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! Age 32, Single " ! Lead designer at Apix Fashion Design" ! NYC, NY" ! MA in Fashion Design, Parsons
Jake used to be a huge party animal, going out to clubs every friday night. But hes changed somewhat since his early 30. "
Now he enjoys having brunch with friends in west village, then take a walk in SoHo. "
! Minimalism is my thing. ! ! I like designs that are thoughtful. ! ! I want to hear the stories behind a product. !
He enjoys going to MUJIs SoHo store, to buy some stu#s, or just to browse."
Heng
! Age 19, in a relationship" ! Undergraduate student at SCAD" ! Savannah, GA" ! BA in Animation, SCAD
Heng started the undergraduate program in animation at SCAD two years back. "
Beside school, Heng also works as a waiter for a restaurant during the weekend, to make up for his living expenses. "
! I cant afford expensive stuffs. ! ! I only buy things that are necessary. ! ! Online shopping is so convenient. !
In his leisure time, he likes to take a walk by the beach, jots down his thoughts or sketches."
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Pre-engagement Pen ran out of ink Walk by Muji Soho Store Muji sign Approach stationary section Stationary products
Post engagement Wait in line for Pay by credit Use the pen cashier card
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Write on Metal material Smell the sample paper of this pen fragrance; Wait in line. Pens Pen
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A sample for every product.
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Pleasant fragrance; But line too long. More cashier; Self checkout.
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Pen is easy to write.
Just in time, Good number Some pens in Find a desired need to buy a of products. package do pen. pen. not have samples
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Pre engagement Classes Go to started and Muji us no notebooks homepage Browser url bar Go to online store Stationery > Notebooks page
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In Engagement Quick viewed Add 2 View cart several notebooks to page notebooks. cart Quick viewbutton Add to cart button View Cart button Set shipping and tax
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Online Store Stationary navigation popup menu button muji.us/store Notebook section page
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Simple. Easy to locate store page.
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Most of them are out of stock.
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Expensive shipping w/o free shipping Free shipping for purchase over certain amount
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Group similar Improve products into deliverability one. Show sold out clearly
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In Engagement Choose checkout method Checkout method Radio button Checkout page, Checkout method sect server Fill Billing & Shipping Information Continue button in last section Checkout page, Billing sect. and Shipping sect server Choose Shipping Method Continue button in last section Checkout page, shipping method sect server Fill Payment Information Conrm Order Conrmation email
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