Report On

Expectation and Perception of Marketing Students about their department at University of Chittagong

Report On
Expectation and Perception of Marketing Students about their department at University of Chittagong

Submitted To

Md. Akteruzzaman
Associate Professor Department of Marketing Studies and International Marketing University of Chittagong

Submitted By
Name Md. Forhad Uddin Md. Fayjul Kabir Khan Premjit Das Gupta Nushrat Jahan Md. Hossain Md. Asifur Rahman Session: 2007-2008 Department of Marketing Studies and International Marketing University of Chittagong ID 08304006 08304026 08304052 08304076 08304101 08304124

LETTER OF SUBMISSION
May 20, 2013 To Mr. Mohammad Akteruzzaman Associate Professor Department of Marketing Studies and International Marketing University of Chittagong. Subject: Prayer for accepting the report. Sir, With due respect and humble submission, we like to state that we have completed our report on Expectation and Perception of Marketing Students about their department at University of Chittagong . Though it is a new experience, we have tried our level best to gather information about this topic. Without sincere cooperation and proper guidance of you it was not possible for us to prepare this report. For this act of kindness, we are grateful to you. We would like to express our gratitude for your kind guidance in completion of the report assigned to us. We sincerely hope that this report will meet your expectation and will serve its purposes. Yours Sincerely
Md. Forhad Uddin Md. Fayjul Kabir Khan Premjit Das Gupta Nusrat Jahan Md. Hossain Md. Asifur Rahman 08304006 08304026 08304052 08304076 08304101 08304124

Preface
Knowledge on any subject cannot be said perfect and complete until and unless it is supported by the acquisition of knowledge in practice. Whatever may be the quality of theoretical knowledge, but if it is not developed with the knowledge of practical implementation, the knowledge will be incomplete. The acquiring of such theoretical fact is more and more important in the study of business administration as a whole. The research paper preparation and report submission, a part of the academic discipline, for the B.B.A students has been designed to acquire practical knowledge.

Marketing department of CU is one of the leading departments of the university. In the race to snatch a position in this department is a tough one and every year thousands of students try their level best to get the chance of admission in this lucrative department, and only a few get the chance. As a part of practical orientation of B.B.A program we had to make a report on Departments students thoughts. We conducted a survey in this regard. Our topic is Expectation and Perception of Marketing Students about their department at University of Chittagong which states the students thoughts, believes and attitudes towards the department.

This report will contain some recommendations of students, which we believe our contribution to take any concrete decision. We have given all efforts towards making it a perfect one. In the shortest time it is not possible to complete study in large aspect. Yet we tried to make the report effective, informative and representative.

Finally, we would like to say that our untiring efforts will become successful when any interested person will find the report useful.

Acknowledgement
At the introduction we would like to offer our best thanks to the almighty Allah for giving us such opportunity as to complete the research report on Expectation and Perception of Marketing Students about their department at University of Chittagong and also helps us to draw up a report on the completion of assignment regarding the program.

We are especially grateful to our honorable sir Mr. Mohammad Akteruzzaman, Associate Professor, Department of Marketing Studies and International Marketing, University of Chittagong, whose inspiration and necessary guidance encouraged us to endeavor, heard to get the job completed successfully.

We would further extend our heartfelt gratitude to him for providing us valuable advice and assistance, which enabled us to complete BBA program and also helped us to develop our carriers to the highest peak of success.

In this connection we would also offer our thanks to the respondents for their kind contribution of knowledge, earnest support, thoughts along with whole hearted cooperation and suggestion that helped us to accomplish the paper successfully.

Table of Content
Particulars
Letter of Submission ...... Preface ............................ Acknowledgement.. Report Summary ............ Part - One: Introduction & Approach to the problem 1.1 Introduction .. 1.2 Objectives of the Study 1.3 Problem Definition ... 1.4 Approach to the Problem 1.5 Methodology Part- Two: About the Department of Marketing Studies and International Marketing . 2.1 Beginning of the Department ... Part-Three: Data Analysis and Findings 3.1 Basic Information . 3.2 Expectation ... 3.3 Perception . 3.4 Gap Analysis Part-Four: Concluding Part 4.1 Result 4.2 Limitation . 4.3 Recommendation .. 4.4 Conclusion Appendix

Page
iii iv v 01-02 03-08 04 05 06 07 08 09-10 10 11-29 12-14 15-22 23-27 28-29 30-34 31 32 33 34 35-41

List of Graphs
Particulars
3.1: Number of students 3.2: Education background of students . 3.3: Choice of Marketing during admission test ... 3.4: Reasons for choosing Marketing as first choice 3.5: Very First expectations of students ... 3.6: Expectation about teachers 3.7: Lecture Method .. 3.8: Expectation about session jam ... 3.9: Expectation about presentation and assignment 3.10: Expectation about computer lab and seminar library .. 3.11: Expectation about duration of completing BBA . 3.12: Expectation about curriculum .. 3.13: Expectation about classes per week . 3.14: Expectation for quality education 3.15: Attitudes about the department 3.16: Marketing department is losing its appeal due to session jam 3.17: Perception about computer lab facility 3.18: Perception about seminar library . 3.19: Seminar, Job fair and workshop .. 3.20: Overall Perception ... 3.21: Gap between expectations and perceptions . 3.22: Reasons behind the gap ... 3.23: Measures to reduce the gap .

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12 13 13 14 15 16 17 17 18 19 20 20 21 22 24 25 26 26 27 27 28 28 29

Report Summary
The research paper is focusing on Expectation and Perception of Marketing Students about their department at University of Chittagong . For conducting the research, we designed questionnaire consisting mostly structured questions and a few open ended questions . Students of 4th year BBA conducted survey on 400 students of the department ranging from 2nd year to MBA. The nature of the research design is qualitative in nature and primary data were collected from the students of different session. We selected non-probability sampling technique for the research project.

In the whole study we putted our level best effort to sort out the real thoughts of Marketing students about their department. The study comprises of four chapters. In the Introductory chapter, we defined the problem, made approach to solve the problem, focused on its objectives and methodology. We attached a short history of the department in the Second chapter. We analyzed the findings in the Third chapter. Here, Majority of the student state that at the time of admission test Marketing was their first choice. Several reasons for choosing this subject are high demand for marketing, interesting subject, wide carrier opportunity etc.

At expectation part of the findings, we see that, most of them expect they would complete their graduation within 4 years. The students expect the standard of education system and infrastructural facilities will be like other reputed universities like University of Dhakadigitalized, moderate and many other things which are described in the main part.

Next we putted the answers of the perception of the questionnaire. An important opinion was that students satisfaction level towards the department is not satisfactory. They showed the reasons like gap between theory and practice, less emphasis on developing interpersonal and communication skill, lack of co-curricular activities behind it. Most of the students show their dissatisfaction mainly for session jam.

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Next we analyzed the gap between expectation and achievements of students from the department. From the survey we found the following reasons behind this gap-

Session Jam. Lack of co-curricular activities. Slowest internet and lack of modern equipment in computer lab. Irregular class. Communication gap between teachers and students. Lack of infrastructural facilities. Political unrest. Failure to take exam in time. Lack of enough presentation, quiz competition. Learning system is too traditional. To overcome these problems, our report recommends some solutions Teachers on University authority should make all effort to eradicate session jam. Enhancing lab facilities. Increasing co-curricular activities. Improving management efficiency in publishing result on time. Developing IT sector and infrastructural facilities. Strictly maintain the daily class routine. Taking the exam on time. Being practical rather than traditional. Up to date syllabus. Student politics should be banned from the campus. Increase of cooperation from teachers.

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Part - ONE Introduction & Approach to the problem

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Introduction
Learning is an endless process. There are number of avenues of learning and each avenue has its own effectiveness. We are the fellows of the faculty of Business Administration and we will be the leader of the commercial and industrial organization after achieving a degree from here. So it is mandatory for us to obtain practical experience and to know how to use academic knowledge in the practical field. Business education or marketing is an applied branch of knowledge. Like philosophy or history it is not based on books and thoughts only. Again like natural sciences it is not confined to only experiments in the laboratory. Business education deals with the matter, which is related to real life. Marketing is a complex system comprised of man, machine, materials, money and market. So apart from theoretical exposure, it calls for practical orientation. Internship Program serves this purpose.

In this paper we putted an overall analysis on the topic named Expectation and Perception of Marketing Students about their department at University of Chittagong . We tried to put the best available data to conform to the authentic thoughts of the students of the department. Our endeavor is focusing on the belief and faith of the departments students toward their beloved department. We conducted an informal research based on a standard questionnaire in this connection.

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Objectives of the study

A study on any subject is generally guided by some objects behind it. This is of course, necessary to achieve the goal. Our research paper report was also initiated to achieve such particular target as well. The main object of this study is to analyze the Expectation and Perception of Marketing Students about their department at University of Chittagong . Moreover the objectives of the study conducted in the department are mentioned as under-

1. To get preliminary idea about department. 2. To know the administrational process of the department. 3. To identify the students thoughts regarding the department. 4. To detect the teachers efficiency with regard to the providing of quality teaching. 5. To know the extent of satisfaction of the students. 6. To find out the students attitudes and response to the facilities provided by the department. 7. To identify the problems and weaknesses of the department. 8. To suggest the ways and measure to overcome the various problems. 9. To find out the students recommendation for the improvement of department.

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Problem Definition
The objective of this research is to find gap between expectations and perceptions of students on marketing department. Simply, expectations means strong belief the something will go to be happened. Perception is the process by which people translate sensory impressions into a coherent and unified view of the world around them. Here we know the expectations of marketing students before admitting into this department and their perceptions after getting admitted in this department; find the gap between expectations and perceptions and search for solutions.

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Approach to the Problem

For the survey named Expectation and Perception of Marketing Students about their department at University of Chittagong we constructed a well designed questionnaire that helped us to obtain information from the respondents. We are thanking the respondents for their active and cordial participation in the research project. They expressed their opinions spontaneously. Our research questionnaire was structured and we firmly believe that this structured questionnaire helped the participants to express their feelings properly. We divided the questionnaire into four parts. First one is the basic information about the respondents. Second part contains the expectation portion. Third part contains the perception section and the last part focusing on reasons behind gap between expectation and perception. We believe and hope that, these questions would serve the purpose well.

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Methodology
The word Methodology comes from the Greek word Meta and hodes meaning a way (Geddie-1965). Broadly a method or methodology is the underlying principles and rules of organization of a philosophical system or inquiry procedure (Urdong-1968). A method involves a process or technique in which various stages or steps of collection data/information are explained and the analytical technique are defined. A dictionary of social science observes, Methodology is the systematic and logical study of the principles guiding scientific investigation.

The nature of our research design was qualitative, structured questionnaire. We got our needed information from the questionnaire. Primary data were collected from the department students who participated in the survey. Non probability sampling techniques was used in the questionnaire on the basis of students expectations and perceptions. We selected non sampling technique because it is less expensive and least time consuming. All the respondents were selected by the convenience sampling technique, structured questionnaire was followed. We designed the questionnaire to overcome the inability and unwillingness of the respondents. We made the questionnaire in a proper order. We conducted our survey on 400 students of Marketing department (2nd year to M.B.A)

Our research group members helped the respondents if they failed to understand any part of the questionnaire.

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Part- TWO About the Department of Marketing Studies and International Marketing

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Beginning of the Department

The glorious journey of the Department of Marketing Studies and International Marketing, University of Chittagong started on November 1 in 1992 by ten well-committed teachers naming Professor A.J.M. NurUddin Chowdhury, Professor Sirajuddaula Shaheen, Professor A.N.M. Nurul Kareem, Abu Bakar Siddique, Dr. Mohd. Solaiman, Mr. Abdullah, Md. Shawqatul Meher, Syed Ahsanul Alam and Tariq-Ibne-Safa. Later, S.M. Salamat Ullah Bhuiyan has joined the department completing his MBA from UK. Presently the degree offered by the department is BBA, MBA, M.Phil and PhD.

At present total 29 faculties are appointed and 8 staffs are doing job in the department. There is an official website of the department by which the department facilitates the students by providing several news of the department, giving opportunity for reading book online, seeing results and by many other facilities. This website contains record of each student of the department. The name of present Chairman of the department is Prof. Sayed Ahsanu Alam. To develop the organizing skill among the students, the department has always played an encouraging role. Steps like forming the Marketing Alumni Association, encouraging the inception of Society for Leadership Proliferation (SLP), the student organization aimed at developing the leadership among the students, are taken which clearly reflect the support of the department to make the student as strong contenders in the job field.

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Part-THREE Data Analysis and Findings

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Section-1: Basic Information

Reference group are those an individual uses in determining his judgment, beliefs and
behavior. Not every collection of individual is a group; we can distinguish three different collections of people- aggregations, categories, and groups. An aggregation is any number of people who are in close proximity to one another at a given time. A category is any number of people who have some particular attributes in common. A group consists of people who have a sense of relatedness as a result of interaction with each other.

In our study, the reference group includes 400 students of Marketing department. They are from different batch (2nd year to MBA). Among 400 students, the numbers of male students are 234 and the numbers of female students are 166.

166 Male Female 234

Fig# 3.1: Number of students

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They also differ in their educational background, 71% students having a commerce background whereas 24% students having science background and only 5% students having arts background.

5%

24% Commerce Science Arts 71%

Fig# 3.2: Education background of students.

A very significant finding of our study is that, 82% respondents first choice was Marketing at the time of their admission, only 18% respondents said that their first choice was not Marketing.

18%

Marketing as first Choice Others

82%

Fig# 3.3: Choice of Marketing during admission test

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Various factors play vital role in selecting subject at tertiary education level. Students aims, demand of the subject in the job market, standard/reputation of the department, infrastructural and academic facilities etc. We asked in our questionnaire to the respondents that why did they choose Marketing? 51% students said that high demand for marketing lead them to choose marketing. 19% respondents stated that reputation of the department inspire them to get admitted here, whereas 18% students said that they choose marketing because of expecting timely exam and other 12% stated various reasons like family willingness, only for having a chance, recent trend etc.

12% 19% 51% High Demand Timely exam Reputation of the department Other

18%

Fig# 3.4: Reasons for choosing Marketing as first choice

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Section-2: Expectation
Expectation is what is considered the most likely to happen. An expectation, which is a belief
that is centered on the future, may or may not be realistic. A less advantageous results result gives rise to the emotion of disappointment. If something happens that is not at all expected it is a surprise.

Expectation knows no bound. Its humans trait to expect more whether these expectations are
realistic or not. The expectations of the students of marketing department are also very high in various aspects. We tried our best to focus on some common issues.

Respondents state their expectation at the time of the very beginning of their graduation. Students very first expectation varied from person to person. Our survey has found following results towards respondents very first expectation from the department.

13%

37% 15% No Sessio Jam Timely Exam Quality Education Better CGPA

35%

Fig# 3.5: Very First expectations of students

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They also state that, they have very high expectation about their teachers. 47% respondents state that they expect teachers will be friendly and cooperative, 26% respondents expect for highly trained and specialized teachers. 21% respondents focus on teachers seriousness in taking classes on time. Only 6% respondents expect teachers will be highly educated.

6% 21% 47%

Friendly and Cooperative Highly Trained Seriousness in Taking Classes Highly Educated

26%

Fig# 3.6: Expectation about teachers

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Different teachers use different teaching method to teach the students. Lecture method is the most common way of training and development. Our survey has found the following results toward the students expectation about lecture method.

24% 46%

Practical Using Multimedia Projector Traditional

30%

Fig# 3.7: Lecture Method

In our country, one of the major drawbacks of public university is session jam. So our respondents were asked that whether they expected any session jam when they got admitted in marketing department. 45% answer yes and 55% answered no.

45%

Yes No 55%

Fig# 3.8: Expectation about session jam

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Business study is a practical knowledge; it prepares future leader, entrepreneur and creative marketer. For developing skill and knowledge of the respondents various presentation and assignment program are required on a regular basis. Thats why we asked the respondents about their expectation about such kind of practical session for developing their skill. 80% respondents answered they expect such type of program regularly, whereas only 20% having no such expectation.

20%

Yes No

80%

Fig# 3.9: Expectation about presentation and assignment

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In higher education, a huge number of reference books are required. Its impossible for a student to buy all sorts of necessary books. Again In this era of modern technology, computer lab high speedy internet is the very first requirement for higher education. So we highlight their expectation about seminar library and computer lab facilities. 54% respondents answered they expect a rich seminar and smart lab with high speedy internet connection. 46% respondents answered that they have no such expectation.

46% 54%

Yes No

Fig# 3.10: Expectation about computer lab and seminar library

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Whenever a student got admitted in a reputed university, obviously everyone wish to complete his/her graduation timely. Among our respondents 59% respondents expected to complete BBA exactly within 4 years, 22% respondents expected to complete BBA less than 4 years and 19% respondents expected it will take more than 4 years to complete their graduation.

19%

Exactly 4 years Less than 4 years More than 4 years 22% 59%

Fig# 3.11: Expectation about duration of completing BBA

Our survey has found the following findings on respondents expectation about curriculum.

10%

12%

International compatibility Providing more applied courses Reference based on word class 56% Standard internship facility

22%

Fig# 3.12: Expectation about curriculum

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University of Chittagong is located 22km. away from city, so it is difficult for students to attend classes regularly. Our study focused on students expectation about class per week. 74% students expected 4 days, 16% students expected 5 days and 10% students expected 3 days class per week.

16%

10%

4 days per week 3 days per week 5 days per week

74%

Fig# 3.13: Expectation about classes per week

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Students expect more and more academic, accommodation, library, equipments and other necessary facilities to achieve quality education. These facilities are must for ensuring better education. Respondents show their expectation about infrastructural facilities in the following ways.

12% 28% Highly decorated classroom with digital equipment Computer and internet 27% Resource for seminar Proper sitting arrangement and sound system

33%

Fig# 3.14: Expectation for quality education

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Section-3: Perception
Perception is a process by which individuals organize and interpret their sensory impression in
order to give meaning to their environment. However, what we perceive can be substantially different from objective reality.

A number of factors operate to shape and sometimes distort perception. These factors can reside in the perceiver or in the context of the situation in which the perception is made.

Factors in the perceiver Factors in the situation Time Work setting Social setting Attitudes Motives Experience Expectations

Perception

Factors in the target Novelty Motion Sounds Size Background Proximity Similarity

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When an individual looks at a target and attempts to interpret what he or she sees, that interpretation is heavily influenced by the personal characteristics of the individual perceiver. Characteristic of the target we observe can affect what we perceive. The context in which we see object or events is also important.

Our survey finds out some perceptions of the students of marketing department on different matters. The respondents have expressed their perceptions towards the classes, overall facilities, session jam etc.

At the very first we asked them do they feel proud to be a part of marketing department. 94% said Yes and 6% said No.

94% 100% 90% 80% 70% 60% 50% 40% 30% 20% 10% 0% No Yes 6%

Fig# 3.15: Attitudes about the department

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Whenever we asked them to mention one major problem of marketing department, most of them mentioned about session jam. 92% respondents believe that due to session jam marketing department is losing its appeal and it also creates frustration among students.

8%

Yes No

921%

Fig# 3.16: Marketing department is losing its appeal due to session jam

Most of the students are not satisfied with computer lab and seminar facilities. Satisfaction is a kind of stepping away from an experience and evaluating it. One could have a pleasurable experience that caused dissatisfaction because even though pleasurable, it wasnt as pleasurable as it was supposed or expected to be. So satisfaction/dissatisfaction is not an emotion, its the evaluation of an emotion.

Marketing department of CU provides its students with an experienced and energetic faculty, airconditioned class rooms, a well furnished air-conditioned exam hall, a computer lab with internet facilities, a seminar library having an almost good collection of books, journals, articles etc.

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24% students are satisfied with lab facilities and its speed of internet whereas 76% stated that lab facility is not up to the mark.

24%

Satisfied Dissatisfied

76%

Fig# 3.17: Perception about computer lab facility

Besides this, 51% respondents answered that they often do not get required books from their seminar library and 49% is satisfied with the resources of the seminar.

49% 51% Satisfied Dissatisfied

Fig# 3.18: Perception about seminar library

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Respondents also state that they required more job fair, seminar, workshop, essay writing, debating, quizzing as co-curricular activities from the department.

80.00% 70.00% 60.00% 50.00% 40.00% 30.00% 20.00% 10.00% 0.00%

70.83%

29.17%

0%

0%

0%

Strongly Agree

Agree

Neutral

Disagree

Strongly Disagree

Graph# 3.19: Seminar, Job fair and workshop

Our survey has found the respondents overall perception about the department in the following ways.

2% 2% 9% Strongly Agree Agree 18% Neutral Disagree Strongly Disagree 13%

Fig# 3.20: Overall Perception

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Section-4: Gap Analysis

From our survey we have found that expectations of the students of marketing department are high. Most of the expectations have not been fulfilled. There are huge gap between expectation and perception. Different factors are responsible for this huge gap. 81% respondents stated that, there is a gap between their expectations and perceptions. Only 19% stated that, they find no gap.

No

19%

Yes

81%

0%

20%

40%

60%

80%

100%

Fig# 3.21: Gap between expectations and perceptions

They have point out some factors that are responsible for the huge gap between their expectations and perceptions.
6% 11% Session Jam 16% Students Politics Lack of Infrastructural Facility Communication Gap 65% Others 2%

Fig# 3.22: Reasons behind the gap

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Cognitive dissonance can occur when a strongly held expectation is disconfirmed. It is a

result of discrepancy between expectations and perceptions.

Dissonance theory was derived from two basic principles.

1) Dissonance is uncomfortable and will motivate the person to reduce it. 2) Individuals experiencing dissonance will try to reduce dissonance through rationalization on either eliminating or altering some of the dissonant elements. Our respondents are also trying to reduce their discomfort by engaging through various activities. 55% respondents are doing professional courses, 20% respondents are doing part time job and 25% respondents are doing other activities.

25%

Professional Courses Part time job Others 55% 20%

Fig# 3.23: Measures to reduce the gap

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Part-Four

Concluding Part

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Result
From the survey we have found that the participants of the survey expected marketing to be as a superior, challenging, multi-dimensional and modern age suited subject. The participants also deserved themselves to be more goal oriented, more professional oriented, skillful and more adaptable to present job environment admitting in the marketing department.

But after getting admitted into the Marketing department, they found it difficult to fulfill their expectation. They have been facing session jam, communication problem, bad consequences of students politics, lack of scheduled class, insufficient management etc. Facing these type of problems, the participants are in a position to conclude by recommending that the whole department should work collectively to reduce session jam by finishing exam at due time, publishing results in due time, better co-operation among teachers, more active approach by the chairman of the department, developing time schedule for each semester and try to implement it effectively, convincing teachers to be more class and assignment oriented, developing IT sector more effective. Proper steps need to be taken by the respective authority to minimize the gap between the expectation and actually perceived satisfaction by the students of the Marketing department.

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Limitation
In conducting this research, we have a number of limitations which are given below:

1. We have no previous experience in this sector. 2. We cant consider all the factors reflecting students expectation and perception. 3. Few respondents give less attention during filling the questionnaire. 4. Sometimes it was difficult to gather all the group members in a place. 5. Time limitation. 6. Some of our members have less persuasive power to handle the respondents. 7. Presence of response error. 8. We ignore the fresh 1st year students in our study because of thinking they have limitation to compare between expectation and perception.

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Recommendation
We find that there are positive relations with expectations and perceptions about their department. It is recommended that better quality education, number of various courses, must be incorporated in the department, to improve and sustain their position in the job market. Some of their recommendations are mentioned below-

Department should take steps against session jam. Exam dates should be fixed and classes should be taken regularly. Teachers should be more proactive. We need better cooperation from teachers. Department should introduce more job related basic program and these programs need to be held on a regular basis. Co-curricular activities like presentation program, debating session need to be held regularly and participation of all the interested students should be ensured in these programs. Department should enhance numbers of books and other related articles in the seminar. Department should increase numbers of multimedia projector. Department should facilitate more computers and faster internet at the computer lab. Department should introduce new courses. They mentioned some courses which they thing should be added. Some of them are- Tourism, Hotel Management, Production Management, Marketing Challenges, Psychology and Cost Accounting. Teachers regular and proper training need to be done. Present course contents should be more organized. Present Course materials need further up gradation. Student politics should be banned from the university. Departments staffs should be more frank in behavior with the students and they should admit students demand and give solutions if they can. Ultimately, we need some momentum to cope with the market competition.

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Conclusion
After the above analysis it can be said that Marketing Department, University of Chittagong- is in a position where several improvements are needed. Especially the session jam should be reduced as possible. Though several infrastructural improvements are happened in the department recently like separate air conditioned examination room, air conditioned class room for MBA and other infrastructural development activities are running in the department, authority should take strong initiative to make the department faster. There is good news for the students that the department is the part of HEQEP project. To meet the globalization challenges raising higher education quality to the world standard is essential. Bangladesh Govt. has taken initiatives to develop the quality of tertiary education. Govt. plans to prepare university graduates in such way that they can successfully complete in the context of international knowledge society. Accordingly, the Ministry of Education, with the assistance of the World Bank, has undertaken a Higher Education Quality Enhancement Program (HEQEP). This project aims at improving the quality of teaching-learning and research capabilities of the tertiary education institutions through encouraging both innovation and accountability and by enhancing the technical and institutional capacity of the higher education sector. So there is enough opportunity for the department to overcome the barriers that are creating expectation gap.

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Appendix

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Section-1: Basic Information

Name: Gender: Male Female Session: . Arts Commerce

ID: .. Background: Science

Contact no / email: ..

1. Was marketing your first choice whenever you qualified in your admission test? Yes No

2. If yes, then why did you admit yourself in marketing department? I) II) III) IV) High Demand Reputation of the department. Timely exam Others

3. Did you know much about marketing department before admission? Yes No

4. Where did you collect your information? Seniors Parents Friends Others

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Section-2: Expectation
1. What was your very first expectation from the department after getting admitted? I) II) III) IV) V) VI) VII) Quality Education No session jam Satisfactory CGPA Better education environment Timely Exam Practical learning Better computer lab and seminar facilities

2. What was your expectation days regarding class schedule in a week? 2 days 3 days 4 days 6 days

3. What was your expectation regarding class system? Lecture Projector Quiz Other

4. How many years you expect to complete your graduation program? I) II) III) IV) 3.5 years Above 3.5 but less than 4 years Exactly 4 years More than 4 years

5. What kind of teaching method did you expect? Theoretical Practical using multi-media projector

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6. Which of the following facilities did you expect from the department? I) II) III) IV) V) Computer Lab Library Debate Club Language Club Workshop on carrier

7. What was your expectation regarding co-curricular activities? High Medium Low Poor

8. Did you expect presentation and assignment task every week? Yes No

9. How many presentation session you expect in a month? 2 3 4 5 More than 5

10. What was your expectation toward the accommodation, library, equipment and other facilities? Very High High Moderate Low Very low

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Section-3: Perception
1) Do you feel proud to be a part of marketing department? Yes No

2) Session Jam is the major problem of Marketing department. I) II) III) IV) V) Strongly agree Agree Neutral Disagree Strongly disagree

3) Due to session jam Marketing department lose its attractiveness.

I) II) III) IV) V)

Strongly agree Agree Neutral Disagree Strongly disagree

4) Do you satisfy with the facilities provided in your computer lab? Yes No

5) Do you think Marketing department having all infrastructural facilities required for the development of the students? Yes No

6) Do you think Courses running are suitable to recent job trend? Yes No

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7) More assignment for seminar, job fair, workshop is required for development of the students. I) II) III) IV) V) Strongly agree Agree Neutral Disagree Strongly disagree

8) What do you think about seminar library facility? Is it helpful to you? Yes No

9) Is it needed to increase extra-curricular activities in the department? Yes No

10) Which of the following expectations are fulfilled by our department? I) II) III) IV) V) Research work Training program Case studies Study tours Industrial tours

11) Do you advise a new applicant to take admission in Marketing department? Yes No

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Section-4: Gap between expectation and perception

1) Is there any gap between expectation and perception?

Yes

No

No Comment

[ If yes, Please answer the following two questions ] Whats the reason behind this gap? I) II) III) IV) V) VI) Session Jam Lack of infrastructural facility Student politics Communication gap Managerial inefficiency Others

i)

ii)

What are you doing to minimize the gap? I) II) III) Professional courses Part time job Others

2) What is your overall recommendation for the further development of the department? ....

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