Marketing Department

The marketing department is the prime revenue generating

division of the corpora ting. The department is made up of four
units is; schedule, Market Research, Sales and production. Each
of the units headed by a senior sales staff while the department
(both Radio and Television Services) is headed by a Deputy
Director who is not only responsible for the day-to-day operations
in the department but initiate marketing policies ad ensures the
implementation of such policies as approved by the larger
Management.

The department employs research as a veritable tool of ensuring

increase in advertising. It also ensures that all commercial
transactions are in accordance with the advertising code of
conduct and the commercial laws of Nigeria relevant to broadcast
advertisement.

All marketing contracts are executed in the department which, is

indeed the hub of the establishment in terms of revenue
generation. Apart from the function of generating revenue for the
Corporation, the marketing department also functions as a public
relations unit for the Corporation.

The attitude of the marketing staff to the public goes a long way
in enhancing or marring of the economic chances of the station.
The staff are mandatory expected to exhibit an amiable
disposition that attracts people to AKBC. The marketing staff are
also people who must be quite aware of what is happening in the
Corporation, know the programmes of the station and their
content in order to be able to explain to people who may be
willing to sponsor programmes or even those who merely want to
know them.
In recent times, the marketing departments of both services have
been able to ass to the programme content of the station through
the sales of airtime to independent producers who have in no
small way enhance the utility level of our viewers.
Administration Department
The administration department is the gateway and the exit point
of every staff of the Corporation. Structurally, the department
has the following units: general administration, establishements
and pension, registry, planning, research and statistics,
transport, security and stores (which is budgeted under accounts
department).
This department (both radio and television) is headed by a
Deputy Director
Programmes Department
The programmes department of the Akwa Ibom Broadcasting
Corporation is an indispensable arm of the Corporation. It seeks
to educate, entertain and inform the public through the
production of standard programmes, for different audience. Such
programmes include drama, documentaries discussion etc.
Basically, the department produces 80% of the programmes
aired, takes charge of programmes research, planning and
documentation. In addition to being in charge of programmes
quality and content in line with broadcasting codes, the
department also ensures that the final production or signal is
aired.
News Department
The News department is responsible for the production of all
news bulletins, commentaries, review of the dailies and other
current affairs programme such as interview and news
documentaries.
It is divided into four units: the Reportorial, Editorial, Current
Affairs and Sports. The Reportorial units feeds the editorial desk
with news stories gathered from all known source of news while
the editorial units in turn process same by way of editing to meet
the required standards for airing.
The Current Affairs unit, as the name implies, concerns itself
with the review of the national dailies to enable those who can
not afford newspaper to, at least, keep abreast of what is
happening around them. It also handles the writing and
production of news commentaries in addition to interview
programmes and news documentaries on contemporary issues
that affect the people and society. The Sport unit is saddled with
the production of sports programmes.
Staff in the newsroom is therefore required to be conversant with
the duties of all units, as they can be assigned responsibility in
any of these units.
Perhaps, more than any other department in the corporation, the
news department, more than less, does the public relations
functions of the corporation given the fact the journalists
themselves are public relations men and women.