PC Game Redesign

The Next-Gen of PC Gaming Designed by Braden Beer

Table of Contents
Redesign Plan: 1 Style Guide: 2-3 Brand Design: 4 Box Photos: 5 Magazine Ads: 6

Redesign Plan
Product Name: PC Game Box Target Group: The game packaging itself must be approachable and appreciable by all audiences. Current and prospective PC Gamers. Product History: PC Games packaging has changed much over the years. In the early days of PC Gaming there was really no standard of packaging, and the boxes were enormous, typically because most publishers included extra goodies inside the packaging like physical maps, large manuals, or other bonus items. In May of 2007, Microsoft attempted to standardize the packaging and online functionality of games with a standard and service called Games for Windows LIVE. This was a major op, because it introduced poor packaging standards, initially implemented a payto-play online model (similar to console online services), and the service itself was poorly implemented. Several publishers passed on adhering to the standards and opted for their own packaging. This created even more confusion in packaging standards. This can be seen still at some retail outlets where the Microsoft Games for Windows LIVE shelf display is still visible. The service and standard have since been dropped but the PC remains a poor contender amongst better standardized and well designed console games packaging. Purpose: With physical PC Game sales declining, due in large part to digital distribution, a package redesign that aims itself towards non-PC gamers is desirable. The physical packaging that contains the disc will be smaller, in line with Blu-rays trend. Collectors Edition copies will come in boxes, whereas standard releases will simply come in the disc packaging. The PC logo stripe will display prominently across the top of the packaging, with a logo on the spine and standards of placement for ratings and operating system logos.

Style Guide
Colors PC Red CMYK 20 100 100 13 RGB 179 0 0 Pantone 485 C Hex B30000 PC Light Grey CMYK 22 22 20 0 RGB 200 190 190 Pantone 434 C Hex C8BEBE PC Dark Grey CMYK 60 52 51 21 RGB 100 100 100 Pantone Cool Gray 10 C Hex 646464 PC Black CMYK 73 67 65 79 RGB 25 25 25 Pantone Process Black C Hex 191919 Helvetica Neue LT Pro 33 Thin Extended 33 Thin Extended Oblique 73 Bold Extended Helvetica Neue LT Pro should be used to compliment headers or titles and is required for body copy. Sizing is constrained in print to 12pt but may vary depending on medium, always retaining at least half the pt sizing of the title or header text.

Fonts Museo Slab Museo Slab 500

Museo Slab is used only as title text and never as copy. Title and header text will vary depending on the medium, but titles must always be at least twice the height of the body copy.

Style Guide
Logos

PC PC
The PC Strip is the bar that is displayed across the top of the front cover of the PC Game Box. The PC logo is placed alone, on the left of the strip, spaced .25in from the left side next to the spine, and evenly spaced between the top and bottom of the bar. The bar itself is .75in high. The Operating System logos (Windows, Apple, SteamOS and Linux) are placed as seen above, in a square design, and match the height of the PC logo. The OS that each game supports is left at 100% opacity, full color, however if the OS is unsupported, the icon is turned down to 15% opacity.

PC

The PC Spine is the brandmarks that are visible on the spine of the PC Game Box. The PC logo is again shown, with the media format t to its width below it. The DVD logo is displayed here. The bottom icons of the spine are similar to those on the front strip. They display the OS supported by the game, and share the style requirements of 100% and 15% opacity based on OS support or lack of support, respectively. The space in between the spine logos is used to display the game title rotated 90 clockwise.

Brand Design
DVD Box Slipcover
PC

PC

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Box Photos
New Design

Old Design

Magazine Ad