16 | March 3, 2014 |

homeworld business News

Kathy Ireland, Worldwise Team

To Unleash Pet Dcor Products
By Mike Duff
Senior Editor

SAN RAFAEL, CA Pet dcor is the

latest evolution in the dog and cat
domination of the American home, a
development recognized by Kathy Ireland Worldwide and her new partner in

Pet specialty is
perfectly aligned to
take advantage of
trends of home dcorbased product.

Kevin Fick,
Worldwise

licensing, Worldwise.
The trends of spending leisure time
at home and having smaller, longer-lived families has encouraged consumers to add pets and lavish money
on them as well. A pet product category that once characterized by the word
care has lately evolved into a lifestyle
segment. Apparel, food and comfort
of the human ostensibly in charge of
the household. More now than previously, pets occupy a central place in
everyday life, special occasions and
even entertaining and, as a result, the
products devoted to them have become
more conspicuous and expressive.
In this environment, Kathy Ireland
Worldwide has signed a deal with
Worldwise, for a solutions-based home
dcor friendly pet product line. Under
the brand name kathy ireland Loved
Ones, the pet product collection, which
still is under development, will debut at
the Global Pet Expo.
Kevin Fick, CEO of pet products producer Worldwise, told HOMEWORLD
BUSINESS that partnering with
continued on page 92

Vendors Ready Trend Focused

Lineups For Housewares Show
NEW YORK The International
Home + Housewares Show Preview,
held last month, here, provided a preview of the innovation and ingenuity,
as well as the trend themes, that will be
on display at the big show in Chicago.
IHAs event included a diverse range
of products that will be introduced in
Chicago. Some samples offered at the

Powell Mixes Classic, Modern

Styles In Furniture Debuts
By Mike Duff
Senior Editor

LAS VEGAS Powell Home Fashions

introduced new furniture under its
own name and its Bombay license at
last months Winter Las Vegas Market, mixing up looks and building on
previous rollouts across key furniture
segments where it has established a
position in the mass market: casual
dining, accent chair and, with another
addition to its dune buggy line, juvenile
bedding.
The company has taken a creative
turn on market trends and developed

preview included:
Jura Capresso showed its On-the-Go
Personal Coffee Maker, the companys
which has an on/off button and shuts
off after the brew cycle for safety. Bialettis Diva Single-Serve Espresso
System features a 20-bar high-pressure brewing system, programmable
options and a touch-sensitive, swipeto-use button. Hamilton Beachs Java
Blend Coffee Brewer/Blender 40918
brews hot or iced coffee and blends
caf-style drinks, smoothies or shakes.
KitchenAids Professional 6500 Design Series bowl lift stand mixer with
6-quart glass bowl offers chromed zinc
knobs and a multipurpose attachment
continued on page 91
Lifetime Brands unveiled
its licensed Mossy Oak

16_HW030314.indd 16

Powell has expanded

its accent chair line
with slipper and spindle
models in a range of
colors and fabrics.

without relying on formula. For example, the dune buggy bunk beds drive a
line of previously introduced boys and
girls model auto-themed beds to new
heights, in this case a double-decker
yellow color scheme, the bed has upper
rails and a built-in ladder. Its a value
for the price, too, noted David Gingrich, Powells senior vp/multi-channel
sales, coming in at a $599 suggested
retail price.
New casual dining included a
c ontinued on page 68

Editorial Index
Allstar Products
Group . . . . . . . . . . . .31, 32
Artel . . . . . . . . . . . . . . . . .94
Beka . . . . . . . . . . . . . . . . .48
Bialetti . . . . . . . . . . . . . . .44
Bradshaw . . . . . . . . . .14, 44
Butler . . . . . . . . . . . . . . . .14
Casabella. . . . . . . . . . . .9, 18
Coca Cola . . . . . . . . . . . . .14
Cool Gear . . . . . . . . . . . . .64
Corkcicle . . . . . . . . . . . . . .94
Direct Holdings Global . . . .38
DKB . . . . . . . . . . . . . . .9, 18
Emson. . . . . . . . . . . . . . . .36
Escali . . . . . . . . . . . . . .9, 18
Evercare Company . . . . . . .14
Fissler . . . . . . . . . . . . . .9, 18
Fulham Group . . . . . . . .9, 18
Green Mountain . . . . . .14, 15
Haan . . . . . . . . . . . . . . .9, 18
Housewares Charity
Foundation . . . . . . . . . . .92

Housewares
Design Awards . . . . .3, 9, 18
Housewares Show . . . . 16, 74
Hurom . . . . . . . . . . . . . .9, 18
IdeaVillage . . . . . . . . . .31, 40
Ignite . . . . . . . . . . . . . . . .58
IHA . . . . . . . . . . . . . . . 16, 74
IMUSA . . . . . . . . . . . . . . . .9
Inventel . . . . . . . . . . . . . . .31
iRobot . . . . . . . . . . . . . . . .70
Joseph Joseph . . . . . . . . . .94
Kathy Ireland . . . . . . . . . . .16
Keurig . . . . . . . . . . . . .14, 15
Libbey . . . . . . . . . . . . . . . .66
Lifetime
Brands . . . . 16, 60, 44, 94
Linden Sweden . . . . . . .9, 18
Love Cooking Company . . . .52
Market Track . . . . . . . . . . .14
MyPillow . . . . . . . . . . . . . .38
Natural OliveWood . . . . . . .94
NY Now . . . . . . . . . . . . . . .94

Ontel Products . . . . . . .31, 36

International . . . . . . . . . .58
Pan Grill-it . . . . . . . . . . . . .50
Powell . . . . . . . . . . . . . . . .16
Prodyne . . . . . . . . . . . . . . .62
Roland Products. . . . . . .9, 18
SodaStream . . . . . . . . . .9, 18
Soiree Home . . . . . . . . . . .94
Telebrands . . . . . . . . . .31, 34
Top Dog Direct . . . . . . . . . .31
Twin-Star . . . . . . . . . . . . . .68
Vietri . . . . . . . . . . . . . . . . .94
Whirlpool . . . . . . . . . . . .9, 18
Wolfgang Puck Appliances .38
World Kitchen . . . . . . . .9, 18
Worldwise . . . . . . . . . . . . .16
Wusthof . . . . . . . . . . . . .9, 18
Yedi Houseware . . . . . . . . .94
Zak Designs . . . . . . . . . . . .67
Zojirushi . . . . . . . . . . . .9, 18
Zoombo . . . . . . . . . . . . . . .54

This index of businesses mentioned in this issue of HOMEWORLD BUSINESS is intended to include all

2/11/14 2:05 PM

92 | March 3, 2014 |

homeworld business News

Pet Dcor
continued from page 16
kiWW had been a good experience both in terms of getting
started with the product line
start and establishing a brand
position. Critically, he noted,

kiWW CEO Kathy Ireland has

been involved with pets and
pet-related causes, which ensures that she brings knowledge
and commitment, as well as
professional understanding of
design and her customer, into
the partnership.

A home dcor approach to

pet products makes sense, Fick
said, for retailers including
some in the mass market who
dont carry traditional pet products such as dog food. With pet
dcor, they can establish an
additional revenue stream in a

growing market by introducing

items that effectively correspond to their existing product
assortment.
Fick noted that pet dcor, as
a proposition for, say, department stores, offers an opportunity to play in a category that

has a 5% growth rate in

higher income demographics that overlays well with
those retailers.
Where pet-related products already are sold, pet
dcor introduces already
committed consumers with
a way to further integrate
pets into their lifestyles.
Pet specialty is perfectly
aligned to take advantage
of trends of home dcor-based product, Fick
said, in way of example.
When people walk into
their homes now, the food
storage bin doesnt match
anything else in the house,
the water and feeder bowls
are not aesthetically pleasing, you have pink pet toys
could have all those things
and could have them integrated into the home, why
wouldnt you? HWB

David Ortiz

New Home. Same Heart

Monday, March 17, 2014
at Navy Pier

600 East Grand Avenue

Lakeview Terrace - Cocktail Reception &
Silent/Super Silent Auctions
Grand Ballroom - Dinner, Live Auction, Awards Program

Benefiting
Janis Johnson
(Our legacy charity)

A portion of this years proceeds will also benefit...

The Chicago Initiative on Pancreatic Cancer

Featuring
James Beard Chefs...
creating their signature specialties!

Kathy Ireland, with her dog,

Sparky, has been involved with
many pet related causes, which
in part led to her companys
expansion into pet products and
pet dcor.

Event Co-Chairs
Wolfgang Wsthof

Phil Brandl - International Housewares Association

Herb Landsman - TJX Companies

Honorary Event Co-Chair

The Honorable Rahm Emanuel - Mayor of Chicago

For tickets and information, contact Paul Murphy at 508-272-0717; or Judy Colitz at 847-692-0126

2014_charity_ad.indd 2

92_HW030314.indd 192
92_HW03314.indd

1/21/14 1:37 PM

2/10/14 5:06
4:18 PM