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I am currently doing a survey regarding the influence of Advertisement on teenagers buying behavior. Please spend your precious time by filling up this questionnaire. Your feedback will be kept confidential. Your answers are valuable to my research. Thank you for your kind cooperation. (** Please tick only ONE answer for each question.)
SECTION A: Background Information 1. Gender Male 2. Age 18-20 3. Race Malay Chinese Indian others (Please specify____________) 21-23 23 and above Female
5. Monthly Allowance RM 500 and below RM 1500-RM 1999 RM 500-RM 999 RM 1000-RM 1499 RM 2500 and above
RM 2000-RM 2499
8. (i) If yes why do you think so? ________________________________________________________________ ________________________________________________________________ (ii) If no why do you think so? ________________________________________________________________ ________________________________________________________________
11. Which media gets your intention? Print Radio Television Word of mouth
12. What is the function of advertisement? Proffer news Entertainment form Transfers belief and values to society 13. How often do you go shopping? Twice a week Once a week Once a month
14. When do you prefer to go shopping? During sales Normal days When needed
15. How much will you spend for shopping in a month? RM 100-RM 250 RM 300-RM 450 RM 500 and above
16. (i) Do you go for branded things when shopping? Yes (ii)Why? _____________________________________________________________________ _____________________________________________________________________ No
17. Have you purchased any products recently after coming across any advertisements? Yes No
18. What is the reason for your answer in Question No.17? __________________________________________________________________ __________________________________________________________________
19. Which of these factors influenced your purchasing? The advertisement was interesting. Curious about the product. Wanted to imitate the actors in the advertisement. It was a familiar product or brand. Was already planning on the purchase of that particular product but had not decided on a brand.
20. Level of satisfaction regarding the purchase of the product. Very satisfied unsatisfied Satisfied Neutral Unsatisfied Very
---------This is the end of the questionnaire. Thank you for your kind cooperation--------