthony Denniss is Technical Director of Infoterra Ltd. For more information,
have a look at www.infoterra.co.uk/data_mob.php
Latest News? Visit www.geoinformatics.com
Ar t i cl e
ping Technology
47
September 2008
Highway CAD model derived from Rapid
Surveyor data using Pointools software.
3D point cloud of highway collected by Rapid Surveyor at normal traffic speeds.
48
September 2008
It all started with a group of enthusiastic students from the Moscow State University of Geodesy and Cartography
who decided to combine their efforts and create a private geodetic laboratory. The team, headed by Sergey Melnikov,
aimed to put into practice their ideas in the fields of satellite-based geodesy, satellite-based navigation systems
and precise positioning. At that time the development of satellite-based geodesy was just beginning.
Their initial efforts were focused on investigating the first prototype satellite receivers designed in the USSR
for experimental determination of ground surface coordinates.
By Ruud Groothuis
And now, 15 years later, Geokosmos is a
leading surveying and mapping company
based in Russia, offering laser scanning and
aerial digital photography technologies for dif-
ferent applications. As a truly international
operation with subsidiaries and business part-
ners worldwide, Geokosmos primarily serves
customers in the following areas: power lines,
oil and gas, highways and railroads, forestry,
government, and coastal and marine.
Applications include traditional aerial topog-
raphy, cadastres, and 3D urban modeling in
conjunction with LIDAR data capture. The
companys current turnover can be divided
into 50% governmental (of which 50% is fed-
eral and 50% local) and 50% corporate.
An interview with Sergey Melnikov, founder
and president of Geokosmos, reveals that
passion and commitment to the industry
offers lots of opportunities.
Mr. Melnikov, an enthusiastic and realistic
man, is president of a company that has
shown double-digit growth over the past sev-
eral years. Every company with such rapid
growth faces managerial and logistical prob-
lems or challenges.
A clear view is needed in order to make things
happen. Besides, operating from inside
Russia, it is hard to conquer the world. One
needs to speak and understand the
local/regional language in order to be suc-
I nt er vi ew
A Talk at the Booth during the ISPRS Congress in Beijing
An Interview with Geokosmos
Latest News? Visit www.geoinformatics.com
49
September 2008
cessful. The solution to this seems simple:
join forces with a strong European company,
for instance, to penetrate the European mar-
ket. And there lies the solution for
Geokosmos. Its recent strategic co-operation
with TerraImaging is a good example of how
to solve this problem, but it can come with
its own set of challenges.
TerraImaging has a strong position both inside
and outside Europe.
And here is the challenge: create synergy
between the companies and effectively deal
with the differences in culture and viewpoint
which can sometimes be a struggle.
Geokosmos, however, asserts that these dif-
ferences do not apply. And this can be said
to be unique since these kinds of co-opera-
tive efforts often dont succeed.
When talking with Jan Willem van der Vegt,
Managing Director of TerraImaging, and Mr.
Melnikov, I heard just the right arguments and
comments which assured me that the two cul-
tures, combined with knowledge and a pas-
sion for the industry, will without a doubt
form a very strong base for success.
Competitors like BLOM and Fugro also have
undertaken joint ventures in order to increase
their capabilities and remain at the forefront
of the market.
From TerraImagings point of view, it is neces-
sary to maintain its position and realize
growth in order to compete. The company has
first-rate brand strength, goodwill, experience,
and excellent standing within the industry. All
the more reason for Geokosmos to co-oper-
ate strategically with TerraImaging. Active out-
side Europe, Geokosmos has carried out pro-
jects in Asia and India and, most recently, has
finalized a major LIDAR project in Vietnam.
In order to be successful in South Asia and
Southeast Asia as well, Geokosmos appoint-
ed Mr. Abineet Jain, an experienced profes-
sional who has been given the challenge of
extending Geokosmos reach even further. Its
a completely different market, of course. Aerial
surveying, for instance, comes with a differ-
ent set of problems in Asia compared with
those found in a place like Europe.
Government rules and restrictions make it
harder: importing and exporting equipment is
much more difficult, one has to fly with mili-
tary people on board the aircraft, and, also
important, there is a restricted image resolu-
tion. There are also constraints regarding gov-
ernmental budgets. However, Mr. Jain is posi-
tive about the market in this part of the world
and the first tenders are already up and run-
ning. Hopefully at MapIndia in February next
year Mr. Jain will have success stories to pre-
sent!
During the ISPRS Congress, Geokosmos also
announced that it has signed a purchase
agreement with Vexcel Imaging GmbH for an
UltraCamX (UCX) large-format digital aerial
camera system. Vexcels distributor in the
region, Geolidar, represented Vexcel in the
sale. This unit is the 100th UltraCam sold
worldwide. For the past 15 years, Geokosmos
has conducted its aerial imaging with medi-
um-format digital cameras, a large-format
UltraCamD camera from Vexcel, and LIDAR
sensors. Because of our excellent working
relationship with Vexcel in the past and our
experience with the UltraCamD, the UltraCamX
was the only choice for us, explained Mr.
Melnikov.
Ruud Groothuis rgroothuis@geoinformatics.com is
owner of CMedia Productions BV, the publishing
company of GeoInformatics
I nt er vi ew
Ruud Groothuis (l), Sergey Melnikov and
Jan Willem van de Vegt (r)
Jena-Optronik GmbH
jas@jena-optronik.de
Explore the
next generation
The JAS 150s and its processing
software for the acquisition of
high resolution environmental
or geo-information data are
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We offer demonstration materi-
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GeoMax Interview
Surveying Instruments with a New
Recently, Hexagon launched a new company called GeoMax. GeoMax is an
internationally active company that develops, manufactures and distributes
quality surveying instruments. In order to provide more information on this new
company, GeoInformatics editor Joc Triglav interviewed Mr. Alois Geierlehner,
Business Development Director of GeoMax.
By Joc Triglav
GeoMax is making a bit of a stir this
summer in the European market. Please
give us some background information on
your company.
In a nutshell: GeoMax is active in developing,
manufacturing and distributing quality survey-
ing instruments. With our portfolio we serve the
surveying, mapping and construction industries
with outstanding price-to-performance equip-
ment. We are an independent part of the
Hexagon group and we are now in Europe.
How is GeoMax, as a Hexagon company,
related to GeoMax Surveying Systems
(Wuhan) Co. Ltd. from China?
GeoMax started in 2005 as probably the first
wholly foreign-owned enterprise (WFOE) invest-
ed by a Western company in the surveying seg-
ment in China. Establishing our business in
Europe as well is therefore like returning to our
roots. Weve managed to occupy a significant
market share in Asia and we are convinced we
can repeat the same here in our home market,
Europe. For this weve set up, in addition to our
office in Asia, an office in Europe to be able to
serve the market better.
How are your companys research and
development, manufacturing and distri -
bution facilities organized and where are
they located? How and to what extent do
you utilize and integrate into Hexagons
extensive existing operations?
With production facilities in Europe, America
and Asia, we are a typical child of an interna-
tionally active group. The same is valid for R&D
where we can build on our network of special-
ists within the Hexagon Group. Especially in
R&D, where innovation cycles get shorter and
shorter, it is only possible to offer state- of-the-
art technology when you can cooperate within
a bigger group. Using these synergies GeoMax
can benefit from the decades of experience
within the group even though we are a young
company.
One of the main GeoMax marketing mot-
tos is a reasonable price level without
compromising on quality. How do you
achieve this standard in your produc-
tion? Which high-quality production
measures and standards are followed
during instrument production?
Price-to-performance is not only something we
print on our brochures but also the leading idea
whenever we start the development of new
products or define new processes. We dont
compromise on the quality of the components
we use, but we manage to keep a lean struc-
ture around it. This at the end results in the dif-
ference in price we are able to offer to the mar-
ket. GeoMax is fully ISO9001/14001 accredited,
which helps us to reach a consistent quality
and in the same way to reduce costs due to
established processes.
50
I nt er vi ew
September 2008
Geomax applications
Hexagon also owns Leica Geosystems,
the universally-known main player with a
long tradition in the surveying
instrumentation industry. How will your
company, as a newcomer, cohabit with
Leica Geosystems inside Hexagon?
Having leading companies in the industry like
ERDAS, NovAtel, Agatec, Mikrofyn and Leica
Geosystems in the same group is a bit like
growing up in a family with older brothers who
are all top of their class at the school youve
just joined. Our target is not to compete with
the companies within the family, but rather to
complete their offer to the market. When
looking at the market there is probably still
three quarters not covered by companies in the
group I would say more than enough room
for us to grow!
Which types of GeoMax surveying
instruments are already available on
the European market?
With three types of Total Stations, GPS/GNSS
RTK system, Digital Level, laser rotators, auto-
offer. We concentrate 100% on the dealer and
we expect the same from them.
What are your main target markets and
target user groups in Europe? How
would you evaluate the initial response
by the European market?
Our field is wide: putting it simply, one could
say everyone who works today within the
surveying and construction segment is a
potential user for us. The European
market is very demanding in regard to quali-
ty and reliability. What weve seen over the
last few years is that, due to increasing com-
petition in the market, price has also become
more and more of a criterion -- a need
GeoMax addresses with its price-to-perfor-
mance ratio. This was also reflected in the
positive feedback we received from the
market.
Joc Triglav jtriglav@geoinformatics.com is editor of
GeoInformatics. For more information, please have a
look at www.geomax-positioning.com.
matic levels, associated software and acces-
sories, GeoMax offers a complete portfolio for
the surveying and construction segment. The
feedback we got on these product lines was
very positive. Our target is to serve the mid-
range level of the market and we cover all the
bases with the current products. Nevertheless
we are already working on a further
expansion of our product basket.
What is your approach in establishing
an international network of qualified dis-
tribution and service partners throughout
Europe? Are you deman ding brand-exclu-
sive partnerships or do you allow your
partners to
complement their existing operations
with your product line?
You phrased the question in the right
way- we are building on partners. Targeting long-
term cooperation, we are selective with any
appointments. We see that several of our
partners have a very broad basket of equipment
they offer, from spray paint to laser scanners. We
demand exclusivity within the product range we
Latest News? Visit www.geoinformatics.com
I nt er vi ew
51
September 2008
Productivity Approach
Alois Geierlehner
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